ITV

Tag: SABGROUP

  • SAB’s Markand Adhikari becomes co-producer for ‘Total Dhamaal’

    SAB’s Markand Adhikari becomes co-producer for ‘Total Dhamaal’

    MUMBAI: SAB Group’s Markand Adhikari has tied up as one of the producers for the film Total Dhamaal. The film will be jointly produced by Markand Adhikari, Ajay Devgn, Fox Star Studios, Ashok Thakeria and Anand Pandit. Indra Kumar will be directing the film.

    The film has A-list actors including Devgn, Anil Kapoor, Madhuri Dixit, Riteish Deshmukh, Arshad Warsi, Boman Irani, Javed Jaffrey and many more.

    Aamir Khan gave the mahurat clap on the morning of 9 January at Filmcity, Mumbai. Total Dhamaal is the third film in the comedy franchise Dhamaal. The film is scheduled to release on 7 December 2018.

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    SAB realigns Dhanda’s position as TV Vision CEO

  • Watch the world television premier of “Nirahua Hindustani”on 30th december at 1 PM only on Dabangg

    Watch the world television premier of “Nirahua Hindustani”on 30th december at 1 PM only on Dabangg

    MUMBAI: SABGROUP’S foremost regional channel – Dabangg is geared for the World Television Premier of the highest revenue grossing Bhojpuri Blockbuster of all times, ‘Nirahua Hindustani’. The telecast will air on the 30th December,2017 at 1pm, followed by the repeat at 8pm.

    ‘Nirahua Hindustan’ features a star-studded cast of Dinesh Lal Yadavand the leading lady Amrapali Dubey who made her debut with this Bhojpuri hit,with a 7.7 IMDB rating and becoming the highest revenue grosser of the Bhojpuri industry ever.

    SABGROUP, Group CEO, Manav Dhanda said, “Dabangg has displayed uncharted growth in recent years. It has always been our endeavour to entertain our audiences & to continue doing so we have acquired a vast library of super-hit movies for World Television Premiers.We have also entered into an understanding with the undisputed #1 Star of Bhojpuri Cinema Mr. Dinesh Lal Yadav(Nirahua) to telecast his movies on Dabangg in an attempt to grow the genre and give our audience the epitome of entertainment.”

    In a bid to amplify the World Television Premier, creative campaigns have been generating an intense buzz for the date to come. Extensive promotions have taken root within key markets through a 360 degree marketing campaign. To enhance the cinematic experience for the audience multiple contests have been initiated on the channel. The audience will also be able to know the star cast & their experience of shooting the movie through strategically placed interviews during the telecast. With brands like Dabur Amla and P&G Tide coming on board for the special screening as the presenting & powered by sponsors respectively, along with Head&Shoulders, Vicks, Indigo Paints & Colgate supporting the telecast.

    Mr. Dinesh Lal Yadav (Nirahua) revealed it to be the perfect time for audiences to revisit the film especially in the wake of the sequel, this year. He further conveys that “The movie did exceptionally well on the big screen, thus this exclusive transmission via Dabangg which is known to give its audience the best movie experience on the small screen,will allow fans to indulge and enjoy “Nirahua Hindustani” again with new vigour and enthusiasm, while newbies have a tonne of excitement in store for them.”

  • Mastiii and PEN tie-up for win-win deal

    Mastiii and PEN tie-up for win-win deal

    MUMBAI: Mastiii is all set to make a mark in the mobile app industry. The channel will soon expand its digital footprint via an exclusive content association with PEN India and will be available on its latest, Bollywood Times Mobile App, a one-stop destination for entertainment needs starting 9 December 2017.

    Bollywood Times, a pre-dominantly movie focused platform, has a vast reach and majorly youth audience. This strategical move of associating with Mastiii will give the platform a boost to reach out to a wider audience. At the same time, it brings Mastiii closer to its 200 million monthly viewers who would now be able to enjoy the content on the go.

    Commenting on the association, PEN India chairman and managing director Jayanti Lal Gada expressed that, “In a bid to ensure that digital-first audiences of today have access to the best of entertainment, we are glad to come into this association with Mastiii in an exclusive linear feed sharing deal, that will be available on our latest Bollywood Times App. The relentless efforts of the team and particularly my younger son Akshay Gada, in the creation of this app catered to Bollywood enthusiasts & lovers has culminated in the fruition of this association. With the backing of an established industry name like Mastiii, the premier music channel from SAB Group, we are confident the launch of the app will see success.”

    Talking about the tie-up, SABGroup group CEO Manav Dhanda stated, “Mastiii has always been the flag bearer and the undisputed leader of the music and youth genre. With the association, we aim at reaching out to the youth where they are. The association with PEN comes at a time when the mobile app industry is booming in India and has shown tremendous growth with over six billion apps downloaded in 2016 alone. The launch of the Bollywood Times app and the streaming of our content on it will not only strengthen each brand individually but help give the youth of India a variety of content on a single platform.”

  • Maiboli to premiere ‘Shortcut’ on 30 April

    MUMBAI: SABGROUP’s Marathi channel Maiboli is set to entertain the audience with the broadcast of the Marathi Blockbuster ‘Shortcut –Disto pan Nasto’a moviefeaturing for the first time on the small screen. “Maiboli”, a regional Marathi language channel, showcases the Marathi culture and heritage.

    The telecast is scheduled on 30 April,2017 at 1:30pm& repeat at 7:30pm, featuring stars like Vaibbhav Tatwaddi, Sanskruti Balgude& Rajesh Shringarpure.

    ‘Shortcut – Disto pan Nasto’, a blockbuster Marathi thriller directed by Harsh Raut is based on the ups and downs in Rohit’s life who plays the protagonist. A movie that went on to receive many industry accolades.

    To add to the excitement, Maiboliwill be running a “Shortcut to Win” contest, where viewers can win big with the prizes such as home theater speaker systems, LED TV & Bluetooth Headphones by simply answering couple of questions asked during the movie.

    Magnifying this World television premier, an extensive marketing campaign has been unfolded across Maharashtra including TV, Digital, Outdoor, Print & PR campaigns.Brand like FeviKwik and Reliance trends are on board with this special screening as the powered by sponsor & associate sponsor respectively. Also on board are media partners – Dainik Saamna and Manas Creations.

    Tatwadi said, “I am so excited that Maiboli is doing a world television premier of one my special films – Shortcut. This film is very close to me because the character I have played has never been portrayed in Marathi films before.”

    Balgude said, “Shortcut is a thriller movie that will keep you asking for more, my character is very glamorous and with the “shortcut to win” contest it is just going to add to the excitement.