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Tag: S Yesudas

  • Vizeum bags media duties of Saint-Gobain

    Vizeum bags media duties of Saint-Gobain

    MUMBAI: Vizeum India, the media communication specialist from the Dentsu Aegis Network, has been appointed as the media AoR for Saint-Gobain.

     

     Vizeum Indian subcontinent managing director S Yesudas said, “We are delighted with this appointment and thank the Saint-Gobain management for considering us worthy. We see immense possibilities for the brand to connect with its consumers and business associates meaningfully. We will ensure no stones are left unturned on our path to this destination. This business will be handled out of our Chennai office.”

     

  • Vizeum bags media duties of VGP Universal Kingdom

    Vizeum bags media duties of VGP Universal Kingdom

    MUMBAI: Vizeum India, the media communication specialist from the Dentsu Aegis Network, is riding high on success. The agency, which added Hindware and Jet Privilege to its media kitty last fortnight, has added yet another client to its roster.

     

    The agency has been named the media AOR for VGP Universal Kingdom, a Chennai-based family amusement park.

     

    The concept of amusement parks and beach resorts, which were only popular in foreign countries until a while back, was brought into India by VG Paneerdas in the year 1975. He created VGP Golden Beach, located on the East Coast Road in Chennai.

     

    Currently VGP Universal Kingdom has more than 40 rides, including the first of its kind in India – the family roller coaster ride, the mixer ride, the Top Gun from all over Europe and the United States and a themed water park.

     

    VGP Universal Kingdom managing director VGP Ravidas said, “Fun is a serious business and we have been looking for a media partner who understands this balance. We found Vizeum perfectly fitting the bill. I feel they have the right wherewithal to work with us in fulfilling our future ambitions. We look forward to a long and fruitful relationship with Vizeum.”

     

    Vizeum managing director Indian subcontinent S Yesudas added, “We are grateful to the VGP Universal Kingdom management for finding a partner in Vizeum. We will have fun together in working on this assignment while we seriously help the park move forward in consumer engagement and growth. This business will be handled out of our Chennai office, under the leadership of Vizeum South VP Subhas Warrier.”

  • Vizeum wins media duties of C&S Electric

    Vizeum wins media duties of C&S Electric

    MUMBAI: The S.Yesudas-led Vizeum India is on an account winning spree. The media agency has just pocketed the agency of record account of  C&S Electric. The company is amongst the leading suppliers of electrical equipment in India.

     

    This is the fourth new business announcement from Vizeum within the last two weeks.  The earlier announcements were for Jet Airways; Allied Blenders and Distillers and INS from Viacom 18.

     

    As C&S Electric prepares itself for a consumer facing strategy for its relevant products, Vizeum has been mandated to ensure the brand is able to share its vision with the relevant consumers in an effective and impactful manner.

     

    C&S Electric managing director Rishi Khanna said, “We evaluated media agencies on their strategic thinking and execution ability. Considering our plans, it was imperative for us to align with a partner who thought like us and one who was willing to look beyond the traditional methods of brand-consumer connection.    Vizeum came up strongly on all these parameters. We hope to build a long lasting partnership with Vizeum”

     

    “We bring on board our extreme sincerity, unique passion and very compelling proposition for each of our clients.  We work with a vision of converting our clients as our ambassadors, based on tangible value we add to their business.   We are delighted with this association and are thankful to the C&S Electric management for placing their faith on us. This business will be handled out of our Delhi Office under the leadership of Anirban Malakar, EVP, Vizeum,” added Vizeum managing director – Indian Subcontinent S Yesudas.

  • Vizeum bags media duties of Integrated Network Solutions

    Vizeum bags media duties of Integrated Network Solutions

    MUMBAI: Vizeum India has been appointed as the media AoR for Integrated Network Solutions (INS), a wholly owned subsidiary of Viacom18 Media. INS is instrumental in creating high impact and unique experiences via multifaceted marketing platforms. Vizeum has been in the news since last two weeks for its win on Jet Airways and Allied Blenders and Distillers business.
     

    The account will be handled out of the agency’s Mumbai office under the leadership of Vizeum Mumbai senior vice president Samarjit Rajkumar.

     

    Commenting on the announcement, INS Viacom18 senior vice president and business head Jaideep Singh said, “As we enter into the second year of our journey, the tasks ahead to communicate the promise and message of our experiential properties to our consumers and trade is a challenging one. Vizeum is a well-recommended agency within our group considering their work for the other brands of our Network. Therefore, partnering with them was not a decision that needed too much deliberation. We wish Vizeum all the best as we embark on an exciting journey with together.”

     

    On winning the account Vizeum managing director, India sub-continent S. Yesudas, said “We have been investing all our energies and resources behind making our clients as our true ambassadors with tangible contributions to their business issues. And we are extremely delighted that it is paying back in terms of our existing clients referring us to others. We sincerely thank the INS management for their faith in us. This further strengthens our partnership with Viacom 18 Media group. We currently handle MTV Group, ETV Group, Nickelodeon and Sonic.”

  • Vizeum India wins Allied Blenders and Distillers media duties

    Vizeum India wins Allied Blenders and Distillers media duties

    MUMBAI: Close on the heels of the last week’s announcement from Vizeum on its media duties win of Jet Airways, Allied Blenders and Distillers (ABD) has now appointed Vizeum India as its media AoR (Agency on Record).

     

    The agency with this is tasked to play an important role in ABD’s initiatives to engage its valuable consumers. This win comes on the back of a multi-agency pitch which the client had initiated two months ago.

     

    ABD marketing head Ahmed Rahimtoola said, “Vizeum thoroughly impressed us with their thinking which was well balanced on our current realities as well as future aspirations. They also exhibited the right knowledge, energy, passion and the accountability we were looking for. We look forward to this partnership taking a good shape and wish them the very best.”  

     

    Indian Subcontinent, Vizeum Indian subcontinent MD S Yesudas said, “We are delighted with this win. This talks volumes about our ability to bring on board unique solutions for our clients. It is a challenging journey and we are quite excited to embark on it with ABD.  We are thankful to the client management for considering us worthy. This business will be handled out of our Mumbai office, led by Samarjit Rajkumar and assisted by his able team under Saumya Agarwal.”

     

    Vizeum, part of the Dentsu Aegis Network, successfully operates in 55 countries.

  • Vizeum India flies off with Jet Airways

    Vizeum India flies off with Jet Airways

    MUMBAI: As Jet Airways prepares itself for a growth strategy, Vizeum has been contracted as the Media AoR to play a vital role in the airline’s consumer connect initiatives.

     

    Vizeum managing director Indian subcontinent S Yesudas said “We are an agency that clients must experience to believe. The passion, the sincerity and the tangible results we bring on board is incomparable.  We are very proud of this association and we are thankful to the Jet Airways management for considering us worthy. This business will be handled under the leadership of senior VP Samarjit Rajkumar out of our Mumbai Office”

     

    Jet Airways senior VP commercial Gaurang Shetty said   “We evaluated media agencies on a live brief and Vizeum showed their ability to add value to our media investments and demonstrated tangible benefits in their proposition. Vizeum’s solution was backed with data, insights and relevance to the ethos of the brand which gave us all the confidence in their abilities.  A good media agency and client relationship is about real partnership and we are confident that Vizeum will build that with Jet Airways.”

  • The Mumbai Marathon lures media professionals

    The Mumbai Marathon lures media professionals

    MUMBAI: The 2014 edition of the Standard Chartered Mumbai Marathon drew media professionals like a fish to water. A  whole bunch of executive right from broadcast to media agencies to marketers to advertising professionals donned their sports shoes, and pinned their numbers to their T-shirts, and pounded the streets as they joined 40,000 other runners to test either the Dream Run, the half marathon or the entire distance.

     

    Among those who woke themselves early on 19 January included: Meenakshi Menon (she and 10 others ran for an NGO Vanashakti), Suki Dusanj, Times Television Network CEO Sunil Lulla, former Indiagames CEO Vishal Gondal, Mindshare’s Jai Lala, Vizeum India head S. Yesudas, Sahara group’s Kailashnath Koppikar, Sapna Bhavnani, MindShare’s Rajit Desai, Sony Entertainment’s Deep Drona, Star India’s  Kevin Vaz, Lashmi Narasimham, Bharat Kapadia, Mindshare’s Amin Lakhani, Paritosh Joshi, HDFC Life’s marketing head Sanjay Tripathy, CNBC TV18 marketing head Suranjana Ghosh Aikara.

     

    Some of them ran for charity; some to challenge themselves. Their facebook accounts and twitter posts were replete  with their individual experiences and how they bettered their previous best times. Or how they braved aches and pains to complete the course they had set for themselves.

     

    Rajit Desai completed his first half marathon in 2 hours 47 minutes, a feat which he felt was not spectacular, but “satisfying for a debut.” Jain Lala wore the number 34377 on his jersey and had all his colleagues and friends going ga-ga over him. Sony’s Deep Drona ran his half marathon in 2 hours 4 minutes and 9 seconds. Said he: “Bettered last year by 2 mins. Great result compared to the work put in this year.”

     

    Viacom18 Pictures Ajit Andhare ran with his friends from the times of his GE days and also to promote the studios upcoming Abhay Deol film. Yesudas hit the  asphalt for the half marathon, adding to the tally of long distance races he has participated in. Entertainment Network India Ltd (ENIL – Radio Mirchi) CEO Prashant Panday completed his half marathon in 1 hour 53 minutes, which is by all standards a good time for a non-professional runner.

     

    Media industry veteran and now marketing consultant Bharat Kapadia says he ran his seventh consecutive half marathon and completed it in 2 hours 17 minutes.

    Viacom18 Media group CEO Sudhanshu Vats, on his part, ran the full marathon in a classy time of just under four hours. 

    Times TV’s Sunil Lulla did well too. Said he: ” Mumbai Half Marathon, 2014. My first and I am grateful to complete it in. 1 hr: 54 mins: 29 sec , ranking 650 overall and 78 in Veteran. I pledged a healthy sum of money to CMCA, and am glad I could deliver on my promise. Thank You.”