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Tag: SABIC

  • India should become first country to industrialize without carbonizing; create unique model of development: Amitabh Kant

    India should become first country to industrialize without carbonizing; create unique model of development: Amitabh Kant

    Mumbai: G-20 Sherpa, Government of India, Amitabh Kant, has said that transition to a circular economy can bring significant benefits to India, ranging from environmental conservation to economic growth and job creation. It’s emphasis on reducing waste generation, promoting local production and resource optimization, and reducing greenhouse gas emissions aligns with India’s commitments to sustainable development and climate change mitigation. “When countries like India begin the long march towards growth and development, it must create a unique model of development where we become the first country in the world to industrialize without carbonizing,” he added.

    Addressing the ‘FICCI Circular Economy Symposium’, Kant further stated that it is imperative for India to grow rapidly from the current rate of 7.5 per cent and accelerate the pace of growth to 9-10 per cent per annum in the years to come. The model of development for India has to be very different and to be able to do that we need to focus on bringing renewable energy in India including producing renewable energy and green hydrogen. “India is climatically blessed to produce green hydrogen. Currently the cost of production of green hydrogen is $4.5 per kg and India’s objective is to bring is down to $1 per kg by 2030,” he added.

    Kant highlighted that the world is going through massive disruption and soon the focus will be on electric mobility especially for two, three and four-wheelers. There is also the need to bring in huge energy efficiency along with huge focus on circular economy. He also emphasized that India must give thrust on the process of recycling. Circular economy is an economic system where means of production are organized around recycling, reusing the inputs so that they can be used to reduce environmental emission and facilitate a sustainable mode of production.

    “We need to achieve the circularity of inputs. India is currently not circular, and the economic model is linear. There is a radical need to transit to circular economy as it opens huge possibility of innovation, disruption, help reduce greenhouse emissions,” he added.

    The transition to circular economy can bring significant benefits to India and we need to become the global champions to accelerate this transition process including investing in infrastructure and encouraging innovations, noted Kant.

    Counsellor, head of section – delegation of the European Union to India Dr Michael Bucki, said that there is a huge potential in circular economy between India and the EU and there is a lot of room for mutual learning between the two.

    SABIC VP,  regional head- South Asia & Australia, Janardhanan Ramanujalu, said that rapid urbanization, deforestation, and exponential population are some of the challenges of carbon dioxide imbalance in the atmosphere and all stakeholders need to find a solution to these. “We need to focus on the concept of circular carbon economy. Carbon capture and utilization, recycling carbon-based products, becoming energy efficient and innovation in materials are few steps to achieve circular carbon economy,” he added.

    National CE Committee chair and Mahindra LifeSpace Developers Ltd MD & CEO Amit Shah said that embracing the circular economy will also be an important contribution to societies effort to handle urgent climate change challenges.

    FICCI National CE Committee co-chair and Aditya Birla Fashion & Retail Ltd chief sustainability officer Naresh Tyagi said innovation and collaboration are the way for the industry to move towards a circular economy.

    During the event ‘4th FICCI Circular Economy Awards’ were announced along with the release of ‘National Unified Circularity Measurement Framework’.

  • Sabic increases in brand value and is ranked among the top 500 global brands

    Sabic increases in brand value and is ranked among the top 500 global brands

    MUMBAI: SABIC’s brand value has increased by 9.3% to US$ 4.33 billion in 2020, according to the independent brand valuation consultancy, Brand Finance. This reflects the growing positive perception of SABIC and its purpose of delivering Chemistry that Matters™ for its customers and other stakeholders.

    With the 2020 valuation, SABIC has now entered the list of top 500 global brands. According to Brand Finance, the SABIC brand has grown consistently year on year over the last six years, doubling in value since 2014.

    Sami M. Al-Osaimi, Vice President, Corporate Affairs, said: “We believe that the SABIC brand is directly linked to our ambition to become the preferred world leader in chemicals while bringing economic value as well as maintaining our sustainability momentum. The increase in brand value is a result of our clear brand strategy and a coordinated global effort across our businesses and corporate functions to consistently bring our brand to life in everything we do.”

    Richard Crookes, Director, Global Brand & Marketing Communications, commented: “Our strong brand valuation bears testimony to our collective efforts within SABIC to work continuously towards a more sustainable way of doing business to drive growth for our customers and other stakeholders. It is a clear confirmation that our purpose ‘Chemistry that Matters™’ and our brand commitments resonate well with our stakeholders.”

    In 2019, SABIC launched its first-ever global brand advertising campaign in a strategic effort to raise the company’s awareness, understanding, and engagement with global influencers as a part of its 2025 ambitions. The ongoing campaign shows how SABIC collaborations respond to global challenges with Chemistry that Matters™. Its themes of urbanization, food and water, sustainability and energy efficiency reflect SABIC’s commitment to sustainable innovation and growth.

    Moreover, SABIC won three awards last year in recognition of its effective CSR strategy. Ecovadis, a provider of business sustainability ratings, ranked SABIC in the top 1% of best CSR and Sustainability performers. SABIC was also the only chemical company to win the Public Welfare Practice Contribution Award from Yicai Group in China. In addition, SABIC won the Communities & Reputation award at the 2019 NEPIC Industry Awards in the UK.

    All of these efforts have contributed to the strength of SABIC as a brand, thereby culminating in the growth of its 2020 brand value. Brand Finance utilizes a bespoke methodology to determine the brand value of a company. Factors considered include stakeholder familiarity and satisfaction and forecasted business performance.

    There is also a link to an image from the brand campaign – here: https://app.box.com/s/vrqxs0wclp2ivkjajyh2nksze283hnd6

  • SABIC highlights solutions for a changing world in first global brand campaign

    SABIC highlights solutions for a changing world in first global brand campaign

    MUMBAI: SABIC, a world leader in diversified chemicals, is promoting its spirit of collaboration and innovation to the world through a new creative brand campaign, reflecting its commitment to Chemistry that Matters™.

    The scale and global reach of the campaign marks an important milestone for SABIC, with advertising being placed across global TV, print and digital media as well as a presence in targeted spaces such as airports. The campaign also has local media upweights across ten key countries spanning Middle East, Europe, Americas and Asia.

    The campaign will focus on SABIC solutions created from collaborations that enable society to meet the demands of a changing world. Its themes of urbanization, food and water, sustainability and energy efficiency reflect SABIC’s commitment to sustainable innovation and growth.

    Sami Al-Osaimi, Vice President, Corporate Affairs, said there are numerous examples of how our Chemistry that Matters™ is enabling a positive difference in step with the megatrends affecting the future. He said the SABIC brand campaign shares a concise yet powerful selection.  

    “We are immensely proud of the SABIC brand. It inspires our collective efforts to make a difference in the world and support our goal of becoming the preferred world leader in chemicals. The time is right to share the positive impacts that we are making across the globe. This is Chemistry that Matters™.”

    Chemistry that Matters™ has a dual meaning – the chemistry behind SABIC’s solutions and the chemistry between its people and stakeholders. One of the primary themes throughout the campaign is how SABIC actively collaborates with partners, manufacturers and others to make a positive difference when it comes to solving some of the most pressing issues of today’s world.

    “SABIC has undergone a rapid transformation in recent years and more than ever sustainability is at the core of our business,” Mr. Al-Osaimi continued. “Our societal commitments guide strategic corporate decisions and help ensure short term growth goes hand-in-hand with long term benefits to the environment, the economy and society as a whole.”

    Richard Crookes, Director, Global Brand & Marketing Communications, said the campaign is the first of its kind by SABIC, the beginning of an ambitious five-year brand marketing strategy for the company, and the result of extensive planning and development.

    “After extensive internal embedding of our brand we feel we are ready now to share our compelling stories with the outside world. We firmly believe that the stronger the alignment between the stories we tell in our campaigning and the experiences we create for our customers and stakeholders, the more sustainably we will increase the value of our brand” added Mr. Crookes. 

    The 2018 edition of Brand Finance’s internationally respected Brand Finance Chemicals 10 report placed SABIC among the top three global chemicals companies and estimated the brand value to be $3.964 billion.