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Tag: S Korean

  • WPP’s Grey Group acquires majority stake in S Korean digital agency

    WPP’s Grey Group acquires majority stake in S Korean digital agency

    MUMBAI: WPP’s wholly owned company Grey Group has acquired a majority stake in Vinyl I-Co. Ltd., a creative digital agency based in Seoul, South Korea.

     

    Established in 2000, Vinyl-I has evolved from a web/UX design agency to an award-winning full service digital advertising agency which incorporates new media technology to enhance the user experience, especially in the area of interactive design.

     

    Vinyl-I clients include GS Shop, Intel, L’Oreal, Lotte, Microsoft, Naver, Nike, Samsung, SK Telecom, and SM Entertainment.

     

    For the year ending 31 December, 2014, Vinyl-I reported gross revenue of KRW 12.8 billion, with gross assets of KRW 4.2 billion, as at the same date. The agency employs more than 70 people.

     

    This acquisition marks a further step towards WPP’s declared goal of developing its networks in fast growing markets and sectors and strengthening its digital capabilities.

     

    WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. WPP has set a target of 40-45 per cent of revenues to be derived from digital in the next five years.

     

    In South Korea, WPP companies (including associates) generate revenues of over $300 million, while in the Asia Pacific region, the figure stands at $5 billion.

  • S. Korean company creates 4DX for interactive viewing experience

    S. Korean company creates 4DX for interactive viewing experience

    MUMBAI: A South Korean company has created an interactive viewing experience called 4DX that simulates a film‘s environment in films like Cameron‘s, Titanic as well as recent release The Hunger Games.
    Unlike D-Box Technologies‘ motion-simulation seats, 4DX features chairs that pitch and roll according to the motion of the action within the film. It also includes features like “short bursts of sharp air” and “face water” to put the viewer in the middle of the on-screen environment.
    James Cameron‘s Titanic, that was re-released in 3D this week, invited critics to trot out familiar arguments about the pointlessness of the technology except as a means to increase ticket prices and squeeze a few extra dollars out of devoted fans.
    Not unlike D-Box Technologies‘ motion-simulation seats, 4DX features chairs that pitch and roll according to the motion of the action within the film. But it also includes such features as “short bursts of sharp air” and “face water” to put the viewer in the middle of the on screen environment.
    Presumably the volume of these atmospheric flourishes is modulated – or else Titanic fans may find themselves struggling to see the film during the ship‘s climactic descent into the ocean.
    CJ 4DPlex Co. launched 4DX in 2009, and is using the technology to enhance the viewing experience of The Hunger Games, John Carter and The Avengers in addition to Titanic.

    The company hopes to reach more than 800 auditoriums by 2016.