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Tag: Sachin Tendulkar

  • PMG brings together Tendulkar & Dhoni for new campaign

    PMG brings together Tendulkar & Dhoni for new campaign

    Mumbai: Professional Management Group has brought together the two cricket legends—Sachin Tendulkar and Mahendra Singh Dhoni—in one campaign.

    Launched by the Association of Mutual Funds in India under SEBI’s guidance as a part of its investor awareness outreach program, the “Mutual Funds Sahi Hai” campaign aims to educate the common public about mutual funds and dismiss myths around them. 

    The AMFI campaign’s aim is to position mutual funds as a preferred investment option for potential investors. PMG finds commonality between financial goals, from taking calculated risks based on a wealth of experience to being aware of surprises from opponents as useful tips in staying a step ahead in matches and making the most of available resources. Hence, the two cricketers make a perfect choice for the campaign creating awareness around mutual funds.

    PMG, India’s first sports marketing company, first struck a deal with AMFI in 2020, which included legendary cricketers like Sachin Tendulkar and Mahendra Singh Dhoni. The association is now three years old and looks to grow stronger with each passing year.

    The AMFI is an association of all the asset management companies of the SEBI-registered mutual funds. The latest “Mutual Fund Sahi Hai” campaign, featuring these two cricket icons, encourages people to start investing in mutual funds through the monthly SIP route for their long-term financial goals, like their children’s future and retirement.

    Commenting on the long-term partnership, Sachin Tendulkar said, “It has always been a wonderful experience working with the AMFI team. With every campaign, the aim has been to generate greater awareness about the benefits of investing in mutual funds with a long-term view. This campaign is no different, and we hope to highlight the importance of investing along with saving, which is a crucial message for all.”

    Referring to the importance of investing for the long term, M. S. Dhoni explained, “Staying put for the long term is what works best, be it cricket or investments. Mutual fund investments are managed by qualified professionals who have in-depth knowledge of the markets and are backed by years of research. Investing at least some portion of your savings in mutual funds will help you achieve long-term financial goals, is the key message that we are trying to convey with this campaign.”

    AMFI chief executive N. S. Venkatesh said, “This is the third year of our association with Sachin Tendulkar and Mahendra Singh Dhoni. Their contribution to Indian cricket has been exceptional, and people look up to them. Bringing them together for this campaign was a big step towards bringing mutual funds closer to the general public. The response has been great, and we couldn’t have asked for more. We thank PMG for getting this organised for us.”

    Professional Management Group COO Melroy D’souza added, “This is a landmark moment for Indian TV as two of the biggest legends from the sporting world come together for a campaign. Both Sachin Tendulkar and MS Dhoni stand for trust, belief, and long-term vision, which are synonymous with AMFI’s campaign vision. We at PMG are thrilled that we managed to get them together and will continue to work on out-of-the-box ideas and create an impact.”

  • AMFI launches brand-new campaign featuring Sachin Tendulkar & MS Dhoni

    AMFI launches brand-new campaign featuring Sachin Tendulkar & MS Dhoni

    Mumbai: The Association of Mutual Funds in India (AMFI) launched its next leg of a mutual fund investor education campaign featuring two of the most popular and successful players in Indian cricket: master blaster Sachin Tendulkar and captain cool MS Dhoni.

    Conceptualised by Wunderman Thompson Mumbai, the new TVCs under the “Mutual Funds Sahi Hai” awareness campaign around the festive season encourage people to start investing in mutual funds through the monthly SIP route for their long-term financial goals, like their children’s future and retirement.

    On the launch of the new ad campaign, AMFI chairman A. Balasubramanian said, “India is a country of savers. However, not many invest in capital markets. We want people to realise that investing at least some portion of their savings in mutual funds will help them achieve their long-term financial goals. By investing in capital markets through mutual funds.”

    WT Mumbai managing partner Anurag Tandon commented, “AMFI and WT have been on a journey of consumer education. The ongoing campaign has generated phenomenal results in terms of awareness for the MF category with its simple and easy-to-understand messages. Furthermore, the campaign has managed to move the needle in terms of participation in the category. The new campaign aims to build on the successful principles with a sharper call to action of ‘getting onto the playing field’ and we have none other than the legendary duo of Sachin and MSD delivering the compelling message.”

    AMFI’s September data figures showed that SIP (systematic investment plan) numbers contributed approximately Rs 13,000 crore of investments in a month. AMFI hopes that this new campaign will encourage more people to start investing in mutual funds every month through SIPs.

  • Jetsynthesys’ Global Music Junction & Warner Music India announce strategic partnership with Artium Academy

    Jetsynthesys’ Global Music Junction & Warner Music India announce strategic partnership with Artium Academy

    Mumbai: Online music education platform Artium Academy has entered into a strategic partnership with JetSynthesys’ digital entertainment subsidiary Global Music Junction and Warner Music India.

    This collaboration will help these entities to identify, nurture and scale aspiring talents at the academy, helping put them on the national and global map while collectively building on content-creation, artist management, revenue generation, digital monetisation, branding and sponsorships.

    Artium Academy, co-founded by Ashish Joshi, Vivek Raicha and Nithya Sudhir, boasts a panel of maestros including Sonu Nigam, KS Chithra, Shubha Mudgal, Ananth Vaidyanathan, Aruna Sairam, Louis Banks and Raju Singh, has worked towards its core objective of offering training to aspiring singers, composers and instrumentalists to enable them to reach their full potential and eventually step into the spotlight both in India and globally. Global Music Junction, along with Warner Music India, will work towards taking these performers on to their next level of growth, supporting their livelihood and creating music IPs and high-class content. Together, they will also identify avenues of revenue generation, digital monetization, branding and sponsorships.

    JetSynthesys founder and CEO Rajan Navani said, “In a bid to fuel the growth of digital entertainment further in India, Global Music Junction and Warner Music India have joined forces with Artium Academy to take another step towards putting Indian talent on the global map. While Global Music Junction and Artium Academy will work towards scaling the talents on the platform, along with identifying and nurturing them for the future, Warner Music India will work on the global repertoire of these talented budding artists, giving their exposure an international leg. Together, our eventual goal is to work towards creating more global musical maestros from our country.”

    JetSynthesys is known for its global publishing partnerships with the likes of cricket legend Sachin Tendulkar, Bollywood star Salman Khan, heavyweight Floyd Mayweather, and brands like WWE, Square Enix, and Warner Music Group (WMG).

    “Artium Academy offers a world-class faculty and state-of-the-art facilities to train students through personalised performance-based music learning, be it in the space of vocals, compositions or instruments. We are excited to tie-up with veterans in the digital entertainment and talent management space that will further help us scale our platform to the next level,” said Artium Academy founder and CEO Ashish Joshi.

    Artium Academy aims to make learning music fun and accessible to people of all ages through modules that are designed by industry maestros and taught at a 1:1 ratio by Artium-certified teachers. The four courses offered at the Academy are vocals, strings, keyboard and percussion.

    “Music is instrumental in the Indian entertainment industry, and we have seen a rising interest among aspiring performers to learn the nuances professionally. We aim to tap into that potential through this association and amplify the reach across audience groups. We also want to ensure that on-boarded talents get world-class support to fulfil their dreams and be the stars of tomorrow,” said Global Music Junction CEO Rajkumar Singh.

  • Sachin Tendulkar to lead India Legends Road Safety World Series season 2

    Sachin Tendulkar to lead India Legends Road Safety World Series season 2

    Mumbai: Master Blaster Sachin Tendulkar will lead defending champions India Legends in the second edition of the Road Safety World Series (RSWS), scheduled to be played from 10 September to 1 October 2022 in Kanpur, Raipur, Indore and Dehradun.

    Kanpur will host the opener, and Raipur will host the two semi-finals and final.

    New Zealand Legends are the new team in this edition and they will join the Legends of India, Australia, Sri Lanka, West Indies, South Africa, Bangladesh, and England during the 22-day event played primarily to create awareness towards road safety in the country and around the globe.

    The Road Safety World Series (RSWS) is supported by the ministry of road transport and highways, the ministry of information and broadcasting, and the ministry of youth affairs & sports. 27th Sports, backed by US-based 27th Investments, is the exclusive marketing rights holder of the league, while Professional Management Group (PMG) is the event management partner.

    Speaking about the Road Safety World Series Season 2, Road Transport & Highways union minister Nitin Gadkari said, “The Road Safety World Series is a very good initiative to create awareness towards road safety through cricket. We want every individual in this country to be aware of and obey every rule and regulation while on the road, and for that to happen, we have to create awareness among the people. I strongly believe that this series will be able to do and achieve the goal of saving lives on Indian roads.”

    Wishing all success to the event, I&B and Youth Affairs & Sports union minister Anurag Thakur said, “I am sure the Road Safety World Series will drive social change and work as an ideal platform to influence people’s mindset towards their behaviour on the road and road safety.”

    Viacom18 Hindi movies cluster business head Rohan Lavsi said, “Cricketing legends, a burning social cause and media platforms with unparalleled reach across India… The Road Safety World Series Season 2 has all the hallmarks of being a blockbuster! The league just got bigger with the inclusion of the New Zealand Legends and multiple cricketing legends across eight teams. This season we will be broadcasting the league on Colors Cineplex, Colors Cineplex Superhits and the newly launched Sports18 Khel while it will be digitally streamed on Voot and Jio. We want to ensure that cricket lovers throughout the country can watch the league across multiple platforms like cable TV, DTH, Free Dish and digital.”

    27th Sports CEO and co-founder Sangeet Shirodkar said, “The good thing about the Road Safety World Series is that it has support from all quarters. It is also not just about the legends, but a great platform for the automobile industry and road safety campaigners to show their commitment towards road safety using India’s most popular medium — cricket. We expect the RSWS to be a massive success with the audience on the ground and on television.”

  • Spinny launches new brand campaign ‘Go Far’ with Sachin Tendulkar

    Spinny launches new brand campaign ‘Go Far’ with Sachin Tendulkar

    Mumbai: A full-stack used car buying and selling platform, Spinny has announced its brand new campaign, “Go Far,” featuring its brand ambassador and strategic investor Sachin Tendulkar.

    The series of films celebrates India’s spirit of dreaming big and making things happen. The campaign explores how different people go beyond boundaries for love, dreams, and self-improvement. For Sachin, someone who has seen the kind of success that he has, going far is, in a way, going back to basics—an inward journey to meet himself again. Back to the person that makes him who he is, to the source, and to his most rooted version. A part of this is driving his first car, the humble 800.

    A couple of years ago, Sachin expressed a keen interest in reconnecting with his first car. He said, “My first car was an 800. Unfortunately, it is not with me right now. I would love to have it back again with me. So people listening to me, feel free to contact and get in touch…”

    The original, Bayers Blue, was painstakingly recreated down to every last detail in Spinny’s integrated quality centres. Now, as a strategic investor for Spinny, Sachin is seen out and about in the 800, doing things that represent his most authentic self.

    Go far as a campaign is personal and relative, hence featuring different people and their stories to push beyond the comfort zone to get what they really, truly want. Whether it’s a family celebrating a new car and a new house or an elderly couple focusing on a dream they ignored for many years, the journeys represent a very individualistic take on pushing boundaries.

    Spinny founder & CEO Niraj Singh said, “We believe in life and in your choices. Go far. You should be able to buy a car that you actually, really want to buy and that you know would make you happy. With Spinny, we’d go that extra mile, go far at every step to make it happen for each of our customers, including Sachin Tendulkar. His first car would make him happy in a way that is rooted and real, and we made it happen. A car is a special purchase for a home, and our endeavour is to make it extra special for each of our customers.

    Speaking about his involvement in the campaign, Tendulkar said, “A car to me is more than just a mode of travel. It’s my second home, my co-passenger on the journey as one explores life and goes places. Our car reflects us and sometimes complements our personality. It was therefore very special when Squad Spinny re-created my first car. The team had put in a lot of effort and gone to great lengths to bring back special memories of my first car. Spinny values the emotions behind car ownership and strives to provide an experience with timeless values of trust, transparency, and integrity.”

    The campaign will run on digital platforms along with a strong presence across TV, radio, OOH and OTT platforms. It will also be aired during the Asia Cup 2022 on Disney+Hotstar and StarSports.

  • Luminous Power Technologies announces new campaign featuring Sachin Tendulkar

    Luminous Power Technologies announces new campaign featuring Sachin Tendulkar

    Mumbai: Luminous Power Technologies has announced its latest television commercial featuring the brand ambassador – Sachin Tendulkar, who talks about using solar seamlessly in a fun yet impactful way.

    Developed and conceptualised by 82.5 Communications, the TVC establishes the comfort and convenience that Luminous brings in with its stellar range of Solar products, making it the go-to product with its catch line – Solar hai lagana toh Luminous ko hai bulana.

    The TVCs will be aired on prominent TV channels and shows. The campaign will be leveraged on the brand’s social media handles. It will also be promoted on all Luminous’ social media platforms i.e.- Twitter, Facebook, Instagram and YouTube.

    Introducing the new TVC campaign, Luminous Power Technologies  CMO Ruchika Gupta said, “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.”

    “As a result, we created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it,” she added.

    Talking about the concept, 82.5 Communications India Chairman & Chief Creative Officer Sumanto Chattopadhyay, “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”

    82.5 communications India (North) president Chandana Agarwal, “As a leading name in power solutions, the onus is on Luminous to help the customer evolve to Solar. This communication aims at converting the fence-sitters by answering all the reasons that become a stumbling block. This is done in an interesting conversation between Sun and Sachin.”

    82.5 Communications India (North) Creative Head Preeta Mathur,  “Let no one cast doubt about Solar. The film talks to those who are contemplating the thought of installing Solar in their houses but haven’t taken the first step yet. Enters the team of Sun and Sachin to put a stop to all the confusion and let the world know that Luminous is the one-stop solution for Solar. Solar hai lagana toh Luminous ko bulana.”

  • DBS Bank India launches new brand film ‘Uplift’ with Sachin Tendulkar

    DBS Bank India launches new brand film ‘Uplift’ with Sachin Tendulkar

    Mumbai: DBS Bank India has unveiled a new pan-India brand campaign featuring brand ambassador Sachin Tendulkar. The campaign positions the bank as a reliable partner for all the big and small moments in a customer’s life.

    Conceptualised by Leo Burnett, the campaign involves 360-degree brand communications comprising television, digital, and out-of-home (OOH) advertising components. The film highlights the importance of having the right partner who can help navigate challenges to realise one’s goals.

    The past 18 months have been a period of trials for many customers and businesses as their financial and business goals were impacted by the pandemic. The brand film ‘Uplift’ showcases the story of a young entrepreneur whose garments business sees a slowdown due to the Covid-19 restrictions. However, she is able to pivot her business with timely support from the bank. The campaign captures the resilience and innovative mindset of small and big businesses to navigate the challenges and how DBS can help through new-age banking solutions. 

    “Just like cricket, life too can be unpredictable involving trials and triumphs. However, both on and off the field, I believe that the right support system is crucial for navigating challenges. I am delighted to associate with DBS again to spread the message of optimism,” said Sachin Tendulkar.

    “Our campaign celebrates a renewed sense of hope and courage. At DBS, we constantly innovate to meet evolving customer needs while also supporting the community we live in. The brand film brings this out through the story of an entrepreneur who triumphs over challenges to grow her business,” stated DBS Bank India executive director – group strategic marketing & communications, Shoma Narayanan.

    The ‘Uplift’ brand campaign comes at the heels of another brand film called ‘Strong Heritage, Smart Banking’, which focused on DBS’ customer-centricity and digital offering. The campaign features Sachin Tendulkar, who has delivered his lines in Tamil. The campaign strongly resonates with the audience in South India and is a marquee brand initiative in the region following the amalgamation with Lakshmi Vilas Bank.

    “Reassuring customers in challenging times has been a key focus area for DBS. Such communication further entrenches their brand promise – ‘Live more, Bank less.’ The latest campaign we have conceptualised for them helps communicate this in an inspirational way through a warm comeback story,” said Leo Burnett executive creative director Mayuresh Dubhashi.

  • Paytm First Games onboards Sachin Tendulkar as brand ambassador

    Paytm First Games onboards Sachin Tendulkar as brand ambassador

    NEW DELHI: Paytm First Games, a subsidiary of India's homegrown digital financial service platform Paytm, has roped in global sporting legend Sachin Tendulkar as the brand ambassador. The icon of a billion cricket-loving Indians, Tendulkar would be instrumental in creating awareness about the exciting genre of fantasy sports in the country. Other than fantasy cricket, he would help PFG promote and generate excitement around all sports including kabaddi, football, and basketball. Paytm First Games is among the leading fantasy sports gaming platforms in the country and the partnership with Sachin will increase its reach in smaller cities and towns.

    For millions of Indians, the legendary cricketers' journey has had a deep impact on their personal lives. He has been the sole inspiration for many to play, watch, and believe in cricket, more as a religion than just a game. By welcoming him as the brand ambassador PFG hopes to inspire gaming enthusiasts to experience the fantasy sports phenomenon. The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year.  It said that over the next six months, 200 plus live events would be featured on the platform including international and domestic cricket tournaments, soccer leagues and more.

    Read more coverage on Paytm

    Sachin Tendulkar said, “Cricket is an engaging sport, and we all tend to have opinions about the game – right from player selection to playing strategies. Paytm First Games will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win. I am happy to partner with Paytm First Games to enable cricket fans to engage more with the ever-popular game of cricket”

    Paytm First Games COO Sudhanshu Gupta said, "Cricket is like a religion in the country which inspires over a billion people and fantasy sports takes the fan’s level of engagement to the next level where the user experiences the thrill of playing along with the athletes. As India’s homegrown gaming platform, our vision is to get the sports fans closer to the action with fantasy sports. Most of us have grown up watching the Master Blaster in action. With Sachin as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning and research."

    Read more coverage on fantasy league

    Paytm First Games offers over 50 games where the most popular is fantasy sports where players apply research and strategy to engage with live sporting events. The platform currently engages with over 80 million gaming enthusiasts with the majority of them from smaller cities and towns.

  • Star Sports launches new show ‘Cricket Connected: Chats’

    Star Sports launches new show ‘Cricket Connected: Chats’

    MUMBAI: Star Sports has introduced a brand-new show ‘Cricket Connected: Chats’ that will help fans catch-up with their favourite cricket stars during the week.

    In an extension to the Cricket Connected brand, the new series will see flagbearers of the sport delve further into how they fruitfully utilise their time during the lockdown and offer advice to cricketers on how to be mentally focused during Covid2019 times. The show will air on Star Sports 1 and Star Sports 1 Hindi from 13 May onwards.

    ‘Cricket Connected: Chats’ will kick-start with the ‘Hitman’ Rohit Sharma’s special interview on 13 May followed by the ‘God of Cricket’ Sachin Tendulkar and Team India captain Virat Kohli each featuring exclusively on May 14 – 15 May respectively.

    In the first episode of the series, Rohit Sharma talks about how he misses bowling. He said, “Since I injured my finger, I’m unable to grip the ball and I can’t bowl the way I used to. Wankhede’s pitch doesn’t give me a chance to bowl, so I stay away from it. In Tests, I try to bowl because that gives bowlers a break. To help the team, I mentally prepare myself to bowl 10 overs in a Test match.”

    In the second episode, Tendulkar doles out golden advice on how players can still use the lockdown to prepare themselves. He said, “I would tell all of them to recharge their batteries. They need to have a little time off as well. When you are playing every alternate day, it’s not so easy to stay on top of the game all the time. It is good to move away from cricket for a while, recharge your batteries. I’m seeing different kinds of training that players are doing on social media.”

    “In addition to that, as far as batting and bowling are concerned, there are physical drills and preparing yourself mentally that one needs to do. They also need to visualise how they can rectify what wrong they did in the past and how they can repeat the good they did. There have been many champions who didn’t have the best of everything, but they made the best of everything they had, so right now, we are in that situation," Tendulkar added. 

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  • Star Sports’ Cricket Connected to celebrate Sachin’s birthday

    Star Sports’ Cricket Connected to celebrate Sachin’s birthday

    MUMBAI: The ‘God of Cricket’ Sachin Tendulkar will headline this week’s special two-part episode on Star Sports’ show Cricket Connected that airs on Saturday, 25 April. The part one of the episode will be broadcasted at 7 pm and part two at 9 pm, which will be hosted by Jatin Sapru.

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    Team India legends VVS Laxman and Harbhajan Singh along with former Australia pace machine Brett Lee have been roped in as the experts for this week’s episode. The growing popularity of the show in English and Hindi has urged Star Sports to introduce the show in its regional channels.

    Star Sports 1 Tamil, Star Sports 1 Kannada and Star Sports 1 Telugu are doing a lot to keep the channels engaging and entertaining for all cricket lovers.

    Tendulkar will give a special sneak-peak on how he’s coping with life during the lockdown. The master blaster will dole out interesting tips on how he used to practice indoors and will also help the current crop of professional cricketers with priceless advice on how to stay mentally focussed during challenging times that COVID-19 has posed before the world.

    Tendulkar, urging fans to stay indoors, said on Cricket Connected: “My fans wished well for me for many years. They encouraged me and they prayed for me. What did they pray for? That Sachin shouldn’t get out and I should be at the crease. My wish for them is that they should also not get out. They should also stay inside the crease which means indoors, safe, and healthy. If they are healthy and safe, then I am more than happy.”

    Tendulkar, who ended his glorious career in 2013, also shed light on his fabled ‘Desert Storm’ innings against Australia in 1998 at Sharjah. The cricket legend had smashed 143 against a bowling attack featuring the likes of Shane Warne, Damien Fleming and Michael Kasprowicz as temperatures reached a maximum of 41 degrees Celsius. Tendulkar also recalled some of his magic with the ball.

    This episode of Cricket Connected will also see the Greatest Of All Time (G.O.A.T.s) players from the Indian Premier League being extended to fans via polls. Winners from the five categories – batsmen, bowlers, all-rounders, captain and coach – will be declared by popular choice. The episode will also give an insight into Team India captain Virat Kohli’s life during the lockdown.

    Cricket Connected is an innovative concept by Star Sports to fill in the void left by the absence of live events. The show has proved to be that medium for fans to connect with their favourite experts. Each episode has segments that encourage fans to engage and interact with cricketing legends.

    Segments such as #AskStar give fans an opportunity to share their favourite cricket moments by tweeting their questions using the hashtag for the legends to answer. There is also another segment, Kids Connected, which involves young fans and invites them to share home-made videos of them doing commentary.