Tag: Saath Phere

  • “A few new writers haven’t even read literature”: Purnendu Shekhar

    “A few new writers haven’t even read literature”: Purnendu Shekhar

    MUMBAI: Many have been vocal about women and their rights, but only a few have been able to bring in the change.

    One man through his writing is doing just the same. He can even be categorised as someone who has been instrumental in shaping how daily soaps show a woman’s role in and outside her house. Telling the stories of women in shows like Astitva- Ek Prem Kahani and Saath Phere on Zee TV and Balika Vadhu on Colors is none other than Purnendu Shekhar.

    For ‘The Content Hub’, indiantelevision.com spoke to Shekhar, who comes with a belief that to be a good storyteller, one needs to first understand his/her family especially the women who run the house and their lives.

    When he joined the TV industry, it was dominated by highly dramatised melodramatic series like Kahani Ghar Ghar Ki. He tried to cut out of that tradition by bringing in realism through Astitva – Ek Prem Kahani.

    According to him, if cinema is predominantly male dominated, it is the TV, which represents the female. “In most cases, television serials are known for the women characters in it,” says Shekhar. As he always makes the central character emotionally strong and vibrant, he has chosen only female protagonists, so far. He puts them in difficult situations, and sees how they cope up.

    Six and half years and still running strong, Balika Vadhu today is considered as one of the longest running show on television. Was it a tough nut to crack? Agreeing to it, Shekhar says that in today’s scenario where new channels are mushrooming every now and then; there are tons of stories being told on television. “With every channel narrating stories on a daily basis, sometimes the idea doesn’t remain new anymore,” says Shekhar.

    A writer’s biggest task is how he moulds different storylines and characters together without losing the essence of the plot. “That’s the challenging job. It’s not easy to narrate or churn out new/ fresh ideas on a daily basis. More than the idea, how you approach a story is the biggest challenge.”

    He cites the example Astitva where he had used certain elements that viewers had already seen in Balaji’s shows, but what was different, was the approach. He goes on to say that writers don’t create anything new, but repeat what has already been told on television by good old writers and present it to the viewers with twists and modifications. “In today’s time, if any writer says I create original, then I am sorry I disagree with them.  Writer’s job is to observe what the good old television writers have done and follow their footsteps, but with twists and turns keeping in mind today’s culture, values and traditions. We all borrow thoughts.”

    He adds, “We have the same plot but it changes with time and characters bring in the freshness. For my shows, nobody felt that I had used the same storyline because the presentation and the way it was approached was quiet different.”

    With daily soaps, a writer has to work under tremendous pressure to keep the story and characters interesting. Shekhar highlights that dialogues are very important in any TV series as they take the maximum share of a character’s social existence.  

    When asked how he keeps the freshness alive and comes up with ideas for a story, he credits his observation power and memory. It was his own childhood experiences that motivated him to write a script on child marriage; giving birth to Balika Vadhu. According to him, for a writer, anything can trigger an idea; sometimes what he observes in the surroundings makes a story and sometimes memories can germ it.

    He sits with his team of writers, guides them, and even solves problems if a series stops working. He further states that the toughest job at times is to change or modify a certain plot or a track and still makes sense of it. “There can be many reasons to it, at times a track fails to click with the audiences or the similar track starts running on some other show, so here comes a writer’s skills and expertise to deal with the situation and go strong with the storyline without losing its essence.”

    He agrees that it is a difficult task to get good story tellers on-board. “I get to see very less talent or pool of writers who have read literature and have done some great work in the past. They lack knowledge skills and are not well-equipped with what the audience requires.”

    Shekhar further highlights that because of this shift, the life of a television show is also going down. “If we see today, the new shows don’t run for long like the older ones. Today, shows like Yeh Rishta Kya Kehlata Hai on Star Plus, Uttaran and Balika Vadhu on Colors have seen the life span of more than six years. What about the rest?” Shekhar asks.

  • Bade Ache Lagte Hai… writer-director voices against rape

    Bade Ache Lagte Hai… writer-director voices against rape

    MUMBAI: Last December, the gruesome act of rape of a 23-year-old physiotherapy intern shook the entire country. People took to streets for days to protest against such crimes against women and to call for stricter laws. However, nothing has changed so far and the nation was shaken again when another innocent victim, a photo journalist from Mumbai, who was on job, also raped.

     

    Like many others who have been vocal about such incidents, Writer-director Mitu Kumar, who is known for her creativity in some of the popular television shows like Kahani Ghar Ghar Kii, Kasamh Se, Saath Phere, Sarrkkar, Yahaan Main Ghar Ghar Kheli and currently Pavitra Rishta & Bade Ache Lagte Hai… has created web series – Dil se…the echo from the hearts of women.

     

    The series will represent the various facets of Indian women and to try to awaken the perpetrators of crime and help women take cognizance about the dangers that lie before them.

     

    “The reason for this series is to create awareness, on gender sensitization. Why   wake up only in the face of the brutality of such gruesome incident … we need to take a step when we are harassed and not wait… or turn a blind eye till it is too late. What is happening is appalling and has literally jolted us. Outraging a woman’s modesty begins across your street, at your bus stop, in the train you travel, in the office/place you work…stop it there…and rape will be history,” said Mitu Kumar.

     

    The series which kick started on YouTube on gender sensitization has covered issues like eve teasing, marital rape, domestic violence, respect women, gender bias, dressing up women, stalking, harassment at workplace, rape victim, child molestation, dowry, and rights of women and gender stereotypes.

  • Zee TV’s ‘Banoo Main Teri Dulhan’ breaks into Tam top 100

    Zee TV’s ‘Banoo Main Teri Dulhan’ breaks into Tam top 100

    MUMBAI: Zee TV has kicked off its pre-Diwali campaign on a confident note with its brand new prime time property Banoo Main Teri Dulhaan (8 pm) establishing its presence in the Tam (CS4+ C&S-Hindi Speaking Markets) top 100 list.

    Another key property Saregama Lil Champs has also improved its position in the line up as per the latest data.

    As per the Tam data for week 35 (27 August to 2 September), Banoo Main Teri Dulhaan delivered an above 2 TVR (average) performance on 28, 29, 30 and 31 August. The best performance came on 31 August, when the soap was positioned in the 62 spot with a rating of 3.57 TVR. On 29 August came the next best score – 3.06 TVR, followed by a 2.79 TVR performance on 28 August and a 2.69 TVR performance on 30 August. The soap, launched on 14 August, had recorded an average rating of 1.9 TVR in the opening week.

    “Banoo Main Teri Dulhaan is showing good signs of becoming another hot property for Zee TV. The soap has improved its performance really well over the period, thanks to the extremely strong and innovative content. We are expecting much better results in the coming weeks. In Banoo Main…, we have tried to portray how an uneducated girl fights life’s adverse situations with so much grit and determination,” states Zee TV marketing head Tarun Mehra.

    Saregama Lil Champs is positioned in the 23rd spot in the top 100 with a score of 5.72 TVR on 1 September. This was followed by a 5.12 TVR performance on 31 August. Mehra expects the show to deliver even better ratings as it has entered the final phase now. “Lil Champs has entered the interactivity round and even the audience is involved in selecting the winners. Hence we expect the show to better its performance in the coming weeks,” he says.

    The top drivers of Zee TV, Saath Phere and Kasamh Se, continue to deliver good ratings for the channel as per the data. Saat Phere leads the 9:30 pm slot with 6.55 TVR (recorded on 1 September). Karam Apna Apna, which Star Plus launched to counter Saath Phere, has recorded its week’s best rating of 6.25 TVR on 29 August.

    Meanwhile, the 9 pm Zee soap Kasamh Se is positioned ahead of its Star Plus counterpart Prithviraj Chauhan as per the latest Tam data. The scorecard reads 6.16 TVR (Kasamah Se 30 August) versus 5.59 TVR (Prithviraj Chauhan 28 August).

    The pre-Diwali phase will also see Zee TV celebrating its 14th anniversary on 2 October. To spice up the occasion, the channel has announced a marketing campaign-contest Jeeto Zee Bhar Ke. The contest, which promises jewellery worth Rs 1.4 million for a mere Rs 14, is also aimed at promoting the channel’s prime time properties.

    The participant has to guess a secret five digit code to win the prize. The channel will endeavor to reward the viewer while at the same time also integrate the contest with programming content. Hence Zee TV will be giving out the clues to crack the secret code. Every week starting 18 September, the prime time soap characters Bani (Kasamh Se, 9.00 pm), followed by Saloni (Saath Phere, 9.30 pm) in week II and Vidya (Dulhann, 8.00 pm) in week III, will the viewer a number that will be a part of the five digits. Every week one winner, from amongst those who have guessed the code, will be able to buy Eros Jewellery worth Rs 14 Lacs for Rs 14 only, the release further adds.

    “This is our way of gratifying those people, who have been with us for long. We have integrated marketing and programming aspects into the campaign,” says Mehra.