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Tag: RVCJ Media

  • First Copy hits play on nostalgia with Munawar’s smashing screen debut

    First Copy hits play on nostalgia with Munawar’s smashing screen debut

    MUMBAI: Some stories deserve to be pirated, others, like this one, deserve to be binge-watched. The 90s are back but not through disco beats or bell bottoms. This time, they come wrapped in bootlegged DVDs, fuzzy frames, and gripping plotlines. RVCJ Media and Salt Media’s new original series First Copy, streaming for free on Amazon MX Player since 20 June, is already being hailed as a cult classic in the making.

    And who’s leading the charge? None other than stand-up star Munawar Faruqui, making his acting debut as the conflicted protagonist of a world where piracy was more than a crime, it was culture, jugaad, and, often, survival.

    Unveiled with a starry premiere in Mumbai on 19 June, First Copy has gone from “what’s that?” to “must-watch” in a matter of hours. A 10-episode deep dive into the murky film-underbelly of 90s Mumbai, the series crackles with energy, edge, and emotional heft offering not just a nostalgic trip, but a raw commentary on access, ambition and grey morality.

    The show follows a compelling storyline centred on bootleg cinema and the men who made their living dubbing dreams onto tape. Faruqui’s performance has earned widespread applause, with fans and industry insiders alike praising his screen presence and the show’s faithful recreation of a long-gone era of pirated passion.

    Firdaus Sayed of Salt Media, who produced the series, summed it up as a “love letter to a generation that experienced cinema not in theatres, but around flickering living room screens.”

    And RVCJ Media CEO Shahid Javed doesn’t mince words, “This is not just content, it’s a cultural movement.”

    With a 60M plus digital footprint and a penchant for emotionally resonant stories, RVCJ’s evolution into long-form originals seems both organic and electric. And Salt Media’s grounded storytelling sensibilities have clearly helped shape a series that celebrates hustle, heart and the VHS days of movie-watching in India.

    Whether you’re a child of the 90s or just someone craving content that cuts through, First Copy is anything but a duplicate, it’s the real deal.

  • The Logical Indian joins forces with RVCJ Media Group

    The Logical Indian joins forces with RVCJ Media Group

    MUMBAI: “When two forces unite, their efficiency doubles” Isaac Newton’s timeless wisdom finds a perfect echo in today’s digital landscape, where two giants of content creation have joined hands to revolutionise how stories are told and consumed.

    Picture this: the unmatched credibility of The Logical Indian, known for its socially impactful storytelling, meets the vibrant cultural pulse of RVCJ Media Group, a name synonymous with entertainment and wit. Together, they promise to reshape India’s digital narrative into a powerhouse of creativity, authenticity, and reach.

    As people spend an average of 6 hours and 36 minutes online daily, with 2 hours and 23 minutes devoted to social media, this alliance emerges like a burst of sunlight in the ever-buzzing world of screens and swipes. For every swipe on your For You Page, for every share that sparks a conversation, a seamless blend of sharp journalism and engaging entertainment will now take center stage.

    Brace yourselves, India—your feeds are about to get a whole lot more exciting!

    The announcement was made during the second edition of RVCJ-owned Marketing Mind’s Millennial Achievers Awards in Mumbai on 29 November, marking a pivotal moment in India’s digital content evolution. This partnership, rooted in shared values of authenticity and purpose, positions the two entities to craft innovative content marketing solutions for brands and advertisers while captivating audiences across India’s diverse digital landscape.

    The Logical Indian, co-founder & CEO, Abhishek Mazumdar emphasised the significance of the partnership, “This isn’t just about scaling operations; it’s about scaling impact. The Logical Indian will continue to operate with editorial independence while leveraging RVCJ Media Group’s cutting-edge technology and audience reach to deepen our commitment to truth and transformation.”

    RVCJ Media Group co-founder & CRO, Aziz Khan highlighted the role of technology and vernacular storytelling in the collaboration, “AI is revolutionising how we connect with audiences. By localising content and delivering personalised experiences, this partnership allows us to lead India’s digital landscape. Together, we aim to craft content that entertains, informs, and empowers.”

    With a combined monthly reach of over four billion and a 55-million-strong audience base, the partnership aims to penetrate tier two and tier three markets, crafting narratives that resonate with varied communities. The integration of The Logical Indian into RVCJ’s ecosystem positions the group as one of India’s most diverse digital hubs, seamlessly bridging entertainment, information, and purpose.

    As part of the alliance, Marketing Mind co-founder, Atul Dwivedi has assumed the role of president of revenue and brand partnerships at The Logical Indian. He aims to strengthen the platform’s revenue model by fostering brand collaborations and expanding intellectual properties.
    “Together, our platforms will deliver unmatched storytelling that fosters deeper relationships between brands and their consumers,” Dwivedi stated.

    The partnership is set to empower brands with unparalleled access to diverse audience segments, from socially aware youth to mass entertainment enthusiasts. Khan summarised the vision behind the alliance, “This is more than a business decision; it’s a commitment to redefining how content serves India—a future where top-tier entertainment, reliable information, and social impact intersect seamlessly.”

    With an emphasis on rapid experimentation and continuous refinement, the collaboration is poised to lead the next wave of engaging and impactful digital content in India.

  • Chinese Wok joins as RVCJ Media’s Wrong Number Reboot co-sponsor

    Chinese Wok joins as RVCJ Media’s Wrong Number Reboot co-sponsor

    Mumbai: Chinese Wok, a quick-service restaurant chain specialising in Chinese cuisine, has collaborated with RVCJ Media as a co-sponsor for the Wrong Number Reboot web series. This partnership marks one of Chinese Wok’s recent initiatives to broaden its reach and engage audiences through creative content and media integrations.

    In Wrong Number Reboot, Chinese Wok is woven into the storyline, showcasing its youth-oriented cuisine and fostering a direct connection with viewers. This collaboration allows the brand to engage with content-driven audiences, aligning itself with relatable digital entertainment to enhance its visibility and appeal among young consumers.

    Lenexis Foodworks founder Aayush Agrawal said, “We’re thrilled to collaborate with the creators of the series for Wrong Number Reboot. At Chinese Wok, we are constantly exploring new avenues to connect with our audience in meaningful ways. This partnership allows us to bring our brand to life in a unique setting, showcasing the essence of Chinese Wok in a format that’s fresh, engaging, and memorable. Our aim is to merge the appeal of digital entertainment with our love for Desi Chinese cuisine.”

    This collaboration follows Chinese Wok’s debut movie integration with the film Bhool Bhulaiyaa 3, where the brand connected with audiences through its association with the popular franchise and lead actor Kartik Aaryan. The campaign showcased Chinese Wok’s signature flavors and included a custom Instagram filter, ‘Balance the Wok,’ where users balance a virtual wok while collecting Desi Chinese ingredients.

    Through these campaigns, Chinese Wok continues strengthening its brand presence by combining food and entertainment, creating experiences that engage audiences across India.

  • “Date with A A.I”: A heartwarming journey where technology meets emotion

    “Date with A A.I”: A heartwarming journey where technology meets emotion

    Mumbai: RVCJ Media, presents “Date with A A.I.,” as a heart-touching short film set in the year 2042, where technology and love intertwine in a unique way. This emotionally charged narrative explores father-son relationships and the transformative power of Artificial Intelligence (AI).

    “In ‘Date with A.A.I,’ we aimed to push the boundaries of storytelling by seamlessly blending AI technology with genuine human emotions. This visually stunning masterpiece showcases the exceptional creativity and dedication of the RVCJ team. We extend our sincere appreciation to Aaj Tak’s AI anchor Sana for her appearance,” said RVCJ Digital Media co-founder and CRO  A. Aziz Khan.

    Aaj Tak’s first virtual news anchor, Sana, adds a unique dimension to the video, promising an enjoyable viewing experience.

    The story follows Ankuj, a young man celebrating his 23rd birthday, feeling neglected by his widowed father, Dr. Avinash, immersed in a Mars mission. In a world where AI has replaced friends with “Bestie Bots,” Ankuj’s only companion is R.K (Ramu Kaka), the house AI.

    A twist of fate leads to a heartwarming reunion between Ankuj and his father, fueled by futuristic technology that allows Ankuj to interact with his late mother, Rachna, through “Project Rachna.” This awe-inspiring moment blurs reality and the virtual world, showcasing technology’s immense potential.

    “Date with A.A.I” is more than a short film; it explores AI’s impact on humanity, the loneliness stemming from a lack of human interaction, and the redefinition of love through artificial intelligence. The project also features an exclusive song crafted for this narrative.

    Watch “Date with A.A.I” on RVCJ Media’s YouTube channel, RVCJ Media Youtube link where technology meets emotion, and the intricate bonds of family find resolution through the brilliance of AI.