Tag: Russian

  • How Sultan and Naagin are being pirated in Russia

    MUMBAI: Here’s some food for thought for Indian TV channel broadcasting executives zapping their channels via satellite, cable TV or VOD services into Russia and syndicating content to Vladmir Putin’s land. And this includes movies such as Sultan, and super popular shows such as Naagin.

    A survey by content and data security specialist IRDETO in partnership with YouGov amongst 1,055 Russian adults online, revealed that 87 per cent of Russian consumers believed that producing or sharing pirated video content is not against the law while 66 per cent think that streaming or downloading pirated content is legal.

    Russia, like India and many other nations, has strict regulations against unauthorized copying, broadcasting, distribution or reproduction of copyrighted material – including audiovisual content.

    More than half of those (57 per cent) who participated in the survey said that they actively watch pirated content while 22 per cent said that they watch stolen shows and films at least once a week or more.

    38 per cent of respondents said that they pirate current movies being shown in theatres, 21 per cent said theat they were interested in pirating a TV series. Pirated live sports, OTT content from Netflix and Hulu was preferred by just six per cent of those who answered the survey.

    Almost 75 per cent use their laptops or desktop computers to watch the pirated content whereas tablets and smart phones accounted for just five percent each respectively.

  • Zees mega push in Europe

    Zees mega push in Europe

    MUMBAI: Zee Entertainment Enterprises (ZEEL) has got Europe on its radar. India’s largest private international broadcaster is looking at launching a wellness channel Veria Living in the UK; mulling a Russian launch for it; studying the prospects for an English language factual entertainment brand; and partnering with a European OTT service provider Voddler.

    This was disclosed by company chairman Subhash Chandra to Digital TV Europe. Chandra said the Indian market is ripe for healthcare content programming. “We should be launching in the coming early summer – maybe an April, May, June kind of timeframe,” he told Digital TV Europe.

    Extending its programming to Russia, Zee is also looking at having a majority stake in an existing health and wellness channel there and later pumping in dubbed content from Veria Living.

    Add to this, Zee has inked a deal with Swedish VOD firm Voddler to globally stream its premium content with initial focus on people in India, USA and Indonesia.

    The Voddler deal comes after Zee launched its Ditto TV service last year, which provides live streaming and TV on demand from Zee channels on tablet, mobile and internet platforms. Initially launched in India, Ditto TV now covers UK, Australia and New Zealand as well.

     

    A Voddler release said Zee will brand and market the OTT service globally. With Zee already delivering content to 670 million people across 168 countries globally, the deal is set to take Zee to the online platform while cashing in on the broadcaster’s over 100,000 hours of television and film programming.

     

    “Voddler is committed to bringing great content online with the world’s best cloud-based streaming technology. We’re thrilled to partner with Zee to offer their premium series and movies to fans globally. The Voddler solution scales at all data levels and makes true global online streaming feasible, both from a financial and technical perspective. To continue to build the world’s most efficient cloud-based streaming solution, we couldn’t hope for a more visionary partner than Zee,” said Voddler CEO Marcus Bäcklund in the release.

     

    Starting off with a pilot VOD service, the chosen three markets are the ones that have shown interest in Bollywood. It is due to release early 2014. Voddler’s cloud based service called VoddlerNet is capable of storing large videos at superior quality as well as save on streaming cost.

     

    Chandra said in the release: “Zee turned 20 years this fall. As we now step into our third decade, we are transforming ourselves from a broadcaster to a narrowcaster that will cater to every screen. Voddler’s solution, with its innovative streaming technology and almost limitless cloud solution, enables us to execute on that strategy fast and efficiently.”

     

    A digitaltveurope.com report reveals that at a function last week where Chandra received his doctorate of business administration from the University of East London, the Zee head honcho revealed there are four types of programming he is looking at : South Asian programming; South Asian programming repurposed for given markets, dubbed or subtitled in different languages; local production in the local languages; and global programming, produced in English language and distributed globally, again dubbed in local languages.

  • Russian box-office expected to reach $1.3 bn in 2012

    Russian box-office expected to reach $1.3 bn in 2012

    MUMBAI: Russia‘s box office is predicted to reach a record $1.3 billion in 2012, based on the first six months‘ figures. If it happens, it will be a 13 per cent increase from that of last year.
    From January through June, the country‘s box office has reached $682.5 million, according to the industry publication Kinobizness Segodnya (Film Business Today). No figure, although, was available for comparison, as prior to this year, Russia‘s box office was measured in December through November periods before they were switched over to a calendar year.
    However, the publication predicts that the entire year‘s figure would likely reach $1.3 billion that would set an all-time record, a 13 per cent increase from $1.15 billion, which all the theatrical releases grossed in Russia in 2011.
    The increase in box office revenues was largely due to increases in ticket prices. In the first six months, the average ticket price was 238 roubles ($7.35), compared with 200 roubles ($6.18) in the corresponding period last year, according to Movie Research, a research company.
    During this period, local fare grossed $114.2 million, which corresponds to 16.7 per cent of the total, a slight increase from 14.5 per cent in the December 2010 through November 2011 period.
    Madagascar 3: Europe‘s Most Wanted, distributed by Central Partnership, became Russia‘s highest grossing movie in the first half of this year after it grossed $46.5 million.

  • Margarita Levieva is new Bond girl

    Margarita Levieva is new Bond girl

    MUMBAI: Russian actress Margarita Levieva will play the lead female character in the next James Bond film. 


    Levieva made a guest appearance on Law & Order: Trial by Jury in 2005. Soon next year she starred in the Fox series, Vanished. 


    Her feature film credits include The Invisible, the independent film Billy‘s Choice, and Noise starring Tim Robbins, Bridget Moynahan, and William Hurt.


    The 31-year-old actress, who starred as Ashton Kutcher‘s love interest in Spread made in 2009 film and Lincoln Lawyer Matthew McConaughey has caught the eye of producers who want her to play the lead female character opposite Daniel Craig, who is set to play the role of Bond in the 23rd James Bond film.
     
     

  • I’ve got the power

    The free hand – a mythical concept which has been in existence ever since the term ‘management’ was invented by a group of orangutans figuring out how to nail a bunch of bananas (ok, I lied about the orangutan bit, but there were definitely some bananas involved). It is meant to be an empowerment tool that serves to motivate and nurture employees and prepare them to assume more responsibility. However the chances of this definition actually being implemented in the real world are as remote as the odds of the orangutans returning those bananas, even it there is a world famous card and a curvaceously crafted star actress being waved in their faces.

    “Never trust boss who says the decision is your own, soon the issue will come back and you will cry and moan.” The high pitched, heavily accented oriental cackle, and Chai-La, the mystical Chinese tea boy, had disbursed his morning ascetic pearl into the unsuspecting ears of Ram Shankar, as always with the customary tea cup, nestled in Ram’s fingers.

    Vikas (Ram’s boss) had been away, incommunicado for a week. The office speculation was that the (in) famous Russian pole dancer who he used to chat with, was in town and Vikas had felt it was an opportune moment to learn the ‘Russian tongue shuffle’. Thus, he had excused himself by saying it was merely a case of paying lip service to some pressing issues for a while (which it was) and had zoomed off into an unspecified direction leaving behind an excessively overburdened and outrageously confused Ram Shankar in his wake. His parting words to the young chap were, “Don’t wait to get in touch with me for any decisions, act like you are captain of the ship and just move ahead. I am backing you all the way.”

    Those words, after rather lazily tracing some motivationally challenged, elliptically orbital paths in Ram’s mind, had settled and resonated in meaning, inflating Ram Shankar’s ego and chest dimensions almost to match those of his stomach. He felt wondrously alive and detected a distinct surge of electricity running through his veins making his hair stand on end, until he realized that he had absent mindedly inserted his pen into a three pin socket.

    Nevertheless thus ‘charged’, he had attacked each day with a ferocity that would have done a pack of teen age girls entering a shoe sale proud. And the days, as also the various assignments, had zipped by.

    When Vikas resumed, looking a little odd with puffed and bruised lips, the first thing that he did was ask for a status update with Ram. Ram felt, for once, that he was in for some praise. Everything over the last few days was running extremely smoothly.

    “Things will change when boss is back, as things need to get back on track,” Chai-La’s sermon for the morning had Ram a little bewildered. What could possibly go wrong? He had performed a minor miracle over the week. Even PP (the creative director of the hideous moustache fame) had a few good things to say about him, and if you were in servicing that was as rare as a meeting ending without an exhortation for the need of ‘out of the box’ thinking.

    “What has been the progress on the market research brief that we were supposed to initiate?” asked Vikas, scratching his head in a bellicose manner.

    “Well the research has been initiated, it began three days ago,” answered an elated Ram.

    “What?” screamed Vikas, touching the high octaves, causing an ageing Indian ex-captain to momentarily take his eyes off the ball and nick yet another one into the waiting slips.

    “I only asked you to initiate a research brief.”

    “But you told me to take decisions; I was in charge you said.”
    “You don’t know the sensitivities on the account, now talk to the research agency and stop whatever has been initiated.
    Figure out how the costs will be absorbed.”

    “Don’t you even want to see what the brief was?”

    “At my level, I don’t need to. I just can sense things becoming issues.”

    Retorted Vikas, with his mood visibly uplifted. Ram felt his morale sag like the male interest in a Ms. World pageant after the swimsuit round is over.

    “What about the new press ads needed for the Gujarat market? Can we see the creative? When are we looking at releases?”

    Ram’s mood perked up again.

    “We have already begun the campaign, one ad has already appeared and the others are due over the next few days.” Ram replied, beaming ear to ear like a reality show participant waiting for the audience vote to come in Vikas’s clapped his hand to his forehead and slumped back into his chair.

    “Why do you take these decisions? How much do you know of the brand?”

    “But I presented it to Mr. Bose (the client), he approved it, in fact he said this was the most incisive idea that the agency has created over the last year.”

    “Mr. Bose wouldn’t know an idea if it stood up and slapped him, get PP over here.” Interrupted Vikas, then seeing PP pass by hailed him.

    PP sunny disposition vanished the moment he set his eyes on Vikas.

    “PP, our boy here…”

    PP brightened and slapped Ram on the back, “has come a long way, I never knew he was that smart, he hardly gets in a word when you are there. He has helped create and sell some cracking work.”

    Vikas was clearly unimpressed with the endorsement.

    “I was going to say that he has caused enough mayhem and was going to tell you to stop work on the campaign, we will give you a new brief.”

    “Why?” boomed PP, always eager to combat his nemesis.
    “Because I head the account and it’s my call.”

    “Its better for the account when you are away, take leave more often.”

    “This account is with this agency because of the relations that I enjoy at the client end. I have the final say on everything!”

    They were standing toe to toe, just when the referee, oops sorry, the President motioned them both into his room in a manner that meant that the rest of the afternoon was gone.

    “I want all the releases stopped by the time I get back, also you better reverse all the bright decisions you have taken when I was away,” hissed Vikas, closely resembling an extremely agitated viper as he left the cubicle.

    PP offered Ram a sympathetic smile, and a wink of encouragement.

    Ram sat in his chair, a little stunned by the course of events. His brain seemed to have shut down. He was trying to contemplate what all he would need to do to reverse the ‘Vikas effect’ and the ramifications on his esteem and his job list were immense.

    “Never take decision when boss is away, when he is back he will make you pay,” those wise words of wisdom, the express delivery of the teacup and Chai-La had vanished into a page of a textbook on empowerment that was lying on Ram’s table. The page was titled. “How to use empowerment to keep subordinates motivated.”

  • Zee to launch dubbed movie channel in Russia

    Zee to launch dubbed movie channel in Russia

    MUMBAI: One area where Zee Telefilms is clearly ahead of rivals Star and Sony is in channel initiatives internationally. Keeping that tradition alive, Zee is launching a 24-hour movie channel in September that will air Indian films dubbed in Russian.

    Zee group chairman Subhash Chandra revealed his channel plans to Hindu Business Line on the sidelines of an address he gave to the Madras Management Association in Chennai yesterday.

    Considering how well Hindi movies in particular have been received in Russia (the late Raj Kapoor’s films were a rage there), it would surprise no one if Zee has a winner here.It was on 13 March that the Network began beaming Zee in Indonesia. There too the channel was dubbed in the local language Bahasa. Zee is available on the multi-channel satellite pay-television platform Astro Nusantara as a package.

    In Indonesia, the channel’s content is sourced from the flagship channel Zee TV library and localised with Bahasa Indonesia dubbing and Bahasa Melayu subtitling, to reflect the different language, lifestyle and viewing habits of audiences in the three countries Indonesia, Malaysia and Brunei.