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Tag: Sachin Puntambekar

  • Cakezone and Olio ride together with Nick India to serve up Motu Patlu magic

    Cakezone and Olio ride together with Nick India to serve up Motu Patlu magic

    MUMBAI: What happens when India’s favourite animated duo meets two of the country’s biggest F&B brands? A dessert and pizza-fuelled adventure that’s bound to thrill kids and nostalgic adults alike.

    Cakezone and Olio pizza, both flagship brands under Curefoods, have partnered with Nick India to launch an exclusive Motu Patlu themed culinary experience starting mid-February 2025.

    Parents, brace yourselves! From vibrant Motu Patlu-branded cakes and desserts to specially curated kids’ meals with collectible goodies, this collaboration is set to turn snack time into an animated celebration.

    Cakezone and Olio pizza brand, will feature Motu Patlu characters on product packaging, in-store branding, and themed merchandise. Fans can expect limited-edition giveaways, interactive activities, and even Motu Patlu-themed birthday party packs.

    “We are thrilled to collaborate with Nick India to bring their iconic characters, Motu Patlu, to life through this exciting partnership. As one of the most popular and enduring kids’ shows for over 13 years, Motu Patlu has captivated young audiences with its humour, heartwarming friendship, and light-hearted storytelling. This collaboration seamlessly blends nostalgia with the joy of indulging in our products, creating a truly special experience for families and children. We believe this initiative will strengthen our brand’s connection with young audiences while bringing fun and happiness into every household,” said Curefoods founder Ankit Nagori.

    JioStar Consumer Products head Sachin Puntambekar added, “Motu Patlu holds a special place in the hearts of our fans and this collaboration with Cakezone and Olio pizza allows us to bring their magic to life in a fun-filled culinary experience. By bringing our beloved characters into everyday moments, we are further strengthening their deep emotional connection with fans.”

    For six months, Cakezone will roll out a special lineup of cakes and single-serve desserts, while Olio pizza will introduce the Motu Patlu kids meal, complete with collectible add-ons. Fans can also grab themed merchandise such as activity booklets, party hats, lunch boxes, and stationery. In select offline locations across Bangalore, Mumbai, and Pune, kids can enjoy Motu Patlu-themed colouring placemats and exclusive birthday party packs featuring character décor, customised cakes, and interactive fun.

    Since its television debut on Nick India in 2012, Motu Patlu has become a staple of Indian childhood, winning young hearts with its hilarious escapades and timeless friendship. Now, Cakezone and Olio are turning those beloved characters into a feast for the senses, making every meal an adventure.

    For families looking to add a little more fun to their dining experience, this collaboration promises to be the perfect recipe for joy one slice and one dessert at a time.

     

  • Viacom18 Consumer Products celebrates 25 years of SpongeBob SquarePants

    Viacom18 Consumer Products celebrates 25 years of SpongeBob SquarePants

    Mumbai: To mark the 25th anniversary of the critically acclaimed Nickelodeon animated series, SpongeBob SquarePants, Viacom18 Consumer Products is all set for a yearlong celebration featuring exciting new collaborations and exclusive merchandise. The licensing and merchandising arm of Viacom 18 has partnered with several major artists, such as Raul Urias and Jisu Choi, Daniel Mackey and Berthet One, and Dennis Gabbana and Tik Ka from East. Additionally, the celebration brings fans closer to their favourite character with an exclusive collection of swimwear, rainwear, bucket hats, tote bags, and more.

    Viacom18 Consumer Products Head Sachin Puntambekar said, “SpongeBob SquarePants is an iconic global franchise that has captured the imagination of fans for 25 years. As we celebrate this milestone, we’re excited to tap into the creator and artist economy for unique designs and exclusive merchandise. This campaign is a testament to our commitment towards immersive experiences that extend beyond the screen, transcending into the lives of our audiences.”

    Leaving no stone unturned for the SpongeBob SquarePants fandom, Viacom18 Consumer Products has planned an extensive marketing campaign spanning TV, retail, and digital activations. This includes SpongeBob and Patrick figurines at retail stores, takeovers, and dedicated character pages on D2C partner websites, collaborations with influencers, and promotional campaigns on popular channels such as Nickelodeon, MTV, VH1, and JioCinema.

    Celebrate the 25th anniversary of SpongeBob SquarePants with exclusive merch available offline and online platforms like Reliance, Flipkart, Lifestyle, Amazon India, and Myntra. 

  • Glucovita Bolts collaborates with Viacom18 consumer products

    Glucovita Bolts collaborates with Viacom18 consumer products

    Mumbai: Glucovita Bolts, the undisputed leader in the energy supplement category, announced via a TVC its exciting partnership with Nickelodeon, India’s most loved kids’ entertainment franchise’s flagship show, “Motu Patlu,”.  – This strategic collaboration with Viacom18 Consumer Products, the merchandising arm of one of the biggest Indian media conglomerates marks a significant milestone for the brand, to continue its mission of innovating and captivating the hearts of our young consumers.

    The “Motu Patlu Magnet” offer brings together the world of energy and the charm of Motu Patlu, India’s No. 1 Toons. With every pack of Bolts, children will receive a collectible magnet featuring their favourite Motu Patlu characters. This fusion of energy and entertainment is set to elevate the snacking experience for kids, creating lasting memories and moments of joy. Committed to keep redefining and delivering fresh, engaging experiences to its customers, Glucovita Bolts is proud to introduce a unique and irresistible Kids Consumer Offer that will delight both parents and children.

    Commenting on the partnership, Wipro Consumer Care & Lighting VP- marketing S Prasanna Rai said “We are excited to announce our partnership with ‘Motu Patlu,’ – India’s No. 1 Toons. Glucovita Bolts has always strived to bring innovation and excitement to the lives of our young consumers. With our ‘ Motu Patlu Magnet ‘ offer, we are blending the world of energy with the magic of Motu Patlu to create a snacking experience that is not only nutritious but also incredibly fun. Our commitment to our customers and our dedication to quality have made us the market leader, and this partnership is a testament to our unwavering pursuit of excellence.”

    He further added, “We invite our esteemed channel partners to join us in this exciting journey. Together, we can enhance the lives of children across India, creating unforgettable moments of joy and building brand loyalty that lasts a lifetime. As we continue to innovate and strengthen our leadership position, we are excited to see Glucovita Bolts and ‘Motu Patlu’ become an inseparable part of every child’s adventure.”

    Viacom18 consumer products business head  Sachin Puntambekar added, “Our aim at Viacom18 Consumer Products has always been to provide consumers with innovative products through novel partnerships. Motu Patlu, India’s No. 1 Toons are loved countrywide and this collaboration with Glucovita Bolts is one step forward for expanding the footprint of India’s most adorable and loved Toons duo.”

    Embarking on this journey with Motu Patlu, Glucovita Bolts is set to create an enchanting blend of energy and entertainment that will captivate children across India. Stay tuned for this delightful “Motu Patlu Magnet ” Offer and look forward to experiencing the fusion of energy and fun with Glucovita Bolts and Motu Patlu.

  • Mackly & Viacom18 Consumer Products collab for PAW Patrol kids’ collection

    Mackly & Viacom18 Consumer Products collab for PAW Patrol kids’ collection

    Mumbai: Mackly, the pioneer in kids’ clothing has once again set a remarkable milestone by launching a stylish and captivating ‘PAW Patrol’ collection of kids’ wear, in an exclusive collaboration with Viacom18 Consumer Products, the merchandising arm of one of the biggest Indian media conglomerates. This strategic move underscores Mackly’s commitment to offering a unique fusion of comfort and style while prioritizing essential factors like comprehending children’s daily habits and nurturing their personal growth.

    In this groundbreaking move, Mackly has not only introduced innerwear but also an extensive range of kids’ clothing that is set to revolutionize the way children dress and experience comfort. By incorporating the lovable PAW Patrol characters into their clothing line, the brand aims to make getting dressed an exciting adventure for kids. This collection encompasses a diverse array of garments, spanning from innerwear to everyday casuals, and is designed to be entirely unisex, allowing children of all genders to express their distinct personalities while embracing their favorite animated heroes.

    Highlighting the collaboration, Mackly founder Sharmila Srikumar commented, “We are thrilled to introduce a wide range of kids’ wear in collaboration with PAW Patrol, offering parents a one-stop solution for stylish and comfortable clothing for their kids. Our collaboration with PAW Patrol is not just about clothing; it’s about nurturing a unique and fun approach to children’s well-being, where comfort, style, and personal growth go hand in hand. With this exciting collection, Mackly is paving the way for parents to provide their children with clothing that fosters self-confidence, creativity, and an active, positive lifestyle. Just like the PAW Patrol heroes who embark on a mission to safeguard the world, our brand is on a mission to provide children with comfort through their clothing choices.”

    Viacom18 business head of consumer products Sachin Puntambekar added, “We, at Viacom18 Consumer Products, are committed to engage with consumers in novel ways. We’re delighted to bring this new collection with Mackly to the fans of PAW Patrol, who like to wear their fandom on their sleeves. This is a great collaboration in the expansion of the footprint, of this much-loved animated series franchise.”

    Through this mighty collection, children can embrace the heroic attributes of their beloved PAW Patrol characters, encouraging their creativity and problem-solving abilities. This integration of play into their daily clothing choices adds an extra dimension to their growth journey, reinforcing the idea that learning and development can be both enjoyable and fashionable. Each piece in the PAW Patrol collection is thoughtfully designed to align seamlessly with children’s growth and development. The fabrics used are not only soft and comfortable but also durable, allowing kids to explore, play, and learn with confidence. The designs are vibrant and age-appropriate, fostering a sense of fun and positivity in children’s daily routines.

    As Mackly leads the way in India with this innovative collaboration, parents can now discover a comprehensive range of unisex kids’ clothing that combines the mighty style, comfort, and magic of PAW Patrol on their website. It’s the pawfect collection for theme parties, birthday celebrations, and everyday adventures for kids. #PAWMightyCollection #wearandwatch #KidsFashion #MacklyXPawPatrol”