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Tag: Sachin Tendulkar

  • Luminous Power Technologies launches new TVC with brand ambassador Sachin Tendulkar

    Luminous Power Technologies launches new TVC with brand ambassador Sachin Tendulkar

    MUMBAI: Luminous Power Technologies, a brand in the power backup, home electrical and residential solar space, announced the launch of their new TVC campaign featuring their brand ambassador- Sachin Tendulkar. Through this campaign, created by 82.5 Communications, Luminous intends to draw more attention to its long-lasting inverter batteries, in a striking, unconventional and appealing manner.

    The film tells the story of a scrappy young underdog whose strength and determination exceeds the viewers’ expectations. Set in the context of a ‘Kabaddi’ match playing out in the narrow street lanes of a humble locality, the film tends to make the audience feel nostalgic, while also reinforcing its core proposition, and leaving a smile on their faces. This, coupled with Sachin Tendulkar’s trustworthy and likeable on-screen presence, successfully drives the point home.

    Talking about the new campaign, Sachin Tendulkar says, “It is always a pleasure to be part of Luminous campaigns, and this one is all the more special, as it took me back to my childhood memories. While shooting, I could relate so much with the children and their stupendous energy levels. Their zeal and passion reminded me of my days of practicing with my Guru and mentor – Achrekar Sir. The fervor was such that even in the dark and barely visible grounds, I couldn’t keep myself from practicing. Relating this vigour to the long-lasting inverter batteries is Genius and yet so seamless. Working on this campaign was a great experience altogether and I look forward to more such campaigns in the years to come.”

    Introducing the new campaign, Luminous Power Technologies senior vice president marketing Sachin Bhalla said: “Luminous is considered one of the most reliable brands when it comes to inverters and batteries. Our campaigns so far have been focused more on our inverters than our batteries. Through our new campaign, we wish to put emphasis on Luminous’ high-performance batteries which are amongst the longest lasting batteries in the country. We are thankful to Sachin for his continued patronage with the brand. His presence on the screen brings great value and helps us building a greater brand connect with our end users.”

    The TVC has been conceptualized by 82.5 Communications. Talking about the simple yet very powerful and relatable campaign concept, 82.5 Communications chairman and CCO Sumanto Chattopadhyay said: “Kabaddi is a quintessentially Desi sport in which a player must ‘raid’ the opponents’ side while resisting being tackled, and then return to his side safely, all in one breath. We have drawn a parallel between this demonstration of endurance with that of long-lasting Luminous batteries. Sachin Tendulkar endorses the brand with genuine warmth and enthusiasm.”

    Chandana Agarwal, President, 82.5 communications added, “Working on communications for inverters and batteries is never easy as they tend to get very dull and clinical. This time, fortunately for us, we had a very interesting brief which was single minded and emphasized long lasting inverter batteries. We took this as an opportunity to humanize the product and bring about humor and nostalgia alongside our key proposition. We have attempted to make it crisp and universally understood. We had a great time working on the creatives as it brought out the child in all of us and we hope that it brings out the same emotion in everyone who sees it.”

    As per 82.5 Communications executive creative director and creative head Mayur Varma, “A kid with long-lasting enthusiasm. A cricketer with a long-lasting career. Perfect ingredients for an ad for Luminous long-lasting Inverter Batteries.”

    Sachin Tendulkar was roped in as the brand ambassador for Luminous Power Technologies in 2010. The company has recently extended its partnership with Sachin by another five years till 2024.

  • DBS Bank celebrates ‘Agents of Change’ with SPARKS’ new episode

    DBS Bank celebrates ‘Agents of Change’ with SPARKS’ new episode

    MUMBAI: In celebration of International Women's Day, DBS Bank India released a new episode of its award-winning mini-series, SPARKS, featuring brand ambassador Sachin Tendulkar. Titled 'Agents of Change', the  episode traces the journey of Even Cargo, an Indian social enterprise that is paving the way for the female delivery personnel. Even Cargo is a Delhi-based enterprise that trains and employs women from marginalised backgrounds as delivery associates with some of the world’s largest e-commerce companies.

    DBS Bank India ED – group strategic marketing and communications Shoma Narayanan said,  “We are moving towards creating conversations and engaging customers through innovative storytelling and authentic content. Being purpose-driven has always been a part of DBS’ value system, and we aim to drive meaningful change through SPARKS."

    Narayanan added, "SPARKS celebrates real-life heroes working towards creating a sustainable future, and on the occasion of International Women’s Day, we are bringing you the story of one such enterprise. Even Cargo helps women work in professions that have traditionally been inaccessible to them. We are delighted to join hands with Sachin Tendulkar for this episode of SPARKS, and are committed to championing our shared vision of gender equality.”

    Even Cargo founder and CEO Yogesh Kumar said, “At Even Cargo, our endeavour is to help in the skill development of women, leading to an increase in their participation in the labor market and therefore, helping them overcome the barriers of unemployment. Women are the driving force behind our organization’s mission, and we are delighted to celebrate their contribution this Women’s Day. DBS Bank and Sachin are equally passionate about championing inclusivity, and we thank them for supporting us in our journey.”

    In 2016, DBS Bank launched SPARKS, the first-ever miniseries on bankers in Asia. The last two episodes of Season 1 were inspired by Sachin’s longstanding mission of increasing access to play for less-privileged children. DBS partnered with Sachin to bring this purpose to life and together, lit a playground in the Mumbra district of Thane, transforming the lives of over 7,000 children. Since its debut, the SPARKS series has garnered more than 400 million views and over 34-million engagements from audiences across Asia.

  • Luminous Power Technologies launches new social media campaign #BeExamReady

    Luminous Power Technologies launches new social media campaign #BeExamReady

    New Delhi: Luminous Power Technologies, a powerful and trustworthy brand with a wide range of innovative products in the power backup, home electrical and residential solar space, announces special #Be Exam Ready social media campaign with brand ambassador, Sachin Tendulkar. The campaign is primarily curated around the stressful exam days wherein Luminous sends out the special message to families and children that how being prepared keeps stress at bay.

    Luminous has been doing this campaign for the last two years on social media during exam time. This year the Company has roped in Brand Ambassador – Sachin Tendulkar that includes a video message from him sharing his own life experiences to beat the stress. In the video message, Sachin urge children to set their own targets and to be their own competition as opposed to comparing themselves with others. He also requests the parents to not put unnecessary pressure on their children and create a calm environment and a happy home – “Khushiyon ka Ghar” to yield better results.

    The campaign and the messaging perfectly resonate with the wide range of Luminous product portfolio that helps set up the conducive environment for the children to prepare for their exams. Power situation in India is erratic and power cuts range from half an hour to 6-7 hours per day. These power cuts can hamper the exam preparation of children wherein power backup solutions from Luminous can ensure seamless and uninterrupted power supply in this crucial time. Similarly, Luminous LED range is flicker free and provides optimum brightness for the children to study without putting any strain on eyes. The Signature FAN range from Luminous keeps the house ventilated and airy. Together, all the above creates Happy Home (Khushiyon ka Ghar) and let children focus on their studies without any stress or distractions.

    Talking about his association with the Luminous and the new campaign, Sachin Tendulkar says, “It has been a wonderful experience collaborating with Luminous on various initiatives. #BeExamReady campaign is practical and very well timed. Exam time can sometimes be quite challenging, and it is important to ensure that our children are not burdened with unnecessary pressure during this crucial time. Luminous, like always is doing a wonderful job in successfully finding solutions for the consumer needs while also performing their social responsibility by undertaking important initiatives.”

    Introducing the campaign Sachin Bhalla, Sr. Vice President, Marketing, Luminous Power Technologies said, “I am thankful to Sachin for sending across this powerful message on behalf of Luminous Power Technologies. We have observed that exam days are very stressful and demanding for children. Through this campaign we aim to address this problem. Sachin is a living legend with great values and experiences and his association builds a strong brand connect with our consumers while also amplifying the reach of our message. We believe that Sachin’s real life tips and tricks will definitely help children.”

    Sachin Tendulkar was roped in as the brand ambassador for Luminous Power Technologies in 2010. The company has recently extended its partnership with Sachin by five years till 2024.

  • Building heroes, telling stories is Star Sports’ #TakeOnTheWorld campaign strategy

    Building heroes, telling stories is Star Sports’ #TakeOnTheWorld campaign strategy

    MUMBAI: Women are no less than men, and it’s just a matter of opportunity that is served to them. This is the theme of the recent campaign — #TakeOnTheWorld — launched by Star Sports for the upcoming T20 women’s world cup from 21 February featuring 16-year-old prodigy from Haryana — Shafali Verma.

    “This campaign is about women taking on the world and not losing the opportunity that comes their way, that’s the main thematic of the film,” says a source from Star Sports. “There are other heroes and women’s cricket that are celebrated but Shafali’s story was closest to express the campaign’s thought.”

    Shafali became the youngest cricketer, who broke her idol Sachin Tendulkar’s 30-year-old record to hit a half-century at 15 years and 285 days of age against West Indies in T20 format November last year.

    The film captures one such moment of Shafali’s life when she seized the day and played for her local team with a bunch of boys; standing in for her sick brother Sahil. “The campaign was conceptualised and executed by the in-house creative team of Star Sports, and it was shot in Mumbai,” the source adds.

    Besides television, this campaign will be promoted across social media and digital platforms. Moreover, the TVC being the major campaign for the upcoming women’s international tournament, the sports broadcaster has many more game/footage-based initiatives too and is doing a lot of stuff on digital like Twitter, Facebook, and Instagram as well with the hashtag #TakeOnTheWorld.

    Says a source from the broadcaster, “Shafali is the first girl from Haryana to play cricket and represent the country as the state is known for wrestling and other indigenous sports. The fact is that she trained with boys even though you know how backward and typical Haryana can be for a girl to come out and play cricket. So, one can imagine how powerful the story in itself is.”

    Further, the source adds, “The business of sports has a responsible role in society as you’re shaping the youth of tomorrow, building heroes, telling stories of those heroes that inspire a billion youth in this country. And through this film, we are building a potential hero that Shafali Verma may be in the future. And for us, we really think she is the hero wherein cricket has just begun for her.”

    The broadcaster aims to celebrate womanhood and promote the game with women’s perspective. The source says, “It’s not about inviting people to watch, it’s inviting people to watch their hero. Shafali Verma is one such hero that we wanted to celebrate.”

    Team India opener and vice-captain in limited-overs Rohit Sharma launched the ICC Women’s T20 World Cup campaign #TakeOnTheWorld on his Twitter handle, he wrote: “It’s time for ICC Women’s #T20WorldCup and there’s no stopping the Women in Blue, as they #TakeOnTheWorld. Kyunki naam wahi karte hain jo koi mauka nahi chhodte! Cheer for Team India, and watch them LIVE starting 21 February, on Star Sports.”

    The world will witness the #WomenInBlue fight for glory on cricket’s biggest stage, the ICC Women’s T20 World Cup 2020. Team India and host Australia to lock horns in the first match on 21 February 2020. The tournament will be broadcasted exclusively on the Star Sports Network and Hotstar.

  • AMFI ropes in Sachin Tendulkar, M S Dhoni for ‘Mutual Funds Sahi Hai’ campaign

    AMFI ropes in Sachin Tendulkar, M S Dhoni for ‘Mutual Funds Sahi Hai’ campaign

    MUMBAI: AMFI, on Wednesday, announced that it had roped in cricketing idols, Sachin Tendulkar and MS Dhoni for their newly launched a campaign 'Mutual Funds Sahi Hai', in order to create awareness about Mutual Funds, as the preferred investment option.

    Speaking on the same, AMFI chairman Nilesh Shah said: ''Sachin Tendulkar and  MS Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers have been akin to retail investors having equally longer-term approach towards investment. Longer-term approach be it, in cricketing career or in Mutual Fund investments can deliver rich dividends be it for cricketers or investors, alike."

    AMFI chief executive N S Venkatesh further added: "After three years of Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the conversation with the retail investors across the country to the next level, by engaging the cricketing icons.”

    “On behalf of the Mutual Fund Industry, I thank SEBI for taking a considerate view on allowing the engagement of celebrities, at the Industry level, “says Venkatesh.

    Commenting on the campaign Sachin Tendulkar said: “I am excited to be associated with the Mutual Funds Sahi Hai initiative, through AMFI, to help create awareness about Mutual Funds. Discipline and a longer-term approach is the cornerstone towards achieving success, be it in any sport and likewise in personal investing."

    Mahendra Singh Dhoni said: I take great pride in being associated with the “Mutual Fund Sahi Hai’ campaign. Having a goal-based approach, starting early, staying disciplined and not being fazed by volatility, are the four mantras, I have always followed, be it in my cricketing career or in personal money management."

  • What Famous Cricketers Have to Say About Four-Day Tests

    What Famous Cricketers Have to Say About Four-Day Tests

    The International Cricket Council (ICC) proposes that the duration of Test matches be changed to four days instead of five. According to the ICC, this was to reduce the numerous pressure points in the global cricket calendar.

    If the changes were to take place, it would become mandatory to the World Test Championship starting 2023. The ICC committee is considering that the changes be considered in 2020 in which a lot of cricketers have opposed to.

    With four-day Tests, the fifth day will obviously be removed when in fact, it is the most exciting day of a Test match. Also, on cases wherein a day must be washed out due to unpredictable circumstances, the game could still push through within four days. However, if the Test matches are to be shortened in four days and something occurs, the remaining 3 days would not be enough to obtain a proper result.  

    The issue has filled the cricket world of different statements of opposition against the said matter.

    Here’s what some famous cricketers have to say:

    Francois ‘Faf’ du Plessis, captain of South African team:
    ‘I am a fan of Test cricket going five days. The great draws of the game always go to five days’. Du Plessis also said that the result of the game that they had just played would not be the same if in case it was played in just four days.

    This statement of du Plessis went against the stand of Cricket South Africa which firmly said that its ‘official policy to support four-day Test match cricket’. This was because of the fact that South Africa had played a four-day Test match against Zimbabwe way back December 2017.

    Virat Kohli, captain of India National Cricket team:
    Kohli says that he is not a fan of the proposal and that the five-day format and that the Test format should not be altered. The captain of the Men in Blue also slammed the ICC by saying that the intent is not right because sooner or later, they will be speaking of shortening the Test matches to three days and so on until Test matches completely disappear.

    Sachin Tendulkar, Indian cricket legend:
    Tendulkar, dubbed as the God of Cricket, also disagrees with the changing of Test format. Based on his statement, taking away the fifth day in a Test match for spin bowlers is like taking out the first day for fast bowlers.

    Rohit Sharma, player of India National Cricket team:
    Sharma backed up their captain’s statement by saying that if a game lasts for four days, then it is a first-class match and not a Test match.

    Ben Stokes, vice-captain of England Test team:
    Stokes says that he prefers keeping the longer format of the game. ‘It's the best format of the game and it makes cricket and games like these just unforgettable’, says Stokes, referring to the five-day cricket format.

    Joe Root, captain of the England Test team:
    After England’s win over South Africa, Root gives out his stand on the issue by saying ‘What a great win that was. A great five days of cricket. You wouldn't see it if it was a four-day game, would you? It's a great advert for five-day Test matches’.

    Glen McGrath, former Australia fast bowler:
    ‘I'm very much a traditionalist. I like the game the way it is. To me, five days is very special and I'd hate to see it get any shorter. The introduction of pink Tests, day-night Tests is a great way to continue keeping our game fresh and moving forward. In respects to changing how many days its played, I'm actually against it. I like the way it is’.

    Nathan Lyon, Australia fast offspinner:
    Lyon also thinks that the idea is ridiculous and that he seriously hopes that the ICC is not considering it to happen. He said that he believes that four-day Tests are most likely to have more draws because the fifth day in a Test is what makes the game crucial.

    Aside from the aforementioned statements, the long list of people who are not in favour of four-day Tests goes on. Despite many opposing statements, there are still a handful of players who agree to ICC’s proposal. For more details on this issue, tune in and be updated with the latest cricket news on Sportsadda.com.

  • Watch Sachin Tendulkar and Vinod Kambli celebrate Friendship Day with ‘Play with Friends’ live on Sachin Saga Cricket Champions

    Watch Sachin Tendulkar and Vinod Kambli celebrate Friendship Day with ‘Play with Friends’ live on Sachin Saga Cricket Champions

    MUMBAI: JetSynthesys’ Sachin Saga Cricket Champions, one of India’s most popular cricket-based mobile games, announced the launch of its new LIVE multiplayer feature ‘Play with Friends’ today. Celebrating Friendship Day, Sachin Tendulkar and Vinod Kambli relived their childhood memories of playing cricket together by going head-to-head in ‘Play with Friends’.

    Sachin Saga’s ‘Play With Friends’ feature allows gamers to play with their team roster or choose their favourite international team for an exciting match up with their friends. Players can invite their friends around the globe to join a live game, complete exciting weekly challenges, and compete in head-to-head matches for special rewards. Best players in the game, who top the Friendship Weekly Challenges, also stand a chance to play against the Master Blaster himself on a special fan telecasted live event.

    Speaking about Sachin Saga’s ‘Play with Friends’, Rajan Navani, Vice Chairman & Managing Director, JetSynthesys said, “Today, digital platforms are bringing fans closer to their favourite sports resulting in the growing popularity of sports based online games. With ‘Play with Friends’, Sachin Saga will enable millions of our players to connect with friends all over the world for a game of fun-filled cricket. With the release of this live friendly multiplayer feature, we aim to give cricket lovers who share their love for the sport an opportunity to play the game beyond borders.”

    Sachin Tendulkar said, “Sachin Saga always brings back fond cricketing memories. Vinod and I have grown up playing cricket together. With the launch of ‘Play with Friends’ it was fun to challenge each other in this live multiplayer mode. We appreciate the success of Sachin Saga and Sachin Saga VR and hope the new 'Play with Friends' will resonate with cricket fans and connect gamers worldwide.”

    Launched on 7th December 2017 by Sachin Tendulkar, the game gave fans an opportunity to relive the legend’s career by stepping into his shoes. With over 10 million downloads on the game, Sachin Saga has grown to become one of the top-most downloaded games. The game’s Virtual Reality version, Sachin Saga VR, went live earlier this year and is India’s first multiplayer VR cricket mobile game.

  • VMLY&R India creates latest campaign for Luminous Power Technologies

    VMLY&R India creates latest campaign for Luminous Power Technologies

    MUMBAI: VMLY&R India has conceptualised and created the latest campaign for Luminous Power Technologies, featuring the former Indian national cricketer Sachin Tendulkar. This campaign marks the 9th year of association between Luminous and Sachin Tendulkar, as the brand ambassador.

    The new campaign called ‘Sachin – Dil Se’ is centered on an interview style film with Sachin Tendulkar. The ‘Dil Se’ campaign includes two video interviews. In the first interview with Luminous Power Technologies MD Vipul Sabharwal, Sachin shares his sense of pride in associating with Luminous. The second interview, in a casual and personal chat with cricket presenter and stand-up comedian Vikram Sathaye, Sachin reveals lesser known facts about his personal life. Be it the secret ingredient to make Sachin style baigan bharta or how he maintained his cool during high-pressure matches, he reveals it all.

    Through this campaign, Luminous brings the similarities between values of the cricket legend and the brand which has been one of the prime reasons behind the continuity of the association. Just like Sachin ensured he continuously evolved as a cricket to maintain his supremacy in the sports, Luminous has also has evolved over the last three decades. From being a brand which was hidden behind corridors, Luminous today has become one of the most popular home electrical brands.

    The campaign beautifully brings out the personal side of Sachin that builds a strong consumer connect and gives a sneak peek into Sachin’s life – be it his favorite song, dish or the skills he wants to acquire from others. Part of the campaign video also shares anecdotes from his personal life, which is in sync with brand’s campaign – ‘Khusyion ka Ghar’.

    Speaking on the launch of Dil Se campaign, Luminous Power Technologies MD Vipul Sabharwal said, “Sachin is a living example of the core values that Luminous stands for – reliability, consistency, longevity and highest standards of integrity. Our association with the cricket legend, entering into its 10th year, has helped us gain immense love from our consumers. We see a great value in him that builds a great brand connect with our end users.”

    Commenting on the new campaign, VMLY&R India business director Amandeep Singh said, “Sachin Tendulkar was signed as brand ambassador back in 2010 because there were a lot of synergies – being a leader, reliable, trustworthy and a complete inspiration. The brand wanted to shine a spotlight on this long-term relationship for its channel partners, employees and customers.”

    Singh further added, “The main objective of the campaign was to humanise the brand and strengthen the emotional connection Luminous’ customers.”

    Luminous Power Technologies is the leading electrical specialist in India having a vast portfolio comprising of Power back up solutions such as Home UPS, Inverter Batteries and Solar Applications to Home Electrical offerings such as Fans, LED lighting, Wires & Switches. Luminous has been in business for 30 years now. It has 7 manufacturing units, more than 28 sales offices in India and presence in over 36 countries. Our 6000 employees serve more than 60,000 channel partners and millions of customers. Our motto has always been Customer Delight through Innovation & Passion with focus on Execution & Team-work.

  • Sachin Tendulkar to lead #KeepMoving push-up challenge at IDBI Federal Life Insurance marathon

    Sachin Tendulkar to lead #KeepMoving push-up challenge at IDBI Federal Life Insurance marathon

    MUMBAI: This Sunday will witness the 18,000 runners joining cricketing legend, Sachin Tendulkar in the #KeepMoving push-up challenge at the IDBI Federal Life Insurance New Delhi Marathon 2019, to be held at the Jawaharlal Nehru Stadium.

    Prior to each of the races, Sachin Tendulkar, along with the marathon participants will be doing 5-10 push-ups as a part of the #KeepMoving Push-up Challenge in order to make a difference to the families of the martyrs. For each participant in the challenge, IDBI Federal will be donating Rs 100 towards the fund for the Martyrs.

    IDBI Federal Life Insurance MD and CEO Vighnesh Shahane said, "Our country has witnessed a terrible attack last week in Pulwama and we offer our condolences to the families of the martyrs. To stand in support for these brave souls and their families, we encourage all the 18,000 runners participating in this year’s IDBI Federal Life Insurance New Delhi Marathon to join Sachin Tendulkar in being a part of the #KeepMoving Push-Up Challenge. Even 5-10 push-ups can make a difference, as for each participant who undertakes the challenge, IDBI Federal will be donating Rs 100 towards the martyrs’ families.”

    IDBI Federal Life Insurance brand ambassador Sachin Tendulkar said, "I firmly believe that success lies in pushing our limits and challenging ourselves, as we are our only competition. This is why we are organising the #KeepMoving Push-up Challenge at this year’s IDBI Federal Life Insurance New Delhi Marathon. I would request all runners to join me in taking this challenge and making a commitment to a fitter future.”

  • IDBI Federal Life launches #KeepMoving movement

    IDBI Federal Life launches #KeepMoving movement

    MUMBAI: IDBI Federal Life Insurance, one of India’s leading private life insurance companies, together with its brand ambassador, Sachin Tendulkar, has announced the launch of the #KeepMoving movement which aims to redefine the idea of fitness for India.

    Through the movement, IDBI Federal seeks to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both – physical fitness and financial fitness. The campaign has been conceptualised by L&K Saatchi & Saatchi.

    The #KeepMoving campaign will launch with short films featuring cricketing legend, Sachin Tendulkar which will encourage Indians to log onto the #KeepMoving. Once on the microsite, they can then do an audit of their physical fitness and financial fitness levels by taking a short assessment test. The test results would reveal their current fitness levels on both parameters, as well as provide advice and tips to help them improve their scores.

    Sharing his thoughts, Tendulkar said, “We see that most Indians who aspire to lead a healthy lifestyle tend to focus largely on physical fitness, while financial fitness is far lower on their list of priorities. Through the #KeepMoving movement, we aspire to change the mindsets of Indians by redefining their idea of fitness. We hope to create awareness among them that in order to truly live the lifestyle of their choice, they need to focus on both – physical fitness and financial fitness.”

    Elaborating further on the movement, IDBI Federal Life Insurance MD and CEO Vighnesh Shahane said, “At IDBI Federal, our purpose is to empower people to create and live the lifestyle of their choice. For an individual to accomplish this, we believe that he or she needs to focus on his complete fitness, both physical and financial. It is not a choice and that is the key point that our #KeepMoving campaign aims to drive home. Helmed by our Brand Ambassador, Sachin Tendulkar, we endeavour to encourage, push and motivate the happy-to-be sedentary Indian down the path towards total fitness through this movement. This will help to build a better tomorrow, not only for the individual, but for the country as a whole.”