ITV

Tag: Sab Group

  • NexGTv ties- up with SAB Group on regional content

    NexGTv ties- up with SAB Group on regional content

    MUMBAI: In a major move, nexGTv has announced its partnership with SAB Group. As a part of the alliance, nexGTv has acquired the worldwide digital rights to broadcast the group’s most sought-after regional channels such as Masti, Dabang, Dhamaal, Maiboli and Dillagi for its users across the globe.

    Started by brothers Gautam Adhikari and Markand Adhikari in 1985, SAB Group has gone on to establish its brand proposition as a pioneer in the field of Indian Media, pushing through various stages of growth over the last 25 years from a production house to a broadcaster. SAB Group has successfully identified the gap in the regional market and has emerged as a leader in the space by delivering highly relevant localized content.

    Speaking on the announcement, nexGTv COO Abhesh Verma said, “Since its inception, nexGTv has endeavoured to deliver the most tailored entertainment solutions to the rich and diverse consumer base it enjoys across the country. The partnership with SAB will allow us to curate and deliver popular regional entertainment solutions on-the-go to our viewers. We are confident that the latest addition will enhance our regional offering and add greater value to the mobile viewing experience of our users by providing them with seamless access to locally relevant video-based entertainment content.”

    NexGTv’s latest association will no doubt delight the country’s digital viewership, who will now be able to view their preferred regional entertainment content at their convenience anytime, anywhere. All the channels from SAB Group are a part of the paid category at nexGTv, and can be accessed either through www.nexGTv.com or through the nexGTv mobile app for Android and iOS.

  • SAB Group unveils digital initiative Happii-Fi

    SAB Group unveils digital initiative Happii-Fi

    MUMBAI: SABGroup unveiled the first look of their latest initiative, Happii-Fi at a recent awards event organized at St. Regis Hotel, Lower Parel.

    What sets SABGROUP’s digital initiative, Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. The idea is to create cutting edge comedy content and then build unprecedented digital reach via strategic partnerships with various OTT platforms, OEM’s, Teleco’s as well as digital aggregators. Some of their partnerships include those with Micromax, Hungama, FunOnGo, nexGTv, Indus, Daily Motion, Facebook, YouTube and One Digital Entertainment.

    Sri Adhikari Brothers Group CEO Manav Dhanda said, “We are looking to change the trend in the way content reaches out to people with our latest initiative Happii-Fi. Happii-Fi will create cutting edge comedy content for the Indian masses which as a segment is still terribly underserved & has only catch up TV/Movies to consume online. As India touches a 1 billion online population, the first 200 million and the next 800 million who come online are starkly contrary beings. We are creating an opportunity where real India lies.”

    Multiple shows that will be launched under Happii-Fi include Ghar Bar, Nayiwali Girlfriend, Kya Cheez hai India, Bro Court, Controversial Bhabhiji, Dholi&Kholi, The Rat Race and lots more. Some of the notable names associated with the shows include Shakti Kapoor who is the lead actor of Ghar Bar & Sagar Ballary(Of Bheja Fry Fame) who is the director of Ghar Bar. Also Shilpa Shinde will feature in the series of Controversial Bhabhiji.

  • SAB Group unveils digital initiative Happii-Fi

    SAB Group unveils digital initiative Happii-Fi

    MUMBAI: SABGroup unveiled the first look of their latest initiative, Happii-Fi at a recent awards event organized at St. Regis Hotel, Lower Parel.

    What sets SABGROUP’s digital initiative, Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. The idea is to create cutting edge comedy content and then build unprecedented digital reach via strategic partnerships with various OTT platforms, OEM’s, Teleco’s as well as digital aggregators. Some of their partnerships include those with Micromax, Hungama, FunOnGo, nexGTv, Indus, Daily Motion, Facebook, YouTube and One Digital Entertainment.

    Sri Adhikari Brothers Group CEO Manav Dhanda said, “We are looking to change the trend in the way content reaches out to people with our latest initiative Happii-Fi. Happii-Fi will create cutting edge comedy content for the Indian masses which as a segment is still terribly underserved & has only catch up TV/Movies to consume online. As India touches a 1 billion online population, the first 200 million and the next 800 million who come online are starkly contrary beings. We are creating an opportunity where real India lies.”

    Multiple shows that will be launched under Happii-Fi include Ghar Bar, Nayiwali Girlfriend, Kya Cheez hai India, Bro Court, Controversial Bhabhiji, Dholi&Kholi, The Rat Race and lots more. Some of the notable names associated with the shows include Shakti Kapoor who is the lead actor of Ghar Bar & Sagar Ballary(Of Bheja Fry Fame) who is the director of Ghar Bar. Also Shilpa Shinde will feature in the series of Controversial Bhabhiji.

  • SAB Group (Sri Adhikari Brothers) celebrates Women’s Day in a unique way

    SAB Group (Sri Adhikari Brothers) celebrates Women’s Day in a unique way

    Mumbai: Media companies are always fighting for the consumer mind space, to get a major chunk of the weekly ratings and while doing so they often tend to overlook their employees. At SABGROUP (Sri Adhikari Brothers), an employee friendly culture has always been maintained and this women’s day, while a host of activities have been planned On Air for the consumer, the women employees at SABGROUP are in for a special treat.

    The Management has planned to make the entire day a special one with a host of surprises, fun activities and gifts, only for the ladies. They all would also be treated with lovely lunch at a specialty restaurant. To add, over 150 male employees of SABGROUP have prepared a special heart-warming video with encouraging and humorous elements for their female colleagues, to show their admiration and respect. It would be a day in the office, pampering the ladies like never before. 

    All the channels of SABGROUP also have special programming to celebrate women’s day, but the personal touch to treat the women within the office certainly deserves a special mention. 

    On this occasion, Manav Dhanda, Group CEO, SABGROUP (Sri Adhikari Brothers) said, We at SABGROUP are proud of a highly motivated team which reflects in our performance; be it ratings, revenues or other functions. More so the management appreciates the women workforce, who always put their extra bit, no matter what challenges or demands they might have in their personal space. While every day is a women’s day this is just an opportunity to celebrate each one of them.” 

    ABOUT SABGROUP: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The expertise that the group has, both as a production house and as a broadcaster is unatchable in the Indian M&E landscape. Currently, the group has exposure across content production, broadcast and publishing. It is in the process of setting up two state of art production studios. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year.

  • SAB Group (Sri Adhikari Brothers) celebrates Women’s Day in a unique way

    SAB Group (Sri Adhikari Brothers) celebrates Women’s Day in a unique way

    Mumbai: Media companies are always fighting for the consumer mind space, to get a major chunk of the weekly ratings and while doing so they often tend to overlook their employees. At SABGROUP (Sri Adhikari Brothers), an employee friendly culture has always been maintained and this women’s day, while a host of activities have been planned On Air for the consumer, the women employees at SABGROUP are in for a special treat.

    The Management has planned to make the entire day a special one with a host of surprises, fun activities and gifts, only for the ladies. They all would also be treated with lovely lunch at a specialty restaurant. To add, over 150 male employees of SABGROUP have prepared a special heart-warming video with encouraging and humorous elements for their female colleagues, to show their admiration and respect. It would be a day in the office, pampering the ladies like never before. 

    All the channels of SABGROUP also have special programming to celebrate women’s day, but the personal touch to treat the women within the office certainly deserves a special mention. 

    On this occasion, Manav Dhanda, Group CEO, SABGROUP (Sri Adhikari Brothers) said, We at SABGROUP are proud of a highly motivated team which reflects in our performance; be it ratings, revenues or other functions. More so the management appreciates the women workforce, who always put their extra bit, no matter what challenges or demands they might have in their personal space. While every day is a women’s day this is just an opportunity to celebrate each one of them.” 

    ABOUT SABGROUP: Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The expertise that the group has, both as a production house and as a broadcaster is unatchable in the Indian M&E landscape. Currently, the group has exposure across content production, broadcast and publishing. It is in the process of setting up two state of art production studios. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year.

  • SAB forays into Marathi entertainment with Maiboli

    SAB forays into Marathi entertainment with Maiboli

    Markand Adhikari hopes to replicate the success of his music channel Mastiii

    MUMBAI: Marathi speaking audiences are set to witness a laughter riot on their TV screens. Maiboli is all set to have a silent launch on 8 August. The channel, a product of the SAB group will have a program mix of comedy and music for the Marathi viewing audience. The tagline of the channel is Aapli Aaplya Mansaanchi.

    “Marathi manoos has a very good sense of humour and there is a lot of talent,” says SAB Group vice-chairman and MD Markand Adhikari, speaking about the unusual mix of genres.

    As of now the channel will only be available on cable TV, beamed off Insat 4A, which will reach to the one million plus population towns of Maharashtra such as Pune, Nashik, Aurangabad and one third of Mumbai.

    The comedy will comprise gags ranging from office, contemporary, marital, governance-related that will be in the form of three to five minute skits and interspersed will be Marathi songs. Known faces from the Marathi comedy genre such as Sunil Tawde, Anshuman Vichare, Pradip Patwardhan, Santosh Pawar will be seen on screen. The plan is to first telecast the latest Marathi songs and slowly move on to classics. Interviews of known Marathi actors from film and theatre will fill some of the weekend slots apart from comedy shows.

    The channel will have a program mix of comedy and music for the Marathi viewing audience

    Based on an internal study that the channel had conducted, the FPC has been drawn up in such a way that programs cater to the moods of viewers, depending on the time of the day. The early morning slot has Bhakticha-Thheva with devotional songs, mid-morning has romantic songs under Priteechi Jhul Jhul Gaani; the afternoon slot is dedicated to fast-paced songs with the program Mast madmast while the channel will telecast soothing and calming music at night under Sur Tech Chhedita and Chandne Shimpit Jashi.

    The channel will cater to all age groups, says Anita Varma

    Although, Adhikari says his target viewer is anyone above four years, programming head Anita Varma highlights that there isn’t any specific slot for children but the music will surely appeal to them. “We have humour for everyone and the channel will be liked by all,” says Varma.

    Initial reports were that Maiboli was to be launched last December, but Adhikari rubbishes any hints of there being any delay, saying that the group only started work on the channel six months ago.

    Close to 10 hours of programming is being produced in-house at the SAB studio. Channel promotions are to begin a month after launch. Test runs are currently being conducted.

    Advertisers will be approached after the channel comes on air and even the website will be functional post 8 August.

    “We are trying to replicate the success of Mastiii,” says Adhikari. The Hindi music channel was launched by the same group in 2010. And it has gone on to carve a smart niche for itself amongst viewers.Will Maiboli do the trick too?