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Tag: Ruth Stubbs

  • iProspect report finds marketers prioritising trust in 2019

    iProspect report finds marketers prioritising trust in 2019

    MUMBAI:  Global business performance agency iProspect has released its fourth annual whitepaper titled 2019 Future Focus: Searching for Trust.

    The report predicts that those businesses grounded in credibility, relevance, and reliability across all their marketing channels will see trust at the very foundation for their success in the digital economy.  

    iProspect interviewed more than 300 global marketers and leaders across a broad spectrum of brands, including FTSE 100 and Fortune 500 companies, and used real-time responses to outline key insights and priorities necessary for businesses to thrive in our fast moving, high expectation digital economy. The report also includes exclusive interviews with global leaders from businesses such as The New York Times Company, IBM, Microsoft, Hilton, The Economist, Rachel Zoe, Inc., and AccorHotels.  

    Feedback shows that trust is at the forefront globally with 88 per cent of marketers making trust in their brand a priority in 2019. Marketers see gaining consumer trust as vital to business growth with 76 per cent stating that trust is important to keep consumers buying their brand.  Digital will play a clear role in this with 34 per cent stating that voice search is their priority emerging marketing channel in 2019, and a further 60 per cent believing that the rise of AI will increase consumer trust as it allows for more relevant and personal experiences.  

    iProspect global president Ruth Stubbs said, “As businesses continue to transform in the digital economy, successful brands will be differentiated through their ability to establish unique relationships with their most valuable customers, ensuring time is well spent and value is equitably exchanged. As technology further blurs the line between information and value exchange, consumer trust is paramount.” 

    iProspect India CEO Rubeena Singh added, “In our latest edition of iProspect’s Future Focus, we examine how commerce is influenced by consumer experience and the ramification of personalisation. In our view, brands that focus on credibility, relevance, and reliability will be successful in establishing trust with consumers. Trust, we believe, is the foundation for successful brands in the digital economy.”

  • iProspect names Philips as global chief product officer

    iProspect names Philips as global chief product officer

    MUMBAI: iProspect continues to bolster its global executive team with the appointment of Rohan Philips as the global chief product officer. In his new role, Philips will direct and oversee iProspect’s roadmap for central product development, adoption and commercialisation across its 52 markets.

    iProspect will report to the global president Ruth Stubbs, and will be based in Singapore.

    “A dynamic approach to the development and evolution of our global product set is a vital component in our ability to engage audience across all platforms and connect brands to consumers. As a business, we must become more sensitive to the challenges clients are facing. With Rohan’s hire, we have now finalised a recalibrated leadership team – designed to address delivering these capabilities for our organisation, Dentsu Aegis Network and the clients that we serve,” commented Stubbs.

    “iProspect has a heritage of driving business performance by innovating in a complex digital landscape,” said Philips .

    “The impact of data and automation has led to the convergence of media, media becoming more accountable and ultimately performance based. I am looking forward to leveraging iProspect’s strong foundation to expand its capabilities, whilst also contributing to the successful Dentsu Aegis network operating model to ultimately deliver business performance to our clients,” he added.

    Philips joined iProspect from GroupM, where he had served as the vice-president at [m]Platform and Xaxis, prior to which he played key roles on data and technology across Europe and Asia Pacific.