MUMBAI:Hindi cinema’s Greek God is ready to stir up a storm, quite literally. Hrithik Roshan has joined hands with Prime Video for his first-ever streaming venture, producing a gripping new thriller series titled Storm (working title) under his banner HRX Films, a division of Filmkraft Productions.
Created and directed by Ajitpal Singh, the series promises an intense cocktail of ambition, secrets, and survival set in the beating heart of Mumbai. With Parvathy Thiruvothu, Alaya F, Srishti Shrivastava, Rrama Sharma, and Saba Azad leading the cast, production is set to roll soon.
Speaking about the collaboration, Prime Video vice president APAC & MENA Gaurav Gandhi said, “Hrithik is one of Indian cinema’s most distinguished creative forces. This partnership marks an exciting milestone for us, bringing together his artistic vision and our global storytelling platform.”
HRX Films founder Hrithik Roshan said, “Storm presented the perfect opportunity to make my debut as a producer in the streaming space. The world Ajitpal has created is raw, layered, and powerful. It’s a story that will resonate with audiences not just in India but around the world.”
Storm marks a dynamic new phase for HRX Films, led by Hrithik and Eshaan Roshan, and signals Prime Video’s continued investment in bold, homegrown narratives with international appeal.
With its layered characters, powerhouse female leads, and an undercurrent of suspense, this is one storm viewers will want to get caught in.
MUMBAI: Diamonds aren’t just forever, they’re personal. De Beers Forevermark has launched its flagship India campaign, ‘This One’s For Me’, with Dentsu Creative Isobar, re-framing natural diamond jewellery as a bold celebration of women who own their journeys.
Anchored in the metaphor of a diamond’s many facets, the campaign mirrors the multiple roles and emotions in a woman’s life. At its heart is a cinematic film featuring a striking art installation in nature, inspired by the “Forevermark woman” and her facet journey.
But this story doesn’t just stay on screen. Dentsu Creative Isobar carried the narrative into Delhi streets through immersive tech installations, where passers-by could capture their own “facet moments”, sparking intrigue and conversation ahead of the grand launch.
The launch event itself glittered with star power. Performances by Anoushka Shankar and Saba Azad, alongside the unveiling of Forevermark’s flagship south extension store in New Delhi by Meera Kapoor, turned the evening into more than just a store opening, it became a cultural moment.
“We had a unique opportunity to redefine what a luxury brand launch in India could look like,” said De Beers Forevermark India CEO Shweta Harit. “‘This One’s For Me inspires women to embrace their stories while elevating the language of luxury.”
For Dentsu Creative Isobar, the brief was about making luxury human. “At its core, the campaign is about women declaring their stories matter,” said Dentsu Creative Isobar CEO Sahil Shah. “From film to tech-led experiences, audiences don’t just see the story, they feel it.”
Vice president Sheetal Bhalerao added, “Too often, narratives about women are written for them. This campaign is about rewriting that script, with Forevermark as a meaningful companion.”
As the campaign rolls out in the coming months, Forevermark and Dentsu Creative Isobar aim to turn this into more than just an ad push but a movement to reframe how women, their stories, and natural diamonds shine in India.
Mumbai: Amazon miniTV has announced the return of its medical comedy-drama Who’s Your Gynac? After the roaring success of its debut season, the beloved series is all set for another chapter, packed with more humour, drama, and heartfelt moments, as the shoot of its highly anticipated second season goes on floors. Created and produced by The Viral Fever (TVF), the second season brings back the cherished cast of Saba Azad, Karishma Singh, Aaron Arjun Koul, Kunal Thakur, and Vibha Chibber.
Amid much anticipation, the streaming service dropped the exhilarating news on its official social media handles, which sparked a flurry of excitement, with fans eagerly awaiting the new season. The upcoming season will delve into the overarching theme of balance, following a new chapter in Vidushi’s life as she oscillates between her career, friendship, family, and a blossoming romance. As her professional responsibilities grow, so do her personal challenges, especially her relationship with Arth and her friendship with Swara. But the burning question remains: Will she be able to juggle multiple priorities?
Saba Azad expressed her excitement about reprising her role as Vidushi, sharing, “The love we received for Season 1 was amazing. I’m just so happy we can tell more of Vidushi’s story. I can’t wait to play the ups and downs of her journey in Season 2. What’s most delightful about Vidushi’s struggles and triumphs is how real and relatable they are, I think everyone will be able to see a little bit of themselves in her story. The kindness and support from our fans has been so wonderful and we’re excited to bring them more laughs, tears, and memorable moments with this new season.”
Mumbai: Amazon miniTV – Amazon’s free video streaming service is ready to add another title to its diverse content library. Offering a dose of laughter served with a side of myth busters, the streaming service has ‘prescribed’ a light-hearted web series – ‘Who’s Your Gynac?’. The show will break down the whole journey of a fresher OB-GYN, who is trying to strike a balance both professionally and personally. Produced and created by The Viral Fever (TVF), the show will see Saba Azad, Karishma Singh, and Aaron Arjun Koul in pivotal roles.
The trailer showcases the life of Dr. Vidushi (Saba), who is “an OB without a baby”, but is ready to take on the world with her two best friends Swara (Karishma) and Mehr (Aaron). This trio is poles apart from each other; while Swara is all set to embrace motherhood and on the hunt for an experienced OB-GYN to deliver her baby, Vidushi is excited to deliver her best friend’s baby, who isn’t exactly on-board with that! Mehr on the other hand is a happy-go-lucky person and is continuously encouraging Vidushi to push the envelope in her personal life. Whether Swara will trust Vidushi with her delivery or not is something we will find out on 28th September exclusively on Amazon miniTV.
Amazon miniTV head of content Amogh Dusad expressing his views on the show, said, “‘Who’s Your Gynac?’ is a light-hearted take on the story of a young gynaecologist and her professional and personal journey, that audiences across India will be able to enjoy for free on Amazon miniTV. The show will also debunk several personal and professional prejudices around women’s healthcare. ”
“I think ‘Who’s Your Gynac?’ will touch a personal chord with every girl and woman and find a few allies in men through its story and characters. The importance of healthcare cannot be underestimated and through my character, the very goofy yet loving Dr. Vidushi, we want to deliver a message that will hopefully resonate with the audiences across all age-groups and men and women alike!” said actor Saba Azad.
“We are extremely proud and elated to bring ‘Who’s Your Gynac?,’ a heartfelt narrative that chronicles safe health practices for the quintessential woman along with her symbiotic relationship with her gynaecologist. To ensure the discourse is airtight, as part of the show’s research, we at TVF worked closely with three reputable gynaecologists, who helped us immensely in understanding the topic closely and bringing the right messaging and information to the viewers. With ‘Who’s Your Gynac?’ we further extend our association with Amazon miniTV in entertaining audiences through such unique shows,” said Himali Shah, Director of Who’s Your Gynac?
Saba had recently shared a cryptic message on her Instagram account that said ‘Who’s Your Gynac?’, driving speculations across netizens. This was followed by similar posts by other cast members elevating the intrigue with everyone asking a pertinent question, Who’s Your Gynac? With the secret now revealed, anticipation for the title is at its peak!
Who’s Your Gynac? will be available exclusively for streaming on Amazon mini TV on 28 September within the Amazon Shopping app, and on Fire TV, for free. You can download the Amazon miniTV on Playstore, or watch within the Amazon shopping app or on Fire TV.
While Amazon miniTV recommends adding this comedy drama to your binge list, it also advises you to consult a qualified professional gynecologist for any medical advice.
MUMBAI: Myntra, Myntra, a leading platform for fashion brands and pioneer in m-commerce play, has kicked off a special campaign to promote Big Fashion Gig – The country’s first mega fashion extravaganza, and launched two television commercials as part of the ongoing promotions. The campaign calls upon fashionistas to try out the latest products, styles and designs from over 1500 domestic and international brands, with access to over three lakh curated styles.
The first edition of Myntra’s Big Fashion Gig, scheduled to be held between the 8 and 10 April, is a doorway to accessing the upcoming spring summer collection of top global brands, some of which are exclusive to Myntra and Jabong. The 20 second TVCs articulate the significance of the mega event through a stimulating narrative, where a person undergoes a delightful fashion makeover, personally assisted by a celebrity and one where a young Bollywood actress is seen trying out multiple outfits, embolden, as she prepares for her gig at a studio.
The Commercials: In the first TVC, We see a beautiful girl preparing herself backstage, playing with drumsticks and tapping to a rhythm. She is none other than Saba Azad, who is seen exploring multiple outfits as she gets into the mood, preparing for her gig. She then emerges, looking stunning as she sets out confidently to perform on stage.
In the second film, donning the role of a personal assistant to a young man, is Bollywood actor Kunal Kapoor. A visibly displeased young man is seen sitting on his bike in his garage preparing to leave. Actor Kunal Kapoor comes into view at this point and engages the young man with Mortal Kombat like poses, flinging clothes and accessories at him with each move, which the young man adorns instantly. After a thrilling display of passion, the two men bow to each other like martial art fighters and settle down with a guitar and some dancing by the young man.
Myntra head of Jabong and CMO Gunjan Soni said, “Big Fashion Gig has been conceptualized to allow our fashion forward customers, access to brands, designs and styles to the upcoming summer collection of some of the finest global brands. It is the first of its kind event in the country where we have conceptualized over 30 gigs with curated styles for our customers and collaborated with over 10 celebrities who will offer their tips and style mantras. The campaign has been developed to clearly highlight their role as fashion advisors to our consumers.”
BFG has been structured along the lines of a music festival, with a line-up of three hour long gigs targeted at different segments of fashion consumers. Myntra has collaborated with Bollywood celebrities including Hrithik Roshan, Deepika Padukone and Anusha Dandekar among others and cricketers such as Virat Kohli, Yuvraj Singh, M.S Dhoni and other fashion experts to give customers first hand tips on the latest trends and styles in fashion. Some of the gigs lined up include, Wanderlust, Men 2.0, HRX Factor with Hrithik, Deepika’s Spring Secrets, Motorcycle Diaries, Vogue Trendcaster, Girls night out and Fashion Beatbox.
The upcoming Big Fashion Gig is the first edition of the high fashion event that Myntra will develop into a property and host twice every year, during summer and the arrival of fall. Other marketing channels being used extensively to promote the event include a mix of OOH, radio, digital and social media.
