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Tag: Russell Adams

  • Huawei launches new ad campaign with RCB players

    Huawei launches new ad campaign with RCB players

    MUMBAI: Honor, Huawei’s smartphone e-brand for digital natives, has launched its first ad campaign to promote the newly launched Honor 4X in India. 

     

    The TVC, which will go on air later this month, is conceptualized by L&K Saatchi & Saatchi and features players from Royal Challengers Bangalore (RCB).

     

    The TVC is an attempt to communicate with Honor’s existing as well as new customers. It talks about how the company is attracting newer audience with Honor 4X, which is ‘For the Brave’. The ad features the stars of the team, displaying their power and speed in line with the new Honor 4X. 

     

    Huawei India and Honor president, consumer business group Allen Wang said, “Huawei has maintained a long and healthy relationship with Royal Challengers Bangalore. Our first ad campaign for 4X emphasizes on the speed and focus of the players that goes hand in hand with Honor 4X. Our recently launched brand Honor resonate the philosophy of “For the Brave,” for the ones who dare to dream and follow their passion to achieve something, much like the team and players Royal Challengers Bangalore. With this ad campaign we want to reach out to the youth of the India who are our real ambassadors.”   

     

    As a long-term commitment towards the game and the team, Huawei has entered into an association for three years starting 2015. The partnership between Huawei and RCB is a continuation of last year’s collaboration. This partnership testifies Huawei’s commitment towards India and market localization.

     

    Royal Challengers Bangalore vice president, commercial, operations and Cricket Academy Russell Adams said, “We wish Huawei well with the new campaign and are excited about our renewed partnership with Huawei for the next 3 years. We thank them for the support and the faith shown in us as we look towards a mutually beneficial and fruitful association.”

  • Royal Challengers Bangalore partners Uber in Bangalore

    Royal Challengers Bangalore partners Uber in Bangalore

    MUMBAI: Taking the cricketing experience for fans in Bangalore to the next level by transforming how they get to watch and experience their home team in action, Royal Challengers Bangalore (RCB) and Uber have entered into a first-of-its-kind partnership. 

     

    RCB, known for its innovation and focus to deliver the best experience to their fans, has not only been the first to make the entire stadium fully WiFi enabled and solar powered, it has now taken another step in ensuring that commuters can get to and from the stadium conveniently. With this association, every RCB fan can leave their cars and worries about navigating traffic and parking behind and simply Uber it to support their team at the Chinnaswamy Stadium.

     

    RCB VP, commercial operations and cricket academy Russell Adams said, “We are delighted to associate with Uber for a one-of-a-kind partnership in our endeavour to provide an unmatched viewing experience for our fans. I am hoping the vast legion of RCB fans will benefit from this winning partnership and ride responsibly and take an Uber to and from the Chinannswamy Stadium to cheer the team.” 

     

    “Partnering with Bangalore’s home team, Royal Challengers is truly exciting for Uber. Our goal is to bring safe, reliable and convenient rides to Bangalore and this partnership goes a long way in delivering an amazing experience to RCB fans. With all the parking hassle that comes with game days, we want fans to enjoy the game without any worries,” said Uber GM Bangalore Bhavik Rathod. 

     

    Users can request an Uber at the push of a button and an AC car will arrive within minutes to take them to the stadium for as low as Rs 7/km. 

     

    For a few lucky fans, Uber also has a bunch of match tickets to give out before every game, besides some signed official RCB swag and an opportunity to meet the players.

     

  • Royal Challengers Bangalore ties in Midea as official home appliances partner

    Royal Challengers Bangalore ties in Midea as official home appliances partner

    MUMBAI: Carrier Midea India’s home appliances brand Midea has come on-board as the official home appliances partner for Royal Challengers Bangalore (RCB) for season eight of the Indian Premier League (IPL). 

     

    Carrier Midea India managing director Krishan Sachdev presented the team with a good luck charm on the eve of their first match of the eighth season.

     

    Sachdev said, “We are delighted to partner with Royal Challengers Bangalore. RCB is a team of global cricketing icons and resembles a youthful approach and innovative ideas, characteristics that have a strong, connect with the Midea brand. Midea has a long-term commitment to the Indian market and cricket helps us in connecting with consumers across segments. Midea is associated with various sports across the world and this association is an extension of the brand’s philosophy to enhance customer delight through stylish state-of-the-art products.”

     

    RCB vice president – commercial operations Russell Adams said, “Royal Challengers Bangalore is extremely pleased to join hands with the globally renowned brand Midea. This association enables us to connect further with multiple cricket enthusiastic demographics and we look forward to the benefits of this association. We welcome Midea on-board for the season and anticipate a strong affiliation that will be mutually beneficial.”

     

    Through the years, Midea has been associated with global sports, including being the official partner of FINA, the international governing body of water sports. With their foray into cricket with RCB, they have fortified their commitment to sports globally.

     

    Carrier Midea India has made elaborate plans to maximise this partnership through a series of promotional and engagement initiatives with consumers.

  • Tata Motors’ passenger vehicles division is the official car partner for RCB

    Tata Motors’ passenger vehicles division is the official car partner for RCB

    MUMBAI: Tata Motors’ Passenger Vehicles Division today shared details for its association with the Royal Challengers Bangalore (RCB) team as the official car partner. Captained by the super performer, Virat Kohli, the RCB team will see ace players like Yuvraj Singh, Chris Gayle & AB De Villiers, play this season.

     

    To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint initiatives to engage with their customers and RCB enthusiasts across India.

     

    Royal Challengers Bangalore VP, commercial operations & cricket academy Russell Adams said, “We are delighted to partner with Tata Motors Passenger Vehicles and look forward to embarking on some interesting and engaging outreach programs soon”.

     

    Virat Kohli, Captain of the Royal Challengers Bangalore said, “It is extremely encouraging to see more and more marquee brands and leading corporates come on board as team partners and the team looks forward to an exciting season ahead.”

     

    Speaking about the partnership, Tata Motors senior VP – sales & marketing passenger vehicles Ankush Arora said “We are happy to associate with a strong team like RCB. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their superstars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL.”

     

    The current range of Tata Motors’ cars will be used to transport the team players. The BOLT logo features on the leading arm of the jersey as a partner of the team. The BOLT brand will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. The RCB team has established themselves as a stylish and cool team and have performed consistently last season. This partnership offers a perfect synergy for the values and attributes both partner brands have in common.

     

    Recently unveiled at the Auto Expo 2014, the BOLT is a sporty hatch engineered for global markets, through global teams across India, UK and Korea, It signifies enthusiasm for life, exudes sense of excitement, anticipation, and sportiness. It will set new standards in the hatch segment and is a true representation of the Horizonext philosophy, with best-in-class offerings. The BOLT showcases the Next in Design, Performance and Infotainment, from Tata Motors.