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Tag: Sachin-Jigar

  • Sony Music and Tiger Baby birth new label, Tiger Baby Records

    Sony Music and Tiger Baby birth new label, Tiger Baby Records

    MUMBAI: Sony Music Entertainment India and Tiger Baby have unveiled Tiger Baby Records, a fresh joint venture designed to champion emerging talent and weave musical narratives. This new label, a fusion of Zoya Akhtar and Reema Kagti’s creative clout, and Ankur Tewari’s musical vision, with Sony Music’s global reach, promises to shake up the Indian music scene.

    Tiger Baby Records has already made waves, collaborating with jewellery brand Tanishq on a wedding song composed by Abhishek-Ananya and performed by Poorvi Koutish, directed by Kagti. They’ve also released the soundtrack for “Superboys of Malegaon,” featuring compositions by Sachin-Jigar and lyrics by Javed Akhtar.

    The label will also showcase original music curated by Tewari, highlighting diverse styles and emerging artists. To further support budding talent, Tiger Baby Records is launching the “City Sessions” initiative, in partnership with Mumbai’s Island City Studios. This program will offer a platform for artists to experiment and collaborate in a dynamic environment.

    “Tiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take center stage. We are thrilled to be part of this journey, pushing boundaries and bringing fresh, authentic voices to the forefront of the industry and are excited to partner with Zoya, Kagti, and Tewari, who have an exceptional track record in music and creative storytelling,” said Sony Music Entertainment India managing director Vinit thakkar.

    “Music has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine,” commented Tiger Baby Films co-founder Zoya.

    “This partnership marks an exciting new chapter for us at Tiger Baby. With Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally. By collaborating with brands and upcoming artists, we hope to have this music reach a large audience,” added, Tiger Baby Films co-founder Kagti.

    “Tiger Baby Records is all about fostering an environment where creativity thrives. I’m thrilled to be a part of this journey where we get to build a legacy with artists who are using the power of their voice to express freely,” said, Tiger Baby Films singer-songwriter & music supervisor at Tewari.

  • ‘Rajadhiraaj: Love. Life. Leela.’ premieres at JLN on 29 Nov

    ‘Rajadhiraaj: Love. Life. Leela.’ premieres at JLN on 29 Nov

    Mumbai: ‘Rajadhiraaj: Love. Life. Leela.’ – a mega musical on the life of lord Krishna that enchanted Mumbaikars, has taken over the skyline of Delhi with striking displays, stirring excitement for its arrival.

    Premiering at the Jawaharlal Nehru Indoor Auditorium, New Delhi from 29 November 2024, the spectacular production offers a unique blend of storytelling, music, and visual artistry. The show, conceptualised and created by Dhanraj Nathwani, promises an immersive journey of the two divine personas of Shri Krishna – Shrinathji and Dwarkadheesh.

    Written by Padma Shri Awardee Prasoon Joshi and directed by musical theatre expert Shruti Sharma, this production brings to life Shri Krishna’s tales from Vrindavan to Dwarka. Featuring 180 artists, the show includes a powerful soundtrack of 20 original songs by Sachin-Jigar, blending Western symphonic music from Budapest with Indian classical, Haveli Sangeet, Rajasthani and Gujarati folk, and Hindustani semi-classical styles.

    Omung Kumar’s detailed production design, alongside choreography by Bertwin D’Souza and Shampa Gopikrishna performed by over 60 dancers, enriches the immersive experience. Creatively produced by Parthiv Gohil and Viral Rachh, with story research by National Award-winning writer Raam Mori, the production features 1,800 custom costumes by celebrated designer Neeta Lulla, capturing the essence of divine playfulness and depth of the characters.

    Brace yourself to dive into the journey of Shri Krishna and his timeless tales.

  • Sa Re Ga Ma Pa 2024 attracts 23 brand partners on Zee TV & Zee5

    Sa Re Ga Ma Pa 2024 attracts 23 brand partners on Zee TV & Zee5

    Mumbai: Celebrating nearly three decades, Zee TV’s music reality show Sa Re Ga Ma Pa has made a grand return with a new season, featuring mentors Sachin-Jigar, Sachet-Parampara, and Guru Randhawa alongside hosts Vipul Roy and Salman Ali. Contestants’ performances have captivated audiences and received praise from visiting celebrities, including Kartik Aaryan, Vidya Balan, Tripti Dimri, Shilpa Shetty, Annu Kapoor, and Kumar Sanu.

    Sa Re Ga Ma Pa 2024 has attracted 23 sponsors across various industries, making it a key platform for advertisers. This season’s title sponsor is Birla Opus Paints, with Chocolate Horlicks and Cadbury Celebrations as co-presenting sponsors, and Smith & Jones Pasta Masala, Catch Masale, and Clinic Plus Shampoo as co-powered by sponsors. Additional sponsors include Vicks Double Power, Garnier Super UV Sunscreen, India Gate Basmati Rice, Dish TV, BKT Tires, Yamaha Racing, Mastercard, Voltas Beko, and Merino Laminates.

    On Zee5, the show has partnered with Birla Opus Paints, Catch Masale, Dish TV, Manyavar Mohey, Lux Lyra, Luxor Writing, Airtel, and Saudi Arabia Tourism, featuring brand integrations during festive showcases. The show’s 360-degree media strategy ensures high visibility across television, digital, and social media:

    ●    Television: Sponsors are featured in live performances, judging segments, and contestant stories.

    ●    ZEE5: Interactive ads and branded content connect with younger, digital audiences.

    ●    Social Media: Campaigns on Instagram, Facebook, Twitter, and YouTube drive engagement with viewers, enabling sponsors like HUL, Capital Foods, Yamaha, and BKT Tyres to reach targeted demographics effectively.

    Zee Entertainment Enterprise chief growth officer – digital & broadcast revenue Ashish Sehgal said,  ‘We are proud to have driven the return of Sa Re Ga Ma Pa with an impressive lineup of 23 esteemed sponsors this season. Our innovative approach to integrating brand partnerships across television, digital, and social media platforms enables us to create meaningful connections between brands and audiences. By strategically aligning our sponsors with the emotional journeys of the contestants, we not only amplify viewer engagement but also provide our partners with standout opportunities in a competitive marketplace. Securing such a diverse range of sponsors underscores our team’s commitment and ability to deliver impactful solutions. We are glad that the new season of Sa Re Ga Ma Pa is reigniting musical passion among millions of viewers while delivering significant value to our partners.”

    Zee TV chief channel officer Mangesh Kulkarni added, “The 2024 season of Sa Re Ga Ma Pa has truly struck a chord with audiences, thanks to the fresh panel of mentors who bring their unique musical styles, and the exceptional caliber of talent that graces our stage week after week. The format has evolved with thoughtful content innovations, ensuring that each performance resonates deeply with viewers. This captivating blend of music, emotion, and storytelling has not only delighted our viewers but also attracted a strong lineup of advertisers who recognize the power of our platform. I’d like to thank both our viewers as well as sponsors for their continued faith and support towards Sa Re Ga Ma Pa. Going forward, it will remain our constant endeavour to create significant value for our partners through creative brand integration strategies.”

    With a powerful combination of musical brilliance, content innovation, and a robust 360-degree media strategy, Sa Re Ga Ma Pa continues to set the bar higher for music reality shows in India. 

  • Zee TV’s Birla Opus Paints Sa Re Ga Ma Pa embarks on a new journey with fresh voices

    Zee TV’s Birla Opus Paints Sa Re Ga Ma Pa embarks on a new journey with fresh voices

    Mumbai: India’s iconic singing reality show Sa Re Ga Ma Pa has been a launchpad for emerging talent, helping aspiring singers release singles on Zee Music Co week-by-week in the previous season. Over nearly three decades, the show has discovered and nurtured notable voices. Now, Sa Re Ga Ma Pa returns with a fresh format titled “Nayi Aawaaz, Naye Andaaz,” premiering on 14 September 2024, and airing Saturdays and Sundays at 9 pm. This season features mentors Guru Randhawa, Sachin-Jigar, and Sachet-Parampara Tandon, with Vipul Roy as the host.

    The new season, Birla Opus Paints Sa Re Ga Ma Pa, promises engaging performances and powerful renditions of popular songs. Contestants will be mentored closely by experts, who are dedicated to shaping their musical journeys. With top music composers competing, audiences can expect significant musical moments as mentors guide their protégés towards excellence.

    At a media event in Mumbai, Zee TV unveiled the upcoming season in the presence of prominent music stars. The evening featured a sneak peek of the talent and musical performances by the mentors. The music fraternity’s consensus was clear, Sa Re Ga Ma Pa 2024 is poised to make a significant impact with its new talent and mentor panel.

    Zee TV chief channel officer Mangesh Kulkarni said, “For nearly three decades, Sa Re Ga Ma Pa has been one of Zee TV’s most beloved and enduring properties, a testament to our unwavering commitment to discovering India’s finest singing talent. This season, the idea is to take the show to new heights with a stellar panel of mentors whose melodies have captured every emotion of India and some incredible new voices that have the power to touch your soul. What makes this season truly special is our deeper connection with the audience—earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their feedback and preferences. Our new season is a product of this active listening. The audition process itself saw our viewers participating directly via social media, choosing talent that they believe in. With this approach, we’ve crafted a season that is more interactive and engaging than ever.”

    Zee Entertainment Enterprise Ltd chief growth officer – digital & broadcast revenue, Ashish Sehgal expressed his excitement about the new season, “The remarkable legacy of Sa Re Ga Ma Pa lies not just in its ability to discover exceptional musical talent, but also in the deep-rooted trust it has cultivated over the past 3 decades with its audience and partners alike. This purity and authenticity associated with the show have been instrumental in attracting top-tier brands such as Birla Opus Paints, Chocolate Horlicks, Smith & Jones Pasta Masala, Clinic Plus Shampoo, Garnier and Vicks Double Power to the new season, for whom we have curated some remarkably innovative solutions. The overwhelming advertiser interest we’re witnessing is a testament to the platform’s consistent ability to reinvent itself and stay relevant in an ever-evolving landscape. We look forward to creating memorable partnerships this season and deliver a power-packed season that resonates with our viewers and advertisers alike.”

    Birla Opus Paints CMO Inderpreet Singh spoke on the strategic importance of this partnership, “Birla Opus Paints wants to add Beauty & Colour to life of every Indian. ZEE Network, with its unmatched reach and content innovation is a perfect partner to create meaningful connections with our consumers.”

  • Zee TV returns with the new season of ‘Sa Re Ga Ma Pa’

    Zee TV returns with the new season of ‘Sa Re Ga Ma Pa’

    Mumbai: In today’s fast-paced world, staying relevant means embracing change. India’s iconic singing reality show Sa Re Ga Ma Pa is launching its latest season with a new format, featuring a fresh panel of mentors and distinguished voices from across the country. Zee TV has released a brand film highlighting the season’s theme ‘Nayi Aawaaz, Naya Andaaz,’ showcasing the musical expertise of the mentors, whose melodies have resonated with audiences across India.  

    The brand film captures a gamut of emotions that are a part of our daily lives. It opens with a young girl sobbing in her bedroom after a heartbreak. The voice-over (VO) whispers, “Jab dil tootta hai toh hum hai.” From beneath the bed, mentor Sachet Tandon gently sings the iconic lines of his soul-scorching melody “Bekhayali mein bhi tera hi khayaal aaye”. Cut to a boy staring into the mirror, his eyes reflecting the same sorrow. Behind the bathroom door, Parampara Thakur picks up the same melody she and Sachet have composed together with love, completing the heartfelt duet.

    The story takes a joyous turn as the same couple’s ring ceremony brings their families together. The VO continues, “Aur jab wahi toota dil judta hai toh hum hai,” as Sachin-Jigar emerge from behind with a lively rendition of their romantic hit “Apna bana le piya.” The celebration then peaks with a vibrant wedding party and the VO concludes, “Judte hue dil ke jashn mein toh main he suit karta hoon na,” with Guru Randhawa lighting up the scene, dancing and singing to his popular track “Tenu Suit Suit Karda.” The mentors then introduce themselves before joyously exclaiming together, “India ke har emotion mein hai hum. Aur ussi India ke liye laa rahe hum, nayi aawaaz, naye andaaz mein!”

    Zee TV chief channel officer Mangesh Kulkarni said, “As India’s longest-running singing reality show, Sa Re Ga Ma Pa has consistently reinvented itself, setting trends across the industry. This season, we’re infusing freshness by introducing a new set of mentors who have their finger on the nation’s musical pulse, alongside diverse voices and a contemporary vibe that resonates with our evolving audience. Our brand film beautifully captures the emotional connection people have with music, and we promise to celebrate those emotions with performances that touch hearts across India.”

    ZEE CMO, content SBU Kartik Mahadev added, “Earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their preferences and craft content that truly resonates. The upcoming season of Sa Re Ga Ma Pa is a reflection of this initiative, offering a refreshed experience with Nayi Aawaaz, Naya Andaaz—new voices will be shaped by new mentors whose music captures the full spectrum of emotions across India. With a fan-first mindset, we empowered our viewers to decide the best talent from over 50 audition videos posted on Sa Re Ga Ma Pa’s Instagram page. With our integrated marketing campaign creating even more digital touchpoints for engagement, we’re confident this season will connect deeply with our viewers.”

    With its rich legacy and commitment to constant reinvention, Sa Re Ga Ma Pa is all set to embark on a new chapter. From chart-topping hits to captivating performances, the show promises to bring viewers on a musical journey like never before. Be prepared to witness musical excellence, emotional stories, and fresh talent as Sa Re Ga Ma Pa returns at 9 pm on 14 September, exclusively on Zee TV.

  • Film Companion & Amazon Music join forces for its Music Adda

    Film Companion & Amazon Music join forces for its Music Adda

    Mumbai: Film Companion, the leading platform for insightful film and entertainment content, is thrilled to announce a harmonious collaboration with Amazon Music for a special Music Adda in their yearly round-up Addas. This unique partnership promises a diverse array of artists, including renowned playback singers Sunidhi Chauhan and Shilpa Rao, dynamic music duo Sachin Jigar, celebrated lyricist Amitabh Bhattacharya, and accomplished music producer Achint Thakkar to come together on one platform and hold meaningful conversations.

    Film Companion’s Adda is an annual tradition that brings together influential figures from the world of music, film, and entertainment for engaging conversations about the year’s noteworthy achievements, challenges, and trends. This year’s lineup is set to captivate audiences with the insights and experiences shared by some of the most distinguished personalities in the industry.

    Film Companion founder & editor Anupama Chopra expresses her thoughts about this collaboration:

    “The Film Companion Music Adda 2023, powered by Amazon Music, is a captivating journey where cinema and music entwine to create an enchanting narrative. This collaboration is a celebration of the artists from the music industry and it represents a commitment to exploring the profound impact of music within the cinematic and OTT sphere.”

    Film Companion’s forthcoming video, “FC Music Adda powered by Amazon Music,” will feature insightful dialogues with industry luminaries such as Sunidhi Chauhan, Shilpa Rao, Sachin Jigar, Amitabh Bhattacharya, and Achint Thakkar. Join in on this exciting venture, where “Music Adda” is set to premiere soon on Film Companion’s YouTube channel.

  • Recognizing corona heroes, one song at a time with News18 India’s Musicathon 3.0

    Recognizing corona heroes, one song at a time with News18 India’s Musicathon 3.0

    New Delhi: Music is known to be a great unifying force. As we continue to combat the current pandemic, News18 India presented the third edition of ‘Corona Heroes ko Salaam – Musicathon 3.0’. From Amit Trivedi to Benny Dayal and Shruti Pathak to Sachin-Jigar & AKASA top music artists in the country got together to pay tribute to the real heroes and their relentless unwavering support.

    As India continues to battle the current unprecedented health crisis, the country’s healthcare and frontline workers have dedicated their lives for the collective cause. To celebrate the frontline heroes and showcase solidarity of the nation, News18 India joined hands with renowned artists who conveyed the message of hope and positivity with their songs. With thank the Corona warriors for their selfless services.

    With Musicathon 3.0, the celebrities came together to pay a heartfelt tribute to the Corona heroes who sacrifice every day and bring invaluable commitment to their work. With such initiatives, News18 India appeals to its viewers to stay home, stay safe and help India fight this pandemic.