ITV

Tag: SAB

  • With live audience, Sab sets another landmark

    With live audience, Sab sets another landmark

    MUMBAI: In a country which loves melodrama, comedy had little space until Sab came along. The family channel from the Multi Screen Media (MSM) stable, which can be credited to the rise in the comedy genre with its popular shows Tarak Mehta Ka Ooltah Chashmah, Lapataganj and Chidya Ghar, is setting new level with Tu Mere Agal Bagal Hai.

    The new sitcom isn’t like any other. What is different this time around is the people. The cast will act in front of a live audience which the channel says will be the USP of the show as it will add an element of spontaneity to the entire humorous offering.

    A first from a general entertainment channel (GEC), its makers didn’t hesitate once before making it a reality. “This is how American sitcoms are shot, and we wanted to go the same way. No one in the GEC space has done this before, like always we wanted to start a trend,” says Frames Productions producer Ranjeet Thakur who is debuting in the genre with the show.

    The star cast will perform in front of 100-150 live audience “without any prompting unlike other comedy shows where audiences are told when to laugh and clap,” adds Thakur who believes that the script is strong enough to get the desired reactions.

    Sab’s latest offering Badi Dooooor Se Aaye Hai broke records, when it opened with 1.8 TVTs highest for any new show across channels. The channel believes that the same can be achieved with the yet-to-go on air show.

    Sab senior EVP and business head Anooj Kapoor says, “Sab’s policy has always been differentiation through innovation.” The fictional comedy series will replace FIR, which will go bi-weekly and will be aired every Saturday-Sunday at 9pm for an hour. With this move, the channel plans to scale up its programming line-up for seven days.

    The channel which showcases the positives in the society also propagates joint family issues and has delivered hits after hits.  The newest entrant will revolve around the lives of the owners and the tenants living under the same roof of Bungalow no. 5.

    The star cast includes actor Alok Nath who will have his first trysts with comedy TV series on the small screen. The rest comprises Rajesh Kumar, Shweta Gulati, Apara Mehta, Ami Trivedi, Samir Shah, Sugandha Mishra, Dhaval, Abhishek Awasthi, Monica Castelino and Sukesh. It will also see actress Supriya Pathak back on television after ‘Khichdi.’

    The channel’s business head has been vocal about the late development of the genre in the country and limited pool of talent in the industry. However, he is thankful to theater which has produced many talented actors. “Be it Hindi or regional theatre, we are getting a lot of talented actors from there,” he says.

    Agreeing with him, Thakur adds, “Casting sometimes does get difficult because you want people with a certain flare and not just comedians on the show. It was a bit of a hassle at the initial stage, but then eventually we managed to get the right people on board.”

    It took six months for the makers’ from planning the show to its execution. As of now, 20 episodes have been canned with the set being located at SJ Studio, Andheri.

    The show will be promoted through a 360 degree marketing campaign. The pan-India OOH campaign comprises hoardings across 50 HSM towns, bus shelters etc. The channel will also leverage multiplex audiences by branding at key touch points.

    Apart from that, a three-week long campaign is being planned for news, youth and movies channels. A national print campaign with leading publications will be seen for over these weeks and more than 15+ regional publications will have daily inserts.

    There are also plans for tying up with major radio stations. The recent popularity of Alok Nath in the social media will be used on mobile and digital platforms to promote the show. The channel also plans to undertake a multi-city tour with the stars.

    Media planners believe that comedy as a genre is increasing and broadcasters are cashing heavily from the space. “Broadcasters are not shying to spend on the genre anymore as it has become a trend. Sab owns the genre, but hope the new show gets good numbers for the channel.”

  • Colors back to third position in TAM TV ratings

    Colors back to third position in TAM TV ratings

    MUMBAI: In the week 24 of TAM TV ratings, the Hindi general entertainment channels (GECs) have come back to their original ranking.  While Life OK enjoyed the third position in the ratings chart for the past two weeks, the channel is now back to being number four. The channel witnessed a huge drop in the viewership and reported 319 million GVTs, down from 371 million GVTs.

     

    The week has brought back reasons to cheer for Colors. It was a big win for the channel as it saw a huge hike in the ratings. It noted 365,827 GVTs, up from 349,916 GVTs. So what worked wonders for the channel? Its first-of-its-kind property, Mission Sapne which allows celebrities from different walks of life to leverage their fame for the benefit of the common man saw a rise in the ratings. It scored 2,836 TVTs, up from 1,458 TVTs. On the other hand, Comedy Nights with Kapil also witnessed a jump in the viewership with 5,582 TVTs, up from 4,353 TVTs.

     

    Sab was another gainer for the week as it registered 286,993 GVTs, up from 261,401 GVTs at number six. Its fiction offerings have worked well for the channel. Thus, the channel’s chart topper Tarak Mehta scored 6,159 TVTs, up from 5,898 TVTs, Jeanie Aur Juju noticed 3,075 TVTs, up from 1,284 TVTs and Chidiya Ghar registered 2,448 TVTs, up from 2,180 TVTs.

     

    Coming back to the numero uno Star Plus, the channel continues to top the ladder with 625,842 GVTs, down from 647,073 GVTs. The channel’s mythological series Mahabharat is adding new numbers every week as it scored 6,472 TVTs, up from 5,965 TVTs. Its chart topper Diya Aur Baati Hum witnessed a fall in the ratings as it scored 9,361 TVTs, down from 9,626 TVTs. The second highest rated show Ye Hai Mohababtein also saw a drop in the viewership as it scored 6,263 TVTs, down from 6,644 TVTs.

     

    Despite a fall, Zee TV retains its number two position with 375,662 GVTs, down from 382,949 GVTs. Its historic property Jodha Akbar scored 7,736 TVTs, down from 7,864 TVTs. Kumkum Bhagya saw a rise in the ratings and registered 3,538 TVTs, up from 3,246 TVTs. The channel’s dance property DID Lil Masters 3 stood at 3,143 TVTs, down from 3,241 TVTs.

     

    Life OK’s fiction properties saw a drop in the ratings. Gustakh Dil scored 2,019 TVTs, down from 2,543 TVTs, Tumhari Pakhi noted 2,515 TVTs, down from 2,594 TVTs. The channel’s non-fiction properties Shapath garnered 2,510 TVTs, down from 2,698 TVTs and Savdhan India scored 2,348 TVTs, down from 2,550 TVTs.

     

    In the movie genre: Zee Cinema reported 206,409 GVTs, up from 197,218 GVTs; Movies OK scored 142,870 GVTs, up from 139,727 GVTs; &pictures garnered 97,216 GVTs, up from 88,669 GVTs; Zee Anmol earned 65,919 GVTs, down from 70,721 GVTs and Max registered a fall, as it recorded 242,263 GVTs, down from 308, 987 GVTs.

  • Life OK continues its hold at third spot

    Life OK continues its hold at third spot

    MUMBAI: In the week 23 of TAM TV ratings, Life OK continued its success celebration as it retained number three position. It registered 370,566 GVTs, up from 365,323 GVTs.

     

    Surprisingly, Colors, which saw a growth in the viewership, remained at number four. The channel scored 349,916 GVTs, up from 346,661 GVTs. Sab, though at number six, gained as well and registered 261,401 GVTs, up from 255,962 GVTs.

     

    Other GECs witnessed a drop in the ratings. The number one channel, Star Plus, reported 647,073 GVTs, down from 654,920 GVTs. Zee TV continued to maintain its stability at number two with 382,949 GVTs, down from 399,868 GVTs.

     

    Sony Entertainment Television (SET) stood at number five with 313,012 GVTs, down from 339,710 GVTs.

  • Life OK beats Colors, registers third spot

    Life OK beats Colors, registers third spot

    MUMBAI: It indeed calls for celebration for the two-year old channel, Life OK that has proved its might in the general entertainment (GEC) space. In the week 22 of TAM TV ratings, the channel has pushed Colors and has bagged the third spot with 365 million GVTs, up from 333 million GVTs, recorded last week. 

     

    Colors ranks four with 347 million GVTs, down from 360 million GVTs. All the other GECs have maintained stability in their positions.

     

    Thus, Star Plus continues to lead the chart with 655 million GVTs, down from 699 million GVTs. Zee TV stands at second position with 400 million GVTs, up from 387 million GVTs, last week.

     

    Sony witnessed a huge hike in its viewership and reported 340 million GVTs, up from 313 million GVTs. Sab remains at number six with 256 million GVTs, down from 267 million GVTs.

  • Star Plus and Sab the only gainers in TAM Ratings

    Star Plus and Sab the only gainers in TAM Ratings

    MUMBAI: In the week 21 of TAM TV ratings, there are only two general entertainment channels (GECs) which gained the maximum eyeballs. One is the leader in this space, Star Plus which inched closer to 700 million mark once again and second is Sab. Rest other channels witnessed a drop in the viewership.

     

    At number one, Star Plus recorded 699,034 GVTs, up from 680,792 GVTs it had recorded last week. Its chart topper Diya Aur Baati Hum is scaling new heights week after week. It garnered 9,971 TVTs, up from 9,484 TVTs. Saathiya Saath is the second highest rated show for the channel which saw a drop and rated 8,585 TVTs, down from 9,791 TVTs. The channel’s another fiction offering, Yeh Rishta Kya Kehlata Hai saw increase in the viewership and stood at 6,432 TVTs, up from 6,275 TVTs. Another fiction property which needs applaud is Ye Hai Mohababtein, which sees a growth every week despite being at the late prime time slot (11pm). It reported 6,768 TVTs, up from 5,523 TVTs.

     

    The second highest gainer of the week was Sab, which despite the hike remained at number six. The channel garnered 266,714 GVTs, up from 258,013 GVTs. Its chart topper Taarak Mehta noted 5,558 TVTs, down from 5,585 TVTs. The channel’s game show – Sab Khelo sab Jeeto saw a rise in the viewership and stood at 1,454 TVTs, up from 1,233 TVTs and Balveer noted 2,343 TVTs, down from 2,597 TVTs.

     

    Coming back to the channel which holds the second position strongly is Zee TV. It scored 386,568 GVTs, down from 394,023 GVTs. Its sting in the comedy space Gangs of Haseepur lost numbers and scored 1,297 TVTs, down from 1,605 TVTs. The channel’s historical series Jodha Akbar too lost eyeballs and reported 7,947 TVTs, down from 8,948 TVTs.

     

    Colors occupied third position and scored 359,877 GVTs, down from 367,024 GVTs. It was the finale weekend for its reality show – Khatron Ke Khiladi which saw a marginal rise in the ratings. It garnered 5,469 TVTs, up from 5,310 TVTs. On the other hand, Comedy Nights with Kapil also saw a huge drop in the ratings and rated 5,628 TVTs, down from 5,930 TVTs. Talking about its fiction offerings; Madhubala recorded a fall and noticed 2,527 TVTs, down from 2,757 TVTs, Balika Vadhu registered a growth and stood at 4,183 TVTs, up from 4,098 TVTs and Rangrasiya also witnessed a rise and noted 2,603 TVTs, up from 2,563 TVTs.

     

    At number four stood Life OK with 332,689 GVTs, down from 353,689 GVTs. Its fiction property, Tumhari Pakhi, seems to attract eyeballs as it saw a huge rise with 2,656 TVTs, up from 2,391 TVTs. Second to the list is its crime property – Shapath which saw a drop and measured 2,308 TVTs, down from 2,614 TVTs. Savdhan India noted 2,290 TVTs, down from 2,395 TVTs.

     

    Talking about Sony Entertainment Television which stood at number six garnered 312,543 GVTs, down from 312,921 GVTs. CID is the top charter this week. It garnered 3,159 TVTs, up from 3,300 TVTs. Second to the list is Maharan Veer Pratap which reported 3,123 TVTs, down from 3,222 TVTs. Its reality show Entertainment Ke Liye Kuch Bhi Karega witnessed a huge fall and scored 2,084 TVTs, down from 2,698 TVTs.

     

    In the movie genre: Zee Cinema reported 188,748 GVTs, up from 185,199 GVTs; Movies OK scored 132,202 GVTs, down from 133,665 GVTs; &pictures garnered 95,214 GVTs, up from 88,326 GVTs; Zee Anmol earned 69,811 GVTs, down from 72,345 GVTs and Max registered a huge hike as it recorded 582,127 GVTs, up from 445,130 GVTs.

  • GEC viewership drops with IPL & election fever on a high

    GEC viewership drops with IPL & election fever on a high

    Updated: 5:30 PM

     

    MUMBAI: With the IPL and elections on everyone’s mind, it is the Hindi general entertainment channels (GECs) that are at the receiving end.

     

    In the week 19 of TAM TV ratings, the IPL fever took Max to greater heights. It witnessed a huge hike and reported 540,911 GVTs, up from 457,415 GVTs.

     

    The week saw all the GECs taking a plunge. Though, Sab saw a minor gain.

     

    Despite shedding numbers, Star Plus maintained its hold on number one position 732,585 GVTs, down from 746,025 GVTs. All its fiction properties have seen a drop too in the ratings. Thus, its chart topper Diya Aur Baati Hum scored 10,525TVTs, down from 12,233TVTs. Saathiya Saath is the second highest rated show for the channel which rated 8,507TVTs, down from 8,885TVTs and Yeh Rishta Kya Kehlata Hai scored 7,257 TVTs, down from 7,573 TVTs.

     

    Zee TV held onto the second position with 394,786 GVTs, down from 409,010 GVTs. Its experiment t in the comedy space Gangs of Haseepur did not seem to grab eyeballs and lost numbers in the third consecutive week and registered 1,688 TVTs, down from 1,916 TVTs. The channel’s historical series Jodha Akbar also saw a drop in its viewership and registered 8,450 TVTs, down from 9,139 TVTs. Its other fictional offerings like Do Dil Bandhe noted 4,328 TVTs, down from 5,179 TVTs.

     

    Colors occupied the third place with 375,641 GVTs, down from 396,193 GVTs. All its popular fictional offerings have witnessed a rise in the ratings. Madhubala recorded 3,216 TVTs, up from 2,925 TVTs; Balika Vadhu noted 4503 TVTs, up from 4,440 TVTs, and Uttaran garnered 3,648 TVTs, up from 3,254 TVTs.

     

    On the other hand, the channel’s reality shows didn’t work wonders for the channel. Thus, Comedy Nights with Kapil reported 6,923 TVTs, down from 7,198 TVTs, Khatron Ke Khiladi five scored 4,923 TVTs, up from 6,570 TVTs and Mission Sapne recorded 1946 TVTs, down from 2,769 TVTs.

     

    Life OK stays happy at number four with 347,802 GVTs, down from 360,213 GVTs. The channel’s most popular series Shapath recorded 2,533 TVTs, down from 2,852 TVTs. Savdhan India saw a rise and noted 2,603 TVTs, up from 2,480 TVTs and Tumhari Pakhi stood at 2,489 TVTs, up from 2,445 TVTs.

     

    At number five remains Sony which registered 286,202 GVTs, down from 290,948 GVTs. Jee Le Zara scored high and reported 1,390 TVTs, up from 1,297 TVTs, Maharana Pratap garnered 2,697 TVTs, down from 2,858 TVTs. Its crime property Crime Patrol saw a decrease in the number of viewers and stood at 2,281 TVTs, down from 2,680 TVTs.

     

    Lastly, Sab scored 268,051 GVTs, up from 267,113 GVTs. Its chart topper Taarak Mehta noted 5,198 TVTs, down from 5,880 TVTs. Balveer reported 2,774 TVTs, up from 2,734 TVTs.

     

    In the movie genre: Zee Cinema reported 189,889 GVTs, up from 188,125 GVTs; Movies OK scored 132,426 GVTs, down from 143,794 GVTs; &pictures garnered 88,319 GVTs, up from 82,537 GVTs and Zee Anmol earned 72,968 GVTs, down from 74,074 GVTs

  • MSM partners with First Media in Indonesia

    MSM partners with First Media in Indonesia

    MUMBAI: Multi Screen Media (MSM) Network has partnered with PT Link Net- First Media for the launch of Sab and Sony Mix on its First Media Platform in Indonesia. The platform already carries Sony, Sony MAX and Sab.

     

    Commenting on this partnership MSM (Singapore) SVP and GM Rajveer Singh said, “Sony Entertainment Network is delighted to partner with Indonesia’s foremost provider of high-speed Internet and cable TV, First Media to bring our diverse content to South Asian audiences. We are confident that this partnership will go a long way in bringing top-notch entertainment to Indonesia.”

     

    First Media is a leading cable TV service provider in Indonesia delivering superior HD quality entertainment with more than 150 local and international channels.

     

    “Adding Sab and Mix to our line-up strengthens our offering to our Hindi subscribers. We are also pleased to secure TV Anywhere rights for SET and Sab to deliver a multi-screen experience on First Media Go. We look forward to working with Sony Entertainment Network to increase the popularity of these channels here in Indonesia,” added PT Link Net-First Media chief marketing officer Iris Wee.

  • Zee TV and Colors shed high in Wk 18 of TAM TV Ratings

    Zee TV and Colors shed high in Wk 18 of TAM TV Ratings

    Updated: 5:30 PM

     

    MUMBAI: Week 18 of TAM TV ratings was a dull period for the major general entertainment channels (GECs). Zee TV and Colors were the two channels that suffered the most, this week.

     

    Despite shedding numbers, Zee TV continues to stand at number two with 409,010 GVTs, down from 444,500 GVTs. Its new entrant in the comedy space Gangs of Haseepur lost numbers in the second consecutive week and registered 1,916 TVTs, a major fall from 2,727 TVTs. The channel’s historical series Jodha Akbar also saw a drop in its viewership and registered 9,139 TVTs, down from 9,834 TVTs. Its other fictional offerings like Do Dil Bandhe… saw a major rise and noted 5,179 TVTs, up from 4,941 TVTs.

     

    Colors occupied the third place with 396,193 GVTs, down from 423,262 GVTs. All its popular fictional offerings have witnessed a fall in the ratings. Thus, Madhubala recorded 2,925 TVTs, down from 3,106 TVTs; Balika Vadhu saw a slight fall and noted 4,440 TVTs, down from 4,545 TVTs and Uttaran garnered 3,254 TVTs, down from 3,485 TVTs. On the other hand, the channel’s reality shows have created a boom. Comedy Nights with Kapil reported 7,198 TVTs, up from 6,992 TVTs, Khatron Ke Khiladi five scored 6,570 TVTs, up from 5,752 TVTs.

     

    Star Plus, even after shedding numbers stands strong at number one. Its chart topper Diya Aur Baati Hum scored 12,233 TVTs, down from 13,301 TVTs. Saathiya Saath is the second highest rated show for the channel which saw a drop and rated 8,885 TVTs, down from 9,503 TVTs. Yeh Rishta Kya Kehlata Hai has seen a new rise every week. This week it scored 7,573 TVTs, up from 7,490 TVTs.

     

    Life OK stays happy at number four with 360,213 GVTs, up from 349,580 GVTs. The channel’s most popular series Shapath recorded 2,852 TVTs, a slight rise from 2,546 TVTs. Savdhan India noted 2,480 TVTs, up from 2,153 TVTs. Its reality show Welcome Bazi showcased a slight rise and generated 1,473 TVTs, up from 1,322 TVTs.

     

    Sony Entertainment Television maintained its stability at number five and registered 290,948 GVTs, down from 297,073 GVTs. Jee Le Zara reported 1,297 TVTs, down from 1,305 TVTs, Maharana Pratap garnered 2,858 TVTs, a slight high from 2,828 TVTs. Its crime property Crime Patrol garnered 2,680 TVTs, up from 2,624 TVTs.

     

    Last but not the least, Sab which stands at number six scored 267,113 GVTs, up from 260,127 GVTs. Its chart topper Taarak Mehta noted 5,880 TVTs, down from 6,098 TVTs. The channel’s game show – Sab Khelo sab Jeeto saw a rise in the viewership and stood at 1,582 TVTs, up from 1,456 TVTs.

     

    In the movie genre: Zee Cinema reported 18,8125 GVTs, down from 203,672 GVTs; Movies OK scored 143,794 GVTs, up from 123,291 GVTs; &pictures garnered 82,537 GVTs, up from 85,904 GVTs; Zee Anmol earned 74,074 GVTs, up from 71,400 GVTs and Max registered a fall, as it recorded 457,415 GVTs, down from 495,922 GVTs.

  • Sony earns big in week 17

    Sony earns big in week 17

    MUMBAI: The Indian Premier League (IPL) has started impacting the general entertainment channels (GECs). And so is visible in the week 17 of TAM TV ratings where most of the GECs have seen a drop in the TVTs with an exception of Sony Entertainment Television (SET), which is the only gainer.

     

    Sony over took its sister channel Sab and has made its way to number five with 297,073 GVTs (244,069). Reason, the double airing of Umang 2014 which was telecast on 20 April. Other properties of the channel saw a rise as well compared to the previous week. Thus Jee Le Zara reported 1,305 TVTs, up from 1,069 TVTs, Adaalat scored 1,483 TVTs, up from 1,359 TVTs and Maharana Pratap garnered 2,828 TVTs, up from 2,548 TVTs.

     

    Despite shedding numbers, Star Plus continues to lead the flock with 743,435 GVTs (790,776 GVTs). Its chart topper Diya Aur Baati Hum scored 13,301 TVTs, down from 14,531 TVTs a week earlier. Saathiya Saath is the second highest rated show for the channel which garnered 9,503 TVTs, down from 9,934 TVTs and Yeh Rishta Kya Kehlata Hai has seen a new rise every week. This week it scored 7,490 TVTs, up from 7,384 TVTs.

     

    Zee TV continues to hold on to its number two position strongly as it rated 444,500 GVTs (473,025 GVTs). Its new entrant in the comedy space Gangs of Haseepur opened on a decent note. It garnered 2,727 TVTs.  Rest all the shows have seen a drop in the ratings. Thus its historical series Jodha Akbar scored 9,834 TVTs, down from 10,470 TVTs, Sapne Suhane Ladakh… stood at 5,281 TVTs, down from 6,503 TVTs, Qubool Hai seems to have lost interest as it shed for the third consecutive week with 4,588 TVTs, down from 5,000 TVTs.

     

    Colors stood at number three with 423,262 GVTs (433,237 GVTs). The channel’s reality shows have seen a decline in the viewership. Thus Khatron Ke Khiladi noted 5,752 TVTs, down from 7253 TVTs, Comedy Nights with Kapil reported 6,992 TVTs, a huge fall from 8,457 TVTs. Its fiction properties have shown some improvement. Thus Sasural Simar Ka recorded 4,445 TVTs, up from 4,377 TVTs, Madhubala scored 3,106 TVTs, up from 2,886 TVTs and Rangrasiya noted 3,179 TVTs, up from 2,916 TVTs.

     

    Life OK maintains its stability at number four and recorded 349,580 GVTs (389,214 GVTs). Almost all its properties have seen a drop in the ratings. Thus the channel’s most popular show – Shapath recorded 2,546 TVTs, down from 2,998 TVTs. Tumhari Pakhi witnessed a major fall and reported 2,585 TVTs, down from 4,082 TVTs. Its reality show Welcome Bazi showcased 1,322 TVTs, down from 1,756 TVTs.

     

    Sab stood at number six. Its chart topper Taarak Mehta noted 6,098 TVTs, down from 6,476 TVTs. The channel’s game show – Sab Khelo sab Jeeto saw a rise high in the viewership and stood at 1,456 TVTs, up from 1,150 TVTs.

     

    Sahara One continued to be at the bottom of the chart and recorded 22,645 GVTs, up from 21,245 GVTs.

     

    In the movie genre: Zee Cinema reported 203,672 GVTs, down from 217,826 GVTs; Movies OK scored 123,291 GVTs, down from 144,732 GVTs; &pictures garnered 85,904 GVTs, down from 93,933 GVTs; Zee Anmol earned 71,400 GVTs, down from 76,195 GVTs and Max registered a huge rise, thanks to the IPL frenzy as it recorded 495,922 GVTs, up from 410,312 GVTs.

  • It’s a high rise for Star Plus

    It’s a high rise for Star Plus

    MUMBAI: The leader in the Hindi general entertainment space, Star Plus has proved its might once again. After setting new viewership record weeks back, it has hit another record by inching close to the 800 million mark.

     

    The on-going Indian Premier League (IPL) has also not impacted the chart topper’s ratings, thus giving it another reason to rejoice. The channel took its tally to 791 million GVTs in the week 16 of TAM TV ratings, up from 748 million GVTs. For the rest of the GECs that were hit badly by IPL are Colors, Sony and Sab.

     

    Zee TV is stable at number two with 473 million GVTs, up from 464 million GVTs. For Colors, which is at number three slot registered 433 million GVTs, down from 451 million GVTs a week earlier.

     

    Life OK witnessed hike in the viewership and recorded 389 million GVTs, up from 376 million GVTs. For the sister channels, Sab and Sony it was a bad week. Sab stood at number five with 266 million GVTs, down from 314 million GVTs and Sony occupied number six position with maximum loss in the viewership and noted 244 million GVTs, down from 308 million GVTs a week earlier.