ITV

Tag: Saavn

  • Collegedunia tops at India Digital Awards

    MUMBAI: Collegedunia, one of India’s largest college information aggregator and review site, has bagged first rank at the 7th edition of India Digital Awards organized by Internet and Mobile Association of India (IAMAI). The Award Ceremony was accompanied by 11th India Digital Summit, which is the premier digital event of the country.

    Collegedunia, India’s largest College Information Aggregator and Review site of India, bagged first rank at the 7th edition of India Digital Awards organized by Internet and Mobile Association of India (IAMAI). The Award Ceremony was accompanied by 11th India Digital Summit, which is the premier digital event of the country.

    This 7th edition of India Digital Awards, which was a part of 11th India Digital Summit, held at The Lalit Hotel, New Delhi, was attended by an audience full of Founders and Co-Founders of numerous successful startups. Collegedunia.com had been nominated for the Education category in the Website Awards genre.

    India Digital Summit is an annual event organized by IAMAI and is attended by startup enthusiasts from all over the country. With an aim to spread awareness and an agenda to discuss numerous pre-defined topic over some expert sessions, the event has received success in its old editions. The 11th edition also remained one of the biggest events of the nation.

    The summit acted as a playground for more than 1,500 Senior Executives from companies spread in genres including Mobile Tech, AdTech, Consumer Tech, Cloud Services, Digital Payments, Digital Startups, etc. Flow of knowledge took place during the summit in the form of keynote speeches by founders and co-founders of services like PayTM, Freecharge, Flipkart, Saavn, etc. which was followed by the much-awaited Award Ceremony.

    The 7th edition of India Digital Awards constituted nominations spread across seven categories and 38 sub-categories. The jury comprised of personalities spread throughout the genres of the awards who ranked the nominations based on the various parameters laid down. The awards surely do provide the top-performers, a totally different outlook in the world outside.

    Collegedunia bagged the first position in the category it was nominated for Sahil Chalana, founder of Collegedunia Web Pvt. Ltd. overwhelmingly said, “Education industry has a scope of tremendous growth and development. It must always be remembered that providing best-suited information to the seekers should be the aim of every such company.” He added, “The company has been able to grow exponentially and always aims at growing further. For the company being at such a young age and making this achievement is something that I feel pride in.”

    Collegedunia has aimed at providing detailed information about numerous colleges and courses and also provide free counselling to students who are confused by this huge plethora of options. The website plays host to information of more than 20,000 colleges and 5,000 courses. The information is updated regularly so that each student could get the exact information he needs through this medium.

    With a dynamic growth model, Collegedunia has become the largest of its kind in this genre and is continuously setting new benchmarks for the others to achieve. The daily traffic on the site is averaged at three lakh visits per day.

    The mobile app variant of Collegedunia is also flagging on heights of success as it has reached a number of 100,000 installs and the numbers are growing further. The Live Counselling session is also being extended to WhatsApp version for a further outreach.

  • Digital success via differentiated content, good story-telling, partnerships

    Digital success via differentiated content, good story-telling, partnerships

    MUMBAI: Bollywood, Hollywood and sports content will certainly get you traction, but ultimately well thought out differentiated content, partnerships with platforms and targeted audience will not only get the eyeballs, but also return on investment for content creators on OTT platforms.

    This was the over-arching message from content creators and OTT platform operators at the session on content paradigm at Indiantelevision.com-organised conference related to OTT here yesterday, aptly themed Vidnet 2016.

    The panel included Abhimanyu Singh, CEO, Contiloe Entertainment, Mahesh Narayanan, MD, Saavn, Salil Kapoor, MD, HOOQ India, Uday Sodhi, EVP and Head Digital Business, Sony Pictures India, Varun Mathur, Co-Founder and Director VEQTA, Viviek Bhargava, MD and CEO iProspect and Yash Patnaik, Founder, Beyond Dreams Entertainment.

    The session’s basic underlying theme, highlighted by moderator Anil Wanvari, Founder and Editor-in Chief, Indiantelevision.com, revolved around the type of content that could work in the digital world while keeping in mind the needs of advertisers, agencies and investments.

    The variety of online content is vast, Sony’s Sodhi said, adding since the ecosystem is fairly new, consumption is from television content catch up. “There is a fair demand for movie viewing, including short films,” according to him as he pointed out sports too is majorly consumed by OTT subscribers.

    However, Sodhi was candid enough to admit that presently in an evolving eco-system it cannot be said with guarantee what works and what does not.

    As SonyLiv depends a lot on streaming of sports content on the platform, a question was raised whether programming differentiation on major OTT platforms was needed and also whether a global player like Netflix, focused on fictional series and movies, needs to re-strategize in India.

    Pointing out that OTT platforms ultimately will come out with their strengths, Sodhi said, “We come with a huge legacy of sports. We believe it works well for us and gives us an automatic connect between our users on TV and digital (platform), acting as an entry point for consumers.”

    While Sony Liv is banking on sports, HOOQ is finalising plans to launch in India as a VOD platform.

    Educating the uninitiated that HOOQ is a joint venture amongst Sony Pictures TV, SingTel and Warner Bros., HOOQ India chief Kapoor was of the opinion that the new digital evolution is about “pull and not push” and, therefore, “good content will get pulled (by consumers).”

    “All sorts of stories and entertainment can co exist in this (digital) space,” Kapoor said, adding that the criteria for success in the digital world were quality of content as people appreciate good content on every format.

    As per HOOQ, the criteria to measure the success of engagement is not downloads (of an app), but continuous engagement and number of active users.

    However, the experts on the panel did agree that since there is more television content, `catch up’ is a big issue presently. The next step ought to be and should be engagement of consumers with original content and the players are experimenting with that as to what’s relevant to digital natives.

    For example, Saavn, the music streaming app, has its own formula to engage audiences. The strategy for audio players is to package their content differently to provide a unique experience.

    Sharing the company’s varied ways of consumer engagement, Saavn’s Narayanan said an interesting property the company created was Saavn Live where live gigs happen on a stage in the company office with artistes performing at a pre-set time that goes live on Facebook.

    Saavn counts on social media to push its content and offers unplugged version of songs.

    The mechanism of how digital content is working has a big influence on advertising sector as well. iProspect’s Bhargava pointed out while previously brands found advertising cheaper than creating content, digital content creation has minimised cost encouraging brands to produce their own content.
    According to Bhargava, this gives brands an opportunity to engage consumers on their own platforms through licensed content and brand communication becomes easier.

    A digital advertising expert, Bhargava also felt that a shift in advertising pattern has happened past 2-3 years where a large chunk of a client’s budget has been dedicated to digital advertising. “This has given brands an opportunity to reduce advertising costs through content. Digital provides same amount of engagement in less money,” he added.

    But the question remains as to which content works and gives the correct RoI. The content creators on the panel were of the opinion that platforms and advertisers can only succeed with the right shows when a good story is created and told well. The message from the content creators was clear: better storytelling does work wonders.

    Contiloe’s Singh pointed out that television has witnessed a downfall in viewership as there was a “disengagement” with “discerning” viewers/consumers. “Platforms and (content) makers will have to shift to making differentiated content,” he explained, adding not only the plot, but storytelling method has to go undergo a change too.

    “There is a severe need to reinvent the way audiences are engaged with plots and characters,” Singh said, adding that the good news is India has a rich tradition of story-telling and an equally rich bank of tales.

    Though in today’s world there is palpable excitement about the digital eco-system, Patnaik from Beyond Dreams expanded the perspective highlighting that television, cinema and digital are separate platforms catering to the same audience and, hence, “viewership will fluctuate” according to quality of content.

    With the kind of buzz digital space is witnessing, brands, production houses and channels are launching their own platforms or attempting to. Could this clutter the digital space?

    Hinting that existing OTT platforms like Sony Liv could be used by content owners and creators, Sony’s Singh said not everyone needs to have their own platforms and, instead, they need to collaborate to create content.

    Yes, collaboration between content creators and platform operators did resonate with the panellists with most having their own perspectives.

    While Contiloe’s Singh supported the collaboration angle as a way forward, HOOQ’s Kapoor said that instead of everybody trying to do everything, partnerships should be explored.

    VEQTA’s Mathur added that sports as a segment is an under-served one in India and more variety in this space would add to the spice.

  • Digital success via differentiated content, good story-telling, partnerships

    Digital success via differentiated content, good story-telling, partnerships

    MUMBAI: Bollywood, Hollywood and sports content will certainly get you traction, but ultimately well thought out differentiated content, partnerships with platforms and targeted audience will not only get the eyeballs, but also return on investment for content creators on OTT platforms.

    This was the over-arching message from content creators and OTT platform operators at the session on content paradigm at Indiantelevision.com-organised conference related to OTT here yesterday, aptly themed Vidnet 2016.

    The panel included Abhimanyu Singh, CEO, Contiloe Entertainment, Mahesh Narayanan, MD, Saavn, Salil Kapoor, MD, HOOQ India, Uday Sodhi, EVP and Head Digital Business, Sony Pictures India, Varun Mathur, Co-Founder and Director VEQTA, Viviek Bhargava, MD and CEO iProspect and Yash Patnaik, Founder, Beyond Dreams Entertainment.

    The session’s basic underlying theme, highlighted by moderator Anil Wanvari, Founder and Editor-in Chief, Indiantelevision.com, revolved around the type of content that could work in the digital world while keeping in mind the needs of advertisers, agencies and investments.

    The variety of online content is vast, Sony’s Sodhi said, adding since the ecosystem is fairly new, consumption is from television content catch up. “There is a fair demand for movie viewing, including short films,” according to him as he pointed out sports too is majorly consumed by OTT subscribers.

    However, Sodhi was candid enough to admit that presently in an evolving eco-system it cannot be said with guarantee what works and what does not.

    As SonyLiv depends a lot on streaming of sports content on the platform, a question was raised whether programming differentiation on major OTT platforms was needed and also whether a global player like Netflix, focused on fictional series and movies, needs to re-strategize in India.

    Pointing out that OTT platforms ultimately will come out with their strengths, Sodhi said, “We come with a huge legacy of sports. We believe it works well for us and gives us an automatic connect between our users on TV and digital (platform), acting as an entry point for consumers.”

    While Sony Liv is banking on sports, HOOQ is finalising plans to launch in India as a VOD platform.

    Educating the uninitiated that HOOQ is a joint venture amongst Sony Pictures TV, SingTel and Warner Bros., HOOQ India chief Kapoor was of the opinion that the new digital evolution is about “pull and not push” and, therefore, “good content will get pulled (by consumers).”

    “All sorts of stories and entertainment can co exist in this (digital) space,” Kapoor said, adding that the criteria for success in the digital world were quality of content as people appreciate good content on every format.

    As per HOOQ, the criteria to measure the success of engagement is not downloads (of an app), but continuous engagement and number of active users.

    However, the experts on the panel did agree that since there is more television content, `catch up’ is a big issue presently. The next step ought to be and should be engagement of consumers with original content and the players are experimenting with that as to what’s relevant to digital natives.

    For example, Saavn, the music streaming app, has its own formula to engage audiences. The strategy for audio players is to package their content differently to provide a unique experience.

    Sharing the company’s varied ways of consumer engagement, Saavn’s Narayanan said an interesting property the company created was Saavn Live where live gigs happen on a stage in the company office with artistes performing at a pre-set time that goes live on Facebook.

    Saavn counts on social media to push its content and offers unplugged version of songs.

    The mechanism of how digital content is working has a big influence on advertising sector as well. iProspect’s Bhargava pointed out while previously brands found advertising cheaper than creating content, digital content creation has minimised cost encouraging brands to produce their own content.
    According to Bhargava, this gives brands an opportunity to engage consumers on their own platforms through licensed content and brand communication becomes easier.

    A digital advertising expert, Bhargava also felt that a shift in advertising pattern has happened past 2-3 years where a large chunk of a client’s budget has been dedicated to digital advertising. “This has given brands an opportunity to reduce advertising costs through content. Digital provides same amount of engagement in less money,” he added.

    But the question remains as to which content works and gives the correct RoI. The content creators on the panel were of the opinion that platforms and advertisers can only succeed with the right shows when a good story is created and told well. The message from the content creators was clear: better storytelling does work wonders.

    Contiloe’s Singh pointed out that television has witnessed a downfall in viewership as there was a “disengagement” with “discerning” viewers/consumers. “Platforms and (content) makers will have to shift to making differentiated content,” he explained, adding not only the plot, but storytelling method has to go undergo a change too.

    “There is a severe need to reinvent the way audiences are engaged with plots and characters,” Singh said, adding that the good news is India has a rich tradition of story-telling and an equally rich bank of tales.

    Though in today’s world there is palpable excitement about the digital eco-system, Patnaik from Beyond Dreams expanded the perspective highlighting that television, cinema and digital are separate platforms catering to the same audience and, hence, “viewership will fluctuate” according to quality of content.

    With the kind of buzz digital space is witnessing, brands, production houses and channels are launching their own platforms or attempting to. Could this clutter the digital space?

    Hinting that existing OTT platforms like Sony Liv could be used by content owners and creators, Sony’s Singh said not everyone needs to have their own platforms and, instead, they need to collaborate to create content.

    Yes, collaboration between content creators and platform operators did resonate with the panellists with most having their own perspectives.

    While Contiloe’s Singh supported the collaboration angle as a way forward, HOOQ’s Kapoor said that instead of everybody trying to do everything, partnerships should be explored.

    VEQTA’s Mathur added that sports as a segment is an under-served one in India and more variety in this space would add to the spice.

  • Saavn Expands Original Programming with New Genres and A-List Entertainers

    Saavn Expands Original Programming with New Genres and A-List Entertainers

    MUMBAI: Saavn today revealed an entirely new slate of original programming to debut in August and September. The new collection of shows includes Film Companion with Anupama Chopra and #NoFilter Neha hosted by Neha Dhupia. Additionally, Raghu Dixit, internationally acclaimed Indian Indie musician & music director, joins Saavn’s Artist-in-Residence (AiR) program. These exciting announcements follow the launch of Saavn’s Original Programming in April 2016, which marked the evolution of India’s largest music streaming service into a multimedia entertainment streaming platform.

    Starting August 11th, Saavn Originals will premiereFilm Companion with Anupama Chopra. In addition to movie reviews, Film Companion will feature interviews with A-list film stars, as well an in-depth look at what’s worth watching in India’s ever-growing movie scene. “I’m very excited to be on Saavn,” said Anupama Chopra, “I’ve never done a long form audio show before and this is both an exciting and challenging opportunity. I hope to learn and grow with Saavn.”

    In Film Companion’s special premiere episode, Anupama talks to the who’s who of Bollywood music in a power-packed panel including music director duo Vishal-Shekhar, well-known Indian film composer, musician, singer and lyricist Amit Trivedi, and the famous music composer and a guitarist, Ehsaan Noorani, on the changing landscape and future of Bollywood and the music industry. Following this premiere, Film Companion with Anupama Chopra will stream twice weekly every Thursday and Friday on Saavn.

    Saavn also adds tongue-in-cheek talk show#NoFilter Neha with Neha Dhupia to the Saavn Originals lineup. Neha, a well-known Indian Bollywood actor and former Femina Miss India Universe 2002, will be in conversation with celebrities from Bollywood, fashion, sports, and music in her notoriously wicked style. “A big inspiration for me are Tina Fey, Ellen DeGeneres, Madonna and other dynamic strong women who are constantly pushing themselves and doing so many things,” said Neha Dupia. “For me having an audio chat show is another exciting challenge which I hope gives me another opportunity to show my quirky side. Saavn to me is a place where the talented meet the cool and vice-versa and I am happy to get on board with them as a content creator.”

    #NoFilter promises to shock, awe, and delight Saavn’s 18 million listeners starting mid-September.

    “This is a breakthrough moment for us,” said Gaurav Wadhwa, VP of Entertainment and Originals at Saavn. “In addition to widening our fan base, these new shows will help to solidify Saavn’s transition from music streaming to becoming a global entertainment streaming hub. We’re ecstatic to bring these shows to our growing audience and can’t wait to bring them even more fantastic programming.”

    Apart from these new shows, Saavn announces internationally renowned artist Raghu Dixit as the next musician to join Saavn’s Artist-in-Residence program, Saavn’s in-house program for independent and breakthrough artists. Building on AiR’s successful launch with popular electronic artist Nucleya, Dixit will create new music, playlists, collaborations and audio shows exclusively for Saavn, expanding Saavn’s already diverse Indie music and Regional music offerings.

    “I’m really excited about my partnership with Saavn for the Artist-in-Residence initiative,” said Raghu Dixit, “I love the freedom that Saavn gives the artist and the trust they display in giving artist full control over content being created. I know that with their diverse and highly engaged listeners, this partnership will be a great step forward in taking quality Indian independent music around the world.”

    Having previously performed for the Queen of England at the Diamond Jubilee Celebrations in Windsor, as well as the largest festival in Glastonbury, Dixit is no stranger to the world stage. On August 5th, Dixit embarks on the most extensive tour of his career – the “Masterplan for Happiness” tour taking place in the U.S., Canada, Ireland and the U.K. To kick off Dixit’s debut as Saavn’s AiR, Saavn will be backing Dixit’s global tour by promoting the tour through Saavn’s app and social channels.

    The full slate of Saavn Originals, debuting this August and September, includes:

    1. Passport Approved with Sat Bisla, launching on 2nd August.

    2. Film Companion with Anupama Chopra, launching on 11th August.

    3. Ek Kahaani Aisi Bhi launching on 19th August.

    4. Audioboom syndicated shows launching in the first week of August:

    • Like-minded friends

    • The Comedy Score

    • Hip Hop saved my life with Romesh Ranganathan

    • The Cricket Podblast

    • Official Leicester City Podcast

    • United We Stand

    • The Football Forum

    • Walsh on Film

    • Undisclosed – State vs Adnan Syed

    5. #NoFilter Neha by Neha Dhupia launching mid-September

  • Saavn Expands Original Programming with New Genres and A-List Entertainers

    Saavn Expands Original Programming with New Genres and A-List Entertainers

    MUMBAI: Saavn today revealed an entirely new slate of original programming to debut in August and September. The new collection of shows includes Film Companion with Anupama Chopra and #NoFilter Neha hosted by Neha Dhupia. Additionally, Raghu Dixit, internationally acclaimed Indian Indie musician & music director, joins Saavn’s Artist-in-Residence (AiR) program. These exciting announcements follow the launch of Saavn’s Original Programming in April 2016, which marked the evolution of India’s largest music streaming service into a multimedia entertainment streaming platform.

    Starting August 11th, Saavn Originals will premiereFilm Companion with Anupama Chopra. In addition to movie reviews, Film Companion will feature interviews with A-list film stars, as well an in-depth look at what’s worth watching in India’s ever-growing movie scene. “I’m very excited to be on Saavn,” said Anupama Chopra, “I’ve never done a long form audio show before and this is both an exciting and challenging opportunity. I hope to learn and grow with Saavn.”

    In Film Companion’s special premiere episode, Anupama talks to the who’s who of Bollywood music in a power-packed panel including music director duo Vishal-Shekhar, well-known Indian film composer, musician, singer and lyricist Amit Trivedi, and the famous music composer and a guitarist, Ehsaan Noorani, on the changing landscape and future of Bollywood and the music industry. Following this premiere, Film Companion with Anupama Chopra will stream twice weekly every Thursday and Friday on Saavn.

    Saavn also adds tongue-in-cheek talk show#NoFilter Neha with Neha Dhupia to the Saavn Originals lineup. Neha, a well-known Indian Bollywood actor and former Femina Miss India Universe 2002, will be in conversation with celebrities from Bollywood, fashion, sports, and music in her notoriously wicked style. “A big inspiration for me are Tina Fey, Ellen DeGeneres, Madonna and other dynamic strong women who are constantly pushing themselves and doing so many things,” said Neha Dupia. “For me having an audio chat show is another exciting challenge which I hope gives me another opportunity to show my quirky side. Saavn to me is a place where the talented meet the cool and vice-versa and I am happy to get on board with them as a content creator.”

    #NoFilter promises to shock, awe, and delight Saavn’s 18 million listeners starting mid-September.

    “This is a breakthrough moment for us,” said Gaurav Wadhwa, VP of Entertainment and Originals at Saavn. “In addition to widening our fan base, these new shows will help to solidify Saavn’s transition from music streaming to becoming a global entertainment streaming hub. We’re ecstatic to bring these shows to our growing audience and can’t wait to bring them even more fantastic programming.”

    Apart from these new shows, Saavn announces internationally renowned artist Raghu Dixit as the next musician to join Saavn’s Artist-in-Residence program, Saavn’s in-house program for independent and breakthrough artists. Building on AiR’s successful launch with popular electronic artist Nucleya, Dixit will create new music, playlists, collaborations and audio shows exclusively for Saavn, expanding Saavn’s already diverse Indie music and Regional music offerings.

    “I’m really excited about my partnership with Saavn for the Artist-in-Residence initiative,” said Raghu Dixit, “I love the freedom that Saavn gives the artist and the trust they display in giving artist full control over content being created. I know that with their diverse and highly engaged listeners, this partnership will be a great step forward in taking quality Indian independent music around the world.”

    Having previously performed for the Queen of England at the Diamond Jubilee Celebrations in Windsor, as well as the largest festival in Glastonbury, Dixit is no stranger to the world stage. On August 5th, Dixit embarks on the most extensive tour of his career – the “Masterplan for Happiness” tour taking place in the U.S., Canada, Ireland and the U.K. To kick off Dixit’s debut as Saavn’s AiR, Saavn will be backing Dixit’s global tour by promoting the tour through Saavn’s app and social channels.

    The full slate of Saavn Originals, debuting this August and September, includes:

    1. Passport Approved with Sat Bisla, launching on 2nd August.

    2. Film Companion with Anupama Chopra, launching on 11th August.

    3. Ek Kahaani Aisi Bhi launching on 19th August.

    4. Audioboom syndicated shows launching in the first week of August:

    • Like-minded friends

    • The Comedy Score

    • Hip Hop saved my life with Romesh Ranganathan

    • The Cricket Podblast

    • Official Leicester City Podcast

    • United We Stand

    • The Football Forum

    • Walsh on Film

    • Undisclosed – State vs Adnan Syed

    5. #NoFilter Neha by Neha Dhupia launching mid-September

  • Oxigen Wallet partners with nexGTv & Saavn to provide on-the-go video & music entertainment

    Oxigen Wallet partners with nexGTv & Saavn to provide on-the-go video & music entertainment

    MUMBAI: Oxigen Wallet is set to add entertainment to bus travel journey segment. Continuing the expansion spree to attract new users on its platform and adding value in its offering for the existing users, Oxigen Wallet has partnered with subscription-driven video entertainment app and music streaming service provider, nexGTv and Saavn. The partnership is set to make the bus travel fun, which otherwise tends to be long and boring with limited entertainment options.

    Following the association, new and existing users of Oxigen Wallet booking their bus tickets via its mobile app, will receive special coupons from nexGTv and Saavn. The same coupons can then be utilized to activate travel entertainment packs on its web- and mobile-based platforms. Furthermore, Saavn will make available the choicest of music for the travellers, providing an ad-free, upbeat and merry experience, offline.

    Speaking on the recent collaboration, Oxigen Wallet director & chief mentor Ankur Saxena, said, “The present day fast-evolving time calls for an enhanced user experience. Associating with nexGTv and Saavn is a step ahead for us to extend the entertainment option we offer to our users. In succession to this association, we are affirmative our new and existing users will avail the offer, making their travel fun and entertaining hence forth.”

    Further echoing the same thought, nexGTV head growth Dushyant Kohli said, “We are committed to provide digital entertainment in a seamless and smooth manner to Indian viewers. Our partnership with Oxigen Wallet underlines this commitment. The association will allow us to delight travellers by making their travel leisurely and enjoyable through instant access to our highly curated and relevant entertainment content videos. Our wide array of entertainment offerings will ensure that bus travel will never be the same for Oxigen Wallet Users who use nexGTv.”

    Sharing his thoughts on the association, Saavn VP- strategic partnerships Chetan Kumar says, “The partnership between Oxigen Wallet and Saavn represents a unique synergy for mobile transacting users; it enhances the travel experience by offering uninterrupted music on Saavn Pro for Oxigen Wallet users who commute via bus, by giving them access to our high-quality, ad-free, offline music experience.”

  • Oxigen Wallet partners with nexGTv & Saavn to provide on-the-go video & music entertainment

    Oxigen Wallet partners with nexGTv & Saavn to provide on-the-go video & music entertainment

    MUMBAI: Oxigen Wallet is set to add entertainment to bus travel journey segment. Continuing the expansion spree to attract new users on its platform and adding value in its offering for the existing users, Oxigen Wallet has partnered with subscription-driven video entertainment app and music streaming service provider, nexGTv and Saavn. The partnership is set to make the bus travel fun, which otherwise tends to be long and boring with limited entertainment options.

    Following the association, new and existing users of Oxigen Wallet booking their bus tickets via its mobile app, will receive special coupons from nexGTv and Saavn. The same coupons can then be utilized to activate travel entertainment packs on its web- and mobile-based platforms. Furthermore, Saavn will make available the choicest of music for the travellers, providing an ad-free, upbeat and merry experience, offline.

    Speaking on the recent collaboration, Oxigen Wallet director & chief mentor Ankur Saxena, said, “The present day fast-evolving time calls for an enhanced user experience. Associating with nexGTv and Saavn is a step ahead for us to extend the entertainment option we offer to our users. In succession to this association, we are affirmative our new and existing users will avail the offer, making their travel fun and entertaining hence forth.”

    Further echoing the same thought, nexGTV head growth Dushyant Kohli said, “We are committed to provide digital entertainment in a seamless and smooth manner to Indian viewers. Our partnership with Oxigen Wallet underlines this commitment. The association will allow us to delight travellers by making their travel leisurely and enjoyable through instant access to our highly curated and relevant entertainment content videos. Our wide array of entertainment offerings will ensure that bus travel will never be the same for Oxigen Wallet Users who use nexGTv.”

    Sharing his thoughts on the association, Saavn VP- strategic partnerships Chetan Kumar says, “The partnership between Oxigen Wallet and Saavn represents a unique synergy for mobile transacting users; it enhances the travel experience by offering uninterrupted music on Saavn Pro for Oxigen Wallet users who commute via bus, by giving them access to our high-quality, ad-free, offline music experience.”

  • Maverick Records CEO Guy Oseary joins Saavn as investor and partner

    Maverick Records CEO Guy Oseary joins Saavn as investor and partner

    NEW DELHI: Legendary record executive, investor, talent manager, and CEO of Maverick Records Guy Oseary is joining entertainment streaming service Saavn as a partner and investor.

    Oseary’s career in the entertainment industry spans decades of achievement. At Maverick Records, he led the label to sales of over 100 million records, worldwide. His Maverick Films oversaw the Twilight movie series for a combined gross of more than $2 billion in global sales.

    In addition to working with Madonna for over 25 years, Oseary works alongside some of the best managers in the music business, representing some of the world’s greatest artists, including U2, Miley Cyrus, Britney Spears, Paul McCartney, Nicki Minaj, Jason Aldean, Fifth Harmony, G-Eazy, and the Weeknd.

    As an investor and partner in Saavn, Oseary will help the company continue to build a robust platform for streaming entertainment in India. With a foundation of more than 20 million music tracks, streaming to 196 countries in 13 languages, Saavn claimed its uniquely localized approach has established a new, effective model for international streaming entertainment.

    Oseary said: “I have been a big supporter and investor in music streaming for years. Saavn is the leading music service in one of the world’s largest and most dynamic markets. Many artists would love for their music to reach India’s over one billion residents. From the time I’ve been in the music business, that process has always been too complicated; now, through Saavn, it is finally possible to have a true local partner in India that gets it, and will work hand-in-hand with artists and their managers. I’m very impressed by Rishi’s vision and his exciting plans for Saavn moving forward.”

    Saavn’s disruptive business model, built around a native mobile advertising platform, fast-growing subscription base, and partnerships with leading mobile carriers, demonstrates a sustainable way forward for the streaming industry, while its original programming initiative is introducing Indian audiences to new modes of premium audio content never before heard in the country. In a region that has traditionally seen music and film consumed simultaneously, Saavn is into OTT distribution of new music and original programming for the millennial generation.

    Saavn CEO and Co-founder Rishi Malhotra said: “As we continue to evolve Saavn into the first stop for streaming entertainment in India, we focus on marrying the best content with the best mobile products. Our global perspective and local approach has enabled us to create a powerful streaming economy in India. Guy and I are developing unique artist collaborations for Saavn and we’re honoured to have him as a partner and investor. Guy has incredible instincts across entertainment and media. He understands that we are not building the Spotify or Pandora of India. We are building Saavn in India, for India, and we’re thrilled to work with him to build the company for the long term.”

  • Maverick Records CEO Guy Oseary joins Saavn as investor and partner

    Maverick Records CEO Guy Oseary joins Saavn as investor and partner

    NEW DELHI: Legendary record executive, investor, talent manager, and CEO of Maverick Records Guy Oseary is joining entertainment streaming service Saavn as a partner and investor.

    Oseary’s career in the entertainment industry spans decades of achievement. At Maverick Records, he led the label to sales of over 100 million records, worldwide. His Maverick Films oversaw the Twilight movie series for a combined gross of more than $2 billion in global sales.

    In addition to working with Madonna for over 25 years, Oseary works alongside some of the best managers in the music business, representing some of the world’s greatest artists, including U2, Miley Cyrus, Britney Spears, Paul McCartney, Nicki Minaj, Jason Aldean, Fifth Harmony, G-Eazy, and the Weeknd.

    As an investor and partner in Saavn, Oseary will help the company continue to build a robust platform for streaming entertainment in India. With a foundation of more than 20 million music tracks, streaming to 196 countries in 13 languages, Saavn claimed its uniquely localized approach has established a new, effective model for international streaming entertainment.

    Oseary said: “I have been a big supporter and investor in music streaming for years. Saavn is the leading music service in one of the world’s largest and most dynamic markets. Many artists would love for their music to reach India’s over one billion residents. From the time I’ve been in the music business, that process has always been too complicated; now, through Saavn, it is finally possible to have a true local partner in India that gets it, and will work hand-in-hand with artists and their managers. I’m very impressed by Rishi’s vision and his exciting plans for Saavn moving forward.”

    Saavn’s disruptive business model, built around a native mobile advertising platform, fast-growing subscription base, and partnerships with leading mobile carriers, demonstrates a sustainable way forward for the streaming industry, while its original programming initiative is introducing Indian audiences to new modes of premium audio content never before heard in the country. In a region that has traditionally seen music and film consumed simultaneously, Saavn is into OTT distribution of new music and original programming for the millennial generation.

    Saavn CEO and Co-founder Rishi Malhotra said: “As we continue to evolve Saavn into the first stop for streaming entertainment in India, we focus on marrying the best content with the best mobile products. Our global perspective and local approach has enabled us to create a powerful streaming economy in India. Guy and I are developing unique artist collaborations for Saavn and we’re honoured to have him as a partner and investor. Guy has incredible instincts across entertainment and media. He understands that we are not building the Spotify or Pandora of India. We are building Saavn in India, for India, and we’re thrilled to work with him to build the company for the long term.”

  • Saavn gets first web series on board with FremantleMedia’s ‘Confessions: It’s Complicated’

    Saavn gets first web series on board with FremantleMedia’s ‘Confessions: It’s Complicated’

    MUMBAI: FremantleMedia’s web series Confessions: It’s Complicated is now be available for streaming on Saavn, India’s music streaming platform.

    The shows’ episodes on Saavn are narrative audio versions of the Facebook video show. Every week, one episode has been planned to be added on Saavn’ page after its original video airing. A total of ten audio episodes have been commissioned with a runtime of 8 to 10 minutes per episode.

    “Confessions: It’s Complicated is a unique digital program tailor-made for millennial audiences,” said Saavn VP marketing Priya Rajesh. “Partnering with Fremantle to sponsor and now stream the show on Saavn will enable us to establish a deeper connection with this core group of listeners, by offering their preferred show on the move.”

    The new episodes of the show premieres on Facebook every Monday, Wednesday, and Friday, with special Confessions episodes airing every Saturday.

    Adding to this, FremantleMedia India senior VP brand licensing and digital Ron Crasto commented, “We are proud to announce thatConfessions: It’s Complicated is the first web series available on Saavn. After its premiere success, having the show on Saavn will help Confessions reach out to more new listeners, as well as existing fans of the show.”

    Confessions: It’s Complicated follows the story of three girls namely Nupur Murthy, Sameera Saxena, and Raka Ghosh who move to Mumbai to pursue their dreams of making it big. The girls set out to explore various aspects of their lives in an overarching coming-of-age narrative.

    FremantleMedia claims to have 10 mn views within 40 days of the launch of this web series. The company is also known for producing mega-hit reality shows, including India’s Got Talent and Indian Idol.