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Tag: RVCJ

  • apna.co unveils #ApnaHustleChalRahaHai campaign

    apna.co unveils #ApnaHustleChalRahaHai campaign

    Mumbai: apna.co, India’s leading jobs and networking platform, announced the launch of its campaign which aims to reshape the job-seeking narratives in India, urging individuals to embrace a proactive approach to success. The campaign features Naveen Kasturia, known for his role in TVF Pitchers.

    #ApnaHustleChalRahaHai campaign rapidly made a mark in the digital landscape and is making waves across platforms like YouTube, Instagram, and LinkedIn as it unveils a bold new vision for career advancement. Through the groundbreaking initiative, the digital film highlights the distinction between mere struggle and authentic hustle, inspiring viewers to pursue their dreams with relentless determination.

    Kasturia is seen sharing personal insights and addressing the trials and tribulations encountered by Indian job seekers. He emphasizes the distinction between mere struggle and true hustle, inspiring viewers to adopt an empowered approach to success.  The video concludes with Kasturia urging job seekers to embrace their dreams and hustle to achieve them.  This campaign transcends the conventional job search, aiming to build a culture where every extra step taken towards professional growth should be celebrated as hustle not struggle.

    Incorporating the spirit of hustle into the very essence of apna.co’s brand ethos and principles, the campaign emphasises the significance of resilience and the tireless pursuit of excellence. With the production helmed by the RVCJ agency, this campaign stands as a significant milestone in advancing a culture steeped in relentless determination and perseverance. It’s a collaboration that celebrates overcoming challenges and encourages individuals to chase their goals with determination persistently.

    apna.co founder & CEO Nirmit Parikh said, “Today, as we unveil #ApnaHustleChalRahaHai, we’re trying to ignite a movement fueled by passion, perseverance, and purpose. At apna.co, we believe in the power of dreams, the strength of resilience, and the beauty of relentless pursuit. #ApnaHustleChalRahaHai is our manifesto – a rallying cry to all those who dare to dream big, hustle hard, and defy the odds. It’s a call to rewrite the rules, redefine success, and revolutionize the way we approach our careers.”

  • RVCJ pioneering the future of Meme marketing in India

    RVCJ pioneering the future of Meme marketing in India

    Mumbai: RVCJ, one of the media and entertainment companies, has been instrumental in shaping the meme marketing landscape in the country. With its unique approach to humour and witty content, RVCJ has captured the attention of millions of social media users across India. As we look towards the future of meme marketing in India, it’s impossible to ignore the role that RVCJ will continue to play.

    According to the RVCJ Media co-founder & CRO Aziz Khan, ‘ The ability to stay relevant and connect with its audience will be key to its success in the years to come. With the rise of newer platforms and changing user behaviour, RVCJ has already started exploring new formats and mediums to reach its audience. From short-form videos to interactive content, RVCJ is constantly evolving to stay ahead of the curve.

    Beyond 2024, RVCJ will likely continue to lead the meme marketing landscape in India. With its strong brand identity and deep understanding of its audience, RVCJ is well-positioned to take advantage of the growing demand for humour and relatable content. By leveraging its expertise and creativity, RVCJ will allegedly continue to shape the future of meme marketing in India and beyond.

    RVCJ’s success story in India’s meme marketing landscape can be attributed to its unique and refreshing approach to humour and content creation. With millions of social media users hooked on to their platform, RVCJ has become a household name in the world of memes and entertainment. However, experts believe that the company must continue to innovate and adapt to the changing market trends to maintain its position in the industry.

    The key to RVCJ’s future success lies in its ability to stay relevant and resonate with its audience. RVCJ has shown that it is willing to evolve and stay ahead of the curve by exploring new formats and mediums such as short-form videos and interactive content. This adaptability will be crucial in the coming years as the market continues to change and new platforms emerge.

    Looking forward, RVCJ is poised to continue to serve the meme marketing landscape in India. With its strong brand identity and deep understanding of its audience, the company is well-positioned to take advantage of the increasing demand for relatable and humorous content. By leveraging their expertise and creativity, RVCJ will undoubtedly shape the future of meme marketing not only in India but also beyond.

  • RVCJ launches India’s first and biggest celebration of memes with Meme Utsav

    RVCJ launches India’s first and biggest celebration of memes with Meme Utsav

    Mumbai In a groundbreaking move, RVCJ is thrilled to announce the launch of “Meme Utsav,” India’s first and largest celebration dedicated to the world of memes. The event aims to honour and recognize the unsung heroes behind the screens – the ingenious minds who bring laughter and thought-provoking insights to our daily digital lives. “Meme Utsav” is set to be an IP (Intellectual Property) event, taking place at NESCO Goregaon East, Mumbai, on the 16th and 17 December, spanning over two exciting days.

    Memes have undoubtedly become a cultural phenomenon, transcending the digital realm to become a language of their own. Studies have shown that memes possess the extraordinary power to generate up to ten times the reach and engagement of a regular social media post. However, despite their pervasive influence, the creative geniuses behind memes often remain anonymous, hidden, and unrecognised behind the humour they create.

    Meme Utsav seeks to change this by providing a platform for these talented individuals to step into the limelight. For the first time in India, meme creators will be celebrated for their contributions to online culture. This grand celebration aims not only to acknowledge their efforts but also to delve into the fascinating process of meme creation and award our country’s top meme creators. Attendees will have the unique opportunity to meet and interact with the faces behind the most viral and entertaining memes of our time.

    “Meme Utsav” offers an unprecedented opportunity for brands to dive into the heart of meme culture and harness the limitless potential of humour, wit, and viral engagement. In today’s digital landscape, memes have evolved into a language of their own, and savvy brands recognise their power as a key element of modern communication. This event is not just a celebration; it’s a gateway to connect with a community that thrives on creativity and laughter. Brands that join us at Meme Utsav will find themselves at the forefront of a cultural revolution, where their messages blend seamlessly with the humour that captivates millions. RVCJ extends an enthusiastic welcome to all brands to be a part of this exhilarating journey, where brand meets creativity, and the possibilities are boundless. Embrace the meme, and let your brand’s voice resonate in the hearts of a diverse and engaged audience. Together, we’ll redefine the future of brand engagement in the digital age at Meme Utsav!”

    RVCJ Digital Media co-founder, and chief revenue officer A. Aziz Khan said, “We are ecstatic to introduce Meme Utsav, a platform that finally puts a spotlight on the brilliant minds who tirelessly craft the memes that enrich our online experiences. Meme Utsav isn’t just an event; it’s a movement that brings well-deserved recognition to the creative geniuses behind the screens. Our aim is to provide a stage where meme content creators can stand tall, and their wit and humour can be celebrated with the grandeur they truly deserve.”

    RVCJ Digital Media head of IP content Rekha Rao passionately added, “Meme Utsav is not just a celebration; it’s a revelation of the vibrant, evolving language of our digital era. Memes have become a powerful means of communication, and through this event, we aim to spotlight the creators who shape our online conversations with wit, satire, and thought-provoking humour.”

  • Big Bazaar used meme based marketing to promote sale

    Big Bazaar used meme based marketing to promote sale

    MUMBAI: Big Bazaar is known for its blockbuster sales which attract customers in millions. For this public holiday sale from 28 April to 2 May, it also gave an opportunity to customers to buy online. This was done with the intent to reach every nook and corner of the country where its stores were not present. 

    Big Bazaar created immense visibility for its public holiday sale campaign and pushed visitors to try online shopping by partnering with RVCJ Media to create a buzz on social media. The single point agenda for all communication was to crowd source, drive awareness and encourage shopping both in-stores and online.

    Big Bazaar wanted to drive purchases of a variety of products like kitchen appliances, suitcases, cookware, trimmers, bedsheets, television sets, mobile phones and other electronic goods. It tried static /video memes and WhatsApp conversation videos to highlight deals and specific offers, across these categories.

    The campaign went live on all social media platforms including Facebook, Twitter, Instagram and YouTube, on 22 April, and RVCJ leveraged topical content and trends around conversations, for e.g. it created memes featuring IPL stars, and actors from the hit film Sonu KeTitu Ki Sweety, to relate with customers and create visibility for their client. Using witty pop culture references, RVCJ created funny static memes, video memes in Hindi also dubbed in variety of regional languages like Tamil, Telugu, Kannada, and Bengali, WhatsApp conversation GIF videos and articles to craft a 360-degree campaign.

    RVCJ also created a hilarious sketch based ‘hero video’ to anchor the campaign, featuring well known artists and familiar faces. The theme of the hero video was ‘Indians During Sale’ and showcased quirks and people’s eagerness to get the best discounts during an e-commerce sale and integrated bigbazaar.com cleverly, within the narrative. The ‘Indians During Sale’ video performed exceedingly well, getting 1.5 Million views on FaceBook alone, and crossing 512K views on YouTube.

    Future Group India group head for digital Pawan Sarda says, “We partnered with RVCJ media for them being one of leading content aggregators when it comes to crowdsourcing, creating snacky and engaging content which cuts across geographies and age segments. Its high rate of organic engagement being another critical factor worked well for the campaign.”

    A high frequency of a variety of interesting content ensured that the message reached the maximum number of people. For instance, a static meme using a picture of Ranveer Singh for a before and after effect, to push the sale of a trimmer was liked by over 51k people. And overall, the 14 static meme based campaign got a total reach of 1.59 million on Facebook, with an engagement of 21.2 per cent, and reached out to an additional 2.5 million people on Instagram and 91K people via Twitter. And nine video memes achieved a good amount of traction with 2.5 million views on Facebook and seven video memes distributed via Instagram fetched 1.2 million views.

    RVCJ Media founder and CEO Shahid Javed Ansari adds, “Big Bazaar has partnered exclusively with RVCJ on all digital platforms for the past few months and this is the fourth campaign we are working on together. Our ability to tap into what is trending, our understanding of what works with Indian audiences and our pan-Indian regional language reach helped us create awareness about Big Bazaar’s e-commerce portal. In the past we have generated 48 per cent of traffic for them during a sale, using viral memes and other popular content like sketch based humorous videos. We hope to continue doing good work for them in the future.”