ITV

Tag: sab tv

  • Colors leads Hindi, urban GEC; Sony Pal retains position

    Colors leads Hindi, urban GEC; Sony Pal retains position

    MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

    Hindi GEC

    Colors continued to be the number one channel in Hindi GECs genre with 655190 Impressions (000s) followed by Star Plus on second position with 636429 Impressions (000s) and Zee TV on third with 465944 Impressions (000s).

    Sony Pal stood at number four with 462496 Impressions (000s) and Sony Entertainment Television grabbed fifth spot with 412004 Impressions (000s). Zee Anmol grabbed the sixth position with 407025 Impressions (000s) followed by Star Utsav at number seven with 402699 Impressions (000s) and Life OK at eight with 366264 Impressions (000s). Sab TV and Rishtey garnered the ninth and tenth spot with 360533 Impressions (000s) and 346771 Impressions (000s), respectively.

    Hindi GEC Rural

    Sony Pal emerged as the number one channel in rural Hindi-speaking market with 348642 Impressions (000s) followed by Zee Anmol which was in the leading position last week with 307877 Impressions (000s) and Star Utsav on the third position with 305964 Impressions (000s). Rishtey stood at number four with 265868 Impressions (000s).

    Colors bagged the fifth spot with 212745 Impressions (000s). Star Plus stood at the sixth spot in rural HSM with 205296 Impressions (000s) followed by Zee TV at number seven with 191681 Impressions (000s). Life OK climbed to eighth spot with 134137 Impressions (000s) and Big Magic fell on nine with 130513 Impressions (000s) followed by Sony Entertainment Television with 123025 (000s).

    Hindi GEC Urban

    Colors garnered the pole position again in Urban HSM with 442445 Impressions (000’s) followed by Star Plus on second with 431133 Impressions (000’s). Sony Entertainment Television maintained its third spot with 288979 Impressions (000s) and Zee TV stood at number four with 274263 Impressions (000s).
    Sony Sab was at the fifth spot with 265411 Impressions (000s). Life OK bagged the sixth spot with 232127 Impressions (000s) as &TV retained its number seven spot with 145141 Impressions (000s).

    Sony Pal, Zee Anmol and Star Utsav grabbed the last three spots with 113854 Impressions (000s), 99149 Impressions (000s) and 96735 Impressions (000s), respectively.

  • Colors leads Hindi GEC; Sab TV replaces Zee TV

    Colors leads Hindi GEC; Sab TV replaces Zee TV

    MUMBAI: For two consecutive weeks, Colors continues to rule the Hindi general entertainment channels (GECs). This is the second week wherein Colors’s two shows grabbed the two leading positions with Naagin season 2 and Shakti in Hindi GEC and Hindi GEC urban market. 

    Also, Sony Pictures Network’s Sab TV and Sony Entertainment Television emerged as strong competitors for Zee TV. On the other hand, Zee Anmol continues to lead the rural Hindi speaking market.

    Hindi GEC
    Colors maintained its leadership position with 683402 Impressions (000s) followed by Star Plus on second position with 660542 Impressions (000s) and Zee Anmol on third with 500722 Impressions (000s).
    Zee TV stood at number four  with 476401 Impressions (000s) and Sony Pal grabbed fifth spot with 431781 Impressions (000s).
    Sab TV climbed up at number six with 412435 Impressions (000s) followed by Sony Entertainment Television at number seven with 395971 Impressions (000s) and Star Utsav at eight with 395049 Impressions (000s). Rishtey and Life OK garnered the ninth and tenth spot with 386132 Impressions (000s) and 366503 Impressions (000s) respectively.

    Hindi GEC Rural
    Zee Anmol garnered the leadership position  with 387086  Impressions (000s) followed by Sony Pal on second slot with 322007 Impressions (000s) and  Star Utsav on the third spot with 306435 Impressions (000s). Rishtey  maintained its fourth position with 295230 Impressions (000s).

    Colors bagged fifth  spot with 228678 Impressions (000s).  Star Plus stood at sixth spot in Rural HSM with 220267 Impressions (000s) followed by Zee TV at number seven with 206656 Impressions (000s). Life OK stood at eight with 139193 Impressions (000s) followed by Big Magic 129327 at ninth place with 141466 Impressions (000s) and Sab TV at tenth spot garnered 125399 Impressions (000s).
    Hindi GEC Urban
    Colors retained as the number one channel in Urban Hindi GECs genre with 454724 Impressions (000’s) followed by Star Plus on second with 440275 Impressions (000’s). Sony Pictures Network’s GECs channel grabbed the third and fourth slot. Sab TV bagged the third position 287036 impressions (000s) and Sony Entertainment stood at number four with 272659 Impressions (000s).

    Zee TV fell on fifth spot with 269745 Impressions (000s) followed by Life OK on sixth with 227310 Impressions (000s) and & TV with 130462 Impressions (000s) stood at number seven.
    Zee Anmol, Sony Pal and Rishtey  grabbed the last three spots with 113636 Impressions (000s), 109774 Impressions (000s) and 90903 Impressions (000s) respectively. Star Utsav exit the list of top ten channel this week.

  • Colors leads Hindi GEC; Sab TV replaces Zee TV

    Colors leads Hindi GEC; Sab TV replaces Zee TV

    MUMBAI: For two consecutive weeks, Colors continues to rule the Hindi general entertainment channels (GECs). This is the second week wherein Colors’s two shows grabbed the two leading positions with Naagin season 2 and Shakti in Hindi GEC and Hindi GEC urban market. 

    Also, Sony Pictures Network’s Sab TV and Sony Entertainment Television emerged as strong competitors for Zee TV. On the other hand, Zee Anmol continues to lead the rural Hindi speaking market.

    Hindi GEC
    Colors maintained its leadership position with 683402 Impressions (000s) followed by Star Plus on second position with 660542 Impressions (000s) and Zee Anmol on third with 500722 Impressions (000s).
    Zee TV stood at number four  with 476401 Impressions (000s) and Sony Pal grabbed fifth spot with 431781 Impressions (000s).
    Sab TV climbed up at number six with 412435 Impressions (000s) followed by Sony Entertainment Television at number seven with 395971 Impressions (000s) and Star Utsav at eight with 395049 Impressions (000s). Rishtey and Life OK garnered the ninth and tenth spot with 386132 Impressions (000s) and 366503 Impressions (000s) respectively.

    Hindi GEC Rural
    Zee Anmol garnered the leadership position  with 387086  Impressions (000s) followed by Sony Pal on second slot with 322007 Impressions (000s) and  Star Utsav on the third spot with 306435 Impressions (000s). Rishtey  maintained its fourth position with 295230 Impressions (000s).

    Colors bagged fifth  spot with 228678 Impressions (000s).  Star Plus stood at sixth spot in Rural HSM with 220267 Impressions (000s) followed by Zee TV at number seven with 206656 Impressions (000s). Life OK stood at eight with 139193 Impressions (000s) followed by Big Magic 129327 at ninth place with 141466 Impressions (000s) and Sab TV at tenth spot garnered 125399 Impressions (000s).
    Hindi GEC Urban
    Colors retained as the number one channel in Urban Hindi GECs genre with 454724 Impressions (000’s) followed by Star Plus on second with 440275 Impressions (000’s). Sony Pictures Network’s GECs channel grabbed the third and fourth slot. Sab TV bagged the third position 287036 impressions (000s) and Sony Entertainment stood at number four with 272659 Impressions (000s).

    Zee TV fell on fifth spot with 269745 Impressions (000s) followed by Life OK on sixth with 227310 Impressions (000s) and & TV with 130462 Impressions (000s) stood at number seven.
    Zee Anmol, Sony Pal and Rishtey  grabbed the last three spots with 113636 Impressions (000s), 109774 Impressions (000s) and 90903 Impressions (000s) respectively. Star Utsav exit the list of top ten channel this week.

  • Hindi channels usher in festivities with special line-up

    Hindi channels usher in festivities with special line-up

    MUMBAI: It’s that time of the year again when television channels go full throttle to appease their viewers. With Diwali in full swing, broadcasters are betting high by undertaking several initiatives to bring television screens alive with their unique programming line-ups.

    With TV viewing expected to be higher at this time added to it is the fact that Diwali is falling on the weekend, several TV broadcasters have made it a point to create special programming during the season. To enhance the festivities of our viewers, Indiantelevision.com looks at some of the specials planned by the Hindi channels during Diwali this year.

    News Channels

    Aaj Tak

    The channel will air a show focused on spot reporting from different posts or camps of military and paramilitary forces, where our soldier stand guard on Diwali. Titled Border, the show will see the anchor going to the border or LoC post and show the country how they celebrate Diwali. This one hour show will air on 29 October at 9 pm with a repeat telecast on 30 October at 6 pm. The channel will also air a show titled Jab Desh Me Hai Diwali wherein the team will spend a day with the Army, BSF and CRPF jawans and see how they performed their Diwali puja. This show will air at 10 pm on 29 October with a repeat telecast at 10 am and 8 pm on 30 October.

    Ek Diya Shaheedon Ke Naam, will focus on Diwali of the Martyr family. The 60 minute long show will air on 30 October at 9 pm. Aye Dil ki Diwali was telecast on 29 October at 11 pm and will be repeated on 30 October at 4 pm and 11 pm. This show is an effort to light up the lives of the underprivileged children. The Aaj Tak team will travel to an orphanage in Mumbai with goodies as Diwali gifts. The children will be treated to a surprise as filmstars Ranveer Kapoor and Anushka Sharma pay them a visit.  The two actors will play games, sing songs, dance with the children and answer their questions.

    A special edition of AAA, this show will narrate the story of the Indian myth of Kuber. Titled Kuber Ka Khajana, this programme will air at 8 pm on 29 October and at12 pm and 10 pm on 30 October.  

    CNBC-TV18

    CNBC-TV18 will showcase India’s biggest and brightest market guru’s share insights and give their top stock picks to help viewers create wealth. Through their special programming line-up for Diwali, the business channel is bringing dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more.

    The channel will assess the impact of the festive season through CNBC–TV18 Festive Pulse Meter. In addition to this, there will be a fun element added with the Golden Boy of Bollywood Bappi Lahiri.

    Some of the investor focused initiatives being led by CNBC–TV18 this Diwali are:

    Muhurat Trading  on  30 October between 5.55pm to 8pm, The Big Bull wherein Udayan Mukherjee will interview Rakesh Jhunjhunwala discussing investments for the long term, the state of the markets, how Rakesh sees the markets going from one Diwali to next, etc. The show that got viewers 70 per cent returns from last year, CNBC-TV18 Hitlist is back with three experts Dipan Mehta, Prakash Diwan, Ambareesh Baliga. Programmed under wealth generation, Samvat 2073 Market Masters and Samvat 2073 God of stocks will have experts help the viewer with wealth creation ideas, investment insights and more    

    IBN7

    IBN7 has lined up exclusive Utsav programming starting from 1 October to 30 October  to bring to the viewers the excitement of the festivals.

    The programming will showcase Navratri celebrations from across the country along with live footage of Dandia from Mumbai and Gujarat. On the occasion of Dussehra, the channel will telecast live Ravan Dahan visuals and Ram Ek Khoj – a series of 5 one-hour specials on Ramayana related legends and tales associated with the island nation.

    The channel will next focus on Karva Chauth, highlighting celebrations of the festival in Bollywood and the TV world as well as a special segment Karva Chauth Ki Kahani.

    GEC

    &TV will present & It’s Diwali, a special two and a half hour programme with leading artists from the television industry who will perform on latest chart-busters and ring in Diwali with a lot of sparkle and style. The show will air on 29 October at 8 pm.

    Actors like Jay Bhanushali, Saumya Tandon, Angoori, Anita Bhabhi, Mouni Roy, Ritwik Dhanjani, Asha Negi, Sharad Malhotra, Kratika Sengar, etc will enthrall and entertain the audience.

    Viacom18’s Colors doesn’t have any special Diwali show but has popular properties like Thapki…Pyaar Ki, Sasural Simar Ka, Shakti…Astitva Ke Eshaas Kii, Bigg Boss 10 and Jhalak Dikhhla Jaa lined up for the viewers.

    Sony SAB celebrated Diwali with their annual property called SAB Ki Diwali on October 27 which was filled with colourful performances by cast of Taarak Mehta Ka Ooltah Chashmah and its other shows. Additionally, across all their shows there will be Diwali celebrations as part of programming.

    Hindi Movies

    &pictures will add a thrilling flavor to the Diwali festivities with the premiere of horror flick 1920 London on 31 October at 8 pm. Written by Vikram Bhatt and directed by Tinu Desai, the movie stars Sharman Joshi, Meera Chopra and small screen hunk Vishal Karwal in the lead.

    Sony Max and Max2 will kick- start the festivities with a specially curated movie list. Commencing from 29 October to 31 October, Sony Max’s Dilwali Dhamaka and Jashn- E- Diwali on Sony Max2 will bring a potpourri of entertaining super hits.

    While Sony Max will air titles like Mera Target, Robot, PK, Dhoom3, ABCD2, Jaani Dushman, Magadheera, Bahubali, Dilwale, Return of Rebel, etc, Max2 will telecast movies like Chandni, Yaarana, Guru, Dilwale Dulhania Le Jayenge, Don, Hum Dil De Chuke Sanam, etc.

  • Hindi channels usher in festivities with special line-up

    Hindi channels usher in festivities with special line-up

    MUMBAI: It’s that time of the year again when television channels go full throttle to appease their viewers. With Diwali in full swing, broadcasters are betting high by undertaking several initiatives to bring television screens alive with their unique programming line-ups.

    With TV viewing expected to be higher at this time added to it is the fact that Diwali is falling on the weekend, several TV broadcasters have made it a point to create special programming during the season. To enhance the festivities of our viewers, Indiantelevision.com looks at some of the specials planned by the Hindi channels during Diwali this year.

    News Channels

    Aaj Tak

    The channel will air a show focused on spot reporting from different posts or camps of military and paramilitary forces, where our soldier stand guard on Diwali. Titled Border, the show will see the anchor going to the border or LoC post and show the country how they celebrate Diwali. This one hour show will air on 29 October at 9 pm with a repeat telecast on 30 October at 6 pm. The channel will also air a show titled Jab Desh Me Hai Diwali wherein the team will spend a day with the Army, BSF and CRPF jawans and see how they performed their Diwali puja. This show will air at 10 pm on 29 October with a repeat telecast at 10 am and 8 pm on 30 October.

    Ek Diya Shaheedon Ke Naam, will focus on Diwali of the Martyr family. The 60 minute long show will air on 30 October at 9 pm. Aye Dil ki Diwali was telecast on 29 October at 11 pm and will be repeated on 30 October at 4 pm and 11 pm. This show is an effort to light up the lives of the underprivileged children. The Aaj Tak team will travel to an orphanage in Mumbai with goodies as Diwali gifts. The children will be treated to a surprise as filmstars Ranveer Kapoor and Anushka Sharma pay them a visit.  The two actors will play games, sing songs, dance with the children and answer their questions.

    A special edition of AAA, this show will narrate the story of the Indian myth of Kuber. Titled Kuber Ka Khajana, this programme will air at 8 pm on 29 October and at12 pm and 10 pm on 30 October.  

    CNBC-TV18

    CNBC-TV18 will showcase India’s biggest and brightest market guru’s share insights and give their top stock picks to help viewers create wealth. Through their special programming line-up for Diwali, the business channel is bringing dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more.

    The channel will assess the impact of the festive season through CNBC–TV18 Festive Pulse Meter. In addition to this, there will be a fun element added with the Golden Boy of Bollywood Bappi Lahiri.

    Some of the investor focused initiatives being led by CNBC–TV18 this Diwali are:

    Muhurat Trading  on  30 October between 5.55pm to 8pm, The Big Bull wherein Udayan Mukherjee will interview Rakesh Jhunjhunwala discussing investments for the long term, the state of the markets, how Rakesh sees the markets going from one Diwali to next, etc. The show that got viewers 70 per cent returns from last year, CNBC-TV18 Hitlist is back with three experts Dipan Mehta, Prakash Diwan, Ambareesh Baliga. Programmed under wealth generation, Samvat 2073 Market Masters and Samvat 2073 God of stocks will have experts help the viewer with wealth creation ideas, investment insights and more    

    IBN7

    IBN7 has lined up exclusive Utsav programming starting from 1 October to 30 October  to bring to the viewers the excitement of the festivals.

    The programming will showcase Navratri celebrations from across the country along with live footage of Dandia from Mumbai and Gujarat. On the occasion of Dussehra, the channel will telecast live Ravan Dahan visuals and Ram Ek Khoj – a series of 5 one-hour specials on Ramayana related legends and tales associated with the island nation.

    The channel will next focus on Karva Chauth, highlighting celebrations of the festival in Bollywood and the TV world as well as a special segment Karva Chauth Ki Kahani.

    GEC

    &TV will present & It’s Diwali, a special two and a half hour programme with leading artists from the television industry who will perform on latest chart-busters and ring in Diwali with a lot of sparkle and style. The show will air on 29 October at 8 pm.

    Actors like Jay Bhanushali, Saumya Tandon, Angoori, Anita Bhabhi, Mouni Roy, Ritwik Dhanjani, Asha Negi, Sharad Malhotra, Kratika Sengar, etc will enthrall and entertain the audience.

    Viacom18’s Colors doesn’t have any special Diwali show but has popular properties like Thapki…Pyaar Ki, Sasural Simar Ka, Shakti…Astitva Ke Eshaas Kii, Bigg Boss 10 and Jhalak Dikhhla Jaa lined up for the viewers.

    Sony SAB celebrated Diwali with their annual property called SAB Ki Diwali on October 27 which was filled with colourful performances by cast of Taarak Mehta Ka Ooltah Chashmah and its other shows. Additionally, across all their shows there will be Diwali celebrations as part of programming.

    Hindi Movies

    &pictures will add a thrilling flavor to the Diwali festivities with the premiere of horror flick 1920 London on 31 October at 8 pm. Written by Vikram Bhatt and directed by Tinu Desai, the movie stars Sharman Joshi, Meera Chopra and small screen hunk Vishal Karwal in the lead.

    Sony Max and Max2 will kick- start the festivities with a specially curated movie list. Commencing from 29 October to 31 October, Sony Max’s Dilwali Dhamaka and Jashn- E- Diwali on Sony Max2 will bring a potpourri of entertaining super hits.

    While Sony Max will air titles like Mera Target, Robot, PK, Dhoom3, ABCD2, Jaani Dushman, Magadheera, Bahubali, Dilwale, Return of Rebel, etc, Max2 will telecast movies like Chandni, Yaarana, Guru, Dilwale Dulhania Le Jayenge, Don, Hum Dil De Chuke Sanam, etc.

  • Colors emerges strong on strength of Naagin I & II

    Colors emerges strong on strength of Naagin I & II

    MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

    This week Colors was close to Star Plus in Urban and Hindi GEC segment but Star Plus continued to be the leader in the genre. Also, Naagin season one topped the rural market as well.

    It seems that next week will be interesting for both Star Plus and Colors. On the other hand, Zee Anmol continues to lead the rural market and also Big Magic is the new entrant in the section and Sab TV exited the genre in week 41.

    Hindi GEC

    Backed by Naagin season 2 and Shakti, Colors filled the gap to claim the leadership position but Star Plus continued to lead the genre with 706324 Impressions (000s) followed by Colors on second spot with 682916 Impressions (000s) and Zee Anmol on third with 521105 Impressions (000s).

    Zee TV stood at number four with 472953 Impressions (000s) and Sony Pal grabbed fifth spot with 432309 Impressions (000s).

    Life OK climbed up to number six with 415987 Impressions (000s) followed by Sony Entertainment Television at number seven with 415584 Impressions (000s) and Star Utsav at eight with 401336 Impressions (000s).

    Rishtey and Sab TV garnered the ninth and tenth spot with 392580 Impressions (000s) and 364481 Impressions (000s), respectively.

    Hindi GEC Rural

    Zee Anmol garnered the leadership position with 404238 Impressions (000s) followed by Sony Pal on second slot with 329426 Impressions (000s) and Star Utsav on the third spot with 309055 Impressions (000s). Rishtey maintained its fourth position with 302831 Impressions (000s).

    Star Plus bagged fifth spot with 237609 Impressions (000s). Colors stood at sixth spot in Rural HSM with 232220 Impressions (000s) followed by Zee TV at number seven with 208573 Impressions (000s). Big Magic entered the top ten channel list this week and stood at eight with 156238 Impressions (000s) followed by Life OK at ninth place with 150768 Impressions (000s) and Sony Entertainment Television at tenth spot garnered 123171 Impressions (000s).

    Hindi GEC Urban

    Star Plus continued to dominate the Hindi GECs genre with 468715 Impressions (000’s) followed by Colors on second with 450696 Impressions (000’s). Sony Entertainment Television maintained its position at number three with 292413 Impression (000s).

    Life OK replaced Zee TV at four with 265220 Impressions (000s).

    Zee TV grabbed the fifth spot with 264379 Impressions (000s) followed by Sab TV on sixth with 256307 Impressions (000s) and & TV with 138670 Impressions (000s) stood at number seven.

    In Hindi-speaking market, free to air channels Zee Anmol, Sony Pal and Star Utsav grabbed the last three spots with 116867 Impressions (000s), 102883 Impressions (000s) and 92282 Impressions (000s), respectively.

  • Colors emerges strong on strength of Naagin I & II

    Colors emerges strong on strength of Naagin I & II

    MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

    This week Colors was close to Star Plus in Urban and Hindi GEC segment but Star Plus continued to be the leader in the genre. Also, Naagin season one topped the rural market as well.

    It seems that next week will be interesting for both Star Plus and Colors. On the other hand, Zee Anmol continues to lead the rural market and also Big Magic is the new entrant in the section and Sab TV exited the genre in week 41.

    Hindi GEC

    Backed by Naagin season 2 and Shakti, Colors filled the gap to claim the leadership position but Star Plus continued to lead the genre with 706324 Impressions (000s) followed by Colors on second spot with 682916 Impressions (000s) and Zee Anmol on third with 521105 Impressions (000s).

    Zee TV stood at number four with 472953 Impressions (000s) and Sony Pal grabbed fifth spot with 432309 Impressions (000s).

    Life OK climbed up to number six with 415987 Impressions (000s) followed by Sony Entertainment Television at number seven with 415584 Impressions (000s) and Star Utsav at eight with 401336 Impressions (000s).

    Rishtey and Sab TV garnered the ninth and tenth spot with 392580 Impressions (000s) and 364481 Impressions (000s), respectively.

    Hindi GEC Rural

    Zee Anmol garnered the leadership position with 404238 Impressions (000s) followed by Sony Pal on second slot with 329426 Impressions (000s) and Star Utsav on the third spot with 309055 Impressions (000s). Rishtey maintained its fourth position with 302831 Impressions (000s).

    Star Plus bagged fifth spot with 237609 Impressions (000s). Colors stood at sixth spot in Rural HSM with 232220 Impressions (000s) followed by Zee TV at number seven with 208573 Impressions (000s). Big Magic entered the top ten channel list this week and stood at eight with 156238 Impressions (000s) followed by Life OK at ninth place with 150768 Impressions (000s) and Sony Entertainment Television at tenth spot garnered 123171 Impressions (000s).

    Hindi GEC Urban

    Star Plus continued to dominate the Hindi GECs genre with 468715 Impressions (000’s) followed by Colors on second with 450696 Impressions (000’s). Sony Entertainment Television maintained its position at number three with 292413 Impression (000s).

    Life OK replaced Zee TV at four with 265220 Impressions (000s).

    Zee TV grabbed the fifth spot with 264379 Impressions (000s) followed by Sab TV on sixth with 256307 Impressions (000s) and & TV with 138670 Impressions (000s) stood at number seven.

    In Hindi-speaking market, free to air channels Zee Anmol, Sony Pal and Star Utsav grabbed the last three spots with 116867 Impressions (000s), 102883 Impressions (000s) and 92282 Impressions (000s), respectively.

  • Sony looks to strengthen weekday programming with Beyhadh debut

    Sony looks to strengthen weekday programming with Beyhadh debut

    MUMBAI: In week 37 of the Broadcast Audience Research Council (BARC) India data, Sony Entertainment Television saw a rise in ratings in the urban Hindi speaking market (HSM) and grabbed the fourth position that week. Sony’s weekend properties The Kapil Sharma Show and Super Dancer were the top rated shows in their respective slots. And Indian Idol is slated to launch in the not too distant future with Sonu Nigam making a comeback as a judge after 10 years.

    In a previous conversation with Indiantelevision.com, Sony Entertainment Television EVP and business head Danish Khan mentioned that the broadcaster’s prime focus was on strengthening the general entertainment channel’s weekend properties.

    That done, and with the ratings coming in steadily on Saturday and Sunday, Khan has his eyes set on firming up Sony’s weekday prime time. Come January, and the channel is aiming to fill up its prime time band between 7 pm and 10 pm with a clutch of engaging and interesting new shows.

    As a first step in that direction, Sony is launching its new prime time offering, Beyhadh from 11 October at 9pm. Produced by Cinevista, the show is a finite series which will run for a year. And it’s coming as a replacement for its earlier 9 pm attempt Bade Bhaiyya Ki Dulhania, which did not really chalk up the ratings.

    According to sources, Beyhadh’s per episode budget estimate is at around Rs 15 lakh. The channel has roped in Macho as the presenting sponsor and mobile company Vivo as the co-powered partner.

    Says Khan: “ There are more shows coming up. Our weekend programming is pretty robust now. Good week day programming can only add to our TVTs and hence by January I am strengthening that.”

    Starring the attractive Jennifer Winget, Kushal Tandon and Aneri Vajani in lead roles, Beyhadh chronicles the lives of Maya (Jennifer), Arjun (Kushal) and Saanjh (Aneri) and how their paths cross as one of them decides to rewrite their destinies. In the romantic thriller genre, it showcases two different shades of love – one driven by obsession and the other by selflessness and purity. Maya plays the insomniac sociopath, Arjun her boyfriend and Saanjh, a lawyer. Other cast members include: Imran Khan, Kavita Ghai, Rajesh Khattar and Sharad Vyas.

    “Beyhadh is a powerful drama, with an impact casting. Jennifer, Kushal and Aneri bring a lot of power to their respective characters. The characters are new, never seen before and so is the storyline. We are delighted to partner with Cinevista and their young and talented team,” adds Khan.

    Developed from a story by Ritika Bajaj, the show’s screenplay is by Shripad d’meleo and dialogues have been penned by Radhika.

    Says Cinevista vice-chairman & managing director Sunil Mehta: “In 2014 we had Ek Haseena Thi which was a mind blowing serial, in 2015, we had Dilli Wali Thakur Girls and in 2016 we have Beyhadh. We decided to come up with a show which is dynamically different from whatever is being screened across the GECs. We wanted to position Cinevista differently and I think we have achieved that with Beyhadh. We don’t want to repeat the same stuff running across the GECs. One channel is imitating what the other channel is doing because at the end of day it’s about the game of GRPs going up which is important because they need to commercialise.”

    The new show is pitted against Zee TV’s most rated prime time show Kumkum Bhagya, Colors’ Chakravartin Ashoka Samrat, Star Plus’ new show Naamkarann, Life OK’s Nagarjun: Ek Yodha and Sab TV’s Chidya Ghar.

    Says a media observer: “Differentiation for the sake of differentiation is something channels try to do. And often they fail. The promos of Beyhadh seem to forecast a different, yet interesting story line. However, the performance of the cast – while it has the lovely and vivacious Jennifer Winget and the handsome hunk Kushal Tandon and the sweet looking Aneri Vajani – could improve. At least if one goes by the promos. Hopefully, this and the direction will improve as the episodes are unveiled to viewers. The treatment will matter greatly – it has to be massy enough to get the ratings that have evaded Sony’s fictional programming for a while now. It’s looking strong on the weekends. It’s crucial for the channel to really get some audience share at the 9 pm slot on weekdays. For if it does with this show, it could well jump into the top three in the GEC pecking order.”

  • Sony looks to strengthen weekday programming with Beyhadh debut

    Sony looks to strengthen weekday programming with Beyhadh debut

    MUMBAI: In week 37 of the Broadcast Audience Research Council (BARC) India data, Sony Entertainment Television saw a rise in ratings in the urban Hindi speaking market (HSM) and grabbed the fourth position that week. Sony’s weekend properties The Kapil Sharma Show and Super Dancer were the top rated shows in their respective slots. And Indian Idol is slated to launch in the not too distant future with Sonu Nigam making a comeback as a judge after 10 years.

    In a previous conversation with Indiantelevision.com, Sony Entertainment Television EVP and business head Danish Khan mentioned that the broadcaster’s prime focus was on strengthening the general entertainment channel’s weekend properties.

    That done, and with the ratings coming in steadily on Saturday and Sunday, Khan has his eyes set on firming up Sony’s weekday prime time. Come January, and the channel is aiming to fill up its prime time band between 7 pm and 10 pm with a clutch of engaging and interesting new shows.

    As a first step in that direction, Sony is launching its new prime time offering, Beyhadh from 11 October at 9pm. Produced by Cinevista, the show is a finite series which will run for a year. And it’s coming as a replacement for its earlier 9 pm attempt Bade Bhaiyya Ki Dulhania, which did not really chalk up the ratings.

    According to sources, Beyhadh’s per episode budget estimate is at around Rs 15 lakh. The channel has roped in Macho as the presenting sponsor and mobile company Vivo as the co-powered partner.

    Says Khan: “ There are more shows coming up. Our weekend programming is pretty robust now. Good week day programming can only add to our TVTs and hence by January I am strengthening that.”

    Starring the attractive Jennifer Winget, Kushal Tandon and Aneri Vajani in lead roles, Beyhadh chronicles the lives of Maya (Jennifer), Arjun (Kushal) and Saanjh (Aneri) and how their paths cross as one of them decides to rewrite their destinies. In the romantic thriller genre, it showcases two different shades of love – one driven by obsession and the other by selflessness and purity. Maya plays the insomniac sociopath, Arjun her boyfriend and Saanjh, a lawyer. Other cast members include: Imran Khan, Kavita Ghai, Rajesh Khattar and Sharad Vyas.

    “Beyhadh is a powerful drama, with an impact casting. Jennifer, Kushal and Aneri bring a lot of power to their respective characters. The characters are new, never seen before and so is the storyline. We are delighted to partner with Cinevista and their young and talented team,” adds Khan.

    Developed from a story by Ritika Bajaj, the show’s screenplay is by Shripad d’meleo and dialogues have been penned by Radhika.

    Says Cinevista vice-chairman & managing director Sunil Mehta: “In 2014 we had Ek Haseena Thi which was a mind blowing serial, in 2015, we had Dilli Wali Thakur Girls and in 2016 we have Beyhadh. We decided to come up with a show which is dynamically different from whatever is being screened across the GECs. We wanted to position Cinevista differently and I think we have achieved that with Beyhadh. We don’t want to repeat the same stuff running across the GECs. One channel is imitating what the other channel is doing because at the end of day it’s about the game of GRPs going up which is important because they need to commercialise.”

    The new show is pitted against Zee TV’s most rated prime time show Kumkum Bhagya, Colors’ Chakravartin Ashoka Samrat, Star Plus’ new show Naamkarann, Life OK’s Nagarjun: Ek Yodha and Sab TV’s Chidya Ghar.

    Says a media observer: “Differentiation for the sake of differentiation is something channels try to do. And often they fail. The promos of Beyhadh seem to forecast a different, yet interesting story line. However, the performance of the cast – while it has the lovely and vivacious Jennifer Winget and the handsome hunk Kushal Tandon and the sweet looking Aneri Vajani – could improve. At least if one goes by the promos. Hopefully, this and the direction will improve as the episodes are unveiled to viewers. The treatment will matter greatly – it has to be massy enough to get the ratings that have evaded Sony’s fictional programming for a while now. It’s looking strong on the weekends. It’s crucial for the channel to really get some audience share at the 9 pm slot on weekdays. For if it does with this show, it could well jump into the top three in the GEC pecking order.”

  • Alchemy borrows household name ‘Naagin’ to create ‘Ichhapyaari’ series

    Alchemy borrows household name ‘Naagin’ to create ‘Ichhapyaari’ series

    MUMBAI: Some get inspired, others hop on to the success bandwagon and there are those who create spoofs. Whether some would want just their foot into the door using a namesake is a moot question.

    As an audience, we have seen several supernatural characters on the Indian television. In recent times, from ‘Naagin’ to ‘Makhi’ and ‘Gorilla’ to wolfs, these were among the supernatural characters that trended on the Idiot Box. Among these, ‘Naagin’ ruled the Hindi general entertainment channels scripts for months together.

    Though the concept has now grown old, Colors is among the few broadcasters who reignited this trend. After launching Naagin in 2015, broadcasters and production houses had gone gaga over supernatural series of their own.

    The image of a snake in stories relayed on the Indian television is stereotypical and symbolises a negative character akin to Shakti Kapoor’s image in Bollywood. But, has one ever thought what is it being to be a snake? Do they always intend to harm human beings?

    Using the character of ‘Naagin’ but in a different story line, Alchemy Productions co-founder Siddharth Malhotra, who had co-founded Cinevista, brings the friendly version of snakes in “Ichhapyaari Naagin’ which will be telecast on Sab TV. Starting from 27 September, the show will be aired at 8pm from Monday- Friday.

    “The idea struck me after watching ‘Naagin’ and 20 other shows,” Malhotra said. “What would a snake think if it ever watches the show. And, what if a snake appears in front of you and says, “Hey, don’t run away. I am not that bad” are some of the ideas that germinated in our minds,” he added. “And so, we thought somebody needs to change this image. It’s a positive take on snakes!. It’s a story from the snake’s perspective,” informs Malhotra.

    The story is about a ‘Ichhapyaari Naagin’, who stays in Naagistan (Naagland) and comes down to earth to change the perspective of people about snakes. According to the information available withIndiantelevision.com, the show’s production cost per episode was between 7-8 lakhs.

    The show, written by Raghuvir Shekhawat, has been directed by the creative genius who directed Balaji Telefilms’ ‘Naagin’ — Santram Verma. Bunty Rathore has penned its dialogues and Jitu Verma was the VFX wizard.

    Speaking about the comparison, Malhotra said, “Our show is not at all similar to ‘Naagin’ which is a genre of drama, revenge and love. ‘Ichhapyaari Naagin’ is a slice of life, sweet show.”

    The channel has been aggressively promoting the show through mass media and campaign. The marketing campaign is to build excitement on basis of its new avatar. Outside the home network, the channel will be focusing on youth music, movies and kids. In print, they will be focusing on leading national and regional dailies. In radio, it is trying to market the show through 30 radio stations across key states.