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Tag: Sachin Bhalla

  • Luminous and VML India- theKhushiyon ka Gharjourney

    Luminous and VML India- theKhushiyon ka Gharjourney

    With over 3 decades of expertise, Luminous Power Technologies is the leading power and home electrical specialist in Indiaofferinga vast portfolio from power back up solutions to home electrical offerings. In the past few years, the company has successfully launched various products in the market, becoming “A Home Electrical Specialist”. 

    At the end of 2017, Luminous Power technologies partnered with VML India to launch their first brand campaign: Khushiyon ka Ghar, staging Luminous as the brand that powers Happy Homes.

    Since then, with the focus of their consumers at the center, VML and Luminous embarked on a journey to create a poetic storytelling piece,witnessing a young couple buildingtheir dream home, with Luminous playing a crucialrole, brightening theirhome and their hearts.

    From the beauty of the storytelling to the cinematography and creative musical score, every detail has been individually crafted. The piece stages a fairy fantasy Kerala, with a soundtrack specifically tailored for this heartfelt film. 

    The agency’s creative team crafted the brand’s anthemlyricsand the melody was brought to life with two of the most renowned Bollywood artists. Clinton Cerejo gave depth to the verses by composing the musical score while Sonu Nigam, a natural choice to reach a broader audience across the country, enlivened the melody with his interpretation.

    It culminated with a magic mix that embarks the audienceon Luminous’ happy home journey.  The campaign film was released on April 3rd on the brand’s Facebook and Youtube pages.

    Link to the video: https://www.facebook.com/myluminous/videos/1869118523148338/

    Sachin Bhalla , Vice President Marketing at Luminous commented – “We, at Luminous strongly believe that happiness should reside in every home which is what Khushiyon ka Ghar is all about. We are proud to present this brand anthem as we had a strong story to tell beyond products. When VML came back to us with their pitch, where they actually wrote and performed the song, we knew this would be our brand anthem. Sonu Nigam of course was our first choice and we hope everyone loves the song as much as we do”

    Amandeep Singh, Business Director at VML added “It has been a dream project for us at VML and we are so delighted by the end result. It has always been a pleasure working with Sachin, Ruchika and team at Luminous, where you always have a synergy between the agency and client team.”

    1) Credits 

    Client – Luminous
    Sachin Bhalla – VP Marketing
    Ruchika Gupta – AVP Marketing
    Riti Sinha – Digital Lead

    Agency  – VML India

    Creative Agency: VML
    Creative Head: Venkatagiri Rao
    Creative: Alok Banerjee, AshankPatkar, Vinayak Kohli, Sunil Shinde, Ricardo D’Silva
    Lyrics: Alok Banerjee
    Production Manager: Saurabh Pal
    Country Head: Udit Bhambri
    Business Director: Amandeep Kochar
    Account Manager: Gaurav Tuli
    Production House: Infamous People
    Director: ShihabKarim
    Producer: AmarendraSIngh
    Music Director: Clinton Cerejo
    Singer: Sonu Nigam
    Colour correction and Grading: SwapnilPatole
    Post Studio: Famous
    VFX: Spectrum Studios
    Online Editor: Abhilesh
    DOP: Archit Patel
     

  • Gulzar lightens up Luminous’s Diwali

    Gulzar lightens up Luminous’s Diwali

    MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from the conventional routes.

    In a refreshing move, Luminous teamed up with renowned poet, lyricist and legend Gulzar to remind a country lost in the frenzy of bright lights and fireworks that at the end of the day the one thing that matters more than any other is the light in a person’s heart. In his own inimitable style and distinctive voice, Gulzar has brought out the message that only through the true light in our hearts, can we bring hope and happiness to the lives around us.

    About the inception of this campaign, Autumn Worldwide CEO Anusha Shetty said, “It’s not too often when a client asks to create a campaign that goes beyond products.”

    Luminous Power Technologies marketing VP Sachin Bhalla added, “Luminous as a brand has been very deeply embedded in consumer lives over the last 30 years. With these enchanting words we are happy to give the #roshnidilki a new meaning.”

    Watch the video:

    Lyrics of the poem:

    Jab roshni kam ho jaaye toh
    Ummeed jagaa dete hain
    Jab suraj doobne lagta hai
    Hum dil jalaa lete hain

    Zindagi roshni, zindagi noor bhi hai
    Magar dil jalaane ka dastoor bhi hai

    Bahot raat tak roshni karti hai
    Agar dil mein choti si ummeed rakh do
    Ujaalon se ghar bhar mehekne lagega
    Hatheli pe roshan koi cheez rakh do

    Galey lagne waalon ka dastoor bhi hai
    Zindagi roshni, zindagi noor bhi hai

  • Gulzar lightens up Luminous’s Diwali

    Gulzar lightens up Luminous’s Diwali

    MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from the conventional routes.

    In a refreshing move, Luminous teamed up with renowned poet, lyricist and legend Gulzar to remind a country lost in the frenzy of bright lights and fireworks that at the end of the day the one thing that matters more than any other is the light in a person’s heart. In his own inimitable style and distinctive voice, Gulzar has brought out the message that only through the true light in our hearts, can we bring hope and happiness to the lives around us.

    About the inception of this campaign, Autumn Worldwide CEO Anusha Shetty said, “It’s not too often when a client asks to create a campaign that goes beyond products.”

    Luminous Power Technologies marketing VP Sachin Bhalla added, “Luminous as a brand has been very deeply embedded in consumer lives over the last 30 years. With these enchanting words we are happy to give the #roshnidilki a new meaning.”

    Watch the video:

    Lyrics of the poem:

    Jab roshni kam ho jaaye toh
    Ummeed jagaa dete hain
    Jab suraj doobne lagta hai
    Hum dil jalaa lete hain

    Zindagi roshni, zindagi noor bhi hai
    Magar dil jalaane ka dastoor bhi hai

    Bahot raat tak roshni karti hai
    Agar dil mein choti si ummeed rakh do
    Ujaalon se ghar bhar mehekne lagega
    Hatheli pe roshan koi cheez rakh do

    Galey lagne waalon ka dastoor bhi hai
    Zindagi roshni, zindagi noor bhi hai