
MUMBAI: The cricket World Cup is eating into the share of the other popular genres including the Hindi general entertainment channels, reinforcing the mass reach that...
MUMBAI: Automobile lubricant maker Castrol India has launched their ICC World Cup advertising campaign featuring master blaster Sachin Tendulkar. The 52 -second television commercial shows Tendulkar...
MUMBAI: Sachin Tendulkar is not only ruling the cricket field with his free-flowing strokes but is also scoring in the advertising world. Coca-Cola is signing up...
MUMBAI: Pune-based property developer Amit Enterprises Housing has signed cricket maestro Sachin Tendulkar as its brand ambassador. This is the first time that Tendulkar is endorsing...
MUMBAI: Online marketplace eBay India, and Mandira Bedi have announced the launch of the eBay Cricket Mania campaign. This is a campaign for the two million...
MUMBAI: Neo Sports has announced that it will air the live telecast of the Super League for the Ranji Trophy finals from 2 to 6 February...
MUMBAI: The Pakistan Blind Cricket Council, under the aegis of the World Blind Cricket Council, will organize the Blind World Cup this year. CNN-IBN will be...
MUMBAI: This afternoon the National Sports Seminar was held by the The Sports Journalist Federation of India. The speakers included Fed Cup coach Enrico Piperno, BCCI...
MUMBAI: Over 30 Indian television channels will simulcast a two-minute film The Voices of India on 18 July at 6 pm and 9 pm. The aim...
MUMBAI: Mobile phones with cameras, computers, Shahrukh Khan, Cartoon Network, Pogo, Star Plus, Rani Mukerji, Sachin Tendulkar, online games, pocket money and Sania Mirza. The common...
When it comes to cricket there is only one way ad revenues can go, that is up. And if India is hammering the opposition, particularly of...
NDTV Indian of the Year Award Nominees Announced Mumbai, December 22, 2005: As the year comes to an end, NDTV will be honoring the ‘Indian of...
Mumbai, September 19, 2005: Continuing with its commitment to support the charitable causes eBay India, India’s leading online marketplace, in association with Concern India Foundation, a...
BANGALORE: In an attempt to Indianise its brand appeal, Canon India (CI) has signed on Sachin Tendulkar as its corporate brand ambassador. Celebrating its 10th anniversary...
MUMBAI: Indiagames, online and mobile games company has signed on the World Cyber Games finalists to represent the brand as part of its ‘ Games on...
MUMBAI: The International Cricket Council (ICC) has announced a new tournament the ICC Super Series. It has awarded the rights to stage the inaugural edition of...
Once again ESPN Star Sports (ESS) will celebrate the birthday of its brand ambassador Sachin Tendulkar. Viewers can catch the celebrations on 30 April at 9:30...
Cricket isn’t just a game in India and Sachin Tendulkar is definitely an icon. So when the maestro, as he is anointed by his fans, is...
NEW DELHI: Prime Minister Atal Behari Vajpayee Saturday brought cheer to both sides of the border as he gave the green signal for the first comprehensive...
The phones haven‘t stopped ringing at Pereira Mansion in Mahim, Mumbai and neither have the cash registers. Especially after the numerologist Sanjay B Jumaani‘s year-end special...
MUMBAI: Karan Thapar, presenter of BBC World’s popular weekly chat show Face to Face, has been named ‘Best Current Affairs Presenter’ at the Asian Television Awards...
MUMBAI: After Sachin Tendulkar it is now the turn of Indian skipper Saurav Ganguly to feature on ESPN Star Sports (ESS) as a host. He in...
NEW DELHI: If you thought that India’s ‘Father of Nation’ Mahatma Gandhi is the greatest leader of all times, think again! An opinion poll conducted by...
MUMBAI: The Hinduja group owned multi system operator (MSO) INCableNet has based its entire conditional access system business model on the last mile operator (LMO). INCableNet...
Reading media interviews on three media websites – this one, agencyfaqs.com, and exchange4media.com -makes one thing very clear. Issues beyond the market, the advertiser, the seller,...
Celebrities money power and last-minute deals ruled the show * The year 2002 witnessed the television debut of the greatest Indian cricketer of all times –...
MUMBAI: Beverages conglomerate Pepsi has launched a new TV campaign featuring four international cricketers. The commercial was first shown during the telecast of the first one-day...
MUMBAI: The wait is finally over those wondering what exactly ESPN Star Sports had lined up with its brand ambassador cricket icon Sachin Tendulkar. Tendulkar opens...
MUMBAI/DELHI: After a day of high drama when at one point it appeared certain that the Indian team for the Champions Trophy would go sans stars...
NEW DELHI/MUMBAI: It is all about money, honey! Forget patriotism and all that blah blah. And since it has all boiled down to hard economics, a...
NEW DELHI: The corporates, which have signed on Indian cricketers and may have to review their agreements with the players depending on the final outcome of...
NEW DELHI: The Prasar Bharati board, which met here yesterday, has decided that Doordarshan should go in for narrowcasting by tying up with organisations like NGOs...
NEW DELHI: The Prasar Bharati board, which met here yesterday, has decided that Doordarshan should go in for narrowcasting by tying up with organisations like NGOs...
MUMBAI: Is it a game of “me too” going on in sports broadcasting land? First was cricket “World Cup Network” SET MAX’s announcement that it had...
Eternal Dreams, that took on the unenviable task of turning around Broadcast Worldwide’s Tara Marathi in March this year, seems to have found its forte. Buoyed...
It’s hotting up out there in the sports broadcasting arena. The latest card has been thrown by ESPN Star Sports (ESS) which today announced the signing...
MUMBAI: Is it a game of “me too” going on in sports broadcasting land? First was cricket “World Cup Network” SET MAX’s announcement that it had...
Sachin Tendulkar considered by many to be the best batsman in the world will appear in the chat show Harsha Online. The show will air on...
Continuing on its strategy to stand out as a “relief channel” SABe TV is introducing new programming concepts. SAB Chalta Hai is a one-minute comedy skit...
The death of Mark Mascarenhas in a road accident near Nagpur over the weekend closed the chapter of a fiery albeit controversial personality who left his...

