ITV

Tag: SAB

  • Tam Data: Zee and Sony gain in week 5

    Tam Data: Zee and Sony gain in week 5

    MUMBAI: In week five of the TAM TV ratings, the numero uno channel, Star Plus, witnessed a drop. From 659015 GVTs, it fell to 616431 GVTs.

     

    The week saw Zee TV gaining and propelling back to number two position with 485396 GVTs, up from 407999 GVTs.

     

    Colors, which enjoyed the number two spot for a while, came in third in the rating chart. It was a marginal drop of 476976 GVTs from 485008 GVTs.

     

    At number four stood, Life OK with 337642 GVTs up from 298833 GVTs.

     

    Multi Screen Media’s Sony Entertainment Television (SET) jumped to 263082 GVTs from 237536 GVTs. Its sister channel, Sab, witnessed a drop; from 304601 GVTs to 294412 GVTs.

     

    Talking about the other small players in the market, Big Magic reported 41799 GVTs, down from 48822 GVTs; Sony Pal registered 29159 GVTs up from 25595 GVTs; Zindagi scored 18439 GVTs down from 20737 GVTs and Epic observed 8057 GVTs up from 6958 GVTs.

  • Sab launches new ad campaign showcasing digital divide

    Sab launches new ad campaign showcasing digital divide

    MUMBAI: Sab, a family entertainment channel from the Multi Screen Media (MSM) stable, has launched a new brand film as part of its #DigitalDividesSABUnites campaign. The brand film shows a very existing phenomenon faced and witnessed by families today, that of the digital world encroaching their personal lives but there is always some common thread that gets the family together.

     

    The satirical film shows a joint family living together where everyone is busy on some gadget or the other. In spite of all the family members being together there’s no conversation, everyone is focused on chatting on their phones, playing games, surfing the net or is listening to music with earphones plugged in. The film features the father of the family singing a song and narrating the grievance through it, at the end even after the commotion, everyone is still glued on to their device. This is when, he mentions latest update and character from Sab shows and everyone joins in to comment over it.

     

    Inference being, how Sab’s light hearted family centric shows entertain every member of the family and is one of the uniting factors amongst them all. The brand film accentuates Sab’s brand philosophy of ‘Asli Mazaa Sab Ke Saath Aata Hain’ by also concurrently urging people to stay together in harmony and savour life as one instead of the virtual space overpowering your personal one. 

     

    Sab senior EVP and business head Anooj Kapoor said, “Our film takes a light hearted dig at how the virtual world is beginning to overpower the real world which we inhabit. The fact that virtual world has made us individualistic and introverted in nicely contrasted with how SAB continues to makes us extroverted and re-enthuses us to bond with our family through fun and entertainment.”

     

    The media mix includes TV, DTH, cinema halls, digital and on-ground events. The channel has also launched a contest, which gives the audience an incentive to share unpleasant experiences as a result of imprudent usage of mobiles and social media during family and friends get-togethers.

  • Star Plus wins big in week 4

    Star Plus wins big in week 4

    MUMBAI: In week four of TAM TV ratings, the leader in the general entertainment space, Star Plus has proved its might once again. The channel has observed a significant rise in viewership and recorded 659 million GVTs, up from 613 million GVTs.

     

    The second highest gainer, Sony Entertainment Television (SET) at number six, tracked 238 million GVTs, up from 235 million GVTs.

     

    Colors continued to retain its number two position with 485 million GVTs followed by Zee TV at 408 million GVTs, down from 417 million GVTs.

     

    Despite a drop, Sab continued to hold its number four position strongly at 305 million GVTs, down from 318 million GVTs.

     

    At number five stood Life OK with 299 million GVTs, down from 316 million GVTs.

     

    Talking about the other small players in the market, all of them witnessed a fall in the ratings. Thus, Big Magic reported 49 million GVTs, down from 57 million GVTs, Sony Pal registered 26 million GVTs, down from 29 million GVTs, Zindagi scored 21 million GVTs, down from 24 million GVTs and Epic observed 7 million GVTs, down from 8.3 million GVTs.

  • Prashant Bhatt to join Sony Pal as programming head?

    Prashant Bhatt to join Sony Pal as programming head?

    MUMBAI: It was in early January this year when Indiantelevision.com was the first one to report that Sony Entertainment Television’s (SET) sister channel Sony Pal would soon be undergoing a revamp. 

     

    And it seems that Pal has already taken the first step towards it. If sources are to be believed, the former Colors weekday programming head Prashant Bhatt will take in charge as the programming head for Pal. 

     

    It was in October 2014 when this website broke the news of Bhatt had put down his papers at Colors. When contacted Colors CEO Raj Nayak, wished him luck for his future and said, “He is a good guy and I sincerely wish him all the best.”

     

    Recently, the network also got on-board a new commercial head in Raaj Gupta who would be taking care of SET’s sister channels – Sab and Sony Pal. 

     

    However, when contacted, Bhatt denied the development and said, “I will definitely keep you posted about my next step latest by next week.”

  • Star Plus and Sony retain viewership in week 3

    Star Plus and Sony retain viewership in week 3

    MUMBAI: It was a bad week for the Hindi general entertainment channels (GECs) genre as most of the channels saw a dip in viewership. In week 3 of the TAM TV ratings, only Star Plus and Sony Entertainment Television (SET) maintained eyeballs.

     

    Thus, Star Plus at number one continued to lead at 613 million GVTs followed by Colors at number two with 485 million GVTs (down from 510 million GVTs). At number three stood Zee TV with 417 million GVTs, down from 433 million GVTs followed by Life OK at 316 million GVTs, down from 339 million GVTs.

     

    Sab too lost some numbers and generated 318 million GVTs, down from 328 million GVTs. Last but not the least Sony retained its numbers at 235 million GVTs.

     

    On the other hand, Big Magic too observed a drop from 62 million GVTs to 57 million GVTs. Zindagi too saw a fall from 30 million GVTs to 24 million GVTs. Sony Pal was gained this week from 28 million GVTs to 29 million GVTs. Epic continued its winning spree with 8.3 million GVTs, up from 7.6 million GVTs.

  • Raaj Gupta joins Sab, Sony Pal as commercial head

    Raaj Gupta joins Sab, Sony Pal as commercial head

    MUMBAI: Sony Entertainment Television’s (SET) sister channels Sab and Sony Pal have appointed a new commercial head in Raaj Gupta.

     

    Gupta was earlier with Star India as its AVP-commercial and procurement, where he worked from November 2012 to December 2014.

     

    He started his career at Cinevistaas as senior supervising producer in February 2003 and then moved to Applause Entertainment as head-productions and operations in 2008. 

     

    Gupta was also with Mahuaa Media from May 2011 to November 2012 and with Shashi Sumeet Productions as vice president from March 2009 to April 2011.

     

  • Sab gets a new station of joy – Peterson Hill

    Sab gets a new station of joy – Peterson Hill

    MUMBAI: Sab, India’s most loved family channel is all set to take the level of fun and excitement to new heights with the advent of a new light hearted comic show ‘Peterson Hill’.  The story is inspired from a quaint little picturesque railway station in a small town set amidst the lush mountains of Shimla. The show revolves around the lives of the simple people of the town and the family of the station master who manages Peterson Hill.

     

    In this unique offering actor Rohit Roy will be seen enacting the role of Kishore Chadha who by profession is the station master of Peterson Hill, a man with a golden heart, a complete family person who believes in the simplicities of life. Down to earth by nature, Kishore believes in doing good deeds in favor of humanism and mankind.  The station master is married to the most ideal woman, Pinky Chadda, played by Sucheta Khanna. Pinky Chadda is very happy with her simple life and is proud of her husband’s morals. Peterson Hill is a hearty humorous family entertainer and shall hit the tube from 26th January from 10.30 PM monday-friday exclusively on Sab.

     

    The beautiful and simplistic storyline evokes multiple human emotions such as bonding, friendship, love, joy and many more that shall enamor the viewers to its special offering.  The show also has a romantic twist in its tale when Mansi Srivastav who enacts the role of Shatabdi the beautiful sister in law of Kishore Chadda who returns home after completing her studies and hopes to find love back home. Although unknown to her there are quite a few contenders who are vying to win Shatabdi’s heart.

     

    Peterson Hill also includes various colorful characters that live in and around the station as well as some travelers whose stories sometimes get entangled with those living in the town. The beauty of Peterson Hill is that every traveler who arrives here gets inspired by the peaceful and content life of its natives. All the residents of the locality live in harmony and share their joys and sorrows with each other as one big family, always ready to help out anyone in need.

     

    Sab senior EVP and business head Anooj Kapoor said, “SAB TV has constantly offered its viewers engaging and entertaining content. The concept of Peterson Hill is fresh and first of its kind on Indian television. The story captures the beauty and romance of a railway station in the hills; it also has several uniquely funny characters. Peterson Hill is a wholesome family entertainer and further accentuates our philosophy of Asli Mazaa SAB Ke Saath Hai.”

     

    Garima Productions producer Ashwini Dheer said, “We have worked with SAB TV on many shows in the past, it has always been a great experience producing clean and light-hearted comedies. With Peterson Hill, we present a fresh look at life through the eyes of a station master in a railway station set-up”

  • Zee TV and Life OK are the only gainers: TAM TV ratings week 2

    Zee TV and Life OK are the only gainers: TAM TV ratings week 2

    MUMBAI: In the week 1 of TAM TV ratings where all the Hindi general entertainment channels (GECs) made some gains during the week, week 2 of the ratings has a different story to tell. Almost all the GECs saw a decline in their numbers in week 2 of 2015. The only channels, which grew are Zee TV and Life OK at number three and fourth spot respectively.

     

    Zee TV, this week, posted gains with a rise in its ratings to 432,946 GVTs from 429,663 GVTs. Kumkum Bhagya turned out to be the most watched show this week as it garnered 9,260 TVTs, up from 8,508 TVTs followed by Jamai Raja occupied 7,194 TVTs, up from 6,636 TVTs.

     

    Life OK delivered a marginal growth from 337,915 GVTs to 339,134 GVTs. The comedy genre has worked wonders for the channel as Comedy Classes turned out to be its highlight. It clocked 3,062 TVTs, up from 2,716 TVTs followed by its crime property – Savdhan India, which registered 2,930 TVTs, up from 2,636 TVTs.

     

    Talking about the losers, Star Plus lost from 654,356 GVTs to 612,762 GVTs but still maintained its numero uno position. Its popular shows like Ye Hai Mohababtein and Diya Aur Baati Hum saw a decrease in the ratings. Yeh Hai.. scored 8,841 TVTs, down from 9,078 TVTs and Diya Aur Baati… reported 10,241 TVTs, down from 10,641 TVTs.

     

    Colors at number two settled with 510,208 GVTs, down from 519,544 GVTs. Meri Ashiqui Tumse Hi witnessed a fall from 6,703 TVTs to 6,298 TVTs and Balika Vadhu observed 5,085 TVTs, down from 5,428 TVTs.

     

    At the fifth position stood Sab with 328,467 GVTs, down from 335,130 GVTs. Though its hot property – Taarak Mehta Ka Ooltah Chashmah continued to shine with 8,940 TVTs, up from 8,006 TVTs, but its non-fiction offerings failed to grab eyeballs. Thus, The Great India Family Drama spotted 1,828 TVTs, down from 2,068 TVTs.

     

    Sony Entertainment Television (SET) occupied the sixth spot with 235,415 GVTs, down from 264,461 GVTs. The new series – Bhanwar saw a good start as it delivered 2,160 TVTs. The channel’s crime property – CID saw a decline in the numbers as it noticed 3,791 TVTs, down from 4,542 TVTs.

     

    Additionally, other smaller channels have recorded a rise in viewership. While Big Magic clocked 61,688 GVTs, up from 61,055 GVTs; Zindagi reported 30,340 GVTs, up from 28,232 GVTs; Sony Pal garnered 28,473 GVTs, up from 26,254 GVTs and Epic observed 7,637 GVTs, up from 6,330 GVTs.

     

  • Life OK and Sab gain in week 52

    Life OK and Sab gain in week 52

    MUMBAI: It was a bad end to the year for most of the Hindi general entertainment channels (GECs) as they witnessed a significant drop in the viewership at the ratings chart. In the week 52 of TAM TV ratings, only Life OK and Sab emerged to be winners.

    Life OK stood at number four with 329,200 GVTs, up from 327,014 GVTs. The channel’s crime properties – Savdhaan India and Shapath performed well in the week. Savdhaan India garnered 2,689 TVTs, up from 2,308 TVTs and Shapath recorded 2,477 TVTs, up from 1,812 TVTs.

    Sab at number five tracked 319,608 GVTs, up from 310,462 GVTs. Its flagship property – Taarak Mehta Ka Ooltah Chashmah stood out as a clear winner as it observed a rise from 7,060 TVTs to 8,002 TVTs.

    Coming back to the losers this week, despite a significant drop, Star Plus continued its strong hold at number one with 596,014 GVTs, down from 636,952 GVTs. Most of the channels’ offerings have lost eyeballs. Thus, Diya Aur Baati Hum registered 10,743 TVTs, down from 11,823 TVTs, Yeh Rishta Kya Kehlata Hai clocked around 8,162 TVTs, down from 9,292 TVTs and Ye Hai Mohabbatein reported 9,425 TVTs, down from 10,209 TVTs.

    Colors at number three delivered 492,307 GVTs, down from 500,016 GVTs. Its chart topper Sasural Simar Ka lost numbers and registered 6,769 TVTs, down from 7,040 TVTs. On the non-fiction front, Comedy Nights with Kapil too observed a fall and noted 5,489 TVTs, down from 6,429 TVTs.

    Zee TV continued to occupy the number three spot with 427,256 GVTs, down from 473,977 GVTs. The channel’s popular shows like Kumkum Bhagya and Jamai Raja have witnessed a drop in the ratings. Thus, Kumkum Bhagya recorded 8,998 TVTs, down from 9,936 TVTs and Jamai Raja dropped from 6,879 TVTs to 6,676 TVTs.

    Last but not the least, Sony Entertainment Television (SET) delivered a marginal drop at the ratings chart. It saw a fall from 240,008 GVTs to 236,682 GVTs. On the viewership front, crime offerings have seen a drop. Thus, CID garnered 3,428 TVTs, down from 3,739 TVTs, Crime Patrol scored 2,381 TVTs, down from 2,488 TVTs and Adaalat clocked around 2,399 TVTs, down from 2,528 TVTs.

    Big Magic saw a rise and reported 63,489 GVTs, up from 59,613 GVTs.  Channels like Sony Pal and Zindagi too lost eyeballs as it dropped from 25,158 GVTs to 23,007 GVTs and from 31,545 GVTs to 28,541 GVTs respectively. Epic continued its upward trend and noted 5,281 GVTs, up from 4,534 GVTs.

     

  • Sab to launch ‘The Great Indian Family Drama’

    Sab to launch ‘The Great Indian Family Drama’

    MUMBAI: Continuing its promise of delivering light-hearted comedy to the viewers, Sab is all set to launch a new weekend comedy show – The Great Indian Family Drama. Inspired from the daily adventures in the life of a Nawaab, the series is a hearty humorous family entertainer and shall hit the tube on 3 January 2015 at 9 pm.

    It features a Nawaab, a living soul that has never worked a day in his life and lives in a world of fantastical imaginative ideas, a distinctive individual who believes working is meant for general public not himself as he is of the firm ideology that Nawaabs are not meant to work as it’s against their pride and public image.

    The new weekend series is produced by Contiloe Productions and is a distinctive take and a light hearted comedy based on the splendid lifestyle of a typical Nawaab. The story revolves around the concept of how Nawaab Saab and the love of his life Begum Paro deal with day-to-day circumstances with quarrels and disagreement between them on a humorous note as a part of their marital life.

    In addition to the lovely couple they also house another family member Sikandar living with them and working for them for years. Sikandar is an integral part of this family and his pranks often lead to hilarious situations in Nawab’s life. He also aspires to become a superstar singer but is never able to leave the family due to his love for them. Together they live under one roof as a family and share love and happiness collectively sprinkled with funny misunderstandings that lead to whacky and humorous situations.

    Sab SVP and business head Anooj Kapoor said: “Sab has constantly offered the best to its viewers in the genre of comedy by presenting various formats and unique content within its space. The Great Indian Family Drama presents yet another interesting plot about the glamorous yet hilarious lifestyle of a Nawaab. The show is a part of our weekend programming and also is along the lines of our belief in ‘Differentiation through Innovation’ as it shows the erstwhile nawabi set-up with bits of contemporary humour seamlessly woven into the story. The concept of the show is completely fresh and we are positive that our audiences will be thoroughly entertained.”

    Contiloe CEP Abhimanyu Singh opined: “Doing comedy has always been very exciting for us; our association with the channel goes a long way. With The Great Indian Family Drama, we get some well-known and talented senior artistes from the industry together to present a unique comedy drama with a Nawaabi twist. We hope the audiences love the concept and show.”