ITV

Tag: S Kannan

  • MEASAT & Sun TV partner for global multi-language channels distribution

    MEASAT & Sun TV partner for global multi-language channels distribution

    Mumbai: MEASAT Global Berhad (“MEASAT”) – Malaysia’s premier satellite solutions provider, has signed an agreement with Sun TV Network Ltd (“Sun TV”), one of India’s largest media conglomerates, to support the distribution of 37 TV channels via the MEASAT-3d satellite. These channels broadcast in seven languages, will reach over 140 million households in India and extend to audiences in the Asia Pacific, Europe, and Africa.

    “MEASAT is honoured to be selected by Sun TV to distribute their channels across multiple regions reinforcing our position as Asia’s preferred broadcast partner. With the state-of-the-art MEASAT-3d satellite at the 91.5°E hotslot, we are ready to deliver high- quality, reliable transmission services for one of India’s top broadcasters. This collaboration strengthens MEASAT’s industry presence and recognition in India, enabling us to expand our services to meet customer demands,” commented MEASAT chief commercial officer Ganendra Selvaraj.

    Sun TV chief technology officer S Kannan added: “We are pleased to partner with MEASAT for satellite distribution to reach our audiences globally, including the most remote locations. MEASAT’s flexibility, broad portfolio of solutions, and extensive reach make them an ideal partner for ensuring our content delivery. We look forward to exploring further opportunities with MEASAT to enhance our offerings.”

  • Sun Direct partners Harmonic to add 80 HD channels

    Sun Direct partners Harmonic to add 80 HD channels

    MUMBAI: DTH operator Sun Direct (Sun) has taken up a new HEVC media processing solution from video delivery services, Harmonic, which will enable it to entertain its viewers with 80 extra HD channels.

    Using Harmonic’s Electra X2 encoder and Prostream multiplexer, Sun can stream extra channels from existing four transponders at low bitrates.

    “Today’s television viewers want exceptional video quality and a broad selection of channels. When we looked into expanding our HD service offering, we needed to partner with an expert in satellite deployments and encoding efficiency,” said Sun Group CTO S Kannan. “Harmonic enables us to deliver more channels using the same amount of transponder space so that we can focus on increasing subscriber satisfaction and revenue growth.”

    The Electra X2 uses encoding to improve video quality while its integration with ProStream enabling Sun to increase bandwidth efficiency. The ProStream processor maximises transponder savings, supporting up to 100 statmux services per platform. Sun’s entire system workflow is IP-based and controlled by Harmonic’s NMX network management system.

    “Sun Direct plans to roll out additional HD STBs this year, and Harmonic is leading the way in helping the operator capitalise on the associated higher subscription rates. They primarily chose Harmonic for outstanding encoding efficiency, pristine video quality and our long-term and continued deployment support,” said Harmonic APAC vice president sales Tony Berthaud.