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Tag: Saam TV

  • Big FM’s Marathi masala moment celebrates cinema with star-studded flair

    Big FM’s Marathi masala moment celebrates cinema with star-studded flair

    MUMBAI: Big FM turned up the volume on Marathi pride with a glitzy finale to Big Marathi Bioscope with Subodh Bhave, marking the end of its third season with an unforgettable on-ground celebration in Pune. From teary tributes to toe-tapping tunes, the evening paid a vibrant homage to the spirit, legacy and cultural depth of Marathi cinema.

    Hosted by the ever-charismatic Subodh Bhave, the event brought together some of the industry’s finest including Swapnil Joshi, Sayali Sanjeev, Sumeet Raghavan, Santosh Juvekar, Shilpa Tulaskar, and Atharva Sudame offering fans a front-row seat to laughter, nostalgia and heartfelt camaraderie.

    The grand finale wasn’t just a curtain call, it was a curtain rise on memories. Audiences were treated to emotional homages to legends like Sudhir Phadke and Asha Bhosale, followed by an explosive Ajay–Atul mashup that turned the gathering into a dance floor.

    Sharing his thoughts Big FM COO Sunil Kumaran said, “Our audiences have always trusted us to present exceptional content and BIG Marathi Bioscope with Subodh Bhave has been a true testament of that endeavor. With each season, BIG FM has built a deeper bond with listeners who have an unwavering love for Marathi cinema. As we reach the grand finale of Season 3, it’s clear that the show has become a cherished part of listeners’ lives, celebrating the rich legacy of Marathi films. Looking ahead, we’re excited to continue strengthening this relationship and creating even more memorable experiences in the seasons to come.”

    “Marathi cinema is my passion and what keeps me deeply connected to it is the love and support of my audience. Through the on-ground event, we have had the chance to interact directly with our listeners, making the experience even more personal and meaningful. With the success of this season, I’m confident that the affection and connection we’ve built will continue to grow in the seasons ahead.” said actor and host Subodh Bhave.

    Presented by Lokmanya Multipurpose Co-op Society Ltd and supported by partners like Deshpande Eye Hospital & Laser Centre and B.U. Bhandari, the show’s third season finale was more than just entertainment, it was a tribute, a party, and a promise rolled into one.

    With the finale set to air on Saam TV, fans across Maharashtra can relive the magic. As Big FM continues to echo through the airwaves, it’s clear Marathi cinema’s most soulful stories aren’t just on screen, they’re in the hearts of the listeners too.

  • Saam TV leads in Maharashtra with 5.9 cr impressions in BARC India week 31 ratings

    Saam TV leads in Maharashtra with 5.9 cr impressions in BARC India week 31 ratings

    MUMBAI: Saam TV has gained number one position among all channels for week 31 (27 July 27 to 2 August 2019) of BARC India ratings in Maharashtra. According to the BARC India report, Saam TV recorded over 5.9 crore impressions in Maharashtra and is followed by ABP Majha at over five crore.

    The channel showed a massive rise in its viewership from the previous week, attaining an increase of 45.9 per cent. During the same timeframe, Saam TV created more than double the impressions recorded by Aaj Tak (2,99,60,000), which leads the roost in Maharashtra among non-Marathi channels. Among the channels in the Marathi news and information category, Saam TV has recorded a market share of 25 per cent, followed by ABP Majha at 20.8 per cent.

    BARC India data for week 30 and 31 of 2019, for Maharashtra and Goa for audience above two years, Saam TV was at leading position with 59,253 weekly impressions (000), followed by ABP Majha with 50,447 weekly impressions (000) and TV9 Marathi with 48,827 weekly impressions (000).

    Saam TV channel head Nilesh Khare called the channel’s understanding of Maharashtra second to none, attributing it one of the reasons for its growth. “Saam understands the pulse of Maharashtra. We understand the common man, their plights and their triumphs. We listen to them and become their voice,” said Khare. Crediting the channel’s neutral stance in news delivery for its continued success, Khare further added, “We have remained neutral in our political stance and also focused on social causes that concern their day-to-day life. That’s the reason the viewers have preferred us and have taken us to No.1 spot.”

    Sakal Media Group managing director & AP Globale Group chairman Abhijit Pawar thanked the viewers through a congratulatory tweet and recognised Saam TV’s neutrality for the sustained success.

    “The numbers are a testimony to our neutrality in news delivery and relentless efforts to serve Maharashtra by being its reflection,” said Pawar.

    Saam TV also benefits from the Sakal ecosystem and approaches journalism in sync with today’s age. Journalists engage in a collaborative approach for collective success and ensure optimum news delivery.

    Saam TV also continues to dominate among top programmes in Marathi news and information category with 67 programmes in the top 100 across channels. Shows like Viral Satya, 36 Jille 36 Reporters, Top 50 News, Spotlight, etc. have consistently garnered high numbers and remained among the top-performing programmes.

    Saam TV, a part of the Sakal Media Group (SMG), was launched in 2008. Saam TV is the group’s first venture into broadcast media business bringing a global outlook to the regional television. 

  • BARCs most watched new regional News channels

    BARCs most watched new regional News channels

    BENGALURU: It is now 4 weeks since Broadcast Audience Research Council of India (BARC) started publishing segmented data of regional news channels in 4 languages in the public domain. Three of the languages are from East India – Assamese News, Bangla News and Oriya News and one is from West India – Marathi News. BARC commenced ranking the top 5 News channels in each of the markets represented by theses languages from week 35 of 2018 (Saturday, 25 August 2018 to Friday, 31 August 2018) onward.

    The four languages from the middle portion (geographically) of the country represent the following markets/states:

    Assamese News: Assam /North East/Sikkim (U+R): NCCS All: 2+ Individuals

     

    Bangla News: West Bengal (U+R): NCCS All: 2+ Individuals

    Marathi News: Maharashtra/Goa (U+R): NCCS All: 2+ Individuals

    Oriya News: Odisha (U+R): NCCS All: 2+ Individuals

    Geographically, it could be averred that these languages are from the middle regions of India.

    Earlier, in week 1 of 2018 (Saturday, 30 December 2017 to Friday, 5 January 218), BARC had commenced publishing its weekly lists of Top 5 News channels for each of four South Indian languages – Kannada, Malayalam, Tamil and Telugu.

     

    In the case of the four mid Indian languages, the same five channels were present in BARC’s lists of top 5 News channels of all the four languages during all the four weeks that the data is available at the time of writing of this report. As a matter of fact, for three of the East Indian languages, all the five channels for each language followed the same order of ranks. In the case of Marathi News ranks showed a bit of an anomaly.

    In general, the News channel for each of the four languages from mid India that has been ranked one had for more viewers that the channel that was ranked two. There was also a marked difference in viewership between a higher rank and its succeeding rank.

    Please refer to the figures below showing how the News channels for each language were ranked and the rounded off average of four weeks weekly impressions in (000s):

     

    As mentioned above there was an anomaly in ranks in the case of Marathi News channels.

    It is early days yet to get an accurate measure of the performance of the top 5 News channels of each of the mid Indian languages. Time will  rank the channels more correctly.

  • Saam TV to launch OTT platform within 6 months

    Saam TV to launch OTT platform within 6 months

    MUMBAI: Sakal Group’s Saam TV recently went from being a full-fledged infotainment channel to a news channel with a focus on hyper-local content.

    Talking to Indiantelevision.com, Saam TV executive editor Nilesh Khare said, “In mid 2017, the organisation decided to change the channel to news and information channel and we implemented the new content strategy from 15 January 2018. Our channel is stable on 21 per cent viewership market share for the past five weeks.”

    Very soon, it will launch its news app and OTT platform in six months. It will be talking to WhatsOn, Hotstar and some other OTT players for the content. The channel has deals with Dailyhunt and Jio too.

    The channel has synergised with the parent company to create its own content which is completely in-house. The presentation, pattern and the graphic are also done by the in-house team. The editorial team of the channel includes 38 reporters in Maharashtra.

    Currently, the channel is focused on content and ratings and depending on the response to Saam TV, another channel launch could be on the anvil.

    The channel has many national and regional advertisers on board which includes Cadbury, Zee, Honda and Sony. Sony is launching a new Marathi general entertainment channel Sony Marathi on 19 August and the first TV campaign has been launched on Saam TV.

    According to the numbers provided by the broadcaster, the channel in its seven months of relaunch claims to have taken pole position with 21.34 per cent of the total viewership in the Marathi market with a target audience above 15 years in the time band of 6 am till 12 am.  

    Saam TV is followed by ABP Majha with 21.27 per cent share, Zee24 Taas at third position with 19.95 per cent viewership share, according to numbers provided by Saam TV.

    The Marathi news market consists of more than half a dozen channels including ABP Majha, News18 Lokmat, Zee24 Taas, TV9 Marathi and Jai Maharashtra to name a few. It is a hotly contested market with several broadcasters fighting tooth and nail for the top position.

  • Saam TV to see programming revamp as new editor joins

    Saam TV to see programming revamp as new editor joins

    MUMBAI: One editor after another is quitting TV9 — for better growth prospects, is the official version. Umesh Kumawat, who had joined TV9 from ABP News, quit within a month and went back to ABP as a senior editor.

    And now, TV9 executive editor Nilesh Khare has finally said goodbye to the channel that was performing almost consistently at No. 3 in the last few weeks in the Marathi news genre in a sweet, positive note to his editorial and production team. On informing him that his staff felt quite demoralised and let-down, he quipped: “They must be sad because I am one of them, unlike the leader sitting in a corner office.” 

    NDTV’s Abhishek Sharma is reportedly stepping into Khare’s shoes.

    Starting his career at Tarun Bharat newspaper after doing his masters in journalism from the Pune University, Khare worked with Zee group as an anchor and then senior correspondent for around six years and special correspondent at ABP News for over nine years before becoming the managing editor of “Jai Maharashtra News”.

    Confirming his exit to Indiantelevision.com after a lot of speculation, Khare, who helped TV9 propel from the fourth position to the third slot among Marathi news channels within 45-50 days of joining, said he would be joining Saam TV as the editor from 1 September.  As to whether he would be moving out with a team of trusted lieutenants, he replied in the negative. “Wherever I go, I create a new team from the existing lot — people with new, different and unique ideas, and not legacy concepts,” he said.

    At Saam TV, he said, his future news plan was to extensively cater to the information needs of youth, women and the farmer community. Khare, who ran a sustained news campaign at TV9 to get farmers their rightful due from the Maharashtra government, said he was keen to join Saam TV under the leadership of the managing director Abhijeet Pawar, who “has a unique vision for the channel — he has a new strategy beyond a 24-hour news channel.” 

    “The Maharashtrian viewers are not fond of sensationalism; they prefer news about people’s and state issues, and matters concerning our day-to-day lives,” he said matter-of-factly.

    Khare did not confirm as to whether he would oversee the digital news at the Saam group. “The digital space is definitely significant and growing — within two years, I believe, approximately 30 per cent viewership would be cornered by the digital players,” Khare opined.

    Without divulging details, Khare said he had a lot of programming plans which would help Saam TV grow from its currently fifth position to dizzy heights in a short span time. On being referred to as a master strategist, the hardcore journalist and ‘field reporter’ for several years was not amused. Offering no comment on the exit of Kumawat in a month, he said that the former had gone back to “our DNA — ABP News.”

    Choosing not to comment on the recent controversial issues in the news space and the overall decline in the news viewership, Khare said he was only a part of the editorial board and not a part of the TV9 management. “I am not a believer of numbers — I primarily believe in quality and credibility of news; numbers are secondary,” he signed off.

    Also Read:

    TV9 Marathi format has changed, says new editor Kumawat

    BARC India suspends three errant channels’ review