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Tag: Sabmiller

  • MEC Global Solutions doubles its strategy team in one year

    MEC Global Solutions doubles its strategy team in one year

    MUMBAI: MEC Global Solutions, MEC’s international hub based in London, has made a significant investment in talent, hiring three new faces to join its international strategy team in addition to the three senior strategists already in place.

     

    Chris Worrell, Francis Turner and Filippo Giannelli have been headhunted to further strengthen the team, working on the agency’s international clients including Vodafone, SABMiller, Johnson & Johnson, Beiersdorf and Activision Blizzard.

     

    Worrell, Turner and Giannelli join strategy partners Andy Reynolds and Shula Sinclair, creating a group of diversified talent and experience, headed by Global Solutions and EMEA chief strategy officer Stuart Sullivan-Martin.

     

    Commenting on the appointments, Martin said, “MEC has a heritage of excellence in communications planning, and that’s all about A+ people. The team’s remit includes working with our regional and international clients, spreading the insight derived from our industry leading approach to the consumer purchase journey (MEC Momentum), and working alongside the talented strategists in MEC’s local markets on our new operating system for planning: Thrive5. The number of regional and global media relationships we have with clients is only going to increase – so this is an exciting time and we’re gearing for growth.”

     

    Worrell joins as group strategy director, having more than 10 years’ experience working with clients such as McDonalds, Vodafone, Easyjet and Carlsberg. Previously he was insight director with OMD UK and held a European role with Specific Media. Worrell’s work has been covered by BBC, The Daily Mirror, Wall Street Journal and Sky News, and he is a sought after speaker at international industry events such as IAB Engage and DMEXCO.

     

    Turner joins as strategy director with a background in PR. He has experience working with clients such as Mars Food, John Frieda and Group Lactalis, latterly as planning director at Zenith Optimedia. He is also an aspiring stand-up comedian.

     

    Giannelli joins as a strategist. He comes to MEC from TBWA/OMD working with Apple, and previous to that an independent creative agency in Florence, Italy.

    Shula Sinclair joined MEC as strategy partner in September 2013, from DraftFCB where she was regional planning director. After 17 years in the industry, Sinclair has expertise across numerous sectors including FMCG, finance, automotive, travel, and beauty. She has delivered a range of activity across multiple channels from ATL and digital to PR for a host of major brands including Hyundai, Oreo and Nivea. Her work has been recognised with several industry awards.

     Andy Reynolds joined MEC as strategy partner earlier in 2014. He came from OMD where he was the executive director of strategy working as lead strategist on pan-regional clients such as Sony, PepsiCo and Nissan. He has a strong focus on integrated communications – ATL, digital in all its forms, and branded entertainment. Since joining MEC, his work with Paramount has won several industry awards, notably a gold at the recent M&M awards.

    This announcement follows those made by the agency within digital, data and analytics, and cements MEC Global Solutions’ position as the Centre of International Excellence for clients across the EMEA region.

     

  • Simi Sabhaney joins Dentsu Communications as Chief Executive Officer

    Simi Sabhaney joins Dentsu Communications as Chief Executive Officer

    MUMBAI: Dentsu India Group today announced the appointment of Simi Sabhaney as the new Chief Executive Officer of Dentsu Communications. Arijit Ray to lead New Business Development at Dentsu India Group.

    Simi, former President (Bangalore and Chennai) at Ogilvy India, is an advertising veteran with more than 24 years of rich experience.

    Before joining Dentsu India Group, Simi was with Ogilvy, where she was President – Bangalore and Chennai. Simi has spent over 23 years at Ogilvy and has worked on diverse categories like lifestyle, FMCG, services, social sector as well as realty and on several accounts including Unilever’s F&B brands, Cadbury, Titan, Madura Garments, ITC Foods, SABMiller, The Hindu and many more. Her journey in O&M has taken her from Account Executive to President. While she was primarily based out of Ogilvy’s Bengaluru office, Simi also spent around four years in Ogilvy’s Mumbai office, where she worked on Unilever and Cadbury.

    A psychology graduate from Punjab University, Simi completed her post graduation in Mass Communication from Centre for Mass Media, Delhi. She will be based out of Dentsu Communications, Bangalore office and her mandate is to spearhead and strengthen the team and take DCPL to new heights of success.
    Welcoming Simi into the Dentsu India Group, Rohit Ohri, Executive Chairman of the Dentsu India Group, said, “It’s been great going for us at Dentsu Communications. I’m looking to Simi to now lead the agency into it’s next phase of growth. Simi’s vast experience on diverse categories will truly add value to our client’s brands and businesses. I love her passion for the business. This passion, I believe, is what will take Dentsu Communications to newer heights.”

     

    Speaking on her appointment as the new CEO of Dentsu Communications, Simi said, “Half an hour into my meeting with Rohit and I had made up my mind. I am ready to take the plunge and experience the unknown. I am ready for the adrenalin rush. I look forward to nurturing, consolidating and growing both internal and external relationships.”

     

    Arijit Ray, Chief Executive Officer of Dentsu Communications will move to the Dentsu India Group to lead the group’s new business initiatives. He will be working closely with Rohit Ohri, Executive Chairman, Dentsu India Group to plan and implement new business development strategies for the group.
    Dentsu Communications under Arijit’s leadership saw impressive growth. The agency won multiple businesses, expanded into new geographies and infused top notch talent across various locations.

     

    Commenting on Arijit’s move to the Dentsu India Group, Rohit Ohri said, “Arijit has been a great partner to me in Dentsu’s new exciting journey in India. I now wish to leverage his strengths in new business development for the entire group. I wish him all the luck in his new role. ”

    On successfully leading Dentsu Communications and on becoming a part of the Dentsu India Group, Arijit Ray said, “It was a pleasure working with Rohit and the journey across the last 20 months to grow Dentsu Communications across offices, into the largest agency of the Dentsu India Group, has been incredible. I now look forward to working closely with him to spearhead the New Business Acquisition strategy and efforts of Dentsu India Group. I wish Simi a great innings with Dentsu. With her vast experience on brands, I am sure she will leverage the momentum to chart out the next phase of growth for Dentsu Communications.”

     

  • Peroni brings Eulogy! India on board

    Peroni brings Eulogy! India on board

    MUMBAI: Peroni Nastro Azzurro, one of the world’s premium Italian beer has partnered with the PR and communication agency Eulogy! India. As part of the mandate, the Bangalore-based agency will develop and handle the strategic communications for the brand. It will start with launching their campaign “Storie di Stile” that celebrates an exciting milestone.

    SABMiller India marketing director Darioush Afzali said, “We wanted to take on board an agency that would be able to complement our brand communication strategies. Eulogy with its robust set of lifestyle clients we feel, has a good understanding of the national lifestyle media landscape and will be able to create the positioning we are looking for. We are happy to announce this partnership and look forward to exciting times ahead.
    Eulogy! director RohanSrinivasan, expressed his happiness on winning the account and said, “Peroni Nastro Azzurro is an iconic Italian brand and I am delighted to partner with them on their ambitious vision that could transform the beer industry in India”.

  • ‘Blow The Whistle’ for road safety campaign

    ‘Blow The Whistle’ for road safety campaign

    MUMBAI: SABMiller India’s ‘Respect the Road’- Don’t drink and drive campaign, launched ‘Blow The Whistle’ initiative on digital media to promote the message of responsible drinking and overall road safety.

    As a part of this initiative, people would be given whistles to blow against all kinds of road and traffic offenders e.g. signal jumpers, rash drivers, people indulging in drinking and driving etc.

    Respect the Road is India’s biggest Don’t drink and drive campaign on digital platform. Going beyond highlight the perils of drunk driving, the Facebook page of the campaign will now also highlight dangerous and risky road behavior leading to road accidents and fatalities.

    SABMiller India VP sustainability and communications Meenakshi Sharma said: “Promoting responsible drinking is one of the core sustainable priorities for SABMiller worldwide.  Through ‘Respect the Road’- Don’t drink and drive campaign, we promote responsible drinking encouraging people to use alternatives to drinking and driving such as calling a cab, hiring a chauffeur or designating a buddy to drive. Blow The Whistle initiative is an extension of our campaign and goes a step further to involve people giving them the responsibility to take action and spread the word about road safety. We are confident that people will step out of their comfort zones and blow the whistle against road offenders.”

    The page will showcase whistle creatives and images of people blowing whistles at traffic offenders. The objective is to involve people and encourage them to participate in this campaign to address the issue of road safety. People can post pictures of road offenders, share their experiences and testimonials of blowing whistles at offenders and send in pictures and videos of what/who would they blow the whistle against. The campaign would also urge people to help the victims in a road mishap and respond when they hear a whistle on the street.

    Geek Creative CEO Mayank Agarwal said: “Blow The Whistle was conceptualized as an initiative to involve people on ground and encourage them to take up the issue of road safety. Through social media, we will engage with people through pictorial representations, participation through quizzes, contests and encourage people to use a whistle against traffic and road offenders. Our strategy involves a 360 degree integration of the top digital platforms to connect with our audience and spread awareness about road safety.”

    The campaign will be taken on ground during the festive season this year where people can come and share their thoughts on making the roads safer. Whistles will be distributed to people for them to blow it against the road offenders and rule breakers. Other engaging activities like quizzes, street plays will be organised to create awareness about the campaign and the issue of road safety.

    The campaign has staged interactive street plays on responsible drinking, tied up with radio station urging listeners to pledge for responsible drinking and associated with cab services to spread the message of responsible drinking and road safety.

    The Facebook page of the campaign (https://www.facebook.com/respecttheroad) is highly interactive with more than 30,000 followers. Recently a safety shayari contest was organised where twitteratis tweeted Road Safety slogans in form of Shayari along with the hashtag # Blow the Whistle. Within hours both Blow the Whistle and Safety Shayari hashtags # were trending all over India and the campaign reached to over one lakh people.

    SABMiller India’s ‘Respect the Road’- Don’t drink and drive campaign has partnered with Home Safe, Delhi NCR’s first chauffeur service, popular radio taxi providers Mega Cabs and radio station Radio City 91.1 FM.

  • SABMiller India and Home Safe come together to make roads safer

    SABMiller India and Home Safe come together to make roads safer

    MUMBAI: SABMiller India in collaboration with Home Safe (a chauffer service in Delhi NCR), has introduced the second leg of the campaign ‘Respect the Road‘ as the festive season kicks in along with the possibility of a rise in drunken driving cases.


    The first phase of the campaign was launched in October 2011. This campaign focuses on creating awareness about responsible behaviour while driving. Steps as a part of this initiative include hoardings and brandings at police check posts, petrol pumps and other prominent intersections in Gurgaon against drinking and driving, active promotion through Facebook, radio and other interactive mediums and awareness posters at pubs.


    SABMiller India VP, sustainability and communications Meenakshi Sharma said, “Supporting responsible drinking behaviour is one of the core sustainable development priorities for SABMiller worldwide. In India too we are engaged in promoting responsible approach to alcohol consumption. Keeping in mind the high probability of increase in drunken driving cases during the festive celebrations, we have expanded the scope of activities under this campaign to motivate people to follow traffic rules and not to mix drinking and driving.”


    The initiative supports and promotes responsible drinking, encouraging the use of alternatives to drinking and driving such as hiring a driver, renting a cab or having a friend drive one home. SABMiller India has rolled out this campaign in popular pubs in Gurgaon like Route 04, Route 69, bricks, Urban Cafe etc. by putting up messages on responsible drinking and giving the option of hiring the Home Safe drivers to drive them home along with other alternatives.


    Home Safe director Shiven Madan said, “We are happy to associate with SABMiller India for promoting and supporting this campaign ‘Respect the Road‘. We have witnessed a 10-15 per cent increase in our services post the rolling out of the campaign. We see a further 20-25% increase by the end of this year vis-?-vis the Gurgaon services”.


    Emphasising on the concept of overall road safety with the focus on not drinking and driving, messages are being put up on hoardings across the city of Gurgaon. Major petrol pumps have supported the campaign by putting up messages and handing over reading material to all the visiting vehicles. Soon campaign creative would also be put up at selected police check posts and other major locations in Gurgaon.