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Tag: Sachin Sharma

  • S Chand Publishing rewards readers at NDWBF 2025 with exciting prizes

    S Chand Publishing rewards readers at NDWBF 2025 with exciting prizes

    MUMBAI: Winning prizes while buying books. Now that’s called motivation. Or else you would have just tossed it to your scarp collector making him rich.  

    S Chand Group turned up the excitement at the New Delhi World Book Fair (NDWBF) 2025 with a thrilling Prize Distribution Ceremony. Held on 4 February at stall number W-04 in Hall 06, the event celebrated the winners of the ‘Scratch and Win’ contest, a campaign designed to reward passionate learners and loyal readers.

    The contest, launched earlier this year, encouraged customers to engage with S Chand’s extensive range of educational resources, offering them the chance to win big-think laptops, scholarships, and exclusive merchandise. The goal? To make learning even more rewarding and strengthen S Chand’s connection with students, educators, and book lovers alike.

    The ceremony wasn’t just about applause-it was about real rewards:

    . Two grand prizes – Brand-new laptops to support digital learning journeys.

    .   Five scholarships – Rs 10,000 each, empowering academic excellence.

    .   More Giveaways – Gift vouchers, sippers, neckbands, and other exciting goodies.

    The event saw S Chand Group MD Himanshu Gupta, and S Chand Publishing (Higher Education) business head Sachin Sharma personally presenting awards to the winners, making the occasion even more special.

    Gupta shared his enthusiasm, “We are incredibly excited to celebrate the passion for learning that we have witnessed through this contest. This ceremony is a testament to our commitment to fostering a love of education and rewarding the dedication of our readers and learners. We believe this is a fitting way to acknowledge the support of our community at the prestigious New Delhi World Book Fair.”

    Adding to the sentiment, Sharma highlighted the significance of the event, “This prize ceremony is a way for us to give back to our loyal customers and readers, and a fantastic opportunity to share the fun and excitement with everyone at NDWBF. It’s also an opportunity to connect with our community, promote authentic books, and discourage piracy. Through this ceremony, we aim to celebrate the enthusiasm of our community and reward their pursuit of knowledge.”

  • GEM Enviro Management and Mamaearth recycle 7500 metric tons to achieve plastic neutrality

    GEM Enviro Management and Mamaearth recycle 7500 metric tons to achieve plastic neutrality

    Mumbai: GEM Enviro’s proactive strategy entails the strategic implementation of cutting-edge recycling solutions nationwide. Under this collaboration, GEM Enviro is spearheading the collection of Rigid, Flexible, and MLP plastic waste nationwide for Honasa Consumer Limited (Mamaearth), directing it to registered Plastic Waste Processing Facilities (PWPFs) for recycling. This progressive initiative aims to redirect gathered plastic away from initial collection points, mitigating the harmful effects on oceans and landfills. The collaboration is dedicated to addressing the plastic waste crisis through inventive solutions, promoting a circular economy mindset.

    In addition to these pivotal efforts, GEM Enviro has conducted over 100 sustainability awareness activities. This holistic approach underscores the commitment to not only efficiently managing plastic waste but also initiating widespread awareness to drive sustainable change. In line with Mamaearth’s Plastic Positive mission, the company has effectively managed to recycle more than 7500 metric tons of plastic waste. Mamaearth, recognised as India’s fastest-growing toxin-free personal care brand, has been in collaboration with GEM Enviro since 2018 to drive forward this crucial sustainability initiative.

    Offering a spectrum of services, including EPR (Plastic, E-Waste, Battery, Tyre), ESG consulting (Environment, Social, and Governance), BRSR (Business Responsibility and Sustainability Reporting), and project advisory and management for plastic credits, GEM Enviro is commitment to assisting Mamaearth in implementing a comprehensive waste management program, consumer education and awareness and thereby achieving complete plastic circularity. This aligns with the objective of becoming a plastic-neutral organization and fulfilling Extended Producer Responsibility (EPR) as per the Plastic Waste Management Rules 2016 and subsequent amendments.

    Commenting on the collaboration, “Our partnership with Mamaearth marks a transformative step in reshaping our approach to plastic pollution. Together, we are committed to creating a sustainable, plastic-neutral ecosystem by pioneering innovative solutions, redirecting plastic from landfills, and championing a circular economy. This collaboration showcases our dedication to a greener future, where responsible waste management is fundamental to our shared values.

    GEM Enviro Management Limited founder and director Sachin Sharma said, “At Mamaearth, our commitment to creating a positive impact has always been guided by environmental consciousness. We employ effective strategies to address waste challenges, and our Plastic Positive initiative in partnership with GEM ENVIRO has enhanced our ability to broaden this impact. This ensures that our dedication to sustainable practices is not only reflected in our products but also in our waste management approach”.

    Honasa Consumer (parent company of Mamaearth) EVP and chief marketing officer, Anuja Mishra said, GEM Enviro collaborates with over 200 brands, including multinational and Indian companies like Bisleri International Private Limited, Coca-Cola India Pvt Ltd, Jk Lakshmi Cement, Bajaj Consumer Care Limited, Huwai Telecommunication, and government-owned organizations like National Fertilizers Limited (Miniratna Company) and Kribhco Fertilizers Limited, fulfilling their waste management and EPR obligations.

  • #SwagStepChallenge: Pepsi Co India creates a new global record on TikTok

    #SwagStepChallenge: Pepsi Co India creates a new global record on TikTok

    MUMBAI: Pepsi Co India introduced a new spin on its Swag Step Challenge with the super hit movie franchise Dabangg 3 creating a new global record on short-video platform TikTok.

    According to a press statement, the challenge is one of the first motion-triggered challenge created by a brand on the TikTok platform in India. It broke all records on the app and saw over 5.4 billion views and over 1 lakh users’ generated videos over a four-day period.

    A PepsiCo India spokesperson said, “We are very excited with the response to the Swag Step challenge. The immense love shown by consumers has helped the challenge set new benchmarks on the app and break the world record on consumer engagement.”

    The spokesperson further added, “The Dabangg edition of the Swag Step challenge received over 1 lakh video uploads, while the Swag Step Challenge series started earlier this year has around 30 billion views overall.”

    Currently, the cumulative number of views generated across the #SwagStepChallenge series stands at around 30 billion.

    Meanwhile, TikTok director of sales and partnerships Sachin Sharma said, “PepsiCo is one of the first few organisations/partners, who leveraged our advertising solutions. We began our association with the Swag Step series on Pepsi that has been one of our most successful campaigns in India.”

    “The current Dabangg Challenge with our cutting-edge motion triggered brand effects technology has broken records and is topping the popularity charts on our platform," said Sharma.

  • Lay’s Wavez campaign on Tiktok gathers 2 bn views within 3 days of launch

    Lay’s Wavez campaign on Tiktok gathers 2 bn views within 3 days of launch

    MUMBAI: Lay’s, one of India’s leading potato chips brands, received an overwhelming response on TikTok for its Wavez4India Challenge. Launched by Yuvraj Singh, one of India’s favourite cricketers and Shakti Mohan, the country’s dancing sensation, the challenge received over 2 billion views in just 3 days of its launch.

    TikTok users accepted the challenge thrown by Yuvraj and Shakti and came up with unique dance moves in form of Wavez. With more than 2000 user generated videos, the challenge reiterated the passion towards experimenting with quirky and unique dance moves.

    The total number of views for the Lay’s Wavez4India Challenge currently stand at a massive 4 billion.

    PepsiCo India sr director – marketing, foods category Dilen Gandhi said, “Lay’s has always stood for introducing new industry innovations. Lay’s Wavez, our new innovative offering – with its unique shape and appetizing flavor – has received an encouraging response from consumers. Associating with an interactive platform like TikTok for this new innovative product, therefore, seemed to be a seamless fit into the brand’s marketing strategy.”

    He further added, “The response to the challenge has been phenomenal. We are glad that this association has helped us further our objective to provide our audience an opportunity to participate in innovative experiences while enjoying and having fun with their favourite snack.”

    TikTok India director, sales and partnership Sachin Sharma said, “Dance has always been one of the trending categories on TikTok with millions of users showcasing their creativity on various tunes, using TikTok features. We are delighted to witness how brands are increasingly engaging with the youth on our platform through interesting, fun and exciting challenges. The collaboration with Lay’s for #Wavez4India challenge saw some really talented creators take to TikTok to exhibit their expressions and cheer for India in the ongoing cricket season.”