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Tag: Sachin Kalbag

  • Olive Crowns JWT’s ‘campaign of the year’

    MUMBAI: The India Chapter of International Advertising Association (IAA) hosted the 7th edition of its annual property, the Olive Crown Awards. JWT leads the pack as they bag four Golds at the Olive Crown Awards 2017, on Wednesday 15 March at Famous Studios, Mahalaxmi (Mumbai). The awards acknowledged the remarkable work of those individuals who drove the message of sustainability or ‘green advertising’. The event was attended by senior marketing, media and advertising professionals from across the country.

    An eminent jury comprising renowned professionals such as K V Sridhar, Founder & Chief Creative Officer of Hyper Collective; Sonal Dabral, Chairman & Chief Creative Officer of DDB Mudra Group, India; Carlton Disilva, CEO & CCO of Hungama Digital Services, Malvika Mehra, ​Founder & Creative Director of Tomorrow Creative ​Lab ​and Raj Nair, CEO & Chief Creative Officer of Madison BMB, shortlisted the winners through a rigorous process, keeping in mind the contribution of each individual towards saving the earth. The jury for the Corporate Crusader award included Shernaz Vakil, Chairman & MD of Dai-ichi Karkaria Ltd, Suresh L. Goklaney, CEO of Eureka Forbes Ltd, Sachin Kalbag, Editor of The Hindu and K. Anandasagar, MD & Chief Compliance Officer of Citibank, following a similar procedure in short-listing the winners.

    The awards were presented across 20 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to the charming actress Dia Mirza for her contribution towards the welfare of the society by associating with NGOs, in addition to her constant efforts towards the green initiative. The award was presented by Monica Tata, along with the Guest of ​Honour, Actor and Social contributor Vivek Oberoi. The’ Campaign of the Year’ and the ‘Brand of the Year’ awards was presented to The Hindu for their #spiritofBengaluru campaign, ideated by J Walter Thompson, India.

    IAA India chapter president Neeraj Roy said, “It is really heartening to see the message of a ‘Green Earth’ reach millions of people with the effective apparatus of mass media. We are extremely honored to host yet another successful edition of the awards, and we look forward to replicating the same success in the coming years with more captivating entries that are contributing in making the world a better place to live in.”

    Vivek Oberoi said, “Thanks to a tradition that my family started 11 years ago in our Juhu house lane, of planting trees on each birthday, our locality has transformed, bringing about a significant change.”

    Dia Mirza said, “It is a honour to receive the award for Green Crusader of the Year at Olive Crown Awards 2017. It is crucial and extremely difficult to make people realize this umbilical link we have towards the environment.”

  • Print or digital; what redefines a traditional paradigm?

    Print or digital; what redefines a traditional paradigm?

    MUMBAI: While circulation of newspapers is still in the positive and print continues to have the lion’s share of the ad spend pie; digital is gaining ground rapidly. So is there a reason for fear amongst print players?

     

    Discussing this was a panel comprising The Indian Express Group wholetime director Anant Goenka, Mid-Day editor Sachin Kalbag, BBC Online editor Nidheesh Tyagi, Danik Bhaskar Group SVP – sales, market development and brand marketing Vinay Maheshwari and Percept Allied Media CEO Shripad Kulkarni. The panel was moderated by MXM editor-in-chief and CEO Pradyuman Maheshwari.

     

    Goenka recalled that when he started handling the digital side of The Indian Express Group, the important factor was to stick to the funda of ABCD – Astrology, Bollywood, Cricket and Devotion. He went on to say that politics became the hot topic interest on the Internet, thanks to the issues related to Narendra Modi, elections and Arvind Kejriwal. He believes that Internet, gives them an opportunity to reach out to a wider range of audience where print can’t be reached at this point of time.

     

    Goenka believes that it is a very complimentary medium. “It is clearly about finding a way to create content that works for both mediums (digital and print). Content has to be exclusively for each medium. Both mediums in India are comfortable and are here to stay,” he said.

     

    According to Danik Bhaskar’s Maheshwari, both the mediums always do not have the same set of audience. He opines that print and digital are going to co-exist and for long. He believes that newspapers act as an advantage for any consumer. “It reaches people at 7 am in the morning at their doorsteps and people are fresh to read it. In tier II and III cities, literacy, income and readership is on a rise. On top of all this, affordability is also on the rise. The reach that print delivers today is worth mentioning,” he said, adding that regional languages papers are also consumed well.

     

    Kalbag said that what digital is doing right now is putting a lot of strength to what print delivers in the morning. “Where you break big stories in print, it is a big worry for any journalist and editor for how to do justice post 8 am for internet. To viralise it on social media platforms is the best way to reach out to the whole world.” He asserted that social media platforms have become curated platforms where all print news is curated in the best manner for each of the digital platform.

     

    “What works for Twitter may not necessarily work for Facebook or Pintrest and vice-a-versa. So each of these platforms need to have a perfect tactic or strategy to put all of the content together and every journalist and editor should know how to do justice to each of the platforms,” said Kalbag.

     

    Kulkarni had a different opinion altogether. He believes that the industry is definitely witnessing a change, thanks to digital platforms entering into the market. “We have spoken about India and Bharat but for the first time, digital has had a heavy impact. Look at all the generations, from old generation like me to a new generation like my daughter. I still prefer newspapers and she prefers reading it online. This is the change and more changes are yet to come.”

     

    To conclude, most of the parties believed that print and digital are equally important for different set of audiences and both are here to stay for a very long time.