ITV

Tag: Saavan

  • Hero Group forays into edtech with ‘Hero Vired’

    Hero Group forays into edtech with ‘Hero Vired’

    New Delhi: Tapping into the booming ed-tech market, the Hero Group has launched a new ed-tech company – Hero Vired – to adequately train and empower the workforce of the future. The launch accompanied the release of its new brand campaign, Be Made for BIG Things, which went live on social media and OTT platforms.

    National award-winning actor Ashish Vidyarthi has lent his voice to the brand campaign, which attempts to showcase the importance of an end-to-end learning ecosystem for today’s workforce. It talks about how individuals have plans for their future that are larger than life, pushing them to try newer frontiers. “It is often this drive that sets them apart from the crowd. This is where Hero Vired will help individuals, learners and professionals to achieve them. The concept for this campaign was born from the fact that life is more than just another job,” stated the company during the launch.

    Hero Vired head of programs & marketing Sushma Bharath said, “We believe that there’s more to life than just another job, increment or a degree. We want to bridge the gap between learning and employability by ensuring our efforts result in the real transformation of life and ambitions. Be Made For BIG Things is a campaign that will inspire people to look beyond the subjects and see the possibilities of tomorrow.”

    AVDS founder and chief creative officer Arun Verma said, “Today's generation is not fixated on just another job title, salary or designation. They are looking for a larger purpose and a reason for being. Show them a dream that adds a purpose to their life, beyond just a career or organisational growth and they will be all in, committed to your vision. That is what Hero Vired creates – youngsters who want to be made for the human race, not the rat race.”

    The film will be promoted across OTT platforms Disney+ Hotstar and Zee5 and social media platforms. It went live on YouTube on Tuesday evening.

  • Universal Music signs deal with `The Art of Living’ to make its repertoire available globally

    Universal Music signs deal with `The Art of Living’ to make its repertoire available globally

    MUMBAI: Universal Music India announced their exclusive association with The Art of Living organization to globally make available it’s audio and video content across categories like Bhajans, Chants, Guided Meditation, Health & Wellness, and Instrumental amongst others. As a part of a multi-phase release plan, Universal Music has just released 51 albums in physical and digital format all over the world except the territory of US.
     
    The content is available across leading music stores and also popular e-commerce portals like Flipkart and Amazon as well as digitally via sites like You tube, Google Play, i-tunes, Hungama. The content is also available on streaming sites like Saavan, Gaana, Wynk, Vodafone Music, Guvera and Beats.
     
    Over the last 30 years The Art Of Living organization has released Sri Sri Ravi Shankar’s discourse and music in both Video and Audio formats with the sole purpose of spreading his message to as many people as possible. And now, over 20000 hours of this content will be made available worldwide for the first time through the global presence of the Universal Music Group.
     
    Says Devraj Sanyal, Managing Director, Universal Music Group, South Asia“I am very pleased with this particular association as Sri Sri is someone who is not just a global spiritual leader but an epitome of goodness, kindness and peace at large. His followers and his vast organization stand testament to the fact that alternate thinking can change you, your life and your surroundings and help take you to the next level. We are proud partners in this journey with Gurudev as we aim to take his message across the globe. The Art of Living will continue to influence massive change and we will do our utmost to help deliver this across all local and global platforms.”
     
     
    Commenting on the association, Prasana Prabhu, Trustee, Sri Sri Publications Trust says, “We are extremely happy to be associated with a major record label like the Universal Music Group who will ensure that the message of Sri Sri Ravi Shankar reaches out to a global audience through their large network. With their might, we will be available widely across all digital and physical platforms thus spreading the message of living well and with peace. We look forward to working closely with Universal Music in not just releasing existing content but also in creation of fresh content from `The Art Of Living’ and present it in innovative ways to the world out there”.
     
    Also on the anvil is a prestigious Home Video release next month from Universal Music of a unique symphony – titled “Venunaad” – where 4000 flutists, will simultaneously perform on a gigantic 30,000-ft stage on 12th January, 2015 in Nasik. This performance is under the guiding baton of renowned flutist, Pt. Ronu Mazumdar, while the revered exponent of the instrument, Hariprasad Chaurasia, will be the guest of honor. The symphony is one of two major events to mark the two-day visit of The Art of Living founder, Sri Sri Ravi Shankar, to Maharashtra.
     
    Founded in 1981 by Sri Sri Ravi Shankar, The Art of Living is one of the largest voluntary organizations in the world. Inspired by its founder’s vision of creating a stress-free mind and a violence-free society, the organization is dedicated to creating peace and fostering human values.