ITV

Tag: Sa Re Ga Ma Pa Little Champs

  • Most preferred Hindi GEC genres in weeks 1 to 10 of 2017

    BENGALURU: What are the most preferred programme genres that audiences like in the Hindi Speaking Market (HSM) – more specifically the programmes aired by Hindi general entertainment channels  (Hindi GEC) in India? This report tries to answer these questions from a limited standpoint. First, to the basis of this report.

    To simplify the report, the author has categorised Hindi GEC programmes broadly into the two groups – Drama and others, which have been further grouped intotengenres as below. These are the genres that have been present in the top 5 programmes lists during the first ten weeksof this year:

    Drama: (1) Supernatural  (Naagin Season 2 and Naagin) (2) Family Drama (KumkumBhagya, Shakti – AstitvaKeEhsaas Ki, YehRishta Kya Kehlata Hai, SaathNibhaanaSaathiya, AfsarBitiya, Udaan) (3) Super Hero (Baalveer) (4) Stand-up Comedy(The Kapil Sharma Show) (5) Sitcom  (Taarak Mehta KaOoltahChashmah) (6) Historical (Shani, Jodha Akbar).

    Others: (7) Awards (8) Reality (Bigg Boss)(9) Cricketand (10) Competition(Sa Re Ga Ma Pa Little Champs)

    Awards, Reality, Cricket, Competition are not a part of drama or soaps. The author has included Stand-up Comedy or Talk Shows like The Kapil Sharma show as drama.Shani has been mentioned as mythology Historical, while Jodha Akbar as period Historical in portions of this paper.

    This paper is based on statistical analysis of BARC data from the following markets: HSM (U+R), HSM (Rural), HSM (Urban): NCCS All: Prime Time (1800 – 2330 hrs): 2+ Individuals for weeks 1 to 10 of 2016 (Saturday, 30 December 2017 to Friday, 10 March 2017, HSM means Hindi Speaking Market). BARC releases television matrices each week.

    This paper must be read with a caveat: It deals only with the players present in BARC’s top 5 lists programmes per week for Hindi GEC. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 5 lists of programmes have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total or Weekly Impressions (CWI) mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.

    What are the genre preferences of the three markets?

    Audiences across all the three markets – Hindi GEC (U+R), Hindi GEC (R) and Hindi GEC (U) preferred Supernatural and Family dramas. All seemed to have an affinity for Historical dramas – the rural audiences preferred period history in the form of Jodha Akbar, while the overall Hindi GEC (U+R) and the Hindi GEC (U) audiences preferred mythology History in the form of the Indian deity Shani. Hindi GEC (U+R) and Hindi GEC (R) markets preferred the cricket genre – this was live cricket. Rural markets also showed a preference for Superhero shows, but they did not prefer Stand-up comedy as much as the other genres.

    Hindi Urban audiences did not like cricket or competition or superhero shows as much as they did shows from genres such as Family drama, Supernatural, Stand-up Comedy, mythology Historical, Awards, Sitcom’s or reality.

    Rerun of programmes such as Naagin season 1 and Jodha Akbar (both are Balaji Telefilms Limited products) on sister FTA channels of the original broadcasters such as Rishtey, Zee Anmol, Star Utsav still attract a lot of eyeballs.

    Conspicuous is the absence of any programme from the Crime genre in top Hindi GEC programmes list during the first 10 weeks of 2017. Also, it was only the grand finale of Bigg Boss during the infancy stage of 2017 that brought the Reality genre just once into the top 5 list Hindi GEC (U) space with a rank of 2 in week 5 and Impressions of 6,182 (000s) Sumsduring the first 10 weeks of 2017.

    Though a few Competition genre shows are currently being aired, they have not made it to the top 5 lists during the first 10 weeks of 2017, except for Sa Re Ga Ma Pa Little Champs that ranked 3 in week 9 of 2017 with 10,776 (000s) Sums Impressions, which by itself is a fairly high viewership for a single episode of a show.

    Of note also is the fact that there were other mythology Historical and Supernatural programmes that were aired in 2017, and still continue on air, but they could not get the traction that shows such as Shani or Naagin have got/were able to get and did not make it to the top 5 programmes list during the first 10 weeks 0f 2017. Cricket programmes that made it to the top five list during the period under consideration were live cricket matches one day internationals and T20 international against England Check out below formore details about audience preferences of Hindi GEC (U+R); Hindi GEC (R) and; Hindi GEC (U) markets.

    Hindi GEC (Urban+Rural or U+R) genre preferences

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    Supernatural – (NaaginSeason 2 and Naagin on Network 18’s Colors and Rishtey) was the most watched genre during the first ten weeks of 2017 in terms of CWI of 2,01,827(000s) Sumsand a frequency of 18 times that the genre appeared in the top five programmes in the Hindi GEC (U+R) market listsduring the first 10 weeks of 2017.

    Family drama shows however had a higher frequency in the top 5 lists during the same period – 19. In a cricket crazy country like India, one day internationals and T-20 internationals matches had a frequency of 5 and a staggering CWI of 69,127, staggering because if one were to extrapolate average the per match impressions – be they one day international or T-20, at least 20percent more people watched each match than they watched a drama in the Hindi GEC (U+R) market.

    Stand-up comedy through Kapil Sharma’s The Kapil Sharma Show on Sony Entertainment Television was the fourth most watched genre in this market. From the drama genre, Swastik Production’s mythology Historical Shani was present in the top 5 most watched programmes list during week 8 with a rank of 5 and Impressions of 9,055 (000s) Sums, while one of the longest running sitcoms – Neela Tele Films Private Limited’s Taarak Mehta KaOoltahChashmah on SAB TV was ranked 4 in week 10 of 2017 with Impressions of 9,995 (000s) Sums.

    The competition genre found a place in the top 5 programmes list in the Hindi GEC (U+R) category through Amul Sa Re Ga Ma Pa Little Champs with a rank of 3 in week 9 on Zee TV – Hindi GEC (U+R). Also, among the others category, The Star Screen Awards was ranked 4 in week 1 of 2017 with Impressions of 9,683 (000s) Sums.

    Hindi GEC Rural (R) genre preferences

    Hindi GEC rural audiences have preferred five genres most during the first ten weeks of 2017. Besides the 5 genres, the Sitcom genre found a place in the top 5 programmes list in the Hindi GEC Rural space. Except for cricket, the Hindi GEC rural market seemed to have preferred soaps most – be they from the Supernatural, Family, Historical or Sitcom drama genres during the period.

    From BARC ratings, it is obvious that the Supernatural genre is the most watched across the Hindi GEC market, because it is the most watched genre in Hindi GEC Rural market. Both the seasons of the Ektaa Kapoor runBalaji Telefilms drama (Naagin Season 2 and Naagin)had CWI of 1,00,464 (000s) Sums during the weeks under consideration.

    The Family drama genre led by Rashmi Sharma Telefilms Limited SaathNibhaanaSaathiya and another Balaji Telefilm soap – KumkumBhagya was next. Four soaps – SaathNibhaanaSaathiyaon Star Utsavwith a frequency of 6 and CWI of 32,064 (000s) Sums;KumkumBhagya with a frequency of 6 on Zee TV and CWI of 27,559(000s) Sums; Village Boy Production Pvt. Ltd. AfsarBitiya on Zee Anmol with a frequency of 3 and CWI of 16,274(000s) Sums;  and the Mahesh BhattGurudevBhalla Productions distributed Udaan with a frequency of 2 and CWI of 8,484(000s) Sums on Rishtey made the Family Drama genre the second most watched one during weeks 1 to 10 of 2017 in the Hindi GEC (R) market. Please refer to the chart below:

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    One day internationals and T20 international – Cricket came next – with a frequency of 6 – (one more than Hindi GEC (U+R)) and CWI of 53,224 (000s) Sums. The Super Hero genre through Optimystix Entertainment’s Baalveer on Sony Pal was the fourth most watched genre with a frequency of 6 and CWI of 30,838 (000s) Sums.

    The Historical genre through Balaji Telefilm’s Jodha Akbar on Zee Anmol was fifth most watched genre in rural India during the first 10 weeks of 2017. The genre had a frequency of 4 and CWI of 19,736 (000s) Sums.

    Taarak Mehta KaOoltahChashmah in week 10 with a rank of 5 represented the single frequency that Sitcom’s had during the period under consideration in this paper.

    Hindi GEC Urban (U) genre preferences

    Hindi GEC Urban audiences preferred Family drama to Supernatural based on BARC data for the first 10 weeks of 2017. The Family drama genre led by KumkumBhagya on Zeel was the most watched genre in the Hindi GEC Urban market with a frequency of 25 out of a possible 50 and TWI of 1,59,432 (000s) Sums.

    The Supernatural genre came in next, led by the sole programme from that genre in the top 5 lists during all the 10 weeks of 2017 – Naagin Season 2 on Colors TV. Naagin Season 2 was the most watched show in the Hindi GEC Urban space during all the 10 weeks of 2017 with a frequency of 10 and CWI of 76,585. The next best contender for the most watched programme in the same space during the period under consideration was KumkumBhagya also with a frequency of 10 and with CWI of 64,208 (000s) Sums. Shakti – AstitvaKeEhsaas Ki was another show, on Star Plus, that was the third most watched show in Urban Hindi GEC markets with a frequency of 9 and CWI of 57,495 (000s) Sums during the first 10 weeks of 2017. Please refer to the charts below:

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    The Kapil Sharma show with a frequency of 7 in the top 5 programmes list brought the Stand-up Comedy genre to third place with CWI of 46,483 (000s) Sums. Urban audiences also seemed to like the mythology Historical genre – Shani on Colors with a frequency of 3 and CWI of 18,824 (000s) Sums.

    Two awards on two separate channels – One on Star Plus – Star Screen Awards 2017 (7,231 (000s) Sums)) and the other on Colors – Sansui Colors Stardust Awards (Impressions – 6,557 (000s) Sums)) brought this genre to the sixth place with CWI of 13,788 (000s) Sums in the Hindi GEC (U) space. Taarak Mehta KaOoltahChashmah fared better in the urban Hindi GEC space with a frequency of 2. Reality in the form of Bigg Boss season 10 had a frequency of 1 in the list.

    Parting shot

    Rural India has overtaken urban India in terms of absolute numbers of TV households in India according to a Broadcast Audience Research Council of India (BARC) study. Urban India may have 84 million (8.4 crore) of the total 183 million (18.3 crore) TV households, with a penetration of close to 87 percent. But rural India has overtaken it with 99 million (9.9crore) TV households, even as TV penetration remains 52 percent.

    While the quality of content produced by various houses has steadily improved, certain production houses such as Balaji Telefilms Limited seemed to have got the pulse of the viewers’ just right, going by the success of their shows, be they from the Family drama or Supernatural genres.

    The Indian Premier League (cricket) is just a few weeks away. Overall, numbers of programmes and consequently channels and networks are likely to drop as past history has shown. It will be a challenge for the programme creators to create riveting and sticky content, if not to draw eyeballs from IPL, then to at least retain a large part of their audience. Indian viewers are definitely in for a treat!

     

  • Zee Tele Q2 revenues up 38% at Rs 4.6 billion; Net Rs 333 million

    Zee Tele Q2 revenues up 38% at Rs 4.6 billion; Net Rs 333 million

    MUMBAI: Subhash Chandra’s Zee Telefilms Limited today reported second quarter consolidated revenues of Rs 4.64 billion representing a 38.1 per cent growth over the corresponding period in the previous fiscal where it stood at Rs 3.36 billion.

    Consolidated operating profit stood at Rs 338 million, after expensing of initial investments in new activities viz. Zee Telugu, Zee Smile, Zee Sports and others, amounting to Rs 832 million (17.9 per cent of consolidated revenues).

    As a result, consolidated operating profits of continuing businesses were Rs 1,171 million, higher by 28.4 per cent over to the corresponding quarter last year.
    Profit before tax for the second quarter of fiscal 2007 was Rs 409 million while net profit was Rs 333 million, down 21.6 per cent from the Rs 425 million recorded last year.
    The results announced are after consolidating the financials of ETC Networks Limited (ETC) for the second quarter of FY2007.

    2Q FY2007 – Highlights
    Advertisement revenue Rs 2,107 million – up 42.6%
    Subscription revenue Rs 1,930 million – up 10.6%
    Zee TV now leader in 9-10 pm & in 6-8:30 pm time band
    Siticable acquires 250,000 last mile cable connections
    DishTV enhances content offering, Star bouquet available from August
    DishTV subscriber base now 1.5 million

    Said Chandra, “Zee’s second quarter results prove the continued strength of our content business and a growing presence across new genres. Not only are we growing our content business, we have been very successful in integrating it with new platforms like DTH, with significant growth potential. The performance reflects our success in delivering superior content to viewers and stronger relationship with our consumers.”

    Chandra added, “We are also happy about some recent developments relating to our business. There is continued monitoring of High Court for implementation of CAS in the notified areas of Mumbai, Delhi and Kolkata by December 31, 2006. This will additionally help in bringing about addressability on cable. On DTH, DishTV further enhanced its offering from August when the Star bouquet was also made available to subscribers and now DishTV has the most comprehensive content on any pay television service, whether cable or satellite. All these have extremely positive and long term impact on our business.”

    Commenting on the restructuring exercise, Chandra continued, “The restructuring exercise is underway and is expected to be completed by January 2007. There has been some delay from our earlier expectation of November 2006, due purely to a number of adjournments of court hearings. When completed, the restructuring would result in four listed companies ready to exploit the vast emerging opportunities in each line of business. The next several years would provide tremendous growth opportunities for all these four businesses.”

    Punit Goenka, whole time director and responsible for content creation, commented, “Zee TV continued to increase its viewership share from 25% in 1Q FY2007 to 28% during 2Q FY2007, along with a significant growth in time spent. During the quarter, average gross ratings points (GRPs) of Zee TV remained at 240 levels, while recording peak GRPs of 270 in week 36. The growth momentum has been led by widespread success of Sa Re Ga Ma Pa Little Champs, Saat Phere and Kasamh Se, while our new launches Dulhan and Betiyan have been very well received. Betiyan touched a TVR of 5 in its first week. Zee TV now has five programmes in the Top 20 and 12 programmes in the Top 50. It has leadership in the 9 pm to 10 pm time band, and between 6 pm to 8:30 pm on weekdays.”

    “Zee Cinema continues to be the No. 1 movie channel, and increasingly is becoming a reach channel for the advertisers. Zee Marathi has improved its viewership by 16 per cent during 2Q FY2007. Zee Bangla has improved its viewership by 60 per cent and has gained leadership position in the 8:30 pm to 9:30 pm time band. Zee Sports continues to build on the back of Cricket Tri-Series in Malaysia between India, Australia and West Indies. We will continue to reinforce our competitive advantage and deliver more value to viewers and shareholders.” Goenka added.

    Elaborating on the performance, CEO Pradeep Guha said, “We are pleased with the strong operating results, content business delivered in the second quarter. We once again outperformed the market with unmatched connection with our audience and remain focused on building on our progress. Looking ahead, we are confident that continued execution of our content strategy would result in a revenue growth faster than that of industry.”