ITV

Tag: SAB

  • TAM week 42: Zee packs a punch, now at No 2

    TAM week 42: Zee packs a punch, now at No 2

    MUMBAI: In week 42 of the TAM TV ratings, Zee TV props up to number two position with 409,304 GVTs (406,987), whereas Colors sheds and moves down to number three with 384,496 GVTs (407,337).

    With a huge rise, Star Plus continues to be the GEC leader with 517,048 GVTs (464,989). Sab, which was at number six position last week, notched up with 319,214 GVTs (291,781) going back to number four. Life OK ranks fifth this week with 316,904 GVTs (344,750). Sony goes back to six once again with 292,327 GVTs (313,411). Sahara One continues to be at the bottom of the chart with 32,081 GVTs (33,705).

    Coming back to the chart topper, Star Plus’s fiction shows have seen a good amount viewership. Thus, its popular show Diya aur Baati Hum scored 9,981 TVTs (9,243), Yeh Rishta Kya Kehlata Hai reported 6,819 TVTs (6,032), Pyar Ka Dard Hai generated 6,878 TVTs (6,250) and Saathiya registered 7,007 TVTs (6,314). Epic series Mahabharat too witnessed a rise and scored 4,815 TVTs (4,523). On 20 October, the channel aired Hindi feature film Bhag Milkha Bhag 4,702 TVTs.

    Second placed, Zee TV’s fictional offering Qubool Hai witnessed a drop and scored 5,412 TVTs (5,676). Pavitra Rishta generated 4,736 TVTs (4,196). Sapne Suhane Ladakpan Ke secured 4,660 TVTs (5,085). The channel’s historical show Jodha Akbar noted 8,551 TVTs (8,777). Drama series Do Dil Bandhe Ek Dori Se registered 4,726 TVTs (5,104). On 19 October, its dance reality DID – Dance ka Tashan aired its finale taking its tally to 4,572 TVTs.

    Third placed, Colors long running fiction series Balika Vadhu saw a drop in its ratings and marked 5,767 TVTs (6,624), Madhubala – Ek Ishq Ek Junoon scored 4,230 TVTs (4,157) and Uttaran reported 3,663 TVTs (3,252). Comedy Nights with Kapil lost its viewership and registered 5,228 TVTs (6,518). Much hyped reality show 24 witnessed a slight rise and scored 2,776 TVTs (2,625).

    Fourth placed, Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,224 TVTs (6,945). Chidiya Ghar saw a rise and rated 3,386 TVTs (3,096). Lapataganj reported 2,189 TVTs (2,090) and Baalveer registered 2,750 TVTs (2,600). It was a roller-coaster ride for other fictional shows as well.

    Fifth placed, Life OK’s top mythological series Mahadev scored 3,316 TVTs (3,416). Do Dil Ek Jaan stood at 1,711 (1,669), Savdhan India rated 2,563 TVTs (2,566). Shapath generated 3,460 TVTs (3,470). Ek Boond Ishq noted 2,673 TVTs (2,551).

    Sixth placed, Sony’s long running crime series CID witnessed a drop and recorded 3,229 TVTs (5,292), Crime Petrol too saw a drop and registered 2,940 TVTs (3,423). The channel’s historical show Maharana Pratap generated 2,680 TVTs (2,772). KBC garnered 3,796 TVTs (3,960). New reality series The Bachelorette India stood at 1,875 TVTs (1,888). Other fiction shows either held on to their viewership or dipped marginally during the week.

    In the movie channel genre, Zee Cinema reported 205,828 GVTs (196,371); Star Gold witnessed a fall and registered 179,697 GVTs (192,339) and Movies OK scored 116,200 GVTs (115,017). On the other hand, &pictures garnered 64,687 GVTs (62,839), Zee Anmol notched up and rated 52,080 GVTs (47,173) and Max scored 199,906 GVTs (177,170).

    Let’s see what’s in store for the channels in the coming weeks.

  • Sab cooks up a storm to climb the TVT ladder

    Sab cooks up a storm to climb the TVT ladder

    MUMBAI: “We always offer differentiated and innovative content than the others in the general entertainment channel space,” says Sab TV EVP and business head Anooj Kapoor on the sidelines of the launch of Sab’s new show Jo Biwi Se Kare Pyaar today. The show goes on-air on 28 October at 7:30 pm. Currently, the channel has no fresh content in this time slot and it is adding to its prime time line up through its new offering.

    Jo Biwi Se Kare Pyaar is a light-hearted cookery show. “It is India’s first fiction based cookery show, which has romance, comedy and also teaches the audience a recipe in each episode,” informs Kapoor.

    This isn’t all. The show is also different than the rest, as it takes brand communication to a different level. The channel has partnered with TTK Prestige and developed a concept around the values of the brand. “We have taken communication beyond advertisement. It is an articulation of product with the content of the show, which comes out beautifully,” says TTK Prestige COO Chandru Kalroo.

    The show weaves in romance, comedy and cooking seamlessly. “With this show, we bring our old line Jo biwi se kare pyaar to the contemporary context of Woh cooking se kaise kare inkaar,” adds Kalroo.

    According to Kapoor, since the new series is not a non-fiction client sponsored show, “it becomes a logical part of our regular programming, thus strengthening our prime time band.”

    “As a brand that has a relationship spanning six decades, we believe that we have to communicate beyond the product itself. We need to constantly strike an emotional chord with the consumer. The partnership with Sab through the programme will further this effort through its wonderfully conceived situations, humour and high quality production. I am sure this will be a new landmark in marketing,” adds Kalroo.

    The show, according to Kapoor, is “of the family, by the family and for the family.” “The show retains brand Sab. It is a very unique concept, as there has never been a fiction cookery show with some added tadka,” he adds.

    The show stars Arjun Bijlani who plays Aditya Khanna and Shweta Gulati who will be seen as Suhani Khanna. It has been produced by Deepti Bhatnagar Productions and written by Rajat Vyas. Commenting on his association with Deepti, Kapoor says, “She has been associated with Sab for almost five years now and thus understands the brand Sab.”

    Deepti has in the past also been the spokesperson for Prestige. “She thus understands not only us, but also our clients,” he says. Not only has Deepti produced the show, but has also taken her cooking experience to another level through her characters on TV. “All the recipes are from my recipe book. I did not want to take it from a chef as we wanted to keep it simple,” says Bhatnagar.

    It was the channel’s idea to do a show like this. Talking about the concept, Kapoor says, “Well, the concept came from us and then we approached Deepti to work on it. Prestige, which is our client, wanted us to create a show which could help promote them. We developed the concept keeping our brand template in mind.”

    The story of Jo Biwi Se Kare Pyaar reflects the lifestyle of new age couples, who despite of demanding work-lives try to find interesting ways to spend time with each other. And, the show also offers an opportunity to the viewers to learn new and easy recipes.

    Two promos and various digital campaigns have been designed to promote the show. “We have not compromised on the marketing of the show,” informs Kapoor.

    Quiz Deepti about the challenges she faced while making the show and she says, “It is a different genre that has both fiction and non-fiction. Also, we had to ensure that the cooking is seamlessly integrated in the story. Everything had to blend very well. It was challenging as it is no saas-bahu saga.”

    Currently, of the 26 episodes that will be aired in the series, five have been shot. “We will take a call on increasing the number of episodes a week after the show goes on air.” A lot of detailing has gone into making the set of the show. “It took us one month to create the set in Kamalistan. The show has a working kitchen, unlike the dummy kitchen in a lot of cookery shows. Also, the glasses that have been used are from Turkey. The appliances are good looking. I have got a professional to design the plates for the show. I wanted to put a lot of stress on the production value,” says Bhatnagar.

    Sab hopes to climb the ladder of TV ratings with this show and is also working towards strengthening its weekend programming for which new concepts are being developed. In the past, the channel has been at the number three slot in the time spent by viewers on the channel and wants to return to that ranking.

  • TAM week 40: Most reality shows fire simmers down

    TAM week 40: Most reality shows fire simmers down

    MUMBAI: In week 40 of TAM TV ratings, reality shows have gone for a toss. Not all, but most of the non-fiction shows have seen a drop in its ratings. But that has not affected the entire channel’s portfolio.

     

    This week the spotlight was on Colors’ much talked about reality series 24. The show has garnered 3,134 TVT’s on Saturday and Sunday. Launched on 4 October, the non-fiction reality show has got positive response in the metros. The Metro and 1mn+ markets have responded positively with a viewership of 2.2 million – contributing to 63 per cent of the overall viewership of the show.

     

    This week saw Sony being the highest gainer taking its tally to 323,337 GVTs (286,083) and occupying the fifth position. Zee TV was the next highest gainer with 415,793 GVTs (384,111) holding the number three slot.

     

    Star Plus retained its number one position with 501,683 GVTs (506,317). Life OK is at number four position with 347,291 GVTs (334,306). Sab has reported with 317,170 GVTs (331,772). Sahara One continues to be at the bottom of the GEC chart with 33,222 GVTs (26,838).

     

    Back to the top charter, Star Plus’ popular show Diya aur Baati Hum saw a drop in its ratings and rated 9,911 TVTs (9,614). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a huge rise in its ratings and scored 7,614 TVTs (6,328). Pyar Ka Dard Hai reported 7,708 TVTs (7,191). Saathiya witnessed a rise and registered 7,237 TVTs (7,101). Epic series Mahabharat witnessed a drop in its third week with 4,909 TVTs (5,518).

     

    Second placed, Colors much hyped reality show Bigg Boss seven reported 4,835 TVTs (4,811) this week. Long running fiction series Balika Vadhu saw a drop in its ratings and marked 6,759 TVTs (7,797), Madhubala – Ek Ishq Ek Junoon scored 4,519 TVTs (4,743) and Uttaran reported 4,056 TVTs (3,464). Comedy Nights with Kapil reported 4,462 TVTs (6,804). The channel aired twice a day, Hindi feature film Raanjhanaa that garnered 4,493 TVTs and 3,400 TVTs respectively.

     

    Third placed, Zee TV’s fictional offering Qubool Hai saw a rise and scored 6,003 TVTs (5,511). Pavitra Rishta generated 4,646 TVTs (4,421). Sapne Suhane Ladakpan Ke notched up and scored 6,490 TVTs (5,343). The channel’s historical show Jodha Akbar is working wonders for the channel with its strong storyline and reported 9,337 TVTs (8,027). Drama series Do Dil Bandhe Ek Dori Se registered 5,696 TVTs (4,675). Its dance reality DID – Dance ka Tashan took its tally to 3,870 TVTs (4,088) on a Saturday and 3,707 TVTs (4,290) on a Sunday.

     

    Fourth placed, Life OK’s top mythological series Mahadev scored notched up and scored 4,009 TVTs (3,623). Do Dil Ek Jaan stood at 1,884 TVTs (1,725), Savdhan India rated 2,479 TVTs (2,563), Shapath generated 3,637 TVTs (3,729). Ek Boond Ishq propped up this week taking its tally to 2,635 TVTs (2,351).

     

    Fifth placed, Sony’s long running crime series CID witnessed a huge rise and recorded 7,048 TVTs (5,505), Crime Petrol saw a drop and registered 3,882 TVTs (4,789). The channel’s historical show Maharana Pratap generated 3,057 TVTs (2,840). KBC lost its score and only garnered 3,911 TVTs (5,176). Other fiction shows either held on to their viewership or dipped marginally during the week.

     

    Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 8,489 TVTs (8,096). Chidiya Ghar saw a rise as it rated 3,817 TVTs (3,176). Lapataganj reported 2,380 TVTs (2,015). Baalveer registered 2,925 TVTs (2,835). Other fictional shows witnessed marginal rise and fall as well.

     

    In the movie channel genre, Zee Cinema reported 198,401 GVTs (201,334); Star Gold witnessed a slight drop to 174,671 GVTs (183,757) and Movies OK notched up taking its tally to 126,462 GVTs (107,863). On the other hand, &pictures garnered 61,530 TVTs (67,942), Zee Anmol rated 38,080 GVTs and Max scored 220,318 GVTs (207,046).

     

    Let’s see what’s in store for the channels in the coming weeks.

  • TAM wk 39: Sab and Life OK highest gainers

    TAM wk 39: Sab and Life OK highest gainers

    MUMBAI: The TAM TV ratings for week 39 are out and it seems to tell the same story. There is no change in the top three positions even as the war continues.
    Sab, a sister channel of Sony Entertainment Television, is the highest gainer this week with 331,772 GVTs (289,471) at number five, followed by Life OK, the next highest gainer with 334,306 GVTs (313,138) at number four spot.

     

    Other GECs have witnessed a drop in their ratings. Star Plus manages to stay on top with 506,317 GVTs (534,590) while Colors maintains its number two position with 458,409 GVTs (479,892). Zee TV too saw a fall this week and holds its number three spot with 384,111 GVTs (413,707).

     

    Sony slips to number six spot with 286,083 GVTs (327,089). Sahara One is at the bottom of the list with 26,838 GVTs (26,495).

     

    Coming back to the GEC leader, Star Plus’ popular show Diya aur Baati Hum saw a drop in its ratings and rated 9,614 TVTs (9,819). Another prime time show, Yeh Rishta Kya Kehlata Hai scored 6,328 TVTs (6,587). Pyar Ka Dard Hai reported 7,191 TVTs (7,342). Saathiya witnessed a rise and registered 7,101 TVTs (6,456). New epic series Mahabharat witnessed a drop in its second week with 5,518 TVTs (6,356).

     

    Second placed, Color’s much hyped reality show Bigg Boss seven witnessed a drop with 4,811 TVTs (5,080) this week. Long running fiction series Balika Vadhu saw a massive rise and rated 7,797 TVTs (6,551), Madhubala – Ek Ishq Ek Junoon scored 4,743 TVTs (4,990) and Uttaran reported 3,464 TVTs (4,140). Comedy Nights with Kapil reported 6,804 TVTs (7,244).

     

    Zee TV’s fictional offering Qubool Hai saw a drop and scored 5,511 TVTs (6,340). Pavitra Rishta generated 4,421 TVTs (4,733). Sapne Suhane Ladakpan Ke notched up and scored 5,343 TVTs (5,035). The channel’s historical show Jodha Akbar maintains its stability and scored 8,027 TVTs (8,025). Drama series Do Dil Bandhe Ek Dori Se registered 4,675 TVTs (4,612). Its new dance reality DID – Dance ka Tashan took its tally to 4,088 TVTs (5,021) on a Saturday and 4,290 on a Sunday.

     

    Fourth placed, Life OK’s top mythological series Mahadev scored 3,623 TVTs (3,588). Do Dil Ek Jaan stood at 1,725 TVTs (1,801), Savdhan India rated 2,563 TVTs (2,300), Shapath generated 3,729 TVTs (3,988). Ek Boond Ishq propped up this week taking its tally to 2,351 TVTs (2,029).

     

    Fifth placed, Sab’s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 8,096 TVTs (7,276). Chidiya Ghar saw a marginal rise as it rated 3,176 TVTs (3,045). Lapataganj reported 2,015 TVTs (2,066). Baalveer registered 2,835 TVTs (2,605). Other fictional shows witnessed marginal rise and fall as well.

     

    Sixth placed, Sony’s long running crime series CID witnessed a huge rise and recorded 5,505 TVTs (5,070), Crime Petrol registered 4,789 TVTs (6,415). The channel’s historical show Maharana Pratap generated 2,840 TVTs (3,266). KBC lost its score and only garnered 5,176 TVTs (6,134). Comedy Circus earned 3,505 TVTs (3,092). Other fiction shows either held on to their viewership or dipped marginally during the week.

     

    In the movie channel genre, Zee Cinema reported 201,334 GVTs (187,397); Star Gold witnessed a slight rise to 183,757 GVTs (177,380) and Movies OK notched up taking its tally to 107,863 GVTs (96,047). On the other hand, &pictures garnered 67,942 GVTs (67,480) and Max scored 207,046 GVTs (210,021).
    Let’s see what’s in store for the channels in the coming weeks.
     

  • One Alliance vs Hathway: Viewers are at loss

    One Alliance vs Hathway: Viewers are at loss

    MUMBAI: From the past couple of weeks, the One Alliance channels are not being aired on Hathway.

     

    The channels – Sony, Sab, Max, Six, Mix, AXN, Pix, TLC, Discovery Channel, Discovery Turbo, Animal Planet, Discovery kids, Sony Aath, Aaj Tak, Tez, Headlines Today, Max HD, Discovery HD world, Sony Six HD – are not being televised.

     

    The reason given as per the ticker scrolling on Sony channel which is playing on a higher LCN (Logical Channel Number) is non-payment of dues and failure of renewal of agreement.

     

    When indiantelevision.com approached the cable network as well as the aggregator, both seemed reluctant in solving the matter and discarding the issue by saying, “It happens every now and then. So, hence, is no big deal.”

     

    The two might not be affected by the conflict, but the viewers are of course the victims in this.

     

    A resident from Kandivali (West) says, “Every evening, once I am back from office, I like to watch the debate on Times Now. But now without any prior notice, the channel has been taken off. Why should we suffer when we pay our cable bills on time?”

     

    On the similar line, another Hathway customer angrily says, “Even after calling the local cable guy a hundred times, I did not get the answer why did it happen and when will the channels be back. I was just informed that one channel (Sony) has been shifted to another channel number.”

     

    A lot of viewers complained about such occurrences time and now and wondered if shifting to a DTH or another cable was better.

     

    All we can say is that in someone’s loss, would be someone else’s gain. Are the DTH operators listening?

  • Sony highest gainer in week 33, Life OK back to five

    Sony highest gainer in week 33, Life OK back to five

    MUMBAI: In the week 33 of TAM TV ratings, Hindi GECs seems to be in a shuffle mood. Unlike last week, where Life OK had surpassed Sony and Sab, this week Life OK is back to its fifth position.

    Sony is the highest gainer this week as it added 48,804 TVTs (Television Viewership in thousands) taking its cumulative to 349,377 GVTs (Gross Viewership in thousands) (300,573 last week). Viacom18 Group’s mainstay Colors was the next highest gainer holding on to the number two slot adding 18,648 TVTs taking its tally to 456,414 GVTs (437,766).

    Other GECs have seen a fall in their GVTs. Though Star Plus continues to be the leader and has maintained its stability as it reported 489,692 GVTs (505,715), Zee TV holds number three slot and registered 415,506 GVTs (424,270). While, Life OK who was the highest gainer last week, it witnessed a drop to report 303,478 GVTs (315,728). Sab remains stagnant at 293,433 GVTs (298,326).

    Coming back to the leader Star Plus, Diya aur Baati Hum proved to be the star yet again and as it rated 11,166 TVTs (10,356). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a huge rise in its reach taking its score to 7,284 TVTs (6,542). Pyar Ka Dard Hai fared well with 6,503 TVTs (6,233) and Saathiya registered 5,949 TVTs (5,525). A special event named Saath Hai Hum Uttarakhand that aired on 15 August didn’t fare too well and rated 1,107 TVT. New reality show Junior Master Chef saw a good start as it rated 4,277 TVT.

    Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa is on the winning side this week when it generated 5,826 TVTs (5,299) on Saturday and 5,047 TVTs (4,503) on Sunday. Long running fiction series Balika Vadhu witnessed a drop and scoring 6,276 TVTs (6,644),Madhubala – Ek Ishq Ek Junoon rated 4,304 TVTs (4,396) and Uttaran scored 4,839 TVTs (4,508). The comedy show Comedy Nights with Kapil saw a marginal rise and generated 6,847 TVTs (6,831). The new entrant on the channel Mrs Pammi Pyarelal witnessed a fall as it rated 1,575 TVTs (1,766).

    Zee TV‘s reality dance show DID Super Moms with its outstanding performances notched up and rated 5,893 TVTs (5,551) on Saturday and 5,498 TVTs (4,349) on a Sunday. Its new showDo Dil Bandhe Ek Dori Se started off well with 5,341 TVT. Its fictional offering Qubool Hai saw a rise and rated 7,435 TVTs (7,188). Sapne Suhane Ladakpan Ke registered a slight rise taking its score to 4,386 TVTs (4,332). The historical show Jodha Akbar observed a huge growth scoring 6,011 TVTs (5,547).

    Fourth placed, Sony Entertainment Television‘s long running crime series CID scored 5,210 TVTs (5,177) and Crime Petrol saw a slight fall when it rated 3,815 TVTs (3,859). On the other hand, Comedy Circus ke Ajoobe Mahabali witnessed a dropdown 2,482 TVTs (2,816). The channel‘s historical show Maharana Pratap managed to remain close to its last week‘s ratings, generating 3,028 TVTs (3,139). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior had a good viewership on Saturday reporting 4,529 TVTs (4,351), but seems to lose its audiences on Sunday scoring 4,279 TVTs (4,602). Its new entrant Jee Le Zara scored 2,620 TVTs on the starting day i.e 15 August.

    Fifth placed, Life OK’s top series Mahadev rated 3,426 TVTs (3,493). Do Dil Ek Jaan scored 1,721 TVTs (1,783), Savdhan India rated 2,653 TVTs (2,867), Shapath saw a rise with 3,352 TVTs (3,088) and the new entrant Gustakh Dil rated 1,624 TVTs (1,884).

    Sixth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,070 TVTs (7,032). Chidiya Ghar lost its audiences and scored 3,262 TVTs (3,412). Jeanie Aur Juju saw a fall when it reported 2,049 TVTs (2,490). Other fictional shows witnessed marginal rise and fall as well.

    Sahara One continues to remain in the bottom scoring 34,398 TVTs (32,326). 
    In the movie channel‘s genre: Zee Cinema saw a rise, reporting 252,322 GVTs (228,837); Star Gold witnessed a fall with 215,873 GVTs (219,247) and Movies OK saw slight improvement and rated 137,781 GVTs (122,304). On the other hand, Max reported 213,437 GVTs (232,253).

    Let‘s wait and watch, how the channels fare in the coming week…

  • Sab campaigns for votes

    Sab campaigns for votes

    MUMBAI: With the general elections due next year and almost everyone talking about it, Sab has decided to cash-in on the idea for its award show too.

     

    In just its second season, Sab ke anokhe awards, has election as its theme this year. The campaign ‘saal ka sab se anokha election’ will enable the viewers to vote for their favourite nominee from each category.

     

    The viewers will be able to vote for five categories – Sab Se Anokha Prani, Sab Se Anokhi Jodi, Sab Se Anokha Musibat Ka Mara, Sab Se Anokha Romance and Sab Se Anokhi Nari. And the winner will be declared only on the basis of the votes. As for the other categories, winners will be decided by a jury.

     

    Talking on how the nominees were selected Sab EVP and business head Anooj Kapoor says, “If one looks at our shows it is quite evident that which character from a particular show will fit a certain category.”

     

    The channel hasn’t left any platform to market the award show. From hoardings plastered on buses to a vote appeal on television, the channel has a pan India line of attack to get in as many votes as possible. It has booked 10,000 spots on TV, 600 hoardings across 40 cities, tie-up with Café Coffee Day outlets apart from advertising on 40 newspapers (Hindi, English & vernacular). It is also active on social media and will allow the viewers to vote through its Facebook page, Sab Play mobile app, SMS etc.

     

    With digitalisation and the change in TAM ratings, the channel is optimistic about its reach and the number of people voting in. Last year the channel received close to five lakh votes for the awards. “With TVT, of course, we know what our reach is and hope to engage as many viewers as possible,” sates an optimistic Kapoor.

     

    The main sponsor of the award show is Rin and it is powered by Cadbury 5 Star. Kotak Mahindra, Asian Paints and Badshah Masala are the associate sponsors.

     

    The show will be aired on 31 August and we can only hope that viewers choose the right and the deserving candidate at least in reel if not in reality!

  • Star and Zee the highest gainers in wk 31

    Star and Zee the highest gainers in wk 31

    MUMBAI: In week 31, Hindi GECs seem to be on the winning side of TAM TV ratings as most of them saw a rise in their TVTs. The TAM TV ratings are in thousands, colloquially referred to as TVT (Television viewership in thousands). The TVTs are in terms of gross numbers. The data collected is for viewers in the CS4+, HSM markets.

    Star Plus continues to climb in the ratings ladder, as it added 31,927 TVT taking its score to 505,925 TVT (473,998). Zee TV was the next highest gainer and holds on its number three position adding 26,264 TVT taking its tally to 367,073 TVT (340,809).

    Colors ranked number two this week, adding 762 TVT and stands strong at 456,365 TVT (455,603). Sab came back to its number four position when it notched up 20,797 TVT scoring 320,558 TVT (299,761) followed by Sony with 319,606 TVT (315,840), while Life OK notched up 240,191 TVT (239,981). Sahara One continues to remain in the bottom scoring 36,253 TVT (33,964).

    Let‘s take a closer look at how the shows fared this week. The numero uno Star Plus‘, Diya aur Baati Hum proved to be the star yet again, witnessing a growth and rated 10,332 TVT (9,133). Another prime time show, Yeh Rishta Kya Kehlata Hai increased its reach taking its score to 6,749 TVT (6,114). Pyar Ka Dard Hai fared 6,090 TVT (5,939) and Saathiya registered 5,779 TVT (5,460). The reality show India‘s Dancing Superstars‘ grand finale rated 5,503 TVT on Saturday and 2,162 TVT (3,181) on Sunday.

    Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa seems to be on the losing side when it generated a 4,579 TVT (5,853) on Saturday and 3,705 TVT (4,690) on Sunday. Long running fiction series Balika Vadhu witnessed a drop and scored 7,308 TVT (8,018),Madhubala – Ek Ishq Ek Junoon rated 4,846 TVT (4,822) and Uttaran scored 4,611 TVT (4,126). The comedy show Comedy Nights with Kapil though lost a few points and generated 6,059 TVT (6,352) on Saturday and Sunday. The new entrant on the channel Mrs Pammi Pyarelal rated 1,690 TVT (1,796).

    Zee TV‘s reality dance show DID Super Moms with its outstanding performances, rated 4,934 TVT (4,979) on Saturday and 4,485 TVT (4,233) on a Sunday. Its fictional offering Qubool Haisaw a drop when it rated 7,213 TVT (7,380). Sapne Suhane Ladakpan Keregistered a slight fall taking its score to 4,462 TVT (4,472). The historical show Jodha Akbar observed a growth scoring 3,630 TVT (3,132).

    Fourth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 8,161 TVT (7,724). Chidiya Ghar shed and scored 3,409 TVT (3,691).Wah Wah Kya Baat Hai saw an improvement in its score when it rated 1852 TVT (1465).Lapataganj saw a slight rise scoring 2502 TVT (2324). Other fictional shows witnessed marginal rise and fall as well.

    Fifth placed, Sony Entertainment Television‘s long running crime series CID rated 5122 TVT (5169) and Crime Petrol saw a huge hike when it rated 4331 TVT (3906). On the other hand,Comedy Circus ke Ajoobe Mahabali witnessed a marginal growth with 3008 TVT (2955). The channel‘s historical show Maharana Pratap managed to remain close to its last week‘s ratings, generating 3271 TVT (3302). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior notched up 5348 TVT (4441) on Saturday but dipped taking its score to 3813 TVT (3850) on Sunday.

    Sixth placed, Life OK‘s top series Mahadev rated 3328 TVT (3074). Other shows seems to have lost its viewership, thus Do Dil Ek Jaan scored 1447 TVT (1700), Savdhan India rated 2466 TVT (2523), Police Dial 100 scored 558 TVT (667) and Shapath reported 2466 TVT (2684).

    In the movie channels genre: Zee Cinema saw a fall, reporting 214046 TVT (238378); Star Gold too saw a drop to 186424 TVT (203238) and Movies OK improved as it scored 123662 TVT (112714). On the other hand, Max reported a huge jump scoring 309861 TVT (215075) mainly thanks to the world television premiere of Aashiqui 2 on 28 July.

    Let‘s wait and watch, how the channels fare in the coming week…

  • Zee TV tries to recapture the 8.30 pm slot with Do Dil…

    Zee TV tries to recapture the 8.30 pm slot with Do Dil…

    MUMBAI: Indian soaps have in the past brought stories from the big screen to the small screen and Zee TV is doing so for its upcoming show – Do Dil Bandhe Ek Dori Se. The story – loosely based on the Hollywood film The Bodyguard – revolves around the adjustments one needs to make in his/her married life. Do Dil…will replace the long-running Hitler Didi from 12 August at 8.30 pm.

     

    The 8.30 pm slot is reportedly not a big one for most Hindi GECs and apart from apart from Sab’s Tarak Mehta ka oolta chasma and Madhubala ek ishq ek junoon on Colors, the others aren’t getting high ratings.

     

    However, Zee is optimistic about its upcoming primetime drama which delves a little deeper into the heart of a woman who marries a man who is unequal to her in every respect. The story unfolds in Jodhpur where Shivani and Raghu share a master – servant equation, respectively. Circumstances conjure up a situation where Shivani, the girl born to riches is married to an underprivileged Raghu.

     

    Says Zeel content head Ajay Bhalwankar: “The beauty of Do Dil Bandhe Ek Dori Se is its simplicity. The protagonists from two different backgrounds had different dreams while destiny etched out quite another plan for them. Raghu and Shivani are suddenly bound together by the design of destiny. It’s a wonderful and poignant story that showcases Raghu and Shivani’s journey from resistance to acceptance and embracing their destinies.”

     

    Producer Kalyan ‘Pintoo’ Guha and his wife Rupali of Film Farm Productions have signed on an impressive cast for the show. Says Rupali: “It’s with Zee TV that we began our television journey. We had produced Chausat Panne followed by Tumhari Disha and Rakhi. It’s an honor to produce our next show for Zee TV.”

     

    Arhaan Behl will enact the role of Raghu and Mansi Shrivastav will play the female lead, Shivani. Shivani’s grandfather will be enacted by veteran actor, Alok Nath as Balwant Rana. Rucha Gujarati and Vikas Sethi will be seen as Mahima and Jaswant Rana (Shivani’s bhabhi and bhaiyya) respectively.

     

    At the time of telecast, the drama series will be having 10 episodes in the can. There are two sets at Elora Studios, Dahisar – one being Raghu’s house with the second being Shivani’s house.

     

    The channel promises to go big on digital platforms like Facebook and Twitter. Apart from that the launch campaign of the show will include the use of audio visual mediums such as TV, DTH and cable in the Hindi speaking markets (HSM). Differentiated properties will be used in DTH such as shifting LCN, whereby a new channel will be created between any two existing channels where the show-related content will be telecast, and live streaming where as soon as one switches on their TV set and set top box, they will be diverted to the channel. Dish TV and Airtel subscribers will be able to experience this on the show’s launch day. Marketing initiatives have also been aligned around upcoming movies like Chennai Express.

     

    Media professionals say that Do Dil will do well, if the storyline and treatment is gripping and that is maintained through its life cycle. . Explains Maxus national director (insights) Priti Murthy: “Today there are two kinds of storylines which grace the screen – progressive and regressive. If the show has “entertainment” value and is able to excite the people it will work. It doesn’t matter if the show is old school or not. It should be able to excite people.”

     

    The folks at Zee TV and Film Farm clearly have their task cut out for them.

  • “Sab will be among the Top Three Hindi GECs”:EVP and business head of Sab Anooj Kapoor

    “Sab will be among the Top Three Hindi GECs”:EVP and business head of Sab Anooj Kapoor

     From being a copywriter, director to business head, the soft-spoken Anooj Kapoor has worn various hats. But what makes him different from others is the way he manages the work-life balance. He proudly claims that in his more than 20 years of career there has rarely been a day when he has been in office later than 6 pm. Even today, he leaves office at six in the evening and on weekends he switches off from work, unless required. Someone who believes in working hard hasn‘t forgotten to live to the fullest too…

    Indiantelevision.com’s Meghna Sharma spoke to the executive EVP and business head of Sab Anooj Kapoor about the channel‘s current plans,the reason for there being no other channel like Sab and the channel‘s future plan.

    Excerpts:

    The channel underwent a revamp recently, was it really needed? 

    Nothing we do here is what everybody else does, starting from our programming which is totally differentiated from the rest in the GEC space. So, this revamp is not because others have done it too. All we have done is revamped the packaging of the channel. The last revamp was done almost six years ago, and we thought we have had a wonderful growth in the past five years. So we wanted the packaging to be more colourful. We have retained the old colours and added more colours to our package to convey freshness, more audience on the channel as well as more people sitting together to watch our shows. It can convey a lot of things, but essentially, we wanted a fresh look.

    You said you are adding more people who are watching your channel. So through the revamp and apps are you targeting youth now? 

    Asli maaza sab ke saath aata hai… has stood true for us. The entire family comes together and watches TV. We have a mix of audience, from males, females to kids. We also have a healthy mix of Sec A, B and C. So we are not trying to broad base our TG, it is already 4+.

    However, we cannot deny that new things always appeals to people. In the age-group of 4-14, we are the number one channel. In the last TAM rating, we were ahead of Star Plus. In the higher age-group, 15-24, we are fairly strong but we realised there is a need to engage audience on fresher platforms – facebook, comics, SABurbia and other apps. And the age-group after that, we keep appealing through our ads where the whole family comes together.

    Our other initiative ‘Sab ki Saafari‘, is also first of its kind. The idea was to get people from smaller towns meet their favourite characters or watch a shoot. Through this initiative we get our loyal audiences to meet their favourite characters and also show them what goes on behind the camera. We have another loyalty program called SABprise wherein the more you watch the channel the more you get rewarded for it. We feel that today it has to be a two-way communication. If they have given us so much and helped us grow 600 per cent in five years then we should also give them something in return.
     

    With the awards season on, when can we get to see Sab ke anokhe awards? 

    We are coming back with Sab ke anokhe awards in August. The first round did well for us as we got a rating of 2.8 which I‘m not going to compare with other award shows, but for a channel like ours which has a limited reach it is a very healthy rating. It was purely because of the uniqueness of the show. We came up with categories which went beyond the clichéd categories. This time we are going to add even more categories and try to be as anokha as possible. We will be sticking to our strategy of being different and innovative.
     

    What kind of weekend programming does the channel currently have? Any plans to introduce new shows?

    Currently, we have two silent comedies on Saturday –Guttur Gu and Malegoan ka Chintu. Guttur Gu has been recognised as the longest running silent show in the world by the Limca Books of Records, and then we have Waah Waah Kya Baat Hai which consistently rates among the top five shows in the non-fictional category on the weekend. So, we have fresh weekend programming. We might add new programs in the future wherein we will look at reality or mix of unique concepts like silent comedy but nothing is crystallised yet.
     

     

     

    “We touched our highest rating of 159 in February this year and now with digitisation when we are far better placed”
     

    SAB is the only comedy-centric Hindi GEC, wherein other networks have second GEC channels, why do you think there aren‘t many players in this genre? 

    We are the number one comedy channel in the world. We are the only channel in the world which does daily comedy shows. If you will look at channels like Zee Café or Star World, the sitcoms they have are weekly and have seasons. We have Tarak Mehta Ka Ooltah Chashmah which has done 1200 episodes now, Lapataganj in its first avatar had done 850 episodes and FIR will be touching 1000 soon (in September). So while we have been able to be innovative, we have also done successful programming. All this while we know that there is a limited pool of comedy actors, writer, directors and producers.

    Also, before SAB, comedy wasn‘t seen as an important genre by GECs. We have been able to reign in that limited talent and try to cultivate a few more. With the limited pool I don‘t think there is enough talent for more than one channel to survive. And secondly, we have a DNA which has gotten us consistent success. There is no doubt that other channels have dabbled into comedy especially after seeing SAB‘s success, but all the top three or four GECs have not been able to succeed. And, therefore they are apprehensive.
     

    Do you work with a certain set of production houses or open to others as well? 

    We have always encouraged new producers, but at the same time we have certain set of producers that have consistently worked for us. We also have people who have never done comedy before and doing it successfully for us. For instance, Malegaon ka Chintu is produced by Deepti Bhatnagar Production which hasn‘t done comedy in the past,Gutur Gu is done by Fireworks who have in the past doneCID and Aahat. And of course, we have Asit Modi, JD Majathia, Vipul Shah and Ashwini Dheer. So, we have been able to mix both.
     

    You are also available in the US, UK and Europe, what has been the response there? 

    We are extremely popular abroad. In the UK we are the fastest growing channel.

    It is a fact that we have created almost 7,000 hours of original programming and when we compare data with other channels dedicated to comedy we are miles ahead of them. From the 70s, since DD started, no channel has claimed or can claim to be the number one channel based out of India but we can!
     

    It‘s going to be a year now since digitisation took place. How has it helped the channel? 

    We have a business model which by definition doesn‘t afford us very high rates and because we also have to keep our profits in mind, we couldn‘t place ourselves where top three or four GECs could. This meant, we could not be well placed in the analog. However, with digitisation, we now fall in the GEC cluster. Now our sampling will soar up. We also strongly feel that our trial retention rate is high.
     

    Currently, which are the weak slots that you would like to strengthen?

    The difference between manufacturing and television is – that in manufacturing you can perfect a formula whereas in our industry, the same raw material will go to the same factory but the end product sometime works and sometime fails.
     

    Lastly, when do you see Sab among the top three? 

    We are well on our way. We have never stopped growing. We touched our highest rating of 159 in February, this year and now with digitisation when we are far better placed, I hope we will one day be among the top three.