ITV

Tag: SAB

  • &TV gains big with 100 GVM mark; Colors reclaims second spot

    &TV gains big with 100 GVM mark; Colors reclaims second spot

    MUMBAI: Zee Entertainment Enterprises’ newest baby &TV is riding high on success. With a brilliant opening of 90.6 GVMs last week, the channel further went on to create a mark for itself in the Hindi general entertainment space. In week 11 of TAM TV ratings, the channel crossed 100 GVM mark with 105 GVMs.

     

    For the rest Hindi GECs, it was a ‘bad’ week as almost all of them witnessed a drop in viewership. Colors turned out to be the only winner in the week 11 of TAM TV ratings for two reasons. Firstly, it was the only channel to gain and secondly, it jumped back to number two spot with 428 GVMs, up from 424 GVMs.

     

    Zee TV slipped to number three with 407 GVMs, down from 427 GVMs. Star Plus observed a huge drop and reported 592 GVMs, down from 604 GVMs. Life OK continued to enjoy its stability at fourth position with 307 GVMs, down from 314 GVMs.

     

    Both the siblings from the MSM stable, Sab and Sony too discovered loss in ratings at number five and six positions respectively. Sab generated 288 GVMs, down from 312 GVMs and Sony registered 221 GVMs, down from 247 GVMs.

     

    Big Magic reported a marginal rise and noted 42 GVMs, down from 40 GVMs. It seems re-runs of old shows from the Sony stable is working wonders for Sony Pal. It stood at 42 GVMs, up from 38 GVMs. Zindagi scored 23 GVMs, up from 22 GVMs.

  • &TV opens big with 90.6 GTVMs

    &TV opens big with 90.6 GTVMs

    MUMBAI: With only five and half days in the opening week, the newly launched flagship Hindi general entertainment channel (GEC) &TV from the Zee Entertainment Enterprises Limited (ZEEL) stable has emerged as a major gainer in the ratings game.

     

    This is for the first time that a GEC as new as &TV has opened at 90.6 GTVMs creating waves in the Hindi GEC space. The high octane flagship shows saw both critics and audiences appreciating the progressive and relatable content of the channel.

     

    Be it &TV’s flagship show hosted by Shah Rukh Khan, India Poochega – Sabse Shaana Kaun? or the strong fiction line up with shows like Razia Sultan, Bhaghyalakshmi, Gangaa, Begusarai, Bhabi Ji Ghar Par Hai!, and the weekend offering with Killerr Karaoke and Tujhse Naaraaz Nahi Zindagi; the programming seems to have struck a chord with the audience.

     

    On the other hand, week 10 witnessed Sab emerging as the biggest gainer. At number five, it registered 312 GTVMs, up from 265 GTVMs. Moreover, the week also saw the channel competing closely with Star Plus’ sister channel Life OK, which reported 314 GTVMs, up from 312 GTVMs at number four.

     

    At number six, Sony Entertainment Television (SET) too observed a huge hike in viewership and noted 247 GTVMs, up from 235 GTVMs. 

     

    Amongst the first three leading players on the ratings chart, Star Plus saw a drop and garnered 604 GTVMs, down from 638 GTVMs. Despite a drop, Zee TV continued to secure number two position with 427 GTVMs, down from 442 GTVMs. Colors remained stable at number three with 424 GTVMs, up from 419 GTVMs. 

  • Zee TV clinches back second spot from Colors

    Zee TV clinches back second spot from Colors

    MUMBAI: It’s been a continuous game of tug-of-war between Zee TV and Colors, each vying for the second and third spot on the TAM TV ratings chart.

     

    Week nine saw Zee TV overtaking Colors and occupying the second spot. Zee TV gained the maximum viewership as it recorded 442 million GVTs, up from 418 million GVTs. On the other hand, Colors moved back to the third spot with a huge decline and noted 419 million GVTs, down from 444 million GVTs.

     

    Apart from Zee, the numero uno in the Hindi general entertainment space, Star Plus witnessed a growth in the viewership. It observed a marginal rise from 636 million GVTs to 638 million GVTs this week. 

     

    Talking about the losers this week, Life OK retained its number four position with 312 million GVTs, down from 316 million GVTs. Sab, at number five, stood at 265 million GVTs, down from 286 million GVTs. Sony Entertainment Television (SET), at the bottom of the chart scored 235 million GVTs, down from 254 million GVTs.

     

    Other players like Big Magic too lost some numbers and noted 40 million GVTs, down from 47 million GVTs.

     

    Sony Pal dropped from 39 million GVTs to 38 million GVTs this week, while Zindagi reported 20 million GVTs, down from 22 million GVTs.

  • Colors packs a punch; back to number two

    Colors packs a punch; back to number two

    MUMBAI: The past few weeks saw two major players Colors and Zee TV fighting for the second spot on the TAM TV ratings chart. While last week Zee TV won the battle and took over the second position, week eight of the ratings had a different story to tell.

     

    Colors finally managed to get back on the second spot with 444 million GVTs, up from 434 million GVTs. On the other hand, Zee TV noticed a huge fall and limped back to the third position with 418 million GVTs, down from 448 million GVTs.

     

    Apart from Zee TV, Life OK too saw some numbers down this week as it scored 316 million GVTs, down from 330 million GVTs.

     

    Star Plus continued to rule the charts with 636 million GVTs, up from 623 million GVTs.

     

    Both the Multi Screen Media (MSM) offerings observed a marginal rise in the viewership. Thus, Sab at number fifth position noted 286 million GVTs, up from 285 million GVTs and Sony Entertainment Television (SET) recorded 254 million GVTs, up from 253 million GVTs.

     

    As far as the other channels are concerned, Big Magic clocked 47 million GVTs, up from 46 million GVTs. Sony Pal too witnessed a significant rise and registered 39 million GVTs, up from 25 million GVTs, whereas Zindagi noted 22 million GVTs, up from 17 million GVTs.

     

    Epic observed a drop in the ratings and garnered 7.2 million GVTs, down from 8.9 million GVTs.

  • “The programming strategy of Sony Pal is very hypothetical currently”: Anooj Kapoor

    “The programming strategy of Sony Pal is very hypothetical currently”: Anooj Kapoor

    MUMBAI: In early January this year, Indiantelevision.com broke the news about the almost six month old baby from the Multi Screen Media (MSM) stable, Sony Pal looking for a revamp. Reason: failure of few of its shows to connect with the hearts of its target audience. 

     

    Launched on 1 September, 2014, the channel targeted women in the age group of 15-34 years in SEC BCDE. 

     

    The channel, from December 2014, had slashed 1.5 hours of content from 3.5 hours and showcased only two hours of original content till February 2015 until they decided to clamp down on fresh content and continue to air repeats.

     

    Sony Pal and Sab SVP and business head Anooj Kapoor had earlier stated, “We are soon going to come back in the same slots, which have been shut down with new programmes in terms of dailies and with consumer feedback on-board. Hopefully, this time around we will go to the next level. We are going to come back with exact consumer expectations as they have articulated after viewing the channel.”

     

    Now until the time that the channel is back with a fresh line-up of shows, MSM has come up with a strategy to put Pal on Prasar Bharati’s free-to-air (FTA) digital platform DD Freedish. 

     

    Moreover, it has added shows of its two other GECs – Sony Entertainment Television (SET) and Sab on Pal to attract audiences from the Freedish market.

     

    However the channel will continue to remain a pay channel on all other platforms. Kapoor reiterates that Pal will continue to be a pay channel and it has not compromised on the pricing of the channel on other platforms. 

     

    So how will getting on Freedish help Sony Pal? According to Kapoor, the idea on Pal is to get a certain threshold level ingredients and get in fresh and original programming again. 

     

    He goes on to say that in the repeat format today, Star Utsav from the Star India stable, gets 67 per cent of its ratings from Freedish. “Our understanding was that if we want to reach anywhere near to those figures, we had to get onboard Freedish,” he said.

     

    It can be recalled that one of the reasons for the failure that Kapoor had stated was of distribution. The channel was not optimally present everywhere at the time of launch. That affected the initial sampling. The fact that, in the digital space, the channel was about 15 LCNs (local channel numbers) away from the leading Hindi GECs made it worse. For the audiences to locate, sample and actually break a habit of viewing other shows was a task.

     

    When questioned about the progress on that front, Kapoor explained, “Whatever the learnings have been, we will plug it in when we bring in fresh programming. And if the channel has already hit a certain threshold, then the investment will also be poured in as that is also required to plug in the distribution gaps.”

     

    When asked about the revamp stage, Kapoor defines its programming strategy currently to be very hypothetical. “We don’t know how much time it will take for us to reach the threshold level. But once we reach there, we will start our original programming.”

     

  • ErosNow to showcase SET and Sab TV shows

    ErosNow to showcase SET and Sab TV shows

    MUMBAI: Eros International Media’s on-demand entertainment portal ErosNow has added shows from Sony Entertainment Television (SET) and Sab to its catalogue. The content will be available to members at no extra subscription costs.

     

    Since most of the shows are currently on-air, archived content will be made available on the platform as well. Shows like CID, Taarak Mehat Ka Ooltah Chasmah and Balveer will be made available to subscribers on the platform.

     

    ErosNow CEO Rishika Lulla Singh said, “We are very excited to have partnered with one of India’s leading entertainment player Sony for providing premium television content on ErosNow platform. This strengthens our library with prime television programming from Sony and Sab and helps deliver our subscribers with wide range of soaps, serials and reality shows. With this, we are offering extensive content from four leading entertainment channels and are confident this content will be enjoyed worldwide on ErosNow.” 

     

    Multi Screen Media EVP & head digital business Uday Sodhi added, “We’re always looking to associate with leading entertainment portals to syndicate our content and expand our audience base. Digital syndication is a key focus for us and it’s important for us that we work with established and quality players in this space and from that perspective, ErosNow was a perfect fit.”

  • Sab to launch new comical adventure – ‘Betaal Aur Sinhasan Battisi’

    Sab to launch new comical adventure – ‘Betaal Aur Sinhasan Battisi’

    MUMBAI: Sab TV is all set to launch a new comical show, which has elements of a mythological fantasy. Called Betaal Aur Sinhasan Battisi, the show is created by Creative Eye Ltd and produced by Dheeraj Kumar and Zuby Kochhar. The new series will launch on 10 March at 7.30 pm.

     

    The show has been shot on grand looking sets and will have majestic special effects to do justice to the characters. 

     

    Sandeep Anand (Betaal) and Siddharth Arora (Raja Bhoj) will feature as the main protagonists in the daily show.

     

    The twist that the show will add to the legendary story of Bhoj’s struggle and determination to possess the throne of Vikramaditya is the unreasonable challenges that Betaal’s character will present to him.

     

    The show’s key comical character will be portrayed by Betaal, the self-appointed protector of Vikramaditya’s Sinhasan Battisi. The series will see various attempts made by Betaal who would use his wit and harmless deceit to ensure that the Sinhasan is not given to anyone by Mahamaya and the Putlees. Thus, possessively protecting the sinhasan from Bhoj. Betaal Aur Sinhasan Battisi will be a hilarious amalgamation of situational comedy, jealously and perseverance.

     

    Sab senior EVP and business head Anooj Kapoor said, “The unique proposition has always been differentiation through innovation. Betaal Aur Sinhasan Battisi show is a wholesome family entertainer which showcases a comical dimension to the challenges faced by Raja Bhoj courtesy the ever-troublesome Betaal.”

     

    Producer Kumar added, “The show shall surely tickle your bones and the historical, mythological, fantasy story shall make you travel in a world of creative dimension and magnificent visual.”

  • Zee TV dislodges Colors yet again

    Zee TV dislodges Colors yet again

    MUMBAI: There has been some shuffling for the second spot inweek seven of TAM TV ratings as Zee TV took over Colors by a huge margin and spotted 448 million GVTs, down from 451 million GVTs.

     

    Colors at number three observed a huge fall in the viewership and recorded 434 million GVTs, down from 454 million GVTs.

     

    Talking about the gainers this week, only Life OK and Sony Entertainment Television (SET) were on the rise. Life OK retained its number four position with 330 million GVTs, up from 310 million GVTs; while Sony at number six with a significant rise noted 253 million GVTs, up from 236 million GVTs.

     

    Despite a drop, Star Plus continues to hold the numero uno position with 623 million GVTs, down from 645 million GVTs. Sab at number five noted 285 million GVTs, down from 294 million GVTs.

     

    On the other hand, Big Magic reported 46 million GVTs, down from 53 million GVTs, while Sony Pal observed 25 million GVTs, down from 26 million GVTs. Zindagi garnered 17 million GVTs, down from 18 million GVTs, whereas Epic continued to grab eyeballs with 8.9 million GVTs, up from 7.7 million GVTs.

  • TV channels celebrate the season of love

    TV channels celebrate the season of love

    MUMBAI: Come 14 February and television will play cupid to couch potatoes, who wish to spend the day at home. Obviously, not missing out on the opportunity, TV channels present a hearty meal to the viewers from romance and love specials to blockbuster movies.

    Star Plus intends to pull at viewers’ heart strings by airing a special two and a half hour extravaganza of love with leading Star Plus couples on 15 February at 9 pm. The Valentine Day special event will see popular faces of Star Plus’ shows performing to a medley of passionate numbers from Bollywood of 2014 to romantic songs including biggest hits from movie Aashiqui 2.

    Star wants to make this day even more special, bigger and better with its special #IThankYou campaign and an on air celebration of love with Star Valentine’s Day – Muskurane Ki Wajah Tum Ho. The campaign is a unique thought that gave Star Plus viewers the opportunity to thank their loved ones this V-Day. It was actively promoted on-air and across digital platforms with four leading protagonists (Sandhya, Ishita, Nisha and Anjali) explaining the concept of #IThankU and urging viewers to share their picture stories with Star Plus. The selected winners along with the loved ones will be given a chance to meet and greet their favourite celebrities on 14 February, 2015.

    On digital, the buzz was kept alive through active tweets of Star Plus celebrities of their #IThankU stories and urging fans to share the same. Exclusive vignettes of #IThankYou stories of key shows like MasterChef and Tu Mera Hero were shared across all the digital platforms. The campaign was rolled out on 4 February, 2015 and will culminate on 14 February, 2015.

    On the other hand, to add the glamour quotient, Zee TV has got Sunny Leone to sizzle on its special Valentine’s Day show Locha – E – Ulfat. Dressed to kill in the hues of love, Leone grooved to some of her popular numbers like Baby doll mein sone ki, pink lips and 4 bottle vodka. Celebrating love in all flavours, it will air on 15 February at 5 pm. The story revolves around a man, Birju, played by popular comedian Sunil Grover who fell in love when he was a child, but as destiny had it, his heart was crushed by the love of his life. He stopped believing in love and grew up to be an angry, young man who hates love stories but only till he sees the sensational Sunny Leone. From entertaining performances, rib-tickling humour, loads of glitz and glamour, oodles of masti and dhamaal, the show will also feature performances by popular lead couples from Zee TV performing on the dance numbers.

    Life OK is going to celebrate the day in a different style. The channel’s comedy offering – Comedy Classes will celebrate the day by spoofing on one of the biggest and most romantic movies of all time – Hum Aapke Hain Kaun. The show, which is known to spoof on celebrated movies will definitely leave viewers laughing throughout as the ace comedian Bharti Singh will play the character of Nisha, which was played by Madhuri Dixit.

    Salman Khan’s character Prem is played by Siddharth Sagar while Krushna Abhishek will play Mohnish Behl in the show. This special episode will air on 12 and 13 February at 10 pm.

    Sab TV’s most watched show in the comedy genre – Taarak Mehta Ka Ooltah Chashmah is celebrating the season of love in a filmy way. The residents of Gokuldham Society will go all romantic for their respective wives this Valentine’s by dedicating poems written by them. The episode will air on 14 February.

    Not to forget the ones who own the occasion, youth channels too have some interesting programs lined up. To celebrate the essence of Valentine’s Day, bindass’ cult relationship show Yeh Hai Aashiqui that showcases unconventional love stories came up with a month long series called Love Heroes that highlights the role and importance of a cupid in the love story. Popular television actor Rithvik Dhanjani is seen as the host of the show and taking the viewers through the plots of some amazing love stories every week. To top it all, in order to celebrate love, bindass held a contest for couples who wanted to share stories of their cupid.

    Movie channels too are busy showering some romantic movies to the viewers. Sony Max plays cupid this day as it showcases Ishq Wala Shanivaara, a day-long movie festival featuring the best Bollywood romantic movies. Airing on 14 February, the channel spreads the love with back to back romantic comedies and dramas.

    The movie marathon consists of handpicked fan favourites airing from 7 am in the morning with Shudd Desi Romance, and culminating with Heropanti at 11 pm. The romantic extravaganza consists of various love themed movies which showcase how love emerges victorious in spite of the odds. Ishq Wala Shanivaar will get television audiences acquainted with the different faces of love, from modern-day love (Shudd Desi Romance) to, tragic love (Aashiqui 2), love and friendship (Mujhse Dosti Karoge) to love across lifetimes (Magadheera) and love set against a violent landscape (Heropanti).

    On its sister channel, Max 2, it will take viewers on a romantic journey. The channel has lined up a series of romantic movies titled Love ne bana de Jodi for viewers, beginning 8 February until 14 February. Consisting of classics from the 1950s till the 1990s the movie festival will pluck at the heart strings of viewers.

    Comprising of iconic films ranging from Chori Chori, Silsila to Qayamat Se Qayamat Tak, the movie festival will charm the viewers with seven romantic movies.

    Keeping the ethos of airing differentiated content alive, Star Gold, Home of Bollywood Blockbuster Premieres, chooses to celebrate this year’s Valentine’s Day with a romantic thriller – Ek Villain on 14 February at 8 pm. The World TV Premiere of this romantic-thriller will be showcased immediately after Valentine’s Week Special: a weeklong line-up of romantic comedies dedicated to the day of romance. Being a love story with a thrilling twist along with a stream of melodious, chart-topping music, the movie makes for the perfect valentine viewing.

    This romantic season, Movies OK will bring to its viewers a heart-felt love story disrupted by diverse cultural barriers with the premiere of 2 States; a romantic saga starring superstar-duo Arjun Kapoor and Alia Bhatt. Directed by Abhishek Verman, the movie will air on 14 February at 8 pm.

    Comedy Central is celebrating love by gifting viewers 10 hours of the most loved and acclaimed show Impractical Jokers on 14 February from 10 am to 8 pm. It is a hidden-camera series that follows four lifelong friends — Brian “Q” Quinn, James “Murr” Murray, Joe Gatto and Sal Vulcano — who take dares to an outrageous level.

    Over the years, Vh1 has given viewers love songs and set the mood for the special day. This year, the channel wants to know who is your bae? It can be a guy or a girl and doesn’t need to be someone op the opposite sex. Just send in your dedication to your Bae and request for a song of your choice for your Bae, and see your request feature on Vh1. It’s simple, Just post your bae’s name and request a for a video with the hashtag #Vh1BaelentinesDay (on facebook/twitter/instagram) and see it featured on the show.

    Gone are the days when Valentine’s Day was celebrated amongst couples. This time around Nicktoons is all set to make the day of love exciting for kids across India. Nick has brought back its Kaun Banega Valentoon contest on Nickelodeon. The contest ran on Nick from 2 February to 10 February. As a gratification, kids get a chance to meet their valentoon on Valentine’s Day. The promotions have also been done through Social media posts and the winners will be announced on 14 February.

    On the other hand, Sonic presents an exciting movie marathon for its viewers from 15 to 21 February. From Motu Patlu series to Pakdam Pakdai to Keymon & Nani in Space Adventure, it is set to melt the hearts of the young kids. 

  • Zee TV back to third spot; Star Plus the only gainer

    Zee TV back to third spot; Star Plus the only gainer

    MUMBAI: Its spot at the number two position was just limited for a week as the general entertainment channel (GEC) Zee TV went back to its number three position in week six of TAM TV ratings. The channel observed a huge fall and scored 450,944 GVTs, down from 485,396 GVTs. 

     

    Despite a fall, Colors regained its number two position with 454,157 GVTs, down from 476,976 GVTs. 

     

    Star Plus was the only gainer this week as it reported 645,013 GVTs, up from 616,431 GVTs. Life OK stayed happy at number four with 309,669 GVTs, down from 337,642 GVTs. 

     

    Sab at number five generated 293,685 GVTs, down from 294,412 GVTs and at number six Sony Entertainment Television (SET) garnered 235,501 GVTs, down from 263,082 GVTs.   

     

    The popular show from Star Plus – Diya Aur Baati Hum topped the general entertainment space with 10,908 TVTs, up from 10,674 TVTs. Ye Hai Mohababtein from Star too had a clear win and stood strong at number two with 9,129 TVTs, up from 8,595 TVTs and Saathiya Saath occupied the third spot with 8,975 TVTs, up from 8,557 TVTs. 

     

    Zee TV’s Kumkum Bhagya stood at the fourth spot with 8,909 TVTs, up from 8,443 TVTs followed by Yeh Rishta Kya Kehlata Hai that clocked 8,613 TVTs, up from 8,147 TVTs. 

     

    At the sixth spot stood Colors’ reality game show – Fear Factor: Khatron Ke Khiladi 6, which opened at 8,593 TVTs. The channel’s fiction offering Sasural Simar Ka too grabbed eyeballs as it observed seventh position at the ratings chart and delivered 7,779 TVTs, up from 7,303 TVTs. 

     

    Sab’s chart leader Taarak Mehta Ka Ooltah Chashmah grabbed the eighth spot and scored 7,329 TVTs, up from 6,822 TVTs. Zee TV’s fiction offering Jamai Raja occupied the ninth position with 7,301 TVTs, up from 6,899 TVTs.

     

    Last but not the least, at the tenth spot stood Star Plus’ fiction property – Tu Mera Hero, which generated 7,143 TVTs, up from 6,289 TVTs.