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Tag: SaaS platform

  • Klugklug expands globally as demand for data-driven influencer marketing rises

    Klugklug expands globally as demand for data-driven influencer marketing rises

    MUMBAI : Influencer marketing is evolving fast, & data-driven strategies are leading the charge. Klugklug, a cutting-edge Saas platform, is scaling new heights globally to meet the surging demand. Now in its third year, it has already made waves across India, southeast Asia, & the middle east, redefining how brands connect with influencers.

    Klugklug’s platform analyses over 300 million influencers across 150+ countries and 160+ languages, covering Instagram, Youtube, Tiktok (outside India), Snapchat, & LinkedIn. The company has helped businesses cut marketing inefficiencies by providing insights into influencer credibility, engagement, & audience demographics.

    “Many brands have relied on superficial metrics for influencer selection, leading to wasted budgets. Our approach brings transparency & validation, enabling brands to make informed decisions,” said Klugklug co-founder & CEO Kalyan Kumar.

    As part of its expansion, Klugklug is focusing on growth in south Asia, southeast Asia, Mena, & Latin America, with key targets including Thailand, Malaysia, the Philippines, Kuwait, and Saudi Arabia.

  • Beeing Social launches “Buzz Bee Buzz” – SaaS tool for influencer marketing

    Beeing Social launches “Buzz Bee Buzz” – SaaS tool for influencer marketing

    Mumbai: Beeing Social, digital marketing agency with a presence in Mumbai, Delhi, Dubai, and London unveils its latest innovation in the influencer marketing arena: “Buzz Bee Buzz.” This SaaS-based tool is tailored to transform how small and medium brands engage with influencer marketing, offering an integrated solution to meet the growing demands of this dynamic industry. 

    “Buzz Bee Buzz”: A database of 25 million influencers at your fingertips Buzz Bee Buzz emerges as a comprehensive platform with a database of around 25 million influencers across the globe, catering to various scales and categories. Its four distinct features – search, analyse, communicate, and pay – make it a one-stop solution, eliminating the need for multiple platforms and streamlining the influencer marketing process. 

    Addressing Market Needs with Expertise, founder of Beeing Social, Abhishek Mittal, shares insights on the inception of Buzz Bee Buzz, saying, “Leveraging our more than 12 years of experience in the marketing industry, we identified a gap in influencer marketing. Buzz Bee Buzz is designed to simplify and enhance the way brands connect with influencers, ensuring a seamless, efficient experience.” 

    Influencer Marketing: A Flourishing Industry

    The influencer marketing industry is not just thriving; it’s booming. As of 2024, the total projected revenue for influencer marketing spend is expected to reach $7.14 billion, marking a significant growth from the $4.99 billion recorded in 2022. This increase reflects a consistent upward trend in the industry, with a 23.4 per cent year-over-year growth in 2023 and a 15.9 per cent growth into 2024 this remarkable growth underscores the increasing significance of influencer marketing in the contemporary digital landscape. Buzz Bee Buzz positions itself strategically within this growing market, ready to harness Beeing Social’s deep-rooted expertise for its clients’ benefit. 

    Committed to innovation and excellence. The introduction of Buzz Bee Buzz signifies a pivotal step in the agency’s journey, marking its foray into influencer marketing with a tool to redefine industry standards.

  • KlugKlug eyes expansion to Southeast Asia and the Middle East

    KlugKlug eyes expansion to Southeast Asia and the Middle East

    Mumbai: KlugKlug, a global SaaS platform for influencer marketing, is pleased to announce its plans to broaden its operational footprint and attain unprecedented growth by the conclusion of 2025. Throughout the preceding year, KlugKlug has achieved notable success, realising nearly a twofold increase in revenue and client engagement, positioning the company as a key player in the influencer marketing industry.

    Presently, with a flourishing business approaching the $1 million mark, KlugKlug is aiming for a remarkable 10 to 12 times expansion by 2025. The company has strategically positioned itself in the market, garnering substantial momentum in the FMCG sector and establishing strong connections with direct-to-consumer (D2C) brands and long-tail influencers.

    As of October 2023, KlugKlug has established partnerships with 75 clients. The company is planning to significantly broaden its clientele, aiming to exceed 500 clients across diverse regions by the year 2025. Presently operational in India, Indonesia, and Dubai, KlugKlug is committed to expanding its presence to three pivotal regions by 2025—Southeast Asia (comprising Thailand, Malaysia, Singapore, Vietnam, Indonesia, Taiwan, and the Philippines), the Middle East (encompassing Dubai, Abu Dhabi, GCC countries, Egypt, Lebanon, Saudi Arabia, Qatar, Kuwait, and North Africa).

    Commenting on this, KlugKlug co-founder and CEO Kalyan Kumar stated, “As we look ahead, we’re pretty stoked about where KlugKlug is heading. The growth we’ve seen recently is exceptional, but we’re just getting started. Thinking about 10 to 12 times more growth by 2025 is pretty exciting. We’re not just sticking to where we are – we’re spreading our wings into new places, connecting with more people and brands. The plan is simple: keep doing awesome stuff in the influencer world and see where it takes us.”

    KlugKlug co-founder and CPO Vaibhav Gupta said, “As we outline our future plans, we’re keeping things straightforward and focused. It’s not just about stretching our presence into Southeast Asia and the Middle East; it’s about refining the way we operate. KlugKlug is more than a company; it’s a positive force for change. We’re enthusiastic about what lies ahead and how KlugKlug is positioning itself as a significant player in the influencer marketing scene.”

    The exponential growth in client acquisition reflects KlugKlug’s ability to foster strong and enduring relationships with its clients. The company’s unique approach to influencer marketing has resonated with a diverse range of brands, from established FMCG giants to emerging D2C players. KlugKlug’s expansion plans are not just about reaching new markets but also about deepening connections with clients and providing them with solutions tailored to their specific needs.

    Founded by Vaibhav Gupta and Kalyan Kumar, KlugKlug utilises AI and machine learning-driven data to identify and explore influencers, deliver precise audience insights, and furnish intelligence regarding global influencers across popular social platforms. The platform presents an all-encompassing solution for campaign management, performance tracking, and data analysis, thereby enabling brands to engage in influencer marketing seamlessly.

  • CleverTap raises $105 mn in series D funding round led by CDPQ

    CleverTap raises $105 mn in series D funding round led by CDPQ

    Mumbai: Global B2B SaaS platform, CleverTap has signed definitive agreements to raise $105 million in a series D funding round led by CDPQ, a global investment group that has committed $75 million, with participation from IIFL AMC’s tech fund, along with existing investors Tiger Global and Sequoia India.

    The funds will be used to support CleverTap’s global expansion and enhance the development of its world-class solutions and technology.

    CleverTap’s customer engagement and retention SaaS platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers.

    CleverTap’s subscription-based solution has been adopted by a loyal customer base of twelve hampered brands in a hundred countries, representing ten thousand apps across industries including fintech, ecommerce, subscription, on demand, and streaming media.

    Commenting on the collection, CleverTap co-founder and executive chairman Sunil Thomas said, “Our vision has been to reshape the way businesses engage with their consumers and bring technology to MarTech. The addition of long-term investors CDPQ and IIFL AMC Tech fund to CleverTap’s existing backers, Sequoia India, Accel, Tiger Global, and Recruit Holdings, is a great endorsement of the successful business we have built, the innovation we bring to the market, and the growth potential CleverTap holds.”

    “The fresh funds will help fuel our plans to further strengthen our presence in key geographies and expand our teams. The last few months have been quite exciting for us with the Leanplum acquisition and the unveiling of TesseractDB. And now, with the new institutional investors coming on board, we have all that we need to grow at a faster rate while consolidating our position as the global leader in the retention space,” he added.

    Adding to it, CDPQ executive vice president and head of private equity Martin Laguerre commented, “CleverTap has established itself as a partner of choice for its clients by helping them generate significant incremental revenue. Its subscription-based platform offers a single and reliable source of information that allows brands to maximise the lifetime value of their existing customers by engaging them in a highly personalised way.”

    He added, “As consumer brands are increasingly focused on customer retention and prioritise tools offering a tangible return on investment, we believe CleverTap is well positioned to maintain its global growth trajectory and help more businesses enhance their customer experience.”

  • Pepper Content partners with Skillshare to grow the creator economy

    Pepper Content partners with Skillshare to grow the creator economy

    Mumbai: The SaaS marketplace Pepper Content has announced its partnership with Skillshare, an online learning creative community.

    The vision behind this association is to empower creators. Together these two platforms aims to help creators upgrade their skill sets and deliver engaging in-depth content.

    With the total size of the creator economy estimated to be a little over $100 billion, this partnership will further build credibility for the content ecosystem.

    As a content marketplace, Pepper Content skillfully connects organisations with its large database of content creators. To enable this profusely, the partnership will empower content creators with better skills to deliver on-ground impact for brands. Through an AI-enabled platform, Pepper Content helps create unique and custom made content for each organisation. Further to this, their ultimate aim is to empower the passion economy that offers alternative ways of making money, innovative paths towards professional fulfilment, and unprecedented career opportunities.

    Under this partnership, Skillshare will provide a special discount coupon code on their annual subscription and scholarship to 10 Pepper Content creators every month. The winners of the scholarship each month will be announced on Pepper Content’s social media. Creators can also explore thousands of hands-on creative classes giving them an opportunity to build on their existing writing skills in an institualised framework from the comforts of their home.

    Working on a new way to get content done, Pepper Content is building for the world from India and also looking at entering the US market by end of the year. Currently, about four to five per cent of the company’s revenues come from outside India and the company is looking to expand the creator network and demand-side globally.

    On this association Pepper Contenr lead community, events and partnership Pawan Rochwani said, “We are extremely excited to work with a brand like Skillshare that truly understands the power of content. At Pepper Content, our larger mission is to build a virtual content team for any company globally. Creators and brands are at the core of our business and content, our superpower.  Therefore, we aim to enable the ambitions of our creators to articulate their creativity and help brands communicate their story to the audience.”

    Speaking of this partnership Skillshare India market head Aayur Kaul commented, “The creator economy has seen tremendous growth in the past year and is expected to boom in the coming years. Skillshare, is at the forefront of empowering creators by providing access to learning resources to help them inspire and explore their creative instincts. Our partnership with Pepper Content, is  definitely a step taken in the right direction with a mission to enable the next generation of content creators in India.”

  • FarEye appoints Judd Marcello as CMO

    FarEye appoints Judd Marcello as CMO

    Mumbai: Global SaaS platform provider FarEye has announced the appointment of Judd Marcello as chief marketing officer (CMO), based in the United States. The news comes soon after the announcement of Chicago as FarEye’s North America headquarters and the movement of its CEO Kushal Nahata to North America.

    In this newly created role, Marcello will lead all facets of marketing to drive brand awareness and growth in key global regions, including the Americas, said the statement.

    “Judd brings a winning combination of B2B and B2C experience that will help us deliver greater value to the supplier, carrier and consumer communities we serve,” said FarEye chief revenue officer Amit Bagga. “His experience in building teams and leading scaling efforts across global regions will allow us to capitalise on the rapidly growing demand for FarEye’s last-mile delivery logistics platform. We welcome Judd to the leadership team and FarEye family, as we establish marketing as a growth driver for the company.”

    Marcello brings over 28 years of leadership in B2C and B2B marketing delivering high-impact business outcomes for leading brands in the software, consumer packaged goods, consumer electronics, and food and beverage industries. He has first-hand experience in building teams and leading growth efforts across the United Kingdom, Americas, Australian and European markets.

    “I am grateful for the opportunity to join FarEye and lead the marketing effort. FarEye is a fast-growing company with strong values and a category-leading product. The recent historical growth in online sales has mandated the delivery experience be a key component in the relationship between brands and consumers,” said Marcello. “Every company that declares itself a “consumer-centric” business is now a logistics and delivery business. In an era where the front door has become the new store front, the delivery experience is where you either win or lose customers. I look forward to helping FarEye’s current and future customers turn deliveries into their competitive advantage.”

  • PallyCon, Nexdecade offer multi-DRM solutions and scalable streaming services to Toffee app

    PallyCon, Nexdecade offer multi-DRM solutions and scalable streaming services to Toffee app

    Mumbai: PallyCon – a global player in providing multi-DRM SaaS and forensic watermarking solutions to OTT platforms – has entered into a partnership with the Bangladeshi streaming service provider Nexdecade Technology. This partnership protects the streaming content of the Bangladeshi OTT platform Toffee by Bangalink Telecom, against piracy and lets it create user management policies across devices.

    The Toffee app, owned by the Bangladeshi telecom and content major Banglalink, has the highest number of TV channels as well as independent content, such as exclusive videos and telefilms, for Bangladeshi viewers inside and outside the country. The popularity of the app makes its content prone to piracy. PallyCon addresses this issue for the app, said the statement.

    “Nexdecade Technology is the streaming backbone to Bangladesh’s state-owned Bangalink’s most successful streaming app Toffee. By associating with PallyCon, Nexdecade has further strengthened its security infrastructure,” stated PallyCon head of global business Govindraj Basatwar. “Its clients, like Toffee, can now manage their users with fine-grained permission policies using PallyCon’s multi-DRM SaaS. It allows Toffee to maximize the revenue potential of its premium content.”

    Nexdecade is a seasoned player in the Bangladeshi market, manufacturing hardware and software for the broadcasting industry, among other segments. It is one of the biggest companies in the country that provides IT infrastructure for the emerging OTT industry.

    “We wanted to bring onboard our vast network of cloud and streaming infrastructure a global player that could enhance security right from the server to the client device with minimum fuss. We chose PallyCon as it has experience in dealing with international clients which manage apps with millions of users,” said Nexdecade Technology chief business officer Bankim Chandra Roy. “It offers a multi-DRM SaaS solution which processes premium content of any duration with a few clicks of the mouse. It seamlessly integrates popular DRM licensing technologies, like Google’s Widevine, Microsoft’s PlayReady, and Apple’s FairPlay, with OTT apps, thus giving a comprehensive coverage across devices and browsers.”

    Toffee director Abdul Muqit Ahmed knows the importance for piracy-control mechanisms for OTT apps. Muqit said that Nexdecade already gives us speed and robustness to deal with millions of simultaneous users with lowest possible latency. He added, “Now, with the PallyCon advantage, we know that we can reach the last client device without bothering about revenue loss due to leakage of premium content in the piracy market.”

    PallyCon is a trusted brand in multi-DRM management for established as well as emerging OTT players. It adheres to security standards prescribed by major Hollywood studios and consortia of technology companies that define security standards. In a single workflow, PallyCon clients can manage their video assets in an on-demand as well as live scenarios and plug revenue leakage caused by international hacking groups.

  • Former dentsu exec Gautam Mehra joins ProfitWheel as co-founder

    Former dentsu exec Gautam Mehra joins ProfitWheel as co-founder

    Mumbai: Gautam Mehra, dentsu International’s former chief data and product officer – APAC, has announced that he will be joining the recently announced SaaS platform ProfitWheel as co-founder along with Vivek Bhargava and Aman Khanna.

    ProfitWheel is a product company focused on creating a customer data-led marketing intelligence platform for the new direct-to-consumer world.

    “Gautam and I have worked together for over a decade, and I am delighted to have him on board as a co-founder,” said Vivek Bhargava. “Under his leadership, we will have an increased focus on driving tech innovations and building new products that will enable true intelligence in the mar-tech ecosystem. His past experience of solving a problem local to each market and driving a global product-led solution is precisely what we intend to deliver at ProfitWheel.”

    Mehra had joined dentsu Group in 2014 as business head – social media division at iProspect Communicate 2. In his last role at dentsu International (previously dentsu Aegis Network), he spearheaded the programmatic and data segment for the group in the region. He also built DMC (dentsu Marketing Cloud), the proprietary data insights to activation stack for dentsu.

    “I am driven by building products that solve large business challenges, and this feels like the right time to build something new, as ad tech reinvents itself,” Mehra said on his new role. “With ProfitWheel, we are focused on solving the biggest problems for D2C brands on effective customer acquisition, enhanced profitability, marketplace expansion, and growth in the most privacy-compliant manner.”

  • Rakuten TV turns to Amagi for FAST channel distribution

    Rakuten TV turns to Amagi for FAST channel distribution

    Mumbai: Rakuten TV has partnered with the cloud-based SaaS tech firm Amagi for channel distribution and monetisation across Europe. The video-on-demand (VOD) streaming service company has deployed Amagi’s free ad supported streaming TV (FAST) solutions.

    In Europe, Amagi supports premium content brands, including A+E Networks UK, Horse & Country TV, NBCUniversal International, News UK, Sofy TV, Koch Media, ADN, Ofive TV and Viceland UK among others, on its cloud broadcast platform.

    “This partnership with Amagi is key for Rakuten TV as we continue our European expansion,” said Rakuten TV CEO and founder Jacinto Roca. “It has provided access to a great line-up of third-party content across a wide range of genres.”

    For Rakuten TV, Amagi delivers a line-up of nearly 50 third-party linear channels, working alongside Rakuten TV’s primary monetisation partner Rakuten Advertising. These include Bite, Bon Appétit, Brat TV, IMG EDGEsport, Insight TV, PopSugar Fitness, Qwest TV, Talk Radio TV, and Xite.

    “Our channel creation, distribution and monetisation solutions are already the preferred choice for some of the largest OTT platforms and content brands in the market. We are pleased to add Rakuten TV’s FAST service in Europe to Amagi’s distribution network,” said Amagi co-founder Srinivasan KA. “With our premium content partners, viewership and advertising analytics capabilities, we are confident of accelerating Rakuten’s market share in the region.”

    With over 90 free linear channels, Rakuten TV provides an unlimited audiovisual entertainment through a catalogue that features the latest releases, on-demand access to premium subscription services, free films and TV shows.

  • Zee Studios partners with NFTically to launch NFT drop

    Zee Studios partners with NFTically to launch NFT drop

    Mumbai: Zee Studios on Friday announced its first non-fungible token (NFT) drop on its own NFT store. The film studio has partnered with software-as-a-service (SaaS) platform NFTically who facilitated the creation and launch of the NFT. The token has been integrated with the blockchain Polygon.

    A non-fungible token is a digital collectible that shows that the holder has ownership of a unique virtual item such as online pictures and videos. Through this NFT, Zee Studios will share a plethora of exclusive assets with their fans across the world, said the statement.

    “It is a defining moment for us to become the first film studio in India to launch NFTs and this initiative ties in with our future-facing plans. Zee Studios will provide NFTs for cinema lovers and collectors through its repository of the strong lineup of film content,” said  Zee Studios, chief business officer, Shariq Patel.  

    “Our mission is to revolutionise the NFT space by making it accessible to everyone – celebrities, influencers, artists, and enterprises,” said NFTically, chief executive officer and founder, Toshendra Sharma. “With a clear focus on NFT awareness and the platform (UX), we aim to connect people with their favourite collectibles, artists, and objects. NFT market-related transactions are soaring to new heights every day and given our relationship with art, culture, and emotion, India can be the epicentre of the NFT uprising.”

    “World is thrilled about digitised art. We see major traction across the globe and India is ripening to this phenomenon,”  said EMC worldwide, chief executive officer and founder, Navin Shah. “We are at the right time to explore multiple opportunities with NFT. We are happy to bring in this first NFT with NFTically and look forward to bringing in many more in coming times.”