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Tag: Saatchi & Saatchi Propagate

  • Saatchi & Saatchi Propagate’s campaign for UPES showcases the power of education

    Saatchi & Saatchi Propagate’s campaign for UPES showcases the power of education

    Mumbai: Saatchi & Saatchi Propagate, part of Publicis Groupe India, has conceptualised the launch  campaign for UPES ON, a new entrant into the online degrees and learning space. This two-film  campaign showcases inspiring stories of individuals who have transformed their lives with an  additional online degree. The films have been shot in Hindi, English and Telugu for better reach.

    The first film “Driving Tomorrow” highlights the remarkable journey of a man who, despite life’s  challenges, chose UPES ON and went on to achieve great success. The second film “REBEL”  features a girl who opted for UPES ON’s online education over traditional college, forging her  own path as a decisive and independent thinker.

    Saatchi & Saatchi Propagate EVP & business head Prachi Bali said, “We aimed to create a  campaign that not only exhibited the transformative capability of education but also connected  with the viewers on an emotional level. Through these films, we have knitted a yarn of touching  and inspiring stories, each reflecting the success that comes with knowledge.”

    UPES ON senior director global sales & marketing and business head Sumanth Palepu added,  “The stories from the two campaigns, ‘Driving Tomorrow’ and ‘REBEL,’ highlight how education  can make a big difference in people’s lives. Both campaigns tell us that education can shape your  future, no matter how you choose to learn. UPES ON is all about supporting unique journeys and  encouraging people to choose online degrees that match their dreams. It’s a call to action to  rethink education and take charge of your own path in a world that’s constantly evolving and  creating new and innovative ideas.”

    Saatchi & Saatchi Propagate, creative director, ECD & Delna Dastur Sudarshan Sudevan further commented, “While UPES ON provides an opportunity to pursue online education, we  focused on capturing the emotions experienced by students after completing their education. In  the two films, we delve into emotions such as a profound sense of achievement and pride,  coupled with the empowering feeling of creating one’s own narrative. These films help us strike  a chord in the hearts of people, further making them want to pursue an online education.”

    The campaign films are live and will have presence across digital platforms as well as in cinema  halls.

  • L&K Saatchi & Saatchi’s ‘Live The Legend’ campaign unveils Hero’s Karizma XMR

    L&K Saatchi & Saatchi’s ‘Live The Legend’ campaign unveils Hero’s Karizma XMR

    Mumbai: L&K Saatchi & Saatchi, a part of Publicis Groupe India, has conceptualized the launch campaign for Hero MotoCorp’s premium and iconic bike Karizma XMR. Titled  #LiveTheLegend, the campaign pays homage to the rich legacy of Karizma, known for revolutionising sports biking in the country. This strong nostalgic association and the  emotional equity it still enjoys among Indian bikers became the driving force behind the  rebirth of this legend.

    The launch film honours the bike’s illustrious history and is an ode to the iconicity of the brand which captured the imagination of an entire generation and continues to be loved and revered even today. Narrated by the OG Karizma brand ambassador, actor Hrithik Roshan, the film’s powerful VO instantly strikes an emotional chord and unveils Karizma XMR in its modern and advanced avatar. The film even tips the hat to some of the iconic scenes and  memorable advertising from Karizma’s past, including riding into a dust storm.

    L&K Saatchi & Saatchi and its digital arm, Saatchi & Saatchi Propagate, also created a compelling buzz campaign, launching the bike with much fanfare and engagement through  robust digital activations. The buzz campaign featured Hrithik Roshan and Rannvijay Singha,  the two names who had been closely associated with the brand in its glory days.

    The #LiveTheLegand campaign marks not just the return of a motorcycle, but also the resurgence of a legend that has inspired generations, turned heads and remained an aspirational ride for all.

    L&K Saatchi & Saatchi chief creative officer Kartik Smetacek said, “The one thing that  became apparent the moment we started working on this brand was that this is not another  bike, this is the Karizma. Even a decade later, the name commands something more than  respect, it commands reverence. The campaign sought to harness this brand love, to stir it,  grow it and create an aura for the next avatar of this legendary name.”

  • Saatchi & Saatchi Propagate appoints Isha Kapoor as vice president

    Saatchi & Saatchi Propagate appoints Isha Kapoor as vice president

    Mumbai: Digital agency Saatchi & Saatchi Propagate, part of Publicis groupe India, has appointed Isha  Kapoor as vice president. She will be based in the agency’s Mumbai office and report to  Prachi Bali, executive vice president and business head of Saatchi & Saatchi propagate India.

    In her new role, Isha will spearhead the development and execution of winning strategies,  nurture client relationships, and explore new opportunities for the agency to maintain its competitive edge and momentum.

    With her demonstrated success in propelling brands across categories like FMCG, BFSI,  beauty, and entertainment to digital leadership, Isha is dedicated to delivering significant growth and success to the agency’s clients at every step.

    Isha brings to this role a decade of rich experience in the ever-evolving world of advertising.  Before joining Saatchi & Saatchi Propagate, she was with Grapes Pvt. Ltd., where she led its  West business.  

    Isha has also worked with What’s Your Problem, where she on-boarded clients despite the challenges posed by the pandemic and spearheaded noteworthy campaigns for brands such as Future Generali.

    She has also had a long stint at Chimp&z Inc. where she led the Mumbai branch &  established the Gurugram branch along with securing brands such as Unicef, Avon, Amway,  Care Health Insurance and Delhi Daredevils to name a few, for the agency.

    Prior to that, during her stint at Jack In The Box, Isha launched several hit campaigns for  PepsiCo such as Pepsi IPL and Pepsi Oh Yes.

    Saatchi & Saatchi Propagate executive vice president and business head of India Prachi Bali said, “Isha’s extensive experience in successfully creating new business opportunities for digital agencies makes her a valuable member of the team. As a proven team leader, she possesses a deep understanding of the importance of nurturing client relationships and its impact on the growth of our business. With Isha’s addition, I believe that the leadership at  Saatchi & Saatchi Propagate is more powerful than ever, prepared to offer the best  solutions to our clients.”

    Saatchi & Saatchi Propagate India vice president Isha Kapoor added, “In the words of  Abraham Lincoln, ‘The best way to predict your future is to create it.’ Our industry is ever-evolving, constantly pushing the boundaries of innovation, and I am looking forward to the opportunities that lie ahead. I’m fueled by the passion to remain at the forefront of these transformative developments, understanding that through adaptation and continuous learning, I can not only keep pace with the industry but also lead the way. Embracing the

    Groupe’s ‘Power Of One’ approach, I look forward to this adventure with a firm  determination to create a future filled with success and meaningful accomplishments.” 

  • Publicis Worldwide and Saatchi Propagate launch campaign for Enamor’s bridal collection

    Publicis Worldwide and Saatchi Propagate launch campaign for Enamor’s bridal collection

    Mumbai: Empowering women to embrace their natural beauty, Publicis Worldwide India and Saatchi  & Saatchi Propagate have come up with a powerful integrated campaign, ‘Fabulous Brides’,  which showcases Enamor’s latest lingerie collection for soon-to-be brides.  

    The campaign portrays a wide spectrum of brides who come from diverse backgrounds and are at different stages of their lives. It features actor Rakul Preet, who had also endorsed  Enamor’s Athleisure campaign, and influencer Ginni Kapoor.

    The latest campaign will be rolled out via out-of-home, in-store branding and digital channels.

    Saatchi & Saatchi Propagate head of art and executive creative director Shitu Patil said, “Enamor’s ‘Fabulous Brides’ is an ode to today’s modern woman. Unlike earlier times when the brides looked the same,  today’s modern bride has her own unique personality and wants to look, feel and express her best authentic self on her wedding day. With a beautiful Bridal Collection designed to cater to all types of brides and complete their trousseau needs, ‘Fabulous Brides’ is a celebration of this individuality. Be it wearing sports shoes under a lehenga or not confining to the social norms of being a particular size. Totally comfortable in her skin (and lingerie) today’s self-assured woman celebrates all her quirks & whims with equal elan as she makes her self-vows  to live, love and be her most authentic self on her big day.”

    Saatchi & Saatchi  Propagate executive vice president and business head Prachi Bali expressed, “Enamor has always been committed to delivering premium quality products to women in India, and now with a line dedicated to fabulous brides, we aim to strategically generate strengthened expectations for their upcoming product launches among the audiences. With a digital-first campaign, our collective efforts seek to elevate Enamor’s  position in the market and cater to the evolving needs of discerning online Indian consumers.”

    Enamor senior vice president marketing Sandra Daniels added, “Our new Campaign – ‘Fabulous Brides’ captures the rich diversity of our weddings and allows every bride to see herself represented and celebrated in the world of bridal fashion. It gives them the freedom to choose their perfect Enamor lingerie that complements their distinct style as well as needs.  The campaign encourages brides to make their vows of self-love as they embark on this new journey, reminding them that they should continue celebrating their own kind of fabulous. A  powerful message there! And yet another fantastic campaign delivered by Saatchi & Saatchi  Propagate and Publicis Worldwide India teams.”

    The campaign captures the rich diversity of our weddings and allows every bride to see herself represented and celebrated in the world of bridal fashion. It gives them the freedom to choose their perfect Enamor lingerie that complements their distinct style as well as needs.

  • CEO Priya Jayaraman exits Saatchi & Saatchi Propagate

    CEO Priya Jayaraman exits Saatchi & Saatchi Propagate

    NEW DELHI: Saatchi & Saatchi Propagate CEO Priya Jayaraman has moved on, the agency said in a statement on Thursday.

    Jayaraman was the founder of Propagate (erstwhile Propaganda India), which was later acquired by the Publicis Groupe and merged with L&K Saatchi & Saatchi (LKSS) in 2019 and rechristened Saatchi & Saatchi Propagate.

    It's been a decade of a journey of creating a digital agency from inception and seeing it through to becoming a part of a global entity," said Jayaraman. "I feel blessed and humbled to have met such fabulous colleagues who built their careers here, of many clients who trusted their journey with us."

    She will be replaced by Charles Victor, who has been elevated to chief operating officer. Victor has been with LKSS for 15 years, working across creative, mainline and digital. In his new role, he will be responsible for driving business growth and strategic direction at the agency while also continuing to serve as the executive director of LKSS. He will report to managing director LKSS Paritosh Srivastava.

    “Would like to thank Priya immensely for her contribution and hard work in making SSP into a powerful digital offering with a national footprint with some amazing client partners and talent,” said Srivastava.

    Saatchi & Saatchi Propagate has also appointed Sabah Iqbal as SVP and head. She will report to Victor and joins the agency from Digitas, where she was SVP – west and south.

    The full-service digital agency boasts a roster of high-profile clients, such as MaxLife Insurance, Max Group, Scripbox, Practo, ESPN CricInfo, Embassy Springs, Revlon, Dailyhunt among others.