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Tag: Saakshi Verma Menon

  • PepsiCo India appoints Saakshi Verma Menon as chief marketing officer for foods

    PepsiCo India appoints Saakshi Verma Menon as chief marketing officer for foods

    Mumbai: PepsiCo India has named Saakshi Verma Menon as its new chief marketing officer (CMO) for the foods division, as outgoing CMO Anshul Khanna moves into a new role within the company. The announcement comes amid heightened competition and renewed strategic focus on the Indian packaged foods segment.

    Menon, a key member of PepsiCo’s India leadership team, will lead the marketing strategy for the company’s foods portfolio, which includes household brands such as Lay’s, Kurkure, Uncle Chipps, Quaker, Cheetos, and Doritos.

    “Super pumped to work on some of the most iconic and beloved brands from the house of PepsiCo,” Menon wrote in a LinkedIn post. “These brands have been part of everyday moments for millions, and I’m excited to shape the next chapter of their journey.”

    Menon steps into the new role after leading regional brand initiatives for PepsiCo’s AMESA (Africa, Middle East and South Asia) business, where she managed cross-market campaigns for core beverages including Pepsi, 7Up, and Mountain Dew. With over 20 years of marketing experience, she has also held senior roles at Colgate-Palmolive, Uber, and Kimberly-Clark, bringing a blend of global insight and local consumer acumen.

    PepsiCo India reported revenues of Rs 8,877 crore and profit after tax of Rs 883.4 crore for the financial year ended 31 December 2024. The company’s snacks segment contributed over Rs 6,800 crore, underscoring the strength of its packaged foods portfolio.

    India’s packaged foods market is currently valued at Rs 3.6 trillion, while the carbonated beverages segment stood at $18.25 billion in 2022, according to ICRIER. PepsiCo faces strong competition from both multinational and domestic players, including Coca-Cola, ITC, Bikaji, and Haldiram’s, with bottling operations managed by its partner, Varun Beverages.

    To bolster local manufacturing and supply chain capabilities, PepsiCo India last year announced a Rs 1,266 crore investment to set up a flavour manufacturing facility in Ujjain, MadhyaPradesh, expected to be operational in Q1 2026. A second facility is also being developed in Tamil Nadu, reaffirming the company’s long-term commitment to the Indian market.

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  • Saakshi Verma Menon is the new Sr marketing director, Africa Middle East & SA in PepsiCo

    Saakshi Verma Menon is the new Sr marketing director, Africa Middle East & SA in PepsiCo

    Mumbai: Saakshi Verma Menon has been joined as  Senior Marketing Director for Africa Middle East & South Asia by PepsiCo according to her LinkedIn post.

    She was previously with Kimberly-Clark to lead marketing for their brands in India. She was a part of the company’s senior leadership. she was also assigned responsible for shaping brand-building and transformation in the organisation landscape.

    Before that, Saakshi Verma Menon worked for Nicobar Design, Colgate Palmolive, Uber, and The Coca-Cola Company. 

  • Kimberly-Clark India names Saakshi Verma Menon as marketing director

    Kimberly-Clark India names Saakshi Verma Menon as marketing director

    Mumbai: Consumer goods company Kimberly-Clark has announced the appointment of Saakshi Verma Menon as marketing director in India.

    In her new role, Saakshi will lead the brand, digital, research, analytics & product innovation teams. She will be a part of senior leadership on the journey of transformational acceleration. Additionally, she will also be responsible for shaping a brand-building organisation in a digital-first world, the company said in a statement.

    Saakshi comes with 18 years of experience across several global brands like Colgate Palmolive, Coca-Cola, and Uber.

    “We are delighted to welcome Saakshi to our Kimberly-Clark India team,” said Kimberly-Clark India’s MD Mainak Dhar. “She brings with her a wealth of knowledge and experience to our business that will help in accelerating the transformational growth agenda we have- both in terms of our current portfolio and in future expansion plans. I look forward to her leadership in shaping a future-ready marketing organisation that will not just deliver today’s results but creates capabilities, talent, and mindset to accelerate our progress towards the exciting future we see for this business.”

    “I am delighted to join Kimberly-Clark India at this exciting point in the transformational journey of the company,” said Saakshi. “Kimberly-Clark is at the cusp of unleashing the potential of its brands in India and I am looking forward to working with the team to take India to its next phase of growth, especially in terms of creating a world-class brand-building organisation that can thrive in a digital-first world.”

  • Ogilvy Bangalore drives UberAuto to Chennai with ‘No haggling, No Hassles’

    Ogilvy Bangalore drives UberAuto to Chennai with ‘No haggling, No Hassles’

    MUMBAI: Ridesharing company Uber has launched its latest campaign ‘No Haggling, No Hassles’, encouraging people to avail UberAuto services in Chennai. The campaign has been conceptualised by Ogilvy Bangalore.

    Ogilvy vice chairman India and chief creative officer South and Southeast Asia Sonal Dabral added, “UberAuto has brought a dramatic change to the way our audience uses auto rickshaws by bringing them never before convenience and peace of mind. It’s therefore fitting that we are introducing this epic service to our audience with an epic story full of humour, drama and suspense. I’m sure that our audience will enjoy this campaign as much as we enjoyed creating it.”

    Uber head of brand – rides, India and South Asia Saakshi Verma Menon commented, “Uber’s vision is to build globally and live locally. UberAuto takes away the daily hassles of hailing an auto by harnessing the power of technology. This campaign aims to connect with our communities, driver-partners and riders in Chennai. Ogilvy South has been a great partner in bringing this creative idea to life in Chennai."

    Ogilvy South president Ram Moorthi said, The flavour of the relationship between an auto rickshaw and it’s rider is a uniquely local one. From Ogilvy’s South office, we’ve used a South Indian flavour to help UberAuto convey its hassle-free message to its customers. Full credit to our client partners for going with our audience understanding while keeping us honest in terms of the Uber brand’s values.”

    The campaign shows the name of the protagonist (witness), ‘Selvam’ echoed around the city dramatically. As unique characters ranging from policemen to politicians scream Selvam’s name in anticipation, we finally see Selvam haggling with a regular rickshaw driver for his ride. As the Voice Over resolves Selvam’s conflict by introducing him to UberAuto, we see him happily arriving at the court much to the relief of everyone. The film ends with the most relieved of them all, the accused who is thankful that his witness has arrived on time.

    As part of the campaign, Uber is also set to release print, outdoor, and radio ads with the same message.