ITV

Tag: sab tv

  • Nishant Tannwarr steps up as general manager at TV Today

    Nishant Tannwarr steps up as general manager at TV Today

    NEW DELHI: Nishant Tannwarr has been appointed general manager at TV Today, home to leading news brands like Aaj Tak and India Today. A media industry stalwart with over two decades of experience, Tannwarr brings deep expertise across regional revenue, key account management, and broadcast sales.

    Tannwarr has been with TV Today since 2022, previously serving as north head of Aaj Tak HD, where he spearheaded monetisation efforts across the premium Hindi news offering. His elevation signals the group’s intent to double down on integrated sales strategies and agency partnerships.

    Prior to joining TV Today, Tannwarr held senior sales and leadership roles at Sony Pictures Networks, where he served as region head for SAB TV, and earlier as vice president handling national revenue mandates. His media career includes stints at Star India, Zee Telefilms, Eenadu TV and Daewoo Motors—cutting his teeth across both regional and national markets.

    Known for building scalable revenue engines and high-performing sales teams, Tannwarr is expected to steer TV Today’s commercial agenda in a volatile media landscape increasingly shaped by digital shifts and advertiser fragmentation.

  • Laqshya Media promotes Satyabrata Das to chief alliance officer

    Laqshya Media promotes Satyabrata Das to chief alliance officer

    MUMBAI: There could only be one place he could go: up. And so he has. In his seventh year,  at Laqshya Media group, strategic alliances specialist/COO MediaKeys Satyabrata Das has been elevated to chief alliance officer.

    The Alok Jalan-run Laqshya Media group, is involved in various activities tight from outdoor, experiential marketing to events.

    Satyabrata Das has many stripes to his credit during his 26-year long career. He worked in cable TV at Ortel Communications after finishing his education, then moved on to ETV, followed up with short stays at SAB TV, and then Zee Telefilms. It was on to Laqshya Media group for four years where he ended up as national business coordinator. STPL was his next stop followed by working in consulting as an executive advisor for 11 years. 

     Laqshya Media was his next destination where he has been for seven years.

     

  • Sony SAB to telecast ‘Alibaba- Dastaan-e-Kabul’ in a new avatar

    Sony SAB to telecast ‘Alibaba- Dastaan-e-Kabul’ in a new avatar

    Mumbai: Sony SAB is all set to bring the Alibaba folk tale to the small screen, but in a never-seen-before avatar. Sony SAB’s new show Alibaba-Dastaan-e-Kabul promises viewers the opulence and grandeur they have never witnessed before on Indian television.

    Produced by Peninsula Pictures, the show is set against the backdrop of the enchanting city of Kabul. The stellar ensemble cast in the lead roles includes debutant Sheezan Khan as Alibaba and Tunisha Sharma in the role of Mariam.

    The outdoor scenes of the show have been shot in the exotic locales of Ladakh. It is set to air its premiere on Sony SAB from August 22nd, at 8 p.m., every Monday to Saturday.

    The show is a tale of a charismatic young man, Alibaba, with undeterred optimism and mesmerising charm. He is the custodian of five adorable orphans. Unaware of his capabilities and disparaged by destiny, Alibaba will be seen embarking on a wondrous quest that will reshape his life forever. From being a happy-go-lucky guy to being the one chosen by destiny itself to save the fate of Kabul. Alibaba’s fantastical journey will be the crux of this dazzling new show. To make matters interesting, he will meet an interesting and arresting beauty, Mariam, who will further help him along in his quest to realise his true destiny.

    With state-of-the-art computer graphics and visual effects by Illusion Reality Studioz, accompanied by an enthralling plot, this guarantees entertainment for every age group.

    Speaking about the show, Sony SAB business head Neeraj Vyas said, “We are pleased beyond words to present a grand show like Alibaba Dastaan-e-Kabul, a familiar and well-loved tale, but with a fresh new take. This story is packed with drama and emotions that viewers will love to watch on television. Sony SAB has consistently worked towards choosing stories that are wholesome and that appeal to the Indian psyche. Alibaba Dastaan-e-Kabul will add value to our ever expanding and diverse portfolio, and we can’t wait for the audience to enjoy it on screen.”

    Sheezan M Khan who’s portraying the role of Ali Baba said, “I’m immensely delighted to be a part of this show. Alibaba Dastaan-e-Kabul is certainly a majestic show, which will transport the viewers to a magical world. Along with an interesting storyline, the show offers an extra dose of entertainment with breath-taking visual effects and beautiful locations. I feel blessed to be able to portray the protagonist in the show. I hope the show receives a lot of love and unwavering support from the viewers.”

  • “India is not yet developed to venture into TV pay model”: Sri Adhikari Brothers’ Markand Adhikari

    “India is not yet developed to venture into TV pay model”: Sri Adhikari Brothers’ Markand Adhikari

    15 September 1959 saw a small transmitter and a makeshift studio in a corner of Delhi give birth to terrestrial television. Decades later in 1990, India saw the arrival of private television channels. When saas-bahu dramas ruled, SAB TV is credited for putting a smile on the face of the Indian audience with the launch of India’s first and only comedy channel. After acquiring relevant experience in the fields of advertising, marketing and media publicity, Markand Adhikari, along with his late brother Gautam Adhikari, started Sri Adhikari Brothers (SAB) Group – in 1985 as a partnership firm. Later, it went on to become the first publicly-listed television production company in India when it was listed on the BSE in 1995.

    The company initially created regional language programs in Marathi and Gujarati and then moved on to producing Hindi programs on the Doordarshan. With the advent of satellite channels in India, SAB started producing serials for Zee TV. The group had numerous channels like SAB TV (now owned by Sony Networks), Mi Marathi & Mastii. The group made regional channels for rural parts of India like Dabangg, Dhamaal and Dillagi. The duo further forayed into films.

    Sri Adhikari Brothers co-founder Markand Adhikari, in an insightful fireside chat with indiantelevision.com founder, CEO and editor in chief Anil Wanvari, got candid about his journey, plan going forward, advertising and subscription model in television and more.

    Edited Excerpts:

    You have been a part of television industry for 40 decades; can you tell us more about your journey?

    When Doordarshan started in India, it only used to telecast an infotainment show called Krishi Darshan. When I was just a teenager, I met then information and broadcasting minister Vasant Sathe to discuss the chances of bringing commercial shows in India just like the west. At that time, he only asked me to look outside the window and asked me what do you see, I said I could see green trees and a colourful world. He explained to me about vision to bring colour television in India which was heavily criticised back then. Somehow, he accepted my proposal to create a show with Shashi Sharma. It started the era of sponsorship programs on television. We did sponsorship programs on Doordarshan for quite a few years then we ventured into regional space with LPTS (Low Power Transmission). We connected to the regional centres of Mumbai and Ahmedabad. Bandini became the first serial for Bombay Doordarshan. We carried a lot of shows for Doordarshan from the mid 80s to 1991.

    My late brother Gautam Adhikari’s name was registered in Limca book of world records for directing the maximum number of shows. I made Commander with Essel Group chairman Dr Subhash Chandra and I learned a lot from him. With the help of Jeetendra Kapoor (veteran Bollywood actor), I met Ketan Somaiya, a Nairobi-based entrepreneur who used to run an Asia channel in London with Amitabh Bachchan. We created a show called Waqt for him for $11,000 per episode and at that time import and export were free. The show had 52 episodes but due to some non-payment issues, the show was stalled at 26 episodes. After this, I again switched back to Doordarshan because Zee never used to give rights to the shows. DD Metro was recently launched where I did popular shows like Shriman Shrimati and All The Best. At that time, it was Rs 1,20,000 for 10-second spots on DD Metro. Doordarshan wanted us to make an afternoon soap within 15 days. I spoke to TV Asia about my 52 episodes out of which I was only paid for 26 episodes. I imported the pending episodes on half of the rate. Starting with 52 episodes I made Waqt Ki Raftaar which eventually had 600 episodes.

    What happened after you listed your company in 1995?

    Due to the Harshad Mehta Scam, the entire stock market suffered until 1998. Finally, in 1999 the economy was witnessing a boom then I realised it is the perfect time to start our own channel. The main challenge was we were always in production. Broadcasting was altogether a new experience. Our financial adviser only gave the plan of Rs 115 crore for the channel but to launch a channel it was too less. Then with the limited amount at my disposal, I started SAB TV in 2000. Again, due to Ketan Parikh’s scam, the economy was in shambles still we managed to run the channel for five years. We were a trend-setter by bringing a niche comedy channel. Sony Networks took over SAB in 2005, which till date is my biggest regret. However, I am happy that SAB is a big brand. After SAB TV we started two news channels Janmat and Mi Marathi which later I sold at a good price.

    What do you think about the future of television?

    Television in India is not going to die so soon, it will at least stay for another ten years. In the typical Indian household, it is still a culture to watch TV together. Most of the people are not aware of the multi-set concept or firesticks. However, one of the benefits with digital channels is that it is moving whereas television is static. Television is appointment viewing, on the other hand, digital is infinite. But digital requires a lot of capital investment. One cannot enter the digital market with a three-year plan.

    Are you looking at OTT content production?

    Our next-generation has already ventured to digital space with a series called Dheet Patangey that was uploaded on Disney+ Hotstar. It is directed by Gautam Adhikari’s son Ravi. My son Kailashnath and Ravi already have close to five shows which are almost done.

    Television is heavily dependent on advertisers; do you think subscription-based models will be a viable option in the long run?

    As far as television is concerned, I think in India most of the channels will be dependent on ad revenue. Also, I believe India is not yet developed to sustain on a pay model. There are broadcasters, MSO, semi-MSOs and then cable operators who collect money from individual households. So it has a lot of loopholes and layers in between which needs to be identified. There is a lack of transparency. At the same time advertising models will not work on digital platforms because audiences are now used to watching OTT content ad-free.

    What are your thoughts on IPL which is expected to happen during Diwali? Also, will it benefit all the channels or only sports channels?

    I believe it is good news; it is creating a moment with the advertising world and advertisers. IPL or any other cricket forms were running in the same manner as it was before Covid2019. Advertising spends were created keeping all the channels in mind; it was just not for sports channels. I don’t think so IPL will impact the revenue of any other channel.

    According to media planners, 30 per cent of advertising spends are kept for IPL, so do you think it will impact other channels?

    It is not a new scenario. In fact, it is a testing time for other channels, where we will get to see how they perform when IPL arrives.

  • SAB TV beats lockdown blues with new show

    SAB TV beats lockdown blues with new show

    MUMBAI: When the going gets tough, the creative ones get more creative! That’s what Optimystix Entertainment and SAB TV have joined together and did. A humorous entertainment programme to beat the lockdown blues. The show, #KuchSmilesHoJayeinWithAlia, started airing on SAB TV from 18 May. The programmes were shot entirely from the TV artists’ homes remotely.

    “People are curious to know what their favourite characters are doing. The whole idea was to make people laugh,” said Optimystix Entertainment founding chairman and MD Vipul D Shah.

    “All the people who watch SAB TV are our audience. Basically all SAB TV characters are having fun with each other in this programme. The main idea is that our characters should be able to communicate with our audiences during lockdown,” he said.

    And was it difficult to shoot in the middle of Covid2019? “I won’t say it was difficult but it was an entirely new experience for us. The director used to direct them over the phone. He was guiding them with the proper frame and lighting. He gave directions remotely about the positioning of the actors in their own houses. It was a very remote video call direction. The coordination part was a little challenging as the artists used to record the show and send us. After that we looked at other aspects of the shoot and if correction was required we used to coordinate with them again. Our director used to guide them with script and punch lines.”

    Asked how many episodes they have planned, he said: “We now have 16 episodes in the bank; we will analyse how it goes and after that we can think if we want to shoot more episodes. Entire shooting was done indoor in people’s respective houses with zero human contact from the production side.”

    He informed that the channel is re-running the show Sajan Re Jhuth Mat Bolo and many other shows like that. “But from our end we are keeping the script ready. As soon as the government decides to lift the lockdown we want to be ready with ideas and scripts as there will be huge content consumption. People will start watching TV more than ever.”

    “We have created the bank for existing shows as well as new shows. Generally, we create humorous shows so we are planning to subtly introduce Covid2019 situations into our writing. One day everything will be back to normal but can you erase these memories from people’s mind? It is not possible. Maybe we will introduce things in a humorous way or a dramatic way,” he said.

    Optimystix Entertainment creative producer Nikul Desai said that right now they are only testing the show and analysing the responses. “If it works we will go for a longer run. As of now we will run four to eight episodes and then based on the response we will see if there is a need to make more episodes.”

    Regarding the duration of shoot, he added: “It took one day to just shoot the episode. Lot of coordination was involved. There were a lot of reshoots; sometimes quality went for a toss. Because actors are not equipped to shoot in the right direction, or lighting and there was certain footage that we had to reconsider. So for the one episode including shoot and edit it took four to five days. Ensuring every actor is on time was a task as everyone cannot be present at the same time. We created a lot of games and videos like Tik Tok; then there are anthems that we have produced ourselves.”

    The credit for ideation and creation goes both to Optimystix Entertainment and SAB TV.

    Regarding the challenges in making the programme, he said:  “From the telecast point of view you at least need bare minimum quality of audio and video. Then we sanitised the entire equipment and ordered actors to keep it at least for 72 hours before using it. We were monitoring shoots via video conferencing and advising them what to do and what not to do. I think largely technicality was the major issue.”

    Balraj and Alia are anchoring the show so there were a lot of midnight rehearsals through video conferencing. They used to do script reading, figured out the rules of the games, etc. “Also, there are short montages in the show. So we told the artists about the time duration of their dialogue. On top of that there was a time constraint to finish the episode in a certain time. We followed the basic safety measure and hygiene at every stage to safeguard our people,” he said.

    Promotions are largely going to take place on social media and on air promotions.

    “We will cover one topic in every episode supposedly. One topic is about how people are going through these food challenges, how people are doing exercises to stay fit. One episode will be about interpersonal chemistry between the characters. Our main focus is to bring joy into people's lives,” he concluded.

  • ITW Consulting appoints Deep Drona as chief business officer

    ITW Consulting appoints Deep Drona as chief business officer

    MUMBAI: ITW Consulting, an affiliate of Global Sports Commerce specialising in crafting and executing multi-faceted brand management solutions across sports, entertainment and media, has appointed Deep Drona as chief business officer w.e.f. from October 2019.

    Drona will be responsible to streamlining and creating synergy amongst all verticals of ITW to provide 360 degree solutions to our clientele. Additionally, he will be developing and implementing new IP’s in the global market across sports and other business lines and assist ITW consulting management in achieving its next level milestones in National and International Markets .

    “As we further scale up our business in the market with new networks and offerings, we see great potential in bringing more synergy across different revenue functions of ITW. Deep’s incredible knowledge and experience will help us further streamline and provide 360 degree solutions to our clients. We have our expertise in sales, consulting, talent, events, content, sports media planning and buying, all under one entity. Further we would like ITW establish its credentials as a complete sports, media & entertainment organisation. We see Deep with his rich experience in sports & entertainment to add to our vision & meet our aggressive plan to establish ITW as a leader & forefront player in the market,” says Bhairav Shanth, co-founder & managing director, ITW Consulting Pvt Ltd.

    Drona said, “I am excited to take up this role and explore newer possibilities. I look forward to working with the team to build and execute impactful strategies as I embark on this exciting journey. ITW is unique in terms of the services they offer, they are in an end-to-end company with solutions for clients offering sales and marketing opportunities across sports media and entertainment along with being the largest sellers and consultants on cricket rights. Besides this ITW group companies ITW Global, DOOH, Playworx Entertainment, MediaWorx, Catalyst also offer a world of opportunities for collaboration to pitch 360 to clients.”

    With over two and half decades of experience, Drona joins ITW post a long and very successful stint at SPN India Pvt ltd. Earlier he was cluster head Sales of all Sony Sports channels and Movie channels MAX, MAX-2, FTA- Sony WAH. He has led the sales launch initiatives of the sports cluster before the buyout of Ten Sports and the music channel MIX and the movie channels Max 2 and WAH. Drona has under his leadership successfully delivered the first 10 seasons of IPL , ICC Events and other marquee Indian cricket bilateral tours of South Africa, England, Australia and others. FIFA, WORLD CUP’s, WWE, La Liga ,Champions League and SeriaA were some more properties that were helmed during his stint at SPN.

    Prior to SPN, he was with SABTNL where he set up sales operations and also launched successfully SAB TV. Nimbus Communication Pvt Ltd is where he began his TV career.

  • Markand Adhikari re-appointed by TV Vision as MD for three years

    Markand Adhikari re-appointed by TV Vision as MD for three years

    MUMBAI: TV Vision has re-appointed Markand Adhikari as managing director of the company for next three years. The appointment is subject to approval from the members at the ensuing General Meeting of the company.

    Adikari began his career with an advertising agency in the eighties along with his brother. He was instrumental in creating a successful association with national network Doordarshan, enabling SABTNL to become the first content production house to be listed on the stock exchange in 1995.

    He has more than 35 years of experience in the media and entertainment industry. He has also enjoyed a decent run as a film producer. Adhikari serves as chairman at Media Private Limited (formerly known as SAB events and governance).

    Under his leadership, the group became the first publicly listed television production company in the country. He has spearheaded many ventures like SAB TV, Janmat, Mee Marathi, and Mastiii.

    Adhikari holds a Bachelor of Arts from the University of Bombay.

  • GECs aim to retain viewership with 8 show launches in March

    GECs aim to retain viewership with 8 show launches in March

    MUMBAI: March is all set to be a mega launch month for entertainment with eight big-budget shows debuting on six general entertainment channels (GECs)—Sony Entertainment Television (SET), Colors, Zee TV, Star Plus, &TV and Sab TV.

    Zee TV has already launched DID Li’l Masters season 4 on 3 March. The upcoming launches that are hitting TV screens in March are Sony’s Shriman Shrimati Phir Se on 13 March at 7.30 pm, Zee TV’s Ishq Subhan Allah on 14 March at 10 pm, &TV’s new dance reality show on weekends High Fever Dance Ka Naya Tevar on 17 March from 8 pm, SET’s new late-night show Yeh Pyaar Nahi Toh Kya Hai on 19 March at 11 pm, Colors’ Bepanah on 19 March at 9 pm, Star Plus’ Kulfi Kumar Bajewala on 19 March at 8.30 pm and SET’s popular comedy Family Time with Kapil Sharma on 25 March from 8 pm onwards.

    Though channels are experimenting with new time slots, March is proving to be an ideal month for shows to premiere as the Indian Premier League (IPL) begins on 7 April and will continue till 27 May.

    The IPL has a massive roadblock for most Hindi GECs as the nail-biting cricket extravaganza used to routinely cannibalise GEC viewership, sometimes sealing the fate of primetime soaps forever. Now that Star India holds the rights from this year, channels are prepping new shows to capture viewers’ attention.

    Looking back at the ten seasons of the IPL, GEC viewership has been subsumed by cricket. With the IPL luring eyeballs, the trend seems to be that audiences give the Hindi GECs a miss during the two months of the year.

    In the tenth season, which commenced on 5 April 2017, within three days, SPN India’s Hindi movie channel Sony Max rose to the top of ratings in the Hindi movies genre list for week 15 of BARC 2017 with 14,29,479 (000s) impressions. Sony Max telecast the IPL matches till last year.

    However, before the launch of the IPL, in week 13 of BARC India data, Sony Pal led the Hindi GEC (urban + rural) markets with 702,603 (000s) impressions. With a fall in viewership in week 14, however, Star Plus grabbed the first position in Hindi GEC (U+R) markets with 691,210 (000s) impressions and the viewership continued to fall in week 15 with Star Plus leading again but with 678,258 (000s) impressions.

    Being grouped in the category of highest viewership is never easy. From creating new time slots to bringing in compelling content, it is always a struggle to retain and attract eyeballs. Therefore, it seems like a smart move on the part of the broadcasters to launch the shows before the IPL starts and get a good hold on viewership.

    With the launch of the Shrimaan Shrimati Phir Se, Sony SAB is all set to create ripples in the entertainment genre with its fresh take on the 90s hit comedy series Shrimaan Shrimati by presenting it in a new avatar. The story of the show is based on the premise of ‘love the neighbour.’

    Zee TV introduces viewers to the world of Kabeer and Zara who are grappling with the issue of triple talaq first-hand in its new fiction offering, Ishq Subhan Allah, even as the Parliament is debating the case.

    & TV’s High Fever Dance Ka Naya Tevar is the new dance reality show offering on weekend time slots. The show will explore the strength of dancing pairs across age groups based on their relationships. The pair can be real-life family pairs such as husband-wife, mother-daughter, father-son or couples.

    Partnering once again with Bindu & SJ Studios, SET is bringing a breezy yet absorbing world of romance in Yeh Pyaar Nahi Toh Kya Hai. It’s that shade of love, which is unspoken but palpable, unexpressed but perceptible of Siddhant Sinha (Namit Khanna) and Anushka Reddy (Palak Jain).

    Bepanah, premiering on Colors, is a romantic thriller and drama TV series with Jennifer Winget and Harshad Chopra in lead roles. The show is produced by Cinevistaas Ltd.

    Star Plus’ new show Kulfi Kumar Bajewala will showcase the journey of Kulfi, essayed by Aakriti Sharma. The new show is being produced by 4 Lions Films and Invictus T Mediaworks.

    Comedy king Kapil Sharma is back in a new avatar with Family Time with Kapil Sharma from March 25 onwards. The show will premiere immediately after the Super Dancer Chapter 2 finale, which is on March 24. The new promo of the show was launched on 10 March.

    SET has also announced the comeback of ace superstar Salman Khan with his show Dus ka Dum. Speculation, however, is that the show will launch only after the IPL. For now, there seems to be no new show in the pipeline for the upcoming two months.

    With interesting shows lined up this month, Hindi GECs are attempting to get viewers to switch their loyalties from the IPL to shows. Since the IPL is on a new platform this time, Star Sports, it would be interesting to see the ratings pan out. 

    Also Read :

    ‘Porus’ viewership soldiers on

    Crime reality shows maybe doing more harm than good

    Scary times for horror shows

  • Sab’s new comedy ‘Jijaji Chhat Per Hain’ to pull North Indian viewers

    Sab’s new comedy ‘Jijaji Chhat Per Hain’ to pull North Indian viewers

    MUMBAI: Sony SAB is all set to make you laugh once again but this time with its late prime time slot show – Jijaji Chhat Per Hain. Launched on 9 January, it will air Monday to Friday at 10 pm. The infinite linear comedy show is produced by Edit 2 Productions, led by producer Sanjay Kohli. 

    Set in Delhi’s Chandni Chowk, Jijaji Chhat Per Hain is an entertaining and adventurous story of Elaichi played by Hiba Nawab, a quintessential girl next door, the head of the household, Murari Bansal, played by Anup Upadhyay and their helpless tenant, Pancham, played by Nikhil Khurana. The story revolves around Elaichi’s mischiefs and eccentricities, Pancham’s attempts to escape from her tricks and Murari’s wish of getting his daughter to amend her notorious ways and settle down in life.

    In an exclusive chat with Indiantelevision.com, Sab TV SVP marketing Vaishali Sharma says, “The show promises many exciting twists and turns and will appeal across age groups as the characters and situations depicted are very strong, unique and captivating. Also, set in Delhi, it promises to pull many audiences from the north. So in addition to aggressively marketing it in Sab-strong markets, we have also used the opportunity to play special attention to a few north markets where we feel audiences will be interested in a show like this.”

    The channel is going all out to aggressively promote the show across multiple marketing mediums including TV, print and digital. On social media front too, there are several engagement contests asking fans and even some of the Sab artistes to share their ‘Chhat Ke Kisse’.

    On the show launch, Sab TV senior EVP & head Neeraj Vyas says, “Keeping up with our vision to provide entertaining comedies and to make India laugh, we begin 2018 with a hilarious new show, Jijaji Chhat Per Hain. This show highlights the various idiosyncrasies of our characters. The dynamic plots of the story and the playful camaraderie between the characters are sure to excite the viewers.” 

    Also Read:

    How Neeraj Vyas is bringing SAB back to the top of the charts

    Refreshed avatar of Sony Sab unveiled

    SAB TV aims to change female-male skew with HD launch

  • Vaishali Sharma takes charge of Sab, Sony Pal marketing

    Vaishali Sharma takes charge of Sab, Sony Pal marketing

    MUMBAI: Vaishali Sharma, the marketing SVP for the Hindi movies cluster at Sony Pictures Network India (SPNI), is now taking a crack at comedy as she moves to handle marketing for Sab TV and Sony Pal. A source close to the development confirmed the news to Indiantelevision.com

    Sharma will replace Sab TV and Sony Pal SVP and head of marketing Chandramohan Mehra, who quit some weeks ago. Sharma was heading marketing for Sony Max, Max 2, and Wah.

    We tried to reach out to Sharma for but got no response from her at time of filing this story.

    As reported earlier by Indiantelevision.com, Mehra is serving his notice period and is slated to join a company in the financial sector.

    Sharma joined SPNI in 2013. Prior to this, she was working with Times Now as VP – marketing. She has also worked with BBC Global News, The Walt Disney Company, and J. Walter Thompson (JWT).

    Mehra joined Sony in July 2014 and was looking after the development of the brand, show launches, consumer engagement and digital initiatives. He led several activities and brand campaigns, including Digital Divides – SAB Unites and consumer engagement initiatives such as Fun-with-Family.