ITV

Tag: Sabrina Duguet

  • Prime Video renews The Traitors after a killer debut

    Prime Video renews The Traitors after a killer debut

    MUMBAI: Prime Video is doubling down on deception. After a wildly successful debut, the streamer has announced that season two of its reality thriller The Traitors is officially in development. Hosted by the ever-dramatic Karan Johar, the Indian adaptation of the BAFTA- and Emmy-winning format has gripped viewers across the country—and the numbers prove it.

    Since its 12 June premiere, the series has been watched in 88 per cent of India’s pin codes, turning Thursday nights into a frenzy of speculation, strategy, and social media theories. A star-studded cast, twist-laden gameplay, and Johar’s flair for theatrical tension have made The Traitors an unexpected pop-culture phenomenon.

    Based on a global format by IDTV, and distributed by All3Media International, The Traitors has been adapted in over 35 countries, becoming one of the fastest-growing reality formats globally. The Indian version, filmed in a dramatic Rajasthani palace, pits 20 celebrities—ranging from Raftaar and Uorfi Javed to Anshula Kapoor and Ashish Vidyarthi—against each other in a mind game of trust, betrayal and elimination.

    “It’s been incredibly rewarding to see The Traitors strike such a powerful chord with audiences across India,” said Prime Video India Director and Head of Originals Nikhil Madhok. “With its distinctive mix of tension, strategy and emotional honesty, brought to life by our versatile host, Karan Johar and a stellar line up of players who have brought their A-game to the show, the series has emerged as a true breakout. As we continue to shape a bold and diverse unscripted slate at Prime Video, The Traitors stands out as a marquee title that pushes the boundaries of the reality genre. Buoyed by the overwhelming response, we’re thrilled to begin work on Season Two and take the experience to the next level.”

    All3Media International EVP APAC Sabrina Duguet added, “We’re thrilled with the overwhelming reception and audience response to the Indian adaptation of The Traitors. Our fantastic collaboration with Prime Video resulted in delivering a version of the format that feels both fresh and true to its core, one that struck a real chord with viewers, who came for the thrill, drama, and their favorite celebrities, but stayed for the novelty, intrigue, and high entertainment quotient. Given the show’s rising popularity within just weeks of its launch, we’re delighted that Prime Video is greenlighting the development of season 2 of the much-loved format that’s sure to raise the bar even higher.”

    New episodes of The Traitors season one drop every Thursday at 8 PM, exclusively on Prime Video. If you haven’t been betrayed yet—you’re missing out.

  • Prime Video sets the stage for mayhem with The Traitors, hosted by Karan Johar

    Prime Video sets the stage for mayhem with The Traitors, hosted by Karan Johar

    MUMBAI: India’s biggest game of lies and loyalties is about to begin. Prime Video is pulling out all the stops for its juiciest unscripted series yet—The Traitors—set to premiere on 12 June, with new episodes every Thursday at 8pm IST. And guess who’s stirring the pot? None other than the master of sass and sparkle, Karan Johar.
    Adapted from the Bafta and Emmy award-winning format by IDTV and distributed by All3Media International, The Traitors promises a heady cocktail of trust, betrayal and big personalities. Produced by BBC Studios India Productions, this desi spin brings together 20 celebrities to outwit, outplay and outlast—not in the jungle, but in a castle of secrets, strategies and shocking twists.

    Karan, armed with his signature blend of wit and wardrobe, isn’t just hosting—he’s turning up the heat. A teaser featuring the filmmaker dropped this week, along with outdoor promos that have left fans guessing which famous faces are about to play double agent.

    “Prime Video has consistently been home to some of the biggest and most beloved scripted shows in the country. Now, we’re making a bold leap as we scale our Unscripted content slate with our biggest reality series yet—The Traitors,” said Prime Video head of originals Nikhil Madhok. “Packed with drama, manipulation, suspenseful gameplay, and unexpected twists, the show is mounted on a grand scale with high production values. We’re thrilled to have Karan Johar as the host—who better to stoke the fire in this volatile mix of 20 celebrities, each vying for a massive cash prize and the title of ultimate winner! The Traitors promises immersive entertainment and next-level mind games that are sure to captivate our wide gamut of audiences.”

    All3Media International  EVP APAC Sabrina Duguet  said, “India is one of the most dynamic and exciting markets in the world, with an audience base that’s highly receptive to reality shows. The Indian adaptation of The Traitors offers this audience high calibre celebrities and intense drama, all wrapped up in a thriller-esque gameplay. The Traitors is one of the fastest-growing and most popular reality formats worldwide, ever – and we’re thrilled to bring an Indian adaptation of the franchise to the country with Prime Video India and BBC Studios India Productions; both partners reputation for delivering high-quality content precedes them.”

    “The Traitors has captivated audiences worldwide across ages and languages with its bold, dramatic, and psychological gameplay and we’re thrilled to join hands with Prime Video—renowned for its exceptional content—and All3Media International to bring an Indian adaptation that’s immersive, grand, and teeming with drama. With an all-celebrity cast and jaw-dropping twists, The Traitors is an unmissable treat for fans of high-stakes reality entertainment,” said BBC Studios India Productions executive producer Neha Khurana,

    With over 35 versions of The Traitors playing worldwide, the Indian edition is set to bring its own masala to the global phenomenon. 

    One thing’s clear—this is no ordinary game show. It’s a battlefield of charm, cunning, and betrayal

    . Let the mind games begin.

  • Banijay Asia & All3Media Intl partner for Indian adaptation of The Tourist

    Banijay Asia & All3Media Intl partner for Indian adaptation of The Tourist

    MUMBAI: Globally acclaimed series The Tourist is winging its way to India, courtesy of producer Banijay Asia and distribution giant All3Media International. The two have signed a deal under which the former has acquired the rights to produce the Indian adaptation of the series created by Two Brothers Pictures.

    “We at Banijay Asia are huge fans of Two Brothers and the thrilling masterpieces that they craft. The Tourist offers a unique blend of mystery and suspense which we believe will resonate deeply with our viewers. We are ecstatic to bring an adaptation of such a gripping and internationally celebrated series to Indian audiences,” said  Banijay Asia and  Endemol Shine India group chief development officer Mrinalini Jain. “Collaborating with All3Media International allows us to maintain the high standards set by the original while infusing it with a distinct Indian touch.”

    Added EVP Asia Pacific All3Media International  Sabrina Duguet: “The Tourist has been a phenomenal success globally, and we are delighted to see it being adapted for the Indian market. Banijay Asia has an impressive track record of creating high-quality local adaptations, and we are confident they will deliver an exceptional version of this globally loved thriller. We look forward to seeing how the story will be reimagined for Indian viewers.”

    Starring Jamie Dornan, the original series was written by Harry and Jack Williams, the creators of Rellik and Boat Story, and was produced by Two Brothers Pictures and Highview Productions. Distributed internationally to over five continents by All3Media International, it has aired with production partners BBC One in the UK, Stan in Australia, and ZDF in Germany, with further territories including the USA, Canada, Latin America, South Korea and the Nordics.

    The plot of the groundbreaking series revolves around an Irishman who wakes up in an Australian hospital with amnesia after a car crash. Seeking answers, he encounters a local woman who remembers him and volunteers to help him rediscover his identity. What few clues he can find hint that he has a dark past from which he must escape before it catches up with him.

    Banijay Asia has successfully delivered a number of hit scripted adaptations including The Night Manager, The Trial and Call My Agent Bollywood, alongside successful originals like Dahan, Matsya Kaand, Bombay Begums and Trial By Fire.

    A press release issued by Banijay Asia states that the “partnership with All3Media aims to set a new benchmark for international adaptations in the Indian subcontinent, offering viewers yet another captivating series. The remake will retain the thrilling essence of the original while infusing cultural elements unique to India.”