MUMBAI: On 28 April, the existing ratings body TAM (Television Audience Measurement) released its first data for Hindi general entertainment channels (GECs), indicating the disparity between household and individual data in the HSM without LC1 markets.
Today, the measurement body released its week 17 data (19 – 25 April, 2015) on household and individual level in the HSM without LC1 markets.
The new TAM data doesn’t spell good news for Hindi GECs as all the channels witnessed a drop in viewership.
Continuing with its numero uno position, Star Plus led the chart with 549 GRPs, down from 634 GRPs on a household level. On an individual level, it scored 227 GRPs as compared to 261 GRPs in week 16.
On a household level, Colors occupied the second spot with 471 GRPs, down from 484 GRPs. On an individual level, the channel observed a marginal drop from 204 GRPs to 202 GRPs in week 17.
Zee TV too lost some eyeballs and sat at the third slot with 368 GRPs, down from 399 GRPs on a household level and 161 GRPs, down from 172 GRPs on an individual level.
Life OK was at the fourth position with 314 GRPs, down from 338 GRPs on a household level and garnered 128 GRPs, down from 134 GRPs on an individual level.
On a household level, Sab secured at number five noted 278 GRPs, down from 299 GRPs and 127 GRPs, down from 137 GRPs on an individual level.
Amongst the old players, Sony stood at the bottom of the chart with 247 GRPs, down from 259 GRPs on a household level and with a marginal difference on an individual level scored 111 GRPs, down from 113 GRPs.
&TV too dropped from 121 GRPs to 119 GRPs on a household level but remained stable at 51 GRPs on an individual level.
Sony Pal was the only channel to see a gain and registered 49 GRPs, up from 46 GRPs on a household level and delivered 23 GRPs, up from 20 GRPs on an individual level.
Epic too witnessed an upward swing and recorded 15 GRPs, up from 11 GRPs on a household level and 6 GRPs, up from 4 GRPs on an individual level.
