ITV

Tag: SAB

  • Zee TV, the top gainer of week 51

    Zee TV, the top gainer of week 51

    MUMBAI: It is time to keep the celebrations going, as most Hindi general entertainment channels (GECs) in the week 51 of TAM TV ratings saw a hike in viewership.

    The week saw Zee TV as the biggest gainer. At number three it recorded 473,977 GVTs, up from 397,607 GVTs. Thanks to Zee Rishtey Awards that clocked around 6,352 TVTs. Kumkum Bhagya turned out to be the highest rated fiction show this week as it noted 9,936 TVTs, up from 6,750 TVTs. Other offerings too attracted eyeballs, thus, Jamai Raja reported 6,879 TVTs, up from 6,274 TVTs and Jodha Akbar garnered 6,813 TVTs, up from 6,316 TVTs.

    Colors continued its strong hold at number two with 500,016 GVTs, up from 449,580 GVTs. Its fiction property – Udaan observed a significant rise in the ratings as it reported 7,049 TVTs, up from 6,308 TVTs. Sasural Simar Ka too noted 7,040 TVTs, up from 6,562 TVTs and Comedy Nights with Kapil added few numbers and stood at 6,429 TVTs, up from 6,172 TVTs.

    Life OK too at number four added eyeballs as it scored 327,014 GVTs, up from 289,099 GVTs. The channel’s flagship property – Mahakumbh observed 3,351 TVTs, up from 2,114 TVTs. Pukar – Call for the Hero too saw a huge hike in the viewership as it witnessed 1,710 TVTs, up from 987 TVTs. Its stint with comedy seemed to pay off as Comedy Classes scored 2,931 TVTs, up from 2,449 TVTs.

    At number five stood Sab at 310,462 GVTs, up from 287,585 GVTs. The channel’s new entrant – Yam Hai Hum witnessed a spike in the ratings as it reported 2,836 TVTs, up from 1,001 TVTs. Balveer too saw some attention towards the show as it recorded 3,005 TVTs, up from 2,939 TVTs.

    Despite a rise, Sony Entertainment Television (SET) continued to be at number six with 240,008 GVTs, up from 228,958 GVTs. Crime Petrol worked wonders for the channel as it noted 2,488 TVTs, up from 1,889 TVTs, Adaalat noted 2,528 TVTs, up from 1,955 TVTs and Box Cricket League (BCL) registered 1,126 TVTs, up from 732 TVTs.

    The only channel, which witnessed a drop was, Star Plus that dropped from 660,929 GVTs to 636,952 GVTs in week 51. The channel’s chart topper Diya Aur Baati Hum lost eyeballs as it garnered 11,823 TVTs, down from 14,010 TVTs. Saathiya Saath too witnessed a drop from 8,582 TVTs to 8,391 TVTs. Its new entrant Private Investigator failed to attract audiences as it observed a drop from 2,499 TVTs to 1,758 TVTs.

    On the other hand, Big Magic tracked 59,613 GVTs, down from 59,972 GVTs. Zindagi noted 31,545 GVTs, down from 32,917 GVTs and Sony Pal too observed a significant drop in the viewership as it noted 25,158 GVTs, down from 31,024 GVTs.

     

  • Star Plus and MSM channels gain in TAM TV ratings

    Star Plus and MSM channels gain in TAM TV ratings

    MUMBAI: The week 50 of TAM TV ratings observed no change in the ranking order. Talking about the big win, Star Plus saw a significant rise in the viewership as it reported 660,929 GVTs, up from 642,101 GVTs. The channel’s chart topper Diya Aur Baati Hum gained a few numbers and registered 14,010 TVTs, up from 13,109 TVTs followed by Yeh Rishta Kya Kehlata Hai that spotted 9,149 TVTs, up from 8,400 TVTs at number two and Ye Hai Mohababtein at number three observed a drop as it scored 8,931 TVTs, down from 9,359 TVTs.

    Sab was the second highest gainer this week with 287,585 GVTs, up from 281,028 GVTs. Despite a hike, it continued to be at the fifth position of the ratings chart. Family Antakshari observed a rise in the viewership as it registered 1,519 TVTs, up from 1,302 TVTs and Taarek Mehta.. continued to lead the chart with 7,603 TVTs, down from 8,380 TVTs.

    Sony Entertainment Television (SET) too saw some numbers growing this week. It garnered 228,958 GVTs, up from 226,307 GVTs. Most of its offerings have seen a growth. Thus, CID topped the chart with 3,642 TVTs, up from 3,322 TVTs, Itna Karo Na Mujhe Pyaar noted 2,121 TVTs, up from 1,734 TVTs and Adaalat delivered 1,955 TVTs, up from 1,590 TVTs.

    On the other hand, Colors, Zee TV and Life OK observed a drop in week 50. Thus, at number two Colors registered 449,580 GVTs, down from 475,969 GVTs. The channel’s oldest series – Balika Vadhu observed a drop as it scored 4,675 TVTs, down from 4,882 TVTs and Udaan tracked 6,308 TVTs, down from 6,396. The channel’s comedy series – Comedy Nights with Kapil recorded 6,172 TVTs, up from 5,956 TVTs.

    Zee TV, which has been dislodged from its second position for a while now, dropped to 397,607 GVTs, down from 418,920 GVTs. Kumkum Bhagya tops the chart with 6,750 TVTs, down from 7,701 TVTs followed by Jodha Akbar with 6,316 TVTs, down from 6,915 TVTs and at number three stood Jamai Raja that reported 6,274 TVTs, down from 6,427 TVTs.

    Life OK, at number four, witnessed 289,099 GVTs a drop from last week’s 296,175 GVTs. Comedy Classes topped the chart with 2,449 TVTs, down from 2,527 TVTs and Savdhan India scored 2,242 TVTs, down from 2,393 TVTs.

    Big Magic dropped to 59,972 GVTs from 60,843 GVTs; Sony Pal witnessed 31,024 GVTs down from 32,834 GVTs. Zindagi gained and noted 32,917 GVTs, up from 30,630 GVTs. Epic too continued its upward trend as it gained 5,684 GVTs up from 3,693 GVTs.

     

  • Star Plus and Colors only two to gain in week 49

    Star Plus and Colors only two to gain in week 49

    MUMBAI: The week 49 of TAM TV ratings saw Star Plus and Colors gain while other channels saw a downward trend.

     

    Star Plus, continued to reign the ratings charts with 642101 GVTs, up from 625440 GVTs.

     

    The channel’s chart topper Diya Aur Baati Hum gained a few numbers and registered 13109 TVTs, up from 12858 TVTs, Saathiya Saath too saw a jump and scored 9216 TVTs, up from 8170 TVTs and Nisha Aur Uske Cousins reported 4631 TVTs, down from 4865 TVTs.

     

    At the second place stood Colors with 475969 GVTs up from 466969 GVTs. Udaan leads the chart with 6396 TVTs, up from 6123 TVTs followed by Sasural Simar Ka at 6372 TVTs, down from 6512 TVTs and Balika Vadhu with 4882 TVTs, up from 4692 TVTs.

     

    Zee TV, which has been dislodged from its second position for a while now, dropped to 418920 GVTs from 434988 GVTs, it registered last week. Kumkum Bhagya tops the chart with 7701 TVTs, down from 8326 TVTs, Jodha Akbar at number two garnered 6915 TVTs, down from 7422 TVTs and Qubool Hai notched up and stood at 6800 TVTs, up from 6721 TVTs.

     

    Life OK, at number four, witnessed 296175 GVTs a drop from last week’s 324376 GVTs. Comedy Classes stood at 2527 TVTs, up from 2417 TVTs and Savdhan India scored 2392 TVTs, down from 2556 TVTs.

     

    MSM’s Sab and Sony too witnessed a drop. The comedy channel scored 281028 GVTs down from 298804 GVTs while Sony fell from last week’s 230238 GVTs to 226307 GVTs, this week.

     

    Sab’s chart leader Taarek Mehta Ka Ooltah Chashmah continued getting eyeballs and reported 8380 TVTs, up from 8255 TVTs. Chidiya Ghar lost some numbers and registered 2904 TVTs, down from 3151 TVTs and Family Antakshari observed 1302 TVTs, down from 1535 TVTs.

     

    Sony’s crime property Crime Patrol saw a drop in the viewership and recorded 2112 TVTs, down from 2386 TVTs, Adaalat too saw a drop in the ratings with 1590 TVTs, down from 2124 TVTs and Maharana Veer Pratap grew with 2718 TVTs, up from 2630 TVTs.

     

    Big Magic dropped to 60843 GVTs from 61809 GVTs; Zindagi to 30630 GVTs from 31344 GVTs and Sony Pal witnessed 32834 GVTs down from 32914 GVTs.

     

    Epic continued its upward trend as it gained 3693 GVTs up from 2926 GVTs.

  • Sab launches a fantastical comedy show – ‘YAM HAIN HUM’

    Sab launches a fantastical comedy show – ‘YAM HAIN HUM’

    MUMBAI: Sab, India’s most loved family channel is all set to launch a new fantastical comedy show inspired from the mythical character of Yamraj – ‘Yam Hain Hum’.  This new offering which features Yamraj, the God of death as per Indian mythology will show the character in a unique and different perspective. Yam Hain Hum is a wholesome humorous family entertainer and shall hit the small screen on 15th December at 10 pm exclusively on SAB TV.

     

    SAB TV lifts the genre of comedy and entertainment to completely new heights with the introduction of their brand new show ‘Yam Hain Hum’ on the tube. The show produced by Swastik Productions, is a distinctive light hearted comedy on the magical and comical journey of Yamraj on the abode of the living. The story revolves around the concept of how humans perceive Yamraj and due to which he decides to visit earth along with his trusted companion Chitragupt to try and understand why and also change the image humans’ harbor about him and his duties.

    Both the celestial beings descend on Earth to educate people about the true role and duties of Yamraj which involves numerous adventures that shall both be heart-touching and humorous to bring a smile to everyone’s lips. ‘Yam Hain Hum’ will depict the adventures of Yamraj and Chitragupt together as they take a tour of the streets of Earth in the 21st Century.

     

    Mr. Anooj Kapoor, Senior EVP & Business Head – SAB TV said, “SAB TV has always offered its viewers a variety in genre and forms within the comedy space. With Yam Hain Hum, we present yet another interesting story about the famously dreadful mythical character of Yamraj. We hope our audiences like this fresh concept which revolves around Yamraj’s attempts on earth to bring a change in the perception about him. The show also follows our principle of ‘Differentiation with Innovation’ since it’s the first show of its kind and we are confident the show will be enjoyed by the entire family.”

     

    Manav Gohil who shall enact the role of Yamraj added, “I would say this is one of the most interesting roles that I have signed on till date. A mythological character dreaded by one and all in a completely new avatar to make people smile and change their perspective about himself. It’s a different concept from all angles, right from inception to designing and character moulds. Every aspect has to be thought through carefully and executed with perfection. The entire team is working towards making this series a huge success and I am absolutely positive that viewers shall love this funny and loving version of Yumraj.”

  • Epic leaves its mark at TAM TV ratings

    Epic leaves its mark at TAM TV ratings

    MUMBAI: After a long time, it is time to rejoice for MSM as week 48 of TAM TV ratings saw the network channels observing a growth in the viewership.

    Sab at number five witnessed 298,804 GVTs, up from 275,600 GVTs. Its chart leader Taarek Mehta Ka Ooltah Chashmah continued getting eyeballs and reported 8,255 TVTs, up from 7,175 TVTs. Chidiya Ghar too added some numbers and registered 3,151 TVTs, up from 2,785 TVTs and Family Antakshari observed 1,536 TVTs, up from 1,190 TVTs.

    Despite a rise, Sony Entertainment Television (SET) stood at number six with 230,238 GVTs, up from 206,513 GVTs. The channel’s crime property Crime Patrol saw a significant rise in the viewership and recorded 2,386 TVTs, up from 1,521 TVTs, Adaalat too saw a hike in the ratings with 2,124 TVTs, up from 1,567 TVTs and Maharan Veer Pratap remained almost stable with 2,630 TVTs, up from 2,628 TVTs.

    Talking about the rest, the ranking order remained unchanged. Despite a drop, Star Plus continued to be the leader with 625,440 GVTs, down from 630,817 GVTs. The channel’s chart topper Diya Aur Baati Hum lost some numbers and registered 12,858 TVTs, down from 13,400 TVTs, Saathiya Saath too saw a drop and scored 8,170 TVTs, down from 8,763 TVTs and Nisha Aur Uske Cousins reported 4,865 TVTs, down from 4,904 TVTs.

    Colors stayed happy at number two with 466,969 GVTs, down from 481,802 GVTs. Sasural Simar Ka leads the chart with 6,512 TVTs, down from 7,260 TVTs followed by Udaan at 6,123 TVTs, down from 6,797 TVTs and Balika Vadhu delivered 4,692 TVTs, down from 4,804 TVTs.

    At number three, Zee TV was the gainer and scored 434,988 GVTs, up from 433,251 GVTs. Kumkum Bhagya tops the chart with 8,326 TVTs, up from 8,021 TVTs, Jodha Akbar at number two garnered 7,422 TVTs, up from 7,336 TVTs and Qubool Hai notched up and stood at 6,722 TVTs, up from 6,457 TVTs.

    Life OK remained at number four with 324,376 GVTs, down from 325,953 GVTs. Its new offering Pukar saw a decent start with 1,382 TVTs. Comedy Classes stood at 2,418 TVTs, up from 2,234 TVTs and Savdhan India scored 2,557 TVTs, up from 2,577 TVTs.

    On the other hand, Big Magic saw a dip in the viewership and recorded 61,809 GVTs, down from 68,667 GVTs. Sony Pal witnessed a rise in the ratings and observed 32,914 GVTs, up from 30,457 GVTs and Zindagi tracked 31,344 GVTs, up from 30,125 GVTs. The newest entrant, Epic observed a significant rise and noted 2,926 GVTs, up from 1,240 GVTs.

     

  • Yamraj back on being the TV favourite

    Yamraj back on being the TV favourite

    MUMBAI: The god we all dread has been the butt of many jokes on Indian television. The god of death aka Yamraj has appeared on a number of shows and in return has made the audiences laugh.

     

    Once again, Yamraj is back in the television industry with two shows being aired on him.

     

    Epic, the latest entrant in the Hindi entertainment space, airs Yam Kissi se Kam Nahi, a sitcom which takes a tongue-in-cheek approach to the life of Yamraj as he tries, often unsuccessfully, to overcome various hurdles in his daily life.

     

    Produced by David Polycarp and Vasant under the banner Trouble Makers Studios/The Company Productions, Rajesh Kumar plays the role of Yamraj in the sitcom. The channel usually airs weekly, but the sitcom is an exception. The programme, which shows Yamraj leading a life of an aam aadmi with his nagging wife, a troublesome brother-in-law, a disgruntled assistant, jealous neighbours, grumpy in-laws, an over-bearing boss and many other ordinary problems make up the daily life,  is aired Monday-Friday at 8:30 pm.

     

    Why a channel focusing on mythology and folklore chose to do a comedy revolving around the god of death? Says the channel’s MD Mahesh Samat, “We have an emotional connect with our past which has a spectrum of emotions. We wanted to encompass all aspects of history, including action, drama, romance and even comedy. If we are truly trying to capture Indian history, then we cannot ignore the Navras. ‘Yam Kisi Se Kam Nahin’ is a great example of taking a lighter look at history and mythology. It’s a sit-com that offers us a fictional look at Yamraj, viewed through a very different lens. It aligns with our approach of offering content that is meaningful and engaging.”

     

    On the similar lines, Sab, a comedy channel from the Multi Screen media (MSM) stable, will soon replace Chandrakant Chiplunkar Seedi Bambawala with Yam Hai Hum. The show produced by Swastik Productions is said to be based on the famous movie Taqdeerwala featuring actors Daggubati Venkatesh, Kader Khan and Asrani.

     

    The show will see Manav Gohil playing the lead character of Yamraj and air Monday-Friday at 10 pm.

     

    What is intriguing is that two channels will air shows revolving around the somewhat same characters. One will only have to wait and see which one will be able to make a connect with the viewers.

  • Zee TV, Life OK and SET gain big: TAM TV ratings

    Zee TV, Life OK and SET gain big: TAM TV ratings

    MUMBAI: The ranking order of the six topmost Hindi general entertainment channels (GECs) remained the same in the week 47 of TAM TV ratings. The channel’s to gain this week are Zee TV, Life OK and Sony Entertainment Television (SET).

     

    Zee TV at number three reported 433,251 GVTs, up from 418,880 GVTs. The biggest highlight for the channel was KumKum Bhagya which witnessed a huge viewership and observed 8,021 TVTs, up from 6,837 TVTs. Jamai Raja too saw a rise in the ratings and stood at 7,133 TVTs, up from 6,583 TVTs and Aur pyar Ho Gaya noted 5,676 TVTs, up from 4,894 TVTs.

     

    Life OK continued to have a strong run at number four with 325,955 GVTs, up from 312,543 GVTs. The shows that grew were Savdhan India which reported 2,577 TVTs, up from 2,328 TVTs, Comedy Classes garnered 2,234 TVTs, up from 2,132 TVTs and Mere Rang Mein Rangne Wali scored 1,510 TVTs.

     

    SET at number six registered 206,514 GVTs, up from 189,679 GVTs. The channel’s new series Itna Karo Na Mujhe Pyaar saw a decent start and scored 1,440 TVTs. Its crime property CID observed 3,562 TVTs, up from 3,098 TVTs and Maharan Veer Pratap tracked 2,628 TVTs, up from 2,546 TVTs.

     

    Talking about the losers this week, the numero uno Star Plus scored 630,854 GVTs, down from 657,629 GVTs. The channel’s chart topper Diya Aur Baati Hum saw a drop in the viewership and garnered 13,400 TVTs, down from 13,962 TVTs, Saathiya Saath recorded 8,763 TVTs, down from 9,647 TVTs and Ye Hai Mohababtein scored 9,316 TVTs, down from 9,599 TVTs.

     

    Colors at number two recorded 481,803 GVTs, down from 483,364 GVTs. Despite a drop, Sasural Simar Ka continued to be the chart topper with 7,260 TVTs, down from 7,717 TVTs, Udaan too lost some eyeballs as it garnered 6,797 TVTs, down from 7,253 TVTs and Balika Vadhu reported 4,804 TVTs, down from 5,182 TVTs.

     

    At number five stood Sab with 275,597 GVTs, down from 295,904 GVTs. Its chart leader Taarek Mehta Ka Ooltah Chashmah reported 7,175 TVTs, up from 7,120 TVTs, Family Antakshari observed 1,190 TVTs, down from 1,466 TVTs and Badi Door se Aaye Hai tracked 2,322 TVTs, down from 2,474 TVTs.

     

    Big Magic viewership has grown by 12 per cent this week on the back of artist specials and faces in key show. It recorded 68,667 GVTs, up from 61,220 GVTs. On the other hand, Zindagi gained and recorded 30,125 GVTs, up from 29,324 GVTs and Sony Pal registered 30,457 GVTs, down from 32,126 GVTs. 

  • Sony observes a huge drop in week 46

    Sony observes a huge drop in week 46

    MUMBAI: It was a bad week for Sony Entertainment Television (SET), which saw a significant drop in its viewership. In the week 46 of TAM TV ratings, it recorded 189,679 GVTs, down from 245,413 GVTs.

    The shows that saw a massive drop were Crime Petrol which tracked 1,404 TVTs, down from 2,049 TVTs, the newly launched series Tum Eise Hi Rehana got 843 TVTs, down from 2,648 TVTs and Adaalat noted 1,456 TVTs, down from 1,760 TVTs.

    On the other hand, despite a drop, Colors continued its strong run at number two with 483,364 GVTs, down from 485,940 GVTs. The channel’s most famous reality show Bigg Boss 8 saw a fall in the viewership as it reported 4,947 TVTs, down from 5,073 TVTs, Comedy Nights with Kapil too lost a few eyeballs as it noted 6,094 TVTs, down from 6,379 TVTs and Uttaran stood at 2,686 TVTs, down from, 2,993 TVTs.

    Star Plus continued to be the number one with 657,629 GVTs, up from 609,924 GVTs. The channel’s chart topper Diya Aur Baati Hum climbed new heights as it witnessed 13,962 TVTs, up from 11,552 TVTs; its new series Everest scored 3,144 TVTs, up from 2,824 TVTs. The channel’s talk show Satyamev Jayate too saw a significant rise in the ratings and observed 3,375 TVTs, up from 2,180 TVTs.

    Zee TV ranked at number three with 418,880 GVTs, up from 393,540 GVTs. Jodha Akbar topped the chart with 7,649TVTs, down from 7,689 TVTs, Jamai Raja at number two scored 6,583 TVTs, up from 6,515 TVTs and at number three stood Kumkum Bhagya with 6,837 TVTs, up from 6,383 TVTs. The channel’s stint with comedy Neeli Chhatri Wale also worked wonders for it as it witnessed 4,153 TVTs, up from 3,388 TVTs.

    Meanwhile, Life OK remained stable at number four with 312,543 GVTs, up from 305,403 GVTs. The shows that grew were Comedy Classes, which registered 2,132 TVTs, up from 2,079 TVTs, Ajeeb Daastan Hai with 1,501 TVTs, up from 1,323 TVTs and Laut Aao Trisha which stood at 1,060 TVTs, up from 909 TVTs.

    Sab retained its position at number five with 295,904 GVTs, up from 284,515 GVTs. Its chart leader Taarek Mehta Ka Ooltah Chashmah reported 7,120 TVTs, up from 6,076 TVTs, Badi Door se Aaye Hai noted 2,474 TVTs, up from 2,121 TVTs and Gutar Goon scored 1,015 TVTs, up from 907 TVTs.

    Big Magic observed a drop in the viewership and noted 61,220 GVTs, down from 68,547 GVTs. On the other hand, Sony Pal witnessed a rise and recorded 32,126 GVTs, up from 30,710 GVTs and Zindagi lost a few numbers and scored 29,324 GVTs, down from 31,475 GVTs.

     

     

  • Colors, Life OK and Big Magic the only gainers in week 45

    Colors, Life OK and Big Magic the only gainers in week 45

    MUMBAI: After a good show in week 44, where all the general entertainment channels (GECs) witnessed a rise in the viewership, week 45 of TAM TV ratings had a different story to tell. Most of the GECs observed a fall in the ratings.

     

    The only channels which grew were Colors, Life OK and Big Magic. Colors continued its strong hold at number two with 485,940 GVTs, up from 456,890 GVTs. Sasural Simar Ka reported number one position with 7,129 TVTs, up from 6,447 TVTs. At number two was Udaan with 6,416 TVTs, up from 6,021 TVTs. On the non-fiction front, Comedy Nights with Kapil saw a significant growth with 6,379 TVTs, up from 5,863 TVTs.

     

    Big Magic saw a growth of 22 per cent with 68,547 GVTs, up from 56,061 GVTs.

     

    Meanwhile, Life OK remained stable with 305,403 GVTs, up from 305,165 GVTs. The channel’s two crime properties, Savdhan India and Shapath, scored 2,320 TVTs, up from 2,189 TVTs and 1,932 TVTs, up from 1,737 TVTs, respectively. Its stint with comedy, Comedy Classes saw a significant growth and registered 2,079 TVTs, up from 1,790 TVTs.

     

    Amongst the losers, the numero uno Star Plus observed a significant fall and reported 609,924 GVTs, down from 655,032 GVTs. The channel’s chart topper, Diya Aur Baati Hum is reaching new heights every week as it garnered 11,552 TVTs, up from 10,796 TVTs. Second placed Ye Hai Mohababtein scores 8,874 TVTs, down from 8,908 TVTs and at number three stood Saathiya Saath with 8,831 TVTs, down from 9,301 TVTs.

     

    Zee TV at number three attained 393,540 GVTs, down from 404,572 GVTs. Jodha Akbar tops the chart with 7,689 TVTs, down from 8,234 TVTs, Jamai Raja at number two scored 6,515 TVTs, down from 6,744 TVTs and at number three observed Kumkum Bhagya with 6,383 TVTs, down from 7,080 TVTs. Dil Se Nache Indiawale witnessed a rise in the viewership with 2,715 TVTs, up from 2,374 TVTs.

     

    Despite a drop, Sab retained its position at number four with 284,515 GVTs, down from 306,985 GVTs. Its chart leader Taarek Mehta Ka Ooltah Chashmah reported 6,076 TVTs, down from 6,317 TVTs and at number two stood Balveer which observed a rise in the viewership and garnered 2,365 TVTs, up from 2,300 TVTs.

     

    Sony Entertainment Television (SET) delivered 245,413 GVTs, down from 285,159 GVTs. CID continues to be the number one show for the channel with 3,360 TVTs, up from 3,218 TVTs. KBC ranks second with 2,648 TVTs, down from 3,040 TVTs.

     

    Zindagi observed 31,500 GVTs, up from 31,325 GVTs and Sony Pal tracked 30,695 GVTs, down from 31,402 GVTs.

  • “Unlike the west, we don’t have developed comedy genre”: Anooj Kapoor

    “Unlike the west, we don’t have developed comedy genre”: Anooj Kapoor

    MUMBAI: Think you can tell great stories? If yes, then here is your chance to meet the best from the industry and learn from them.

     

    The growth of the visual medium, from traditional television to online short format content to mobile TV content, has changed the way it is created and especially how it is consumed. Now, more than ever before, there is a constant need for new and exciting content, and as a result, a requirement of dynamic creators and scriptwriters.

     

    Bringing together writers, creators, producers, artistes and broadcast executives, both for TV and digital, Indiantelevision.com’s Content Hub aims to bridge that gap.

     

    The initiative is aimed at established professionals, newbies and anyone who is keen on taking the plunge into the fascinating world of writing, producing and creating for television and the digital space.

     

    In the first of the series, indiantelevision.com profiles a broadcaster, which has never shied away from taking risks that too in the space of comedy. Sab sr EVP and business head Anooj Kapoor talks about the scope of Indian content going international, the different kind of concepts the channel is looking for, the demand for good story tellers and much more.

     

    Sab, the only channel dedicated to comedy has given viewers popular shows like Taarek Mehta Ka Ooltah Chashmah, Chidiya Ghar, F.I.R and Lapataganj. But according to Kapoor it wasn’t an easy journey.

     

    He says that unlike the west, it is very difficult to create comedy in India. “Sab has become the first dedicated comedy channel on the Indian television space and that has only happened in the last five years and therefore we have to make do with whatever restricted but very talented bunch of people that are present in the comedy genre in television. Therefore, yes, it is difficult to tell interesting stories in the genre of comedy,” he pin points.

     

    Moreover, since it taken upon itself the challenge of doing daily comedies, the task has become doubly difficult. “However, not only are we able to sustain the channel with good quality content albeit with a very restricted talent pool but at the same time through our marketing initiatives like Chai Pe Chutkule we are trying to source fresh talent and expand the talent base. I hope that as we go along not only do we grow as a channel, not only does comedy grow as a genre but also the talent pool of comedy writers, actors, directors and producers also increases,” states Kapoor.

     

    To further engage with the audience and give them some little more of entertainment, it tried its stint with stand-up comedy with Tu Mere Agal Bagal Hai which ran for 60 episodes and got a decent response from the viewers.

     

    The channel can also be credited for bringing paradigm shift in Indian content, moving away from melodrama to light hearted family entertainment.  “And, within that, the fact when the rest of the GECs were talking about the negatives of the joint family system, Sab was talking about the positives of the joint family system,” explains Kapoor.

     

    He further goes on to say that in the recent times, more and more general entertainment channels (GECs) have realised and recognised that the saas-bahu genre is passé and therefore one sees a lot more new and fresh themes now being tried across other channels.

     

    Is there some fatigue setting in comedy? Kapoor reverts saying that on Sab, he ensures that whenever a fatigue is setting on a comedy show, it is immediately replaces it.  “This is why we have a robust product line up and as well as, perhaps, one of the few channels in the television space which launches fresh programs at regular intervals,” says Kapoor.

     

    Kapoor believes, the Indian content definitely has the potential to go international. The channel’s show Gutur Gu, a silent comedy, first of its kind produced on Indian television was successfully sold at last year’s Mipcom in Cannes to several countries.