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Tag: Sachin Tendulkar

  • Spinny drives cricket fever with winners flying to Dubai for Asia Cup

    Spinny drives cricket fever with winners flying to Dubai for Asia Cup

    MUMBAI: Spinny, India’s full-stack used car platform, has announced three lucky winners who will be jetting off to Dubai to watch Team India in action at the Asia Cup 2025.

    The contest, which ran from 9 to 17 September, gave anyone buying a car on Spinny the chance to win the cricketing trip of a lifetime. On 26 September, the winners will pack their bags and head to Dubai to see India take on Sri Lanka, live from the stands.

    The winners are: Snehal Chaitanya Nadakuduru from Bangalore, who drove home a Kia Sonet; Sarah Shailendra Salve from Mumbai, who picked up a Toyota Glanza; and Raghuveer Chandra Sirivore from Hyderabad, who chose a Volkswagen Virtus.

    As an official global sponsor of the Asia Cup, Spinny’s branding will be seen across stadiums on perimeter boards, backdrops and digital screens. More importantly, the brand says it is about “creating real experiences that matter”, both on and off the pitch.

    Spinny’s brand ambassador, cricket legend Sachin Tendulkar, continues to be at the heart of its storytelling, symbolising trust and inspiration for millions of fans. Customers and followers can also track the winners’ journeys on Spinny’s social channels, from their new car purchases to their cheers in Dubai.

    “Massive congratulations to all the winners,” said Spinny, senior vice president and business head, Hanish Yadav. “This is where the love for cricket meets the joy of owning your car, and we’re proud to have made that possible.”

    With the Asia Cup set to deliver some of the most exciting cricketing contests in the region, Spinny is not just sponsoring the spectacle but also putting fans in the front seat of the action.

  • Boria Majumdar joins NDTV as Consulting Editor for sports coverage

    Boria Majumdar joins NDTV as Consulting Editor for sports coverage

    MUMBAI:  Not just cricket scores or Olympic medals but what they say about a nation. That’s the lens Boria Majumdar is bringing to NDTV as he joins as consulting editor in a move that promises to reshape Indian sports journalism as we know it. A Rhodes Scholar, bestselling author, founder of Revsportz, and one of the country’s most respected sports voices, Boria isn’t just reporting the play he’s reading between the lines. From ghostwriting Playing It My Way with Sachin Tendulkar to tracking the Olympic journey of India’s rising stars, his résumé reads like a masterclass in access, authority, and storytelling.

    “This is a new NDTV,” says Boria. “And I’ve been building a new kind of Indian sports media narrative, one that goes beyond hero worship and highlights Olympic, Paralympic, and grassroots stories with equal rigour. It’s bold, and it’s overdue.”

    With India staring at a packed global sporting calendar from the 2026 T20 World Cup and FIFA World Cup to the Los Angeles 2028 Olympics and a possible bid for the 2036 Games NDTV’s new editorial strategy aims to deliver conversations that are not just entertaining, but essential.

    “Sport isn’t entertainment. It’s identity. It’s diplomacy. It’s where a nation stands when the anthem plays,” Boria explains. “We’re here to ask better questions. Infrastructure. Funding. Gender equity. Athlete mental health. These are not side notes, they’re the main story.”

    At NDTV, Boria will bring his signature depth, big-name interviews, and sharp commentary to a wider canvas. From Nagpada boxing rings to the chess boards of Chennai, from corporate corridors to kabaddi mat sidelines, expect every angle covered.

    NDTV  Editor-in-Chief Rahul Kanwal CEO says, “Boria is the most high-impact sports journalist in the country. His knowledge is unmatched, and his vision aligns perfectly with NDTV’s intent to make sports journalism deeper, more insightful, and genuinely nation-shaping.”

    With this move, NDTV signals a shift from highlight reels to headline reforms. The spotlight is no longer just on the athlete, but on the system that shapes them. Because sport was never the side story. It was always the soul of it.

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  • Spinny drives the point home with Sachin’s ‘God Promise’ on the move

    Spinny drives the point home with Sachin’s ‘God Promise’ on the move

    MUMBAI: When Sachin Tendulkar makes a promise, it’s not just heard, it’s driven home. Quite literally now, as Spinny’s ‘God Promise’ campaign hits the road across India’s metros, shifting gears from screens to the streets. After racking up millions of views online and sparking buzz on Linkedin, Spinny has now rolled out a high-visibility outdoor and transit campaign. Think branded cabs in Delhi, city buses in Chennai, Bengaluru and Pune, and even Mumbai’s iconic double-decker buses all bearing the message of trust, assurance, and India’s most beloved cricketer.

    It’s a smart move. Where better to meet your potential car buyer than during their daily commute?

    Much like the brand films, the OOH creative is no-nonsense and culturally grounded. The sight of Sachin paired with the words “God Promise” cuts through the usual billboard clutter not with flash, but with familiarity. The campaign strikes an emotional chord with Indians for whom trust, especially while buying or selling a car, is non-negotiable.

    In addition to the celebrity endorsement, Spinny has backed its ‘promise’ with action: a first-of-its-kind 3-year Assured+ warranty, a 5-day money-back guarantee, and access to over 10,000 plus verified cars. For sellers, the platform also promises best-price deals putting its money where its messaging is.

    From Delhi’s RWA networks to Mumbai’s bus routes and Chennai’s bustling corridors, Spinny’s strategy is simple: be visible where the buying intent brews. Not in boardrooms or banners, but on buses, in traffic jams, and on roads where real decisions are made.

    As one campaign insider put it, “Trust isn’t a tagline for us, it’s an everyday delivery.”

    With Spinny’s new route, the message is clear: in the great Indian used-car market, faith isn’t optional. It’s a feature.

  • India masters bowl over West Indies, legends hit IML 2025 for six!

    India masters bowl over West Indies, legends hit IML 2025 for six!

    MUMBAI: What happens when cricket legends dust off their gear and return to the pitch? Magic, nostalgia, and a fair few aching knees! Picture this: 50,000 roaring fans, Sachin Tendulkar leading like it’s the ’90s, and Ambati Rayudu smashing balls like they’re mosquitoes at sunset. Sounds epic, doesn’t it?

    On March 18, India Masters proved age is just a number (unless you’re counting runs) as they clinched a spectacular six-wicket victory against West Indies Masters in the International Masters League (IML) 2025 final at Raipur’s Shaheed Veer Narayan Singh International Stadium. Rayudu dazzled with a sizzling 74 off 50 balls, while Stuart Binny calmly finished things off, sending the ball to the boundary as casually as ordering a chai.

    BNW Developments, the tournament’s proud title sponsor, cheered from the stands, thrilled at watching their logo flashing on Sachin’s iconic jersey. BNW’s MD & co-founder Vivek Anand Oberoi was ecstatic, “The India Masters team has been exceptional in the International Masters League, and we at BNW are so proud to be their title sponsor. Both my younger brother and partner, Ankur Aggarwal, and I worship the God of cricket, Sachin Tendulkar. To have the God of cricket wear our company logo on his jersey while clinching this title is an incredibly special moment. This has been a great month, as India wins two titles, The Champions Trophy and The International Master’s League. This is such a great moment for BNW, and it was amazing to see our brand all around the stadium and on television.”

    Echoing these sentiments, BNW’s chairman & founder Ankur Aggarwal added, “Watching legends like Sachin Tendulkar and Yuvraj Singh command the field with such finesse and composure was nothing short of extraordinary. Their mastery, resilience, and sheer love for the game turned the final into a spectacle of cricketing brilliance. The India Masters delivered a performance that was both strategic and spirited, a testament to the depth of talent our country continues to produce. As proud supporters of this incredible journey, we celebrate not just their victory, but the ethos that drives them—one of perseverance, calculated precision, and an unyielding commitment to greatness. It is this very philosophy that fuels us at BNW Developments. Whether on the pitch or in the world of real estate, true excellence is achieved through vision, discipline, and an insatiable hunger to push the limits of what’s possible.”

    Post-match festivities featured cricket royalty rubbing shoulders, with Oberoi spotted chatting with legends Sunil Gavaskar, Yuvraj Singh, and the Pathan brothers. Clearly, cricket and business share the same rulebook—play smart, strategise smarter, and always know where the boundary lies.

    As the final match wrapped up, fans went home buzzing, having witnessed their favourite cricketers roll back the years. The IML 2025 was not just a tournament; it was cricket’s own blockbuster, showcasing the enduring charm and unbeatable passion of India’s cricketing heroes.

    Now, who says legends retire? They just return with bigger hits and better stories!

     

  • CIFDAQ Global becomes platinum sponsor for International Masters League 2025

    CIFDAQ Global becomes platinum sponsor for International Masters League 2025

    MUMBAI : CIFDAQ Global, a cutting-edge blockchain ecosystem and cryptocurrency exchange, has been announced as the platinum sponsor for the inaugural season of the ‘International Masters League (IML) 2025’ in India. This collaboration marks a strategic move to merge the worlds of sports and blockchain technology, bringing innovation to cricket’s massive fanbase.

    IML 2025 is set to feature six legendary teams, captained by cricket icons Sachin Tendulkar, Brian Lara, Shane Watson, Eoin Morgan, Kumar Sangakkara, and Jacques Kallis. With these superstars returning to the field, the tournament is expected to attract a global audience, reinforcing cricket’s dominance in the sporting world.

    CIFDAQ Global founder & chairman Himanshu Maradiya expressed his enthusiasm about the partnership, stating, “IML’s debut in India provides the perfect platform for CIFDAQ Global to engage millions of cricket fans. This collaboration allows us to introduce blockchain’s potential and strengthen our global presence.”

    Professional Management Group (PMG) CEO Melroy D’Souza, “We are delighted to have CIFDAQ Global as our platinum sponsor. Their expertise in blockchain and crypto aligns perfectly with IML’s vision of delivering a cutting-edge cricketing experience. This partnership will redefine fan engagement and elevate the league’s impact.”

    With live streaming on JioHotstar, CIFDAQ Global will gain significant exposure, leveraging on-ground branding, in-game activations, content integrations, and strategic partnerships to educate fans on blockchain technology.

  • Rishabh Pant strides back to adidas as campaign face

    Rishabh Pant strides back to adidas as campaign face

    MUMBAI: From boundary-smashing innings to fearless comebacks, Rishabh Pant has always been a cricketer who plays on the front foot. Now, the dynamic wicketkeeper-batsman is back with adidas, as the sportswear giant signs a multi-year partnership with the Indian cricket star. This collaboration sees Pant rejoin adidas’ elite athlete roster, which already boasts names like Jude Bellingham, Noah Lyles, Kuldeep Yadav, and Nikhat Zareen.

    Pant, who previously partnered with adidas from 2016 to 2019, returns to the fold, further strengthening the brand’s deep-rooted legacy in Indian cricket—one that has seen collaborations with legends like Sachin Tendulkar and Rohit Sharma. With his never-give-up attitude and unwavering self-belief, Pant perfectly embodies the adidas ethos of resilience and excellence.

    Adidas India general manager Neelendra Singh said, “At adidas, we stand by athletes through every high and low, supporting their journey to greatness. Rishabh’s fearless spirit and dedication to the game make him a perfect fit for our brand. We are thrilled to have him back in the adidas family.”

    Pant said, “adidas is a brand I have always admired. We share a vision of inspiring athletes and pushing boundaries. I look forward to this journey, empowering the next generation and making a lasting impact in the world of sports.”

    With a history of championing top athletes across cricket, football, athletics, and tennis, adidas continues to be at the forefront of sporting excellence. The addition of Pant to its roster reaffirms its commitment to shaping the future of Indian sports, ensuring the next generation has the support they need to dream big and play bigger.
     

  • Dr Agarwals Eye Hospital: Eyeing clever marketing with Sachin Tendulkar

    Dr Agarwals Eye Hospital: Eyeing clever marketing with Sachin Tendulkar

    MUMBAI: When you want to be heard, either do it subtly when there’s pin drop silence or yell out loud when others are also yelling to be heard over the cacophony of sound. Or you can take the middle path: be loud where it’s needed and subtle where it is not.

    Which is what Dr Agarwal’s Eye Hospital has done. Chief marketing officer Ayushman Chiranewala – of Titan Watches fame – has gone in for one big personality – the silky-smooth batsman Sachin Tendulkar and you can’t get louder than that while positioning in the consumer’s mind.

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    In one of the ads in a plane, Glenn McGrath features where he is seen arguing about a decision which had gone in his favour and against Sachin in one of their cricket encounters in Australia. Sachin tells Glenn he should get his eyes checked. Which Glenn refuses saying his eyes are perfect. In comes a lady co-passenger interrupting them and informing Glenn that the seat he was occupying was hers. Glenn responds by saying it’s 3D; the lady says it is 3B. That’s a cue for Sachin to take him to Dr Agarwal’s Eye Hospital for an eye check-up. And the message if you don’t get yourself checked in time,  you will repent  later!

    The second spot has Sachin’s doppelganger first fawning over him and then being venerated by a fan when the master-blaster is actually standing in the same lounge. The fan continues to be all over the duplicate even when Sachin clears his throat to alert him that he is the real thing.  When a bell boy informs Sachin that his car has arrived, it jolts the fan. Then comes the message: “When you develop cataract, your vision gradually deteriorates! Visit Dr Agarwals eye hospital!”

    Clearly, this is funny humor done seriously and it sticks in your mind. And for a serious affliction: eye vision loss and going for a hospital visit to possibly get it repaired or healed. The message is hammered home very, very loudly and clearly. Care for your eyes when you have the time, otherwise you will really have to take care of your eyes!

    “Agarwal’s hospitals number 200 in 10 countries with its doctors serving  two million patients annually and performing  200,000 surgeries,” says Chiranewalla. “This journey of bringing world-class eye care to everyone’s doorstep wouldn’t have been possible without your trust and support. Our commitment remains the same: making eye care accessible, affordable, and exceptional for every individual. Join us in celebrating this milestone as we continue to expand our vision of creating healthier communities!”

  • Nitin & Nitanshi Khare Gupta’s Neelkamal Creations partners with 200 Not Out Films for television shows

    Nitin & Nitanshi Khare Gupta’s Neelkamal Creations partners with 200 Not Out Films for television shows

    MUMBAI:  Creative producers and directors Nitin Gupta and Nitanshi Khare Gupta  – the two co-founders of  Neelkamal Creations –  have announced a partnership with 200 Not Out Films to produce innovative and impactful television content. With over 31 years of experience between them as creative heads, director, producers, writers  on some of Indian television’s most prominent shows, the Guptas aims to push the boundaries of storytelling in this new venture.

    Nitin and Nitanshi  shared their enthusiasm about the collaboration on Linkedin, highlighting plans to develop, produce, and deliver fresh, engaging narratives that resonate with audiences globally.

    “Our mission is to create exceptional stories that combine creativity and professionalism, setting new benchmarks in television production,” they said.

    200 Not Out Films, known for its dynamic approach to filmmaking, has an impressive portfolio of over 150 TVCs and short films. The company has worked with top brands such as Colgate, ICICI Bank, Royal Challenge, and Chevrolet. Its most notable achievement is Sachin – A Billion Dreams, an acclaimed biopic on cricket legend Sachin Tendulkar, directed by award-winning London-based filmmaker James Erskine.

    This partnership between Neelkamal Creations and 200 Not Out Films promises to bring a new wave of creativity to the television industry. Gupta encouraged fans to “stay tuned” for updates on upcoming projects, signalling exciting developments ahead for the entertainment landscape.

     

  • From gully to glory: ISPL season 2 auction hits almost Rs 6 Crore heights

    From gully to glory: ISPL season 2 auction hits almost Rs 6 Crore heights

    MUMBAI: Once the heartbeat of neighborhood streets and childhood dreams, gully cricket has shattered its humble origins to rise as a blockbuster spectacle. Remember the friendly squabbles over who bats first, whose ball to use, or even whose rules to follow? Fast forward, and that same spirit of street cricket now boasts celebrity-backed glamour, roaring stadium crowds, and jaw-dropping auctions reaching nearly Rs 6 crore.

    The Indian Street Premier League (ISPL) season 2 auction proved nothing short of electrifying. With six teams fiercely bidding for the best talents, over Rs 5.54 crore exchanged hands in a dramatic evening of high-stakes action. The world’s most relatable form of cricket now shares a stage once reserved for titans like the IPL, turning makeshift pitches into million-dollar dreams.

    Mark your calendars, as this thrilling saga unfolds on 26 January 2025, at Mumbai’s iconic Dadoji Kondadev Stadium, promising an epic showdown until 15 February. Street cricket is no longer a game; it’s a revolution.

    The auction saw 350 players, shortlisted from trials in 55 cities, go under the hammer, with 96 players securing spots across the six teams. Among the standout moments was Abhishek Kumar Dalhor becoming the most expensive buy at Rs 20.50 lakh, acquired by Majhi Mumbai, owned by Amitabh Bachchan. Another highlight was the selection of 15-year-old Sharik Yasir, the youngest player in the auction, who joined Srinagar Ke Veer, owned by Akshay Kumar, for Rs 3 lakh.

    ISPL, a T10 tennis-ball cricket tournament, debuted earlier this year and has quickly gained recognition for providing a professional platform for street cricket talent. This season introduced new rules, including the right-to-match (RTM) feature and icon player slots, allowing teams to retain fan favourites and bring in marquee players.

    Notable icon player acquisitions included:

    1   Abhishek Kumar Dalhor (Rs 20.50 lakh) – Majhi Mumbai

    2   Saroj Paramanik (Rs 16.25 lakh) – KVN Bangalore Strikers

    3   Krishna Satpute (Rs 8.50 lakh) – Falcon Risers Hyderabad

    4   Dilip Binjwa (Rs 6 lakh) – Srinagar Ke Veer

    The league’s inaugural season garnered significant fan interest, with ISPL players becoming household names. Sachin Tendulkar, a core committee member, praised the league’s efforts, “ISPL has created a competitive platform for talented players to showcase their skills. The enthusiasm and performances from season 1 were remarkable, and we are thrilled to expand to more cities this season.”

    League Commissioner, Suraj Samat announced plans for trials in 101 cities for ISPL’s third season, reflecting the league’s commitment to unearthing talent from every corner of the country.

    He added, “The introduction of the RTM rule and strong team squads ensure this season will be even more exciting for fans. ISPL’s growth is a testament to the love for cricket in India.”

    ISPL season 2 will air on Star Sports Network and stream on JioCinema, promising fans thrilling matches and unmatched entertainment.

  • Spreading Happiness InDiya Foundation achieves significant milestone

    Spreading Happiness InDiya Foundation achieves significant milestone

    Mumbai: With an aim to empower young students, Spreading Happiness InDiya Foundation (SHIF), a collaboration between former Indian cricketer Sachin Tendulkar (through Sachin Tendulkar Foundation – STF) and Schneider Electric India, a leader in digital energy management and next-generation automation, have reached a major milestone in their mission to empower young minds in rural areas through digital education. Through the flagship SMITA program, the Foundation has positively impacted 60,000 students across 300+ schools in India. Inspired by the success and in celebration of World Literacy Day, SHIF has committed to revitalising 500 rural government schools by 2025. It aims to touch the lives of more than 100,000 young learners across aspirational blocks of India.

    At the heart of the SMITA program are ‘Digital’ classrooms, designed to bring digital education to rural areas while promoting sustainability. Till date, SHIF has equipped 300 schools with Digital classrooms, situated in some of the remotest corners of the country, also serve as hubs for fostering a community of ‘Green Ambassadors’ who are empowered to take proactive climate action.  These classrooms, powered by renewable energy sources like solar, offer cutting-edge infrastructure and virtual training opportunities, helping schools reduce operational costs and expand access to quality education through virtual training.

    Highlighting the importance of expanding digital education access, Sachin Tendulkar expressed, “The Spreading Happiness InDiya Foundation is dedicated to narrowing the digital gap by granting students access to high-quality education, while also imparting the significance of sustainability. SMITA program signifies our dedication to cultivating a generation of responsible and knowledgeable citizens who will guide us towards a sustainable future. Through the foundation, we are working to ensure that every child, regardless of their location, possesses the resources necessary to thrive in the contemporary world.”

    Access to quality education is an integral pillar for achieving holistic sustainable development. The evolving digital world has necessitated the timely modernisation and upgradation of educational infrastructure for keeping the students ahead of the learning curve.

    In line with this goal, Schneider Electric India zone president – Greater India, MD & CEO Deepak Sharma stated, “Schneider Electric is an impact-driven company, and education is fundamental for creating a lasting, sustainable impact. We believe that access to energy and education is a fundamental human right.  Our Digital classrooms exemplify our commitment to leading energy and environmental conservation to empower rural communities. We have already positively impacted 60,000 children in 300 schools and aim to transform 500 schools by 2025. We are honoured to partner with Mr. Sachin Tendulkar to educate and empower our next generation, driving actions on climate change and sustainability.”