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Tag: Ryan Doyle

  • Viewster adds Red Bull Media House content

    Viewster adds Red Bull Media House content

    MUMBAI: The VOD service Viewster has added to its catalogue a slew of sports and culture content from Red Bull Media House, which will be available on demand for viewers in the UK, Benelux, Germany and the Nordics.

    The content package includes Red Bull Art of Motion, which showcases the disciplines of free running, parkour and martial arts; Red Bull Beat Battle, featuring epic dance battles in a range of styles; Red Bull Tops seasons one and two, highlighting the best of the best in a range of extreme athletics; and Red Bell Cliptomaniacs, a compilation of sports and action footage. Also part of the deal is Ryan Doyle Travel Story, a travel doc that features Ryan Doyle, a world champion in freestyle running.

    “Five years ago, when consumers wanted to be entertained, they switched on the TV. Today, they are turning to the web and on-demand video services,” said Viewster CEO Kai Henniges. “Smart brands like Red Bull with its media company Red Bull Media House have recognised this and are now looking at new distribution channels that will introduce their content to new audiences. By making content available on-demand, sports and music fans worldwide can watch this unique content whenever and however they choose. And with our ever-increasing library of film and TV content also available, it’s not surprising that we’re continuing to see month-on-month growth worldwide, as audiences discover new and interesting content.”

    “As the models for providing content continue to evolve, Red Bull Media House is committed to engaging audiences with high-quality programming on the platforms that are relevant to them,” added Red Bull Media House chief commercial officer Alexander Koppel. “Digital options are an integrated part of our delivery system, and we look forward to sharing compelling content with Viewster’s expansive audience.”

  • Red Bull launches its new TVC

    Red Bull launches its new TVC

    MUMBAI: The energy drink Red Bull has rolled out its new digital campaign in India. The brand believes “they give wings to people who want to be mentally and physically active and have a zest for life.”

    The TV commercial opens a window to discover the world of Red Bull and through Twitter hash tag #GivesYouWings at the end of the TVC.

    The digital ad is a compilation of moments with Red Bull athletes who are on the edge of performing the difficult stunts and artists from across the globe. The TVC has showcased different games like kayaking, wake boarding, cliff jumping and air borne stunts etc.

    The campaign also communicates the enabling message of giving wings which says, “The challenge of my life is to find out how far I can take it, the only thing you can think of in that moment is right there. If you believe in it then anything is possible”.

    The commercial captures the world‘s foremost free-running athlete Ryan Doyle at the Taj Mahal while also capturing several other international Red Bull athletes, including Formula 1 triple world champion Sebastian Vettel, living in the moment of their big challenge and eventual triumph.

    The ad is a testimonial of the Red Bull athlete and artist‘s inspiring journey and it is set to the track ‘Outro‘ by French band M83.

    The creative agency behind the campaign is and it is produced by Red Bull Media House Archives.

    The Beverage is active on a social platform like Twitter and Facebook, where in Facebook – the social media network giant has 38,179,472 likes and 1,022,453 followers on Twitter.

    The brand has various products like Red Bull Energy, Red Bull Sugarfree, Red Bull Cola, Red Bull Energy Shot, Red Bull Sugarfree Energy Shot, Red Bull Media House, Red Bull Signature Series, Red Bull Racing, Red Bull TV and The Red Bulletin.