ITV

Tag: Sabyasachi Mishra

  • Celebrity couples endorse Aashirvaad’s juicy Soya Chunks in new TV campaign

    Celebrity couples endorse Aashirvaad’s juicy Soya Chunks in new TV campaign

    MUMBAI : Preparing nutritious yet tasty meals is a daily challenge for many homemakers in West Bengal and Odisha. Aashirvaad Soya Chunks offers a simple solution high in protein, fat-free, and with a unique porous texture that absorbs masala for a rich and juicy taste.

    In a vibrant new television campaign, renowned celebrity couples Subhashree Ganguly and Raj Chakrabarty and Archita Sahu and Sabyasachi Mishra bring their on-screen chemistry to the kitchen, highlighting the mouth-watering appeal of Aashirvaad Soya Chunks. Created by McCann, the adverts showcase the joy of cooking and sharing flavourful, wholesome meals.

    With the catchy slogans ‘Juicy Jomjomati, Soya Fatafati!’ in Bengal and ‘Juicy Jete, Badiya Sete’ in Odisha, the campaign celebrates both taste and nutrition. Containing 53g of protein per 100g, free from preservatives and artificial stabilisers, Aashirvaad Soya Chunks are designed to be a kitchen staple for families seeking a balance of health and flavour.

    Staples and Adjacencies, ITC Ltd COO Anuj Rustagi shared, “This product embodies our commitment to high-quality, nutritious food. Through this campaign, we aim to showcase the joy of home-cooked meals while highlighting the juiciness and protein-rich goodness of Aashirvaad Soya Chunks.” 

  • Lowe Lintas wins creative biz of iProf

    Lowe Lintas wins creative biz of iProf

    MUMBAI: Lowe Lintas has won the creative business of a digital education company, iProf.

    The account will be handled out of their Delhi Office.

    As part of the association, the agency will contribute to the strategic direction, branding and communication of this innovative concept.
     
    Lowe Lintas India chief growth officer Sabyasachi Mishra said, “iProf is an innovative model of how ad agencies should be collaborating with start-up businesses, investing their branding know-how as seed capital. Contrary to the belief that Lowe Lintas works only on established big clients, entrepreneurship, as always, is a big theme in our choice of clients.”

    iProf offers a digital education delivery system which combines technology and content enabled via a personal education tablet.

    iProf founder & CEO Sanjay Purohit said, “We were looking for a partner who had experience of introducing disruptive products in the market and in spite of being large in size can work with a startup organisation as a true partner. I am proud to have Lowe Lintas as our partner for developing the positioning and marketing strategy.”