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Tag: Saatchi & Saatchi Focus

  • Bangalore Ad Club splits Big Bang Awards into two events

    Bangalore Ad Club splits Big Bang Awards into two events

    BENGALURU: The Advertising Club of Bangalore has decided to split its flagship event – The Big Bang Awards into two parts to ‘bring more focus and enable key takeaways for the fraternity at large’ according to a press release quoting Bangalore Ad Club President and co-founder & director of Origami Creative and Bloombox Brand Engineers Laeeq Ali.

    “This year we re-examined all the award categories to give the communication for specialised verticals like automotive, realty, consumer goods, social impact, their due. Digital communication is a part of every category. We have also rationalised the number of categories based on market trends. We have expert judges from all over the country and abroad and are very proud of the fact that for the last 7 years our entire process from entry submission to judging is online ensuring a fair, impartial process,” said Big Bang Awards committee chairperson and Saatchi & Saatchi Focus CEO Malavika Harita through the release.

    Part I or the Creative awards part will be held on 20 September 2019 while Part II or the Media and Wellness part will be held on 20 November 2019. Both the events will be held in Bangalore. Online acceptance of entries opened on 26 July and closes at Mid-night on 15 August 2019.

  • Bangalore Ad Club receives 1,150 entries for Big Bang Awards

    Bangalore Ad Club receives 1,150 entries for Big Bang Awards

    BENGALURU: The Advertising Club, Bangalore (Bangalore Ad Club) said through a media release that it has received a record 1,150 entries for its annual Big Bang Awards to be held on 28 September 2018 in the Garden City. The Bangalore Ad Club says that this makes it the biggest awards in a 23-year history.

    “We are celebrating Big Bang this year with the theme of # For The Love Of Advertising.  We believe that the shine has gone out of traditional advertising and we want, in our small way, to try and bring it back, in spite of the sweeping changes wreaked by digital.  We are looking at a year-long campaign, starting with Big Bang,  to celebrate some of the iconic work in the past, award the best current work and discuss and debate the future of our beloved industry,” feels Big Bang Awards chairperson Malavika Harita. Harita is the current CEO of advertising and communications company Saatchi & Saatchi Focus.

    Bangalore Ad Club says that as the advertising industry continues to grow, a shift in the advertising spaces with new opportunities and newer challenges seems to be emerging. The Big Bang Awards this year has lined up exclusive interactions with ad and marketing ITCV Foods CEO Gurus Hemant Malik, Colors Viacom 18  CEO Raj Nayak, noted ad-man and film-maker R Balki, who is known for his movies Padman, Pa, Ki and Ka and many more. 

    The Advertising Club Bangalore in association with Ananda Vikatan Group, its multimedia partner for Big Bang Awards, in a public service initiative have introduced the ‘Issued in Public Interest’, a new category under which social messaging campaigns will be recognised by the jury. The Advertising Club received 53 creatives as entries for public service, all of which will be recognised. “When it comes to public interest, it’s a challenge to categorise which is better. While we will award one gold trophy to the winner based on the jury scores. We will feature all the entries on our website, as a goodwill gesture,” says Advertising Club Bangalore executive director Arvind Kumar.