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Tag: Sabrina Cubbon

  • AsiaSat 7: Globecast to distribute DW’s new HD channel

    AsiaSat 7: Globecast to distribute DW’s new HD channel

    MUMBAI: Asia’s leading satellite operator Asia Satellite Telecommunications Company Limited (AsiaSat) has reached an agreement with Globecast to deliver Deutsche Welle’s English-language program in HD to the Asia-Pacific region.

    DW in HD is an additional offering next to the existing TV channel in SD and radio services on AsiaSat 7. DW’s German-language program will continue its service across Asia via AsiaSat 5.

    For the past 20 years, AsiaSat and DW have partnered to bring German information and culture to Asia. The enhanced service offering demonstrates their commitment to providing more high-quality and relevant content to Asia. The AsiaSat fleet’s comprehensive access to Asian TV viewers has enabled DW to upgrade viewing experience as well as harness audience with different language interests.

    AsiaSat’s VP Marketing & Global Accounts Sabrina Cubbon: “I’m very pleased to extend our offerings of DW’s programs through the Globecast partnership. Both are long-term clients of AsiaSat. Moving to HD will definitely improve viewer satisfaction and is a key tool to strengthen our success in a competitive market!”

    “For DW, 2017 will be a year of not only expansion but solidification as well,” said DW’s director of distribution and sales Petra Schneider. “Content, brand and technological improvement will be more dynamic than ever before – the ability to constantly engage your audience in a consistent way and adapting to their technological watching habits remain our most important goals. The move towards HD is a step in the right direction.”

    Globecast managing director Biliana Pumpalovic said: “We are working in multiple markets to help broadcasters launch HD services and we’re very pleased that DW has turned to us and AsiaSat. We have a strong partnership with AsiaSat and we can help customers understand specific market requirements from both technical and business perspective.”

  • AsiaSat 7: Globecast to distribute DW’s new HD channel

    AsiaSat 7: Globecast to distribute DW’s new HD channel

    MUMBAI: Asia’s leading satellite operator Asia Satellite Telecommunications Company Limited (AsiaSat) has reached an agreement with Globecast to deliver Deutsche Welle’s English-language program in HD to the Asia-Pacific region.

    DW in HD is an additional offering next to the existing TV channel in SD and radio services on AsiaSat 7. DW’s German-language program will continue its service across Asia via AsiaSat 5.

    For the past 20 years, AsiaSat and DW have partnered to bring German information and culture to Asia. The enhanced service offering demonstrates their commitment to providing more high-quality and relevant content to Asia. The AsiaSat fleet’s comprehensive access to Asian TV viewers has enabled DW to upgrade viewing experience as well as harness audience with different language interests.

    AsiaSat’s VP Marketing & Global Accounts Sabrina Cubbon: “I’m very pleased to extend our offerings of DW’s programs through the Globecast partnership. Both are long-term clients of AsiaSat. Moving to HD will definitely improve viewer satisfaction and is a key tool to strengthen our success in a competitive market!”

    “For DW, 2017 will be a year of not only expansion but solidification as well,” said DW’s director of distribution and sales Petra Schneider. “Content, brand and technological improvement will be more dynamic than ever before – the ability to constantly engage your audience in a consistent way and adapting to their technological watching habits remain our most important goals. The move towards HD is a step in the right direction.”

    Globecast managing director Biliana Pumpalovic said: “We are working in multiple markets to help broadcasters launch HD services and we’re very pleased that DW has turned to us and AsiaSat. We have a strong partnership with AsiaSat and we can help customers understand specific market requirements from both technical and business perspective.”

  • AsiaSat and Digital Magic join hands to create original UHD content for ‘4K-SAT’

    AsiaSat and Digital Magic join hands to create original UHD content for ‘4K-SAT’

    MUMBAI: Asia’s premier satellite operator Asia Satellite Telecommunications Co. Ltd. (AsiaSat) is collaborating with Digital Magic, an industry-leading provider of advanced imaging solutions to co-produce UltraHD (UHD) content for AsiaSat’s UHD channel ‘4K-SAT’, on AsiaSat 4 at 122°E.

    The co-production includes a knowledge-based UHD mini-series on satellite communications to provide an easy-to-understand introduction to topics such as how a satellite works, how it serves people and how it is used in broadcasting high quality content.

    “Compelling content is the key to drive UHD viewership. Creating original content is the first step of our collaboration with Digital Magic. Digital Magic is an industry renowned content producer in UHD and VR. We look forward to developing more together for our audience in Asia,” said Sabrina Cubbon, Vice President, Marketing and Global Accounts of AsiaSat.

    “We are delighted to partner with AsiaSat, Asia’s UHD satellite broadcasting pioneer to create original, insightful content to educate and inform our viewers in the region. Initial content viewing among youth has suggested that this is a meaningful attempt to broaden public interest and knowledge in space and communications,” said Percy Fung, Production Director of Digital Magic.

    AsiaSat’s ‘4K-SAT’ channel is currently broadcasting a variety of full UHD content. Major TV

    operators in the Asia-Pacific have access to it via AsiaSat 4.

    ‘4K-SAT’ is available free-to-air on AsiaSat 4 with the following reception parameters: Orbital Location: 122°E
    Transponder: A4-C13H Downlink Frequency: 4120 MHz Downlink Polarisation: Horizontal Transmission Standard: DVB-S2
    Compression Standard: HEVC Modulation: 8PSK
    Symbol Rate: 29.72 Msym/sec

    FEC: 5/6

  • AsiaSat and Digital Magic join hands to create original UHD content for ‘4K-SAT’

    AsiaSat and Digital Magic join hands to create original UHD content for ‘4K-SAT’

    MUMBAI: Asia’s premier satellite operator Asia Satellite Telecommunications Co. Ltd. (AsiaSat) is collaborating with Digital Magic, an industry-leading provider of advanced imaging solutions to co-produce UltraHD (UHD) content for AsiaSat’s UHD channel ‘4K-SAT’, on AsiaSat 4 at 122°E.

    The co-production includes a knowledge-based UHD mini-series on satellite communications to provide an easy-to-understand introduction to topics such as how a satellite works, how it serves people and how it is used in broadcasting high quality content.

    “Compelling content is the key to drive UHD viewership. Creating original content is the first step of our collaboration with Digital Magic. Digital Magic is an industry renowned content producer in UHD and VR. We look forward to developing more together for our audience in Asia,” said Sabrina Cubbon, Vice President, Marketing and Global Accounts of AsiaSat.

    “We are delighted to partner with AsiaSat, Asia’s UHD satellite broadcasting pioneer to create original, insightful content to educate and inform our viewers in the region. Initial content viewing among youth has suggested that this is a meaningful attempt to broaden public interest and knowledge in space and communications,” said Percy Fung, Production Director of Digital Magic.

    AsiaSat’s ‘4K-SAT’ channel is currently broadcasting a variety of full UHD content. Major TV

    operators in the Asia-Pacific have access to it via AsiaSat 4.

    ‘4K-SAT’ is available free-to-air on AsiaSat 4 with the following reception parameters: Orbital Location: 122°E
    Transponder: A4-C13H Downlink Frequency: 4120 MHz Downlink Polarisation: Horizontal Transmission Standard: DVB-S2
    Compression Standard: HEVC Modulation: 8PSK
    Symbol Rate: 29.72 Msym/sec

    FEC: 5/6

  • Harmonic and AsiaSat to launch new UHD channel on 1 March

    Harmonic and AsiaSat to launch new UHD channel on 1 March

    MUMBAI: Harmonic and AsiaSat have inked a partnership to launch a new Ultra HD (UHD) channel 4K- SAT2/HVN, which will be AsiaSat’s second free-to-air UHD channel on AsiaSat 4 at 122 degrees East for the Asia Pacific.

     

    Launching on 4K-SAT2/HVN on 1 March, 2016 will be 4K video content from Harmonic’s video library, as well as content from the new NASA TV UHD channel, in 2160p60 with HEVC Main 10 profile utilising an end-to-end UHD video processing system from Harmonic.

     

    With the channel, consumers in Asia can explore the beauty of the world and of space in stunning UHD. NASA TV UHD, the first UHD channel in North America, was launched jointly by NASA and Harmonic in North America in late 2015.

     

    “With the cost of UHD TV sets dropping dramatically over the past year, demand for UHD content in Asia is expected to grow exponentially in the next couple of years. Our partnership with Harmonic for this new channel ‘4K-SAT2/HVN’ following the successful launch of our first UHD channel last year enables the delivery of a choice of rich and compelling UHD content on AsiaSat 4, allowing us to demonstrate the superior quality via satellite of a linear Ultra HD channel in 2160p60 resolution,” said AsiaSat vice president, marketing & global accounts Sabrina Cubbon.

     

    The UHD channels on AsiaSat 4’s UHD platform are available free-to-air across the satellite’s footprint, spanning from New Zealand to Pakistan and part of the Middle East and encompassing more than 50 countries and regions. Asian TV operators and home viewers with an AsiaSat 4 C-band antenna and a HEVC set-top box will be able to receive the free-to-air UHD channels in native UHD quality.

     

    The new 4K-SAT2/HVN UHD channel deploys Harmonic’s MediaGrid shared storage system, a highly scalable, Ethernet-based shared storage system optimised for digital media workflows; PolarisTM playout management suite; SpectrumTM X advanced media server system, which brings new levels of efficiency, simplicity and reliability to broadcast playout workflows; and the ElectraTM X3 UHD media processor, to enable full UHD channel production and transmission from the AsiaSat’s Tai Po Earth Station in Hong Kong.

     

    “Harmonic is the only video infrastructure provider to offer a complete UHD workflow solution for delivery of live and linear UHD broadcasts. This expertise, combined with our UHD channel-as- a-service offering, technology leadership and active involvement in standards bodies and other industry groups, is creating the momentum needed for global UHD service deployment. By providing AsiaSat with a full-scale workflow for delivering 2160p60 UHD video content, and also providing a complete slate of compelling content that showcases the medium of UHD, Harmonic is enabling UHD services to be rolled out quickly and affordably to consumers across the region, with amazing video quality,” said Harmonic chief marketing officer Peter Alexander.

  • Harmonic and AsiaSat to launch new UHD channel on 1 March

    Harmonic and AsiaSat to launch new UHD channel on 1 March

    MUMBAI: Harmonic and AsiaSat have inked a partnership to launch a new Ultra HD (UHD) channel 4K- SAT2/HVN, which will be AsiaSat’s second free-to-air UHD channel on AsiaSat 4 at 122 degrees East for the Asia Pacific.

     

    Launching on 4K-SAT2/HVN on 1 March, 2016 will be 4K video content from Harmonic’s video library, as well as content from the new NASA TV UHD channel, in 2160p60 with HEVC Main 10 profile utilising an end-to-end UHD video processing system from Harmonic.

     

    With the channel, consumers in Asia can explore the beauty of the world and of space in stunning UHD. NASA TV UHD, the first UHD channel in North America, was launched jointly by NASA and Harmonic in North America in late 2015.

     

    “With the cost of UHD TV sets dropping dramatically over the past year, demand for UHD content in Asia is expected to grow exponentially in the next couple of years. Our partnership with Harmonic for this new channel ‘4K-SAT2/HVN’ following the successful launch of our first UHD channel last year enables the delivery of a choice of rich and compelling UHD content on AsiaSat 4, allowing us to demonstrate the superior quality via satellite of a linear Ultra HD channel in 2160p60 resolution,” said AsiaSat vice president, marketing & global accounts Sabrina Cubbon.

     

    The UHD channels on AsiaSat 4’s UHD platform are available free-to-air across the satellite’s footprint, spanning from New Zealand to Pakistan and part of the Middle East and encompassing more than 50 countries and regions. Asian TV operators and home viewers with an AsiaSat 4 C-band antenna and a HEVC set-top box will be able to receive the free-to-air UHD channels in native UHD quality.

     

    The new 4K-SAT2/HVN UHD channel deploys Harmonic’s MediaGrid shared storage system, a highly scalable, Ethernet-based shared storage system optimised for digital media workflows; PolarisTM playout management suite; SpectrumTM X advanced media server system, which brings new levels of efficiency, simplicity and reliability to broadcast playout workflows; and the ElectraTM X3 UHD media processor, to enable full UHD channel production and transmission from the AsiaSat’s Tai Po Earth Station in Hong Kong.

     

    “Harmonic is the only video infrastructure provider to offer a complete UHD workflow solution for delivery of live and linear UHD broadcasts. This expertise, combined with our UHD channel-as- a-service offering, technology leadership and active involvement in standards bodies and other industry groups, is creating the momentum needed for global UHD service deployment. By providing AsiaSat with a full-scale workflow for delivering 2160p60 UHD video content, and also providing a complete slate of compelling content that showcases the medium of UHD, Harmonic is enabling UHD services to be rolled out quickly and affordably to consumers across the region, with amazing video quality,” said Harmonic chief marketing officer Peter Alexander.

  • AsiaSat launches UHD FTA channel 4K-SAT for APAC

    AsiaSat launches UHD FTA channel 4K-SAT for APAC

    MUMBAI: Satellite operator Asia Satellite Telecommunications Co. Ltd. (AsiaSat) launched its first Ultra-HD (UHD) television channel 4K-SAT at 122°E on AsiaSat 4, marking a new era for AsiaSat’s satellite broadcasting services in the region.

     

    This new UHD channel will be available free-to-air (FTA) across more than 50 countries and regions within AsiaSat 4’s enormous footprint, spanning from New Zealand to Pakistan and part of the Middle East. Asian TV operators and home viewers with an AsiaSat 4 C-band antenna and a HEVC set top box will be able to receive the UHD channel directly.

     

    The new 4K-SAT channel broadcasts full UHD produced videos featuring fashion, lifestyle and documentaries from content partners including Hong Kong Cyberport Management Company Limited, FashionTV and Rohde & Schwarz.

     

    The UHD content from FashionTV includes major fashion shows from all over the world as well as features highlighting the latest in beauty and lifestyle trends, all delivered to Asian viewers in crystal clear, realistic and ultra-high definition. FashionTV, the global multimedia network in fashion and lifestyle content, also broadcasts its HD and SD channels on AsiaSat 5 and AsiaSat 7 in the Asia-Pacific.

     

    “We are delighted to be at the forefront of next generation broadcasting technology, bringing to Asian viewers true UHD content. We look forward to working closely with our content and technology partners to drive UHD audience penetration in Asia,” said AsiaSat vice president, marketing and global accounts Sabrina Cubbon.

     

    “The launch of this UHD channel on our new AsiaSat 4 UHD broadcast platform provides an opportunity for all stakeholders to experience and promote UHD content in Asia. This reaffirms our commitment to promoting leading edge technologies for the broadcast community. We shall continue to focus on compelling UHD content to enhance the quality of the television viewing experience,” Cubbon added.

     

    The 4K-SAT channel encoded in HEVC, is broadcasting at 50 frames per second (fps) with 10- bit colour depth. Besides offering 3840 x 2160 pixels resolution, four times the resolution of the full HDTV, the UHD specification also means a richer color palette, with more saturated colours and fine colour gradations. The superior quality of UHD broadcasting will deliver to consumers much better quality and more realistic picture and sound, offering an immersive viewing experience, particularly for sporting events and action movies.

     

    AsiaSat will be showcasing this new 4K-SAT channel at the CASBAA Convention in Hong Kong on 27 and 28 October.

  • AsiaSat, Rohde & Schwarz develop FTA UHD TV service for Asia

    AsiaSat, Rohde & Schwarz develop FTA UHD TV service for Asia

    MUMBAI: Asia Satellite Telecommunications Co. Ltd. (AsiaSat) and Rohde & Schwarz have partnered to advance next-generation Ultra-HD (UHD) TV technologies by implementing the first free to air (FTA) UHD channel on AsiaSat 4.

     

    AsiaSat plans for an UHD TV broadcasting service over satellite have taken a major step forward with the imminent launch of its first channel following an extensive technical evaluation carried out at the AsiaSat UHD laboratory. Through AsiaSat 4’s high-power coverage, broadcasters and pay-TV platforms with an AsiaSat 4 C-band antenna in the Asia-Pacific region will be able to receive the UHD channel directly.

     

    Operating at 122°E, AsiaSat 4 provides leading edge satellite solutions to clients for TV distribution, direct to home (DTH) as well as broadband services across the Asia-Pacific region. Its high power C-band footprint spans from New Zealand to Pakistan and part of the Middle East.

     

    Rohde & Schwarz is providing a comprehensive broadcast solution that includes the R&S CLIPSTER mastering station for editing, handling and playing out UHD data in real time. In addition, the R&S AVHE100 headend will be used for live encoding using an HEVC encoder with 10 bit color depth. Rohde & Schwarz technology not only gives AsiaSat the best UHD TV picture quality, it also provides a future-proof solution.

     

    “We are very excited to work with Rohde & Schwarz in this new and evolving technology that will drive future consumer viewing experience of video content. Rohde & Schwarz has shown exemplary commitment to quality and support in helping us through the evaluation phase. We look forward to launching our first UHD channel and promoting this new technology together,” said AsiaSat VP marketing and global accounts Sabrina Cubbon.

     

    “Rohde & Schwarz is the leading supplier for Digital TV transmission networks in Asia and the world. We are happy to support AsiaSat in establishing their first UHD channel and look forward to a very successful implementation,” added Rohde & Schwarz VP for sales and marketing, Asia Middle Heino Gregorek.

  • AsiaSat announces new organisational structure

    AsiaSat announces new organisational structure

    MUMBAI: Asian satellite operator Asia Satellite Telecommunications Co. Ltd. (AsiaSat) has announced its new organisational structure to power the growth of the company in key Asian and global markets.

     

    Under the new organisational structure, both sales and business development teams will be headed by Philip Balaam. Under his expanded role as vice president, sales and business development, Balaam will assume new responsibilities in driving sales activities in all Asian markets while continuing to oversee the company’s business development initiatives.

     

    Sabrina Cubbon has been named vice president, marketing and global accounts. In her new capacity, Cubbon will focus on key global strategic accounts while continuing to lead the marketing, communications and corporate affairs functions of the company.

     

    Commenting on the new organisational structure, AsiaSat president and CEO William Wade said, “2015 is expected to be a challenging year for the satellite sector. I have confidence that our rebranding earlier this year has re-energised our brand presence and as equally important our entire team. With this new structure, we will better utilise our resources and more clearly focus our efforts in the market. By moving ourselves closer to our customers and partners, we are able to better understand and serve their needs.”