MUMBAI: Life OK’s one of the most popular show, Saavdhan India recently completed four years of being on air.
In these four years it has not only become the most watched show on Indian TV but has made a fundamental shift in creating awareness against Crime.
To commemorate 4 years of fighting crime, Life OK unveiled a Saavdhan India anthem urging people to be vigilant and take precautions to prevent crime in their life. The 2 minute anthem instantly created a sensation with over 2 million views within just 3 days. The anthem also set the twitter world ablaze trending both nationally and worldwide. The initiative struck a chord with celebrities who tweeted with their support.
Randeep Hooda @RandeepHooda
.#SavdhaanIndiaAnthem a must watch because it’s a reality check for all of us! @LifeOKTV
Remo D’souza @remodsouza
Alertness is the best way to stop crime! Truly inspired by #SavdhaanIndiaAnthem !
Vikas Khanna @TheVikasKhanna
Life is everything!!!! Savdhaani hi samajhdaari hai! Stay alert, stay safe! #SavdhaanIndiaAnthem!
Star India’ s Life OK spokesperson said, “This anthem is another effort from Life OK to raise awareness against crime. We hope that this can become a clarion call for the nation to become more vigilant and fight crime and criminals. We will follow this up with a series of more initiatives which can help in making India a safer place.”