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Tag: Saatchi & Saatchi

  • Saatchi & Saatchi launches TV campaign for Otrivin

    Saatchi & Saatchi launches TV campaign for Otrivin

    MUMBAI: Saatchi & Saatchi has launched a TV campaign for Otrivin, a nasal decongestant spray from Swiss healthcare major Novartis.

    The campaign is based on the objectives of significantly enhancing trials and creating brand preference amongst the target audience comprising males in the age group of 25-44 years. It demonstrates the product as a convenient solution which gives instant and long lasting relief from blocked nose.

    Otrivin is the flagship brand of healthcare major Novartis India competing in the OTC nasal decongestant category.

    Saatchi & Saatchi GM Mumbai Nisha Singhania said, “To develop the new TVC, the agency tapped into the consumer insight that when a person is suffering from blocked nose, he cannot speak clearly. This not only hampers his performance but also causes social embarrassment as he is ‘nasally misunderstood’.”

    Translating the insight into creativity, the agency created a 30 second TVC that opens to showcase a picnic situation which is easily relatable to every person.

    Saatchi & Saatchi CCO – India Ramanuj Shastry said, “Moving beyond the norms of ads made for a problem solution category, the film is set in the retro period with exaggerated expressions from lead protagonists to add humour to it.”

  • Kamal Basu moves to Skoda India

    Kamal Basu moves to Skoda India

    MUMBAI: Kamal Basu, who quit Saatchi & Saatchi India in November, will be joining automobile company Skoda India as marketing head from January next year.


    Sources in the company confirmed the development to Indiantelevision.com.


    Basu had called it a day at Saatchi & Saatchi India in as CEO after serving the agency for 11 years. He was replaced by Matt Seddon who has joined in from Ace Saachi & Saatchi Philippines.


    Prior to Saatchi & Saatchi, Basu had also worked with O&M as VP- client servicing for eight years.


    He was not reachable till the time of filing this report.

  • Saatchi & Saatchi creates Otrivin Cold Tabs’ new campaign

    Saatchi & Saatchi creates Otrivin Cold Tabs’ new campaign

    MUMBAI: Saatchi & Saatchi has created a new campaign for Novartis which is launching its new product, Otrivin Cold Tab in the market.

    The idea behind the new campaign was to establish the brand as the one step solution to provide complete relief from cold. It plays on the concept that there are actually seven symptoms of cold and Otrivin Cold tablet has a unique advantage of solving all the seven symptoms of cold.

    The creative agency said that the challenge was to break through a category which is already flooded with innumerable options which offer similar benefits making it difficult for the consumer to judge which one is better than the other.

    The agency had a task of providing a strong differentiating selling point to the brand along with optimum usage of the media with 10-seconder TVCs.

    Saatchi & Saatchi GM Nisha Singhania said, “The consumers for this brand belongs to SEC B and C who cannot afford to skip even a day‘s work, hence seek a quick relief option which cures them of all the problems faced during cold.”

    Saatchi & Saatchi CCO Ramanuj Shastry added, “The creative idea is about dramatizing the effect of each symptom in multiple TVCs and thereby establishing the brand as the ‘Complete Relief Provider‘.”

  • Saatchi & Saatchi CEO Basu quits, Seddon to take over

    Saatchi & Saatchi CEO Basu quits, Seddon to take over

    MUMBAI: Saatchi & Saatchi CEO Kamal Basu has resigned.

    Basu, who served the company for 11 years, will be replaced by Matt Seddon who is currently vice chairman and CEO Ace Saachi & Saatchi Philippines.
     
    Confirming the news Basu said, “My journey with Saatchi & Saatchi has been outstanding. These 11 years were nothing short than excellent. Every person needs change and this is why I decided to quit”.
     
    Basu joined Saatchi & Saatchi in 2000 after he left O&M where he worked in client servicing as VP for eight years.

  • Saatchi & Saatchi hires Hari Ganesh Desikan as senior planner

    Saatchi & Saatchi hires Hari Ganesh Desikan as senior planner

    MUMBAI:Saatchi & Saatchi India has appointed Hari Ganesh Desikan as senior planner at its Mumbai office. Desikan will be responsible for regional planning for Pampers as well as some other key brands.


    Talking about the appointment, Saatchi & Saatchi, Mumbai GM Nisha Singhania said, “With Hari joining the planning department in Saatchi Mumbai, we now have a truly fantastic team of planners with a diverse set of experiences and talent.”


    Desikan, an electronics and communications engineer, comes with a rich experience of over 10 years in marketing, brand management and advertising. Having started his career as a sales engineer for Siemens India, his passion for marketing & advertising drew him to Trigger Jeans. As a brand manager, he played a key role in scripting a revival of the brand‘s fortune.


    Stepping into the agency six years ago, Desikan has worked on multiple brands across categories. He has worked with some of the well-known names in the industry including Hakuhodo Percept, Ogilvy & Mather and TBWAIndia and serviced brands like CavinKare, Henkel, Panasonic and Odyssey among others. His last assignment was with a Chennai-based brand communications start-up – Gutfeel, as a co-founder and partner – strategy.

  • Everest annexes creative duties of Ranbaxy’s Volini brand

    Everest annexes creative duties of Ranbaxy’s Volini brand

    MUMBAI: Everest has lapped up the creative duties of Ranbaxy Laboratories’ Volini portfolio.


    The other seven agencies that participated in the pitch include DDB Mudra, Law & Kenneth and Saatchi & Saatchi.


    Ranbaxy Laboratories Global Consumer Healthcare vice president Brijesh Kapil said, “Volini is the fastest growing OTC star brand expanding through extensions and is today a role model on how Rx to OTC switch should be done. On account of the expanding work, it was mandated that a fresh look at brand strategy be done to do justice to all the extensions planned for the category.”


    Talking of the reasons that went into selecting Everest, Kapil said, “Amongst the pitching agencies, we chose Everest because it performed the best and could really deliver on leveraging Volini’s legacy and positioning to an appropriate differentiating extension.”


    Commenting on the win, Everest Brand Solutions President Dhunji Wadia said, “We are delighted to be the agency of choice for Volini. Both client and agency share the same passion for the brand. We look forward to taking the brand to greater heights.”

  • Saatchi & Saatchi’s first campaign for Skoda India

    Saatchi & Saatchi’s first campaign for Skoda India

    MUMBAI: Saatchi & Saatchi unveils its first campaign for Skoda to mark the beginning of the car brand‘s 10th Anniversary celebrations.

    The 20-second television commercial shows youngsters and children celebrating and the spot ends with a question, ‘can you afford to miss it?‘

    “Through the campaign, Skoda is extending an invitation to the customers to join in the celebrations,” the agency says..

    Rather than treating it like a tactical communication, the agency decided to build on Skoda‘s commitment to delighting customers and hence came up with this ad.

    Saatchi & Saatchi India CCO Ramanuj Shastry said, “Skoda Celebrations” is a joyous reminder to car lovers across the country of Skoda‘s decade long commitment to delighting customers by redefining the meaning of luxury, safety and comfort.”
     

  • Saatchi & Saatchi president Sanjib Dey quits

    Saatchi & Saatchi president Sanjib Dey quits

    MUMBAI: Saatchi & Saatchi president Sanjib Dey has as quit the organisation.

    Confirming the news to Indiantelevision.com., Dey denied giving any details of his future.

    Saatchi & Saatchi, on the other hand, is now in the process of finding a replacement for Dey, an official confirmed.

    Dey joined Saatchi & Saatchi, Delhi as executive vice-president in 2007 and then was elevated as its president in 2009. Based in the Delhi branch of the agency, his responsibilities included a pan-India role.

    Prior to that Dey was with the senior vice-president at Lowe Delhi.

    During his 11 years experience in the business, Dey has worked on various brands such as Tata Tea, Bharat Petroleum, Panasonic, Sony Handycam and Aviva Life Insurance. He has also worked with agencies like Capital, Bates 141 (Enterprise Nexus) and Grey India.
     
     

  • Publicis Healthcare launches in India

    Publicis Healthcare launches in India

    MUMBAI: Publicis Healthcare Communications Group (PHCG) has announced its entry into India with the launch of Saatchi & Saatchi Health.

    Saatchi & Saatchi Health India is a part of Saatchi Focus, a specialist, knowledge based communications agency operating in India for the last 12 years and working with clients in the healthcare, technology, business and talent sectors.

    PHCG Asia Pacific president Ash Kuchel said, “We are delighted to launch Saatchi & Saatchi Health in India under the PHCG network. PHCG is committed to serve the needs of healthcare markets around the world. We are delighted to enter India, marrying our innovative solutions and local expertise in a country that is a catalyst for growth in emerging markets.”

    For PHCG, India represents a significant growth opportunity for with rapid growth expected over the coming years. According to the Pharmaceutical Drug Manufacturers’ and Government of India reports, India is the third largest producer of pharmaceuticals in the world and is already a $8.2 billion pharmaceutical market, with growth expectations of 10-14 per cent per year. IMS Health predicts India will add $5-15 billion to the pharmaceutical market through 2013.

    Saatchi & Saatchi Health and Saatchi & Saatchi Focus CEO Malavika Harita said, “Our agency vision echoes the PHCG promise of delivering ‘ideas of purpose’. We look forward to collaborating with our new sister agencies, bringing our progressive thinking and outstanding creative ability to the network.”

    In addition to the opportunities provided to PHCG by Saatchi & Saatchi Health, this entry into India reinforces PHCG’s growing presence in the Asia-Pacific region. Earlier this year, PHCG launched Beacon Healthcare in Japan and last year, it opened a Publicis Life Brands office in Shanghai.