ITV

Tag: rural

  • BARC week 49: Zee TV grabs second position on pay platform

    BARC week 49: Zee TV grabs second position on pay platform

    MUMBAI: Zee TV has grabbed second position on the pay platform in the week 49 of BARC India ratings. The channel was seen in the third position last week. Even in the urban market the channel has jumped from fifth postion to fourth. Star Plus continued to lead in the urban market and pay platform. Sony SAB slipped to third postion from second on pay platform but the channel continued to hold its second position in urban market. 

    Star Plus, Zee TV, Sony SAB, Colors, Sony Entertainment Television, Star Bharat, Dangal, Star Utsav, Colors Rishtey and &TV were the top ten Hindi GEC channels on pay platform.

    Pay platform

    Rank Channel Name Weekly Impressions (000s) sum
        Week 49
    1 STAR Plus 675934
    2 Zee TV 611545
    3 SONY SAB 600358
    4 Colors 569552
    5 Sony Entertainment Television 435773
    6 STAR Bharat 298690
    7 Dangal 241134
    8 STAR Utsav 214048
    9 Colors Rishtey 175050
    10 &TV 134428
    HSM (U+R) : NCCS All : 2+ Individuals,

     In week 49 of BARC India ratings, Star Plus, Sony SAB, Colors, Zee TV, Sony Entertainment Television, Dangal, Star Bharat, , Star Utsav,  &TV and Big Magic were seen in first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

    Urban

    Rank Channel Name Weekly Impressions (000s) sum
        Week 49
    1 STAR Plus 454393
    2 SONY SAB 411075
    3 Colors 405244
    4 Zee TV 340408
    5 Sony Entertainment Television 326695
    6 Dangal 254302
    7 STAR Bharat 202319
    8 STAR Utsav 124329
    9 &TV 100279
    10 Big Magic 97598
    HSM (Urban) : NCCS All : 2+ Individuals, 

    Dangal, Big Magic, Manoranjan Grand, DD National, DD Arunprabha, DD Bharati, DD Uttar Pradesh, DD Madhya Pradesh and DD Rajasthan were the top nine Hindi GECs on the free platform.

    Free platform

    Rank Channel Name Weekly Impressions (000s) sum
        Week 49
    1 Dangal 920775
    2 Big Magic 395960
    3 Manoranjan Grand 28487
    4 DD National 20913
    5 DD Arunprabha 1956
    6 DD Bharati 1843
    7 DD Uttar Pradesh 1643
    8 DD Madhya Pradesh 1564
    9 DD Rajasthan 1071
    HSM (U+R) : NCCS All : 2+ Individuals, 

    Dangal, Big Magic, Zee TV, Star Plus, Sony SAB, Colors, Sony Entertainment Television, Star Bharat, Star UStav and Colors Rishtey were the top ten Hindi GECs in the rural market. 

    Rural

    Rank Channel Name Weekly Impressions (000s) sum
        Week 49
    1 Dangal 907606
    2 Big Magic 365890
    3 Zee TV 272054
    4 STAR Plus 223502
    5 SONY SAB 191691
    6 Colors 165990
    7 Sony Entertainment Television 110644
    8 STAR Bharat 96730
    9 STAR Utsav 91228
    10 Colors Rishtey 88920
    HSM (Rural) : NCCS All : 2+ Individuals

     

  • BARC week 48: No changes in pecking order of top five Hindi GECs

    BARC week 48: No changes in pecking order of top five Hindi GECs

     MUMBAI: In week 48 of BARC India ratings, Star Ustav has jumped to eight position from tenth last week in the urban market. The channel has also moved one step up on the pay platform from ninth position to eight. On pay platform Sony Pal has replaced &TV at tenth position. Apart from this the pecking order of the top five hindi remained unchanged. 
     
    Star Plus,  Sony SAB, Colors, Sony Entertainment Television, Zee TV,   Dangal, Star Bharat, Star Utsav, &TV and Big Magic were seen at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth position in the urban market.
     
    Urban
    Rank Channel Name Weekly Impressions (000s) sum
        Week 48
    1 STAR Plus 456855
    2 SONY SAB 403845
    3 Colors 387107
    4 Sony Entertainment Television 364233
    5 Zee TV 336632
    6 Dangal 252081
    7 STAR Bharat 202057
    8 STAR Utsav 108087
    9 &TV 93263
    10 Big Magic 91429
    HSM (Urban) : NCCS All : 2+ Individuals
    On Pay platform, STAR Utsav has moved to eight position and Sony Pal has replaced &TV which was seen on tenth position last week. Star, Sony SAB, Zee TV, Colors, Sony Entertainment Television, Star Bharat, Dangal, Star Utsav, Colors Rishtey and Sony Pal were the top ten channels. 

     
    Pay Platform 
    Rank Channel Name Weekly Impressions (000s) sum
        Week 48
    1 STAR Plus 680936
    2 SONY SAB 604997
    3 Zee TV 599192
    4 Colors 536473
    5 Sony Entertainment Television 500705
    6 STAR Bharat 297613
    7 Dangal 239094
    8 STAR Utsav 183015
    9 Colors Rishtey 150306
    10 Sony Pal 126085
    HSM (U+R) : NCCS All : 2+ Individuals

    In rural space Colors Rishtey slipped down to ninth position, last week it was seen on the eighth position. Dangal, Big Magic, Zee TV, Star PLus, SOny SAB, Colors, Sony Entertainment Television, Star Bharat, Colors Rishtey and Star Utsav were the top ten Hindi GECs in rural market.
     
    Rural
    Rank Channel Name Weekly Impressions (000s) sum
        Week 48
    1 Dangal 929392
    2 Big Magic 352100
    3 Zee TV 263767
    4 STAR Plus 225297
    5 SONY SAB 204521
    6 Colors 150238
    7 Sony Entertainment Television 137888
    8 STAR Bharat 95789
    9 Colors Rishtey 78400
    10 STAR Utsav 75109
    HSM (Rural) : NCCS All : 2+ Individuals
    Dangal, Big Magic, DD National, Manoranjan Grand, DD Bharati, DD Arunprabha, DD Madhya Pradesh, DD Uttar Pradesh and DD Rajasthan were the top nine channel on free platform. 
     
    Free Platform  
    Rank Channel Name Weekly Impressions (000s) sum
        Week 48
    1 Dangal 942379
    2 Big Magic 371819
    3 DD National 45567
    4 Manoranjan Grand 33382
    5 DD Bharati 2532
    6 DD Arunprabha 1940
    7 DD Madhya Pradesh 1555
    8 DD Uttar Pradesh 1459
    9 DD Rajasthan 1336
    HSM (U+R) : NCCS All : 2+ Individuals
     
  • Zee Cinemalu’s rural focus and Telugu movie popularity

    Zee Cinemalu’s rural focus and Telugu movie popularity

    MUMBAI: Zee Cinemalu, the Telugu movie channel from the Zee stable, launched in 2016 has made massive strides in viewership in one of the most cluttered regional markets of India. It has moved from 107 GRPs in FY17 to 244 GRPs in FY20 in the urban market, according to data shared by the channel. The channel has a strong presence in Hyderabad as it moved from fourth position to first while the GRPs moved from 103 in FY17 to 335 in FY20 (as on week 34 in 2019) posting 225 per cent growth. After urban, the channel is planning to strengthen its footprint in the rural market of Andhra Pradesh and Telangana.

    The channel moved from 90 GRPs in FY17 to 222 GRPs in FY20 (as on week 34 2019) in the total market which is 146 per cent growth. It also moved from fourth to second place in the total market while the share moved from around 15 per cent in FY17 to 28 per cent in FY20 (as on week 34 2019).

    Zee Telugu & Zee Cinemalu business head Anuradha Gudur said, “AP/Telangana is a highly competitive market; however Zee Cinemalu is in a formidable position within three years of its launch. Consistent number one is still a long way to go.  In fact, we are in process of capturing the rural market as well to strengthen our current position.”

    She said, “Zee Cinemalu has become the fastest-growing movie channel in AP/Telangana. We positioned the channel to be young and aspirational, we already had existing content which airs on the channel (Zee Telugu) but we were able to reach out to the audience with added flavour of movies with Zee Cinemalu.”

    The channel also broadcasts world television premieres of Telugu movies. Kumari 21F was the first WTP movie which was premiered on the channel. Besides blockbusters and super hits, it has also premiered small budget movies like Idhi Maa Prema Katha starring anchor Ravi and TV actress Meghana Lokesh that delivered big numbers.

    “We were the first to introduce movie premiere on the channels in this market. We reached out to a young audience. Our tag line says ‘Hits that connects to your heart’ and it does not necessarily have to be a blockbuster movie. There are movies that are not box office hits but still, the audience likes to watch them and that was our take to offer them,” said Gudur.

    The company procures Telugu movie for both the channels- Zee Telugu, the GEC, and Zee Cinemalu. Currently, Zee Telugu has 600 exclusive movies which are aired on Zee Cinemalu as well. Zee Cinemalu has four to five movie premieres happening in a year.  

    Gudur said that in the AP/Telangana market, movies as a genre contributes 35-36 per cent to total TV viewership and on an average more than 260 movies (excluding cable channels) get exposed to viewers week-on-week which shows the appetite for movies in this market.  “And in fact, producers are planning to release Telugu movies pan India in theatres,” she added.

    She further added, “As long as we add freshness to the channels, movie channels have life for the next 5 years at least and in fact, nostalgia works here as movie channels broadcast movies from the 1960s to 2019. Movies are always for “Family Viewing” than “Individual viewing” as we have predominantly single TV households.”

    Gudur said that the most challenging time was during the world cup when the channel had 11 movies lined-up, but yet the channel clocked the highest number at that time when everybody assumed that people are not going to see anything except cricket. “But the time spent on our channel grew significantly because we aired 11 movies back to back. That was the most unusual thing on the channel,” she said.

    In this market, Gudur informed that the 12 pm and 3 pm timeslots perform well and it also has Friday bank where it premieres and provides back to back movies on that day. “Friday has been a hit bank for us,” she commented.

    The consumption trend in the South is a bit different from the rest of the markets. Unlike other markets, the consumption starts at 6 am in the morning. 50 per cent of the consumption is movies, especially in the Telugu market.

    The channel has also seen a rise in its revenue from subscription post NTO. “We have revenue from subscription coming in significantly because of TRAI changes and it is the most-watched channel in Telangana. Other than that we have advertising revenue which adds to top line,” said Gudur.  

    “There are issues like channel duplication, landing page issues and the issue will always exist for most of the channels. What has been fantastic is that growth has been steady and this year has been exponential for the channel.  The advertisers are very excited with the kind of growth the channel has shown this year. From the last financial year we have got very good responses from the advertisers,” concluded Gudur.

  • BARC week 26: Dangal TV retains leadership position in Hindi GEC

    BARC week 26: Dangal TV retains leadership position in Hindi GEC

    MUMBAI: There has been no major change in Broadcast Audience Research Council India (BARC) data for week 26 of 2019. While &TV emerged as the new player in the space of Hindi Urban GEC in week 25.

    Hindi GEC (U+R)

    Dangal TV retained its first position this week and Zee TV and Star Plus stood at second and third positions respectively. Sony Entertainment Television has moved up the ladder to fifth position replacing Sony Sab while Colors also came down to seventh position. Star Utsav has come back to the chart at 10th position replacing &TV.

    Hindi rural GEC

    In rural areas, Dangal TV, Big Magic, Zee TV and Star Plus continued to be in first, second, third and fourth positions respectively. Colors, Sony Sab, Sony Entertainment Television, Star Bharat, Sony Pal and Star Utsav also retained earlier positions.

    Hindi urban GEC

    In urban areas, Star Plus retained its leadership position and Zee TV its second position. Sony Entertainment Television emerged in the third position replacing SONY SAB. Colors, Star Bharat, Dangal, Big Magic, &TV and Sony Pal retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively as compared to the last week.

  • Republic TV continues to lead Eng news in BARC week 34

    Republic TV continues to lead Eng news in BARC week 34

    MUMBAI: Republic TV continued to lead the English news genre according to All India BARC data week 34. No changes were observed this week in the English business news genre. News18 climbed to second position from fifth position as compared to the previous week in Hindi news (U+R). News Nation emerged as the new player, securing fifth position this week in the Hindi news rural area. Moreover, Aaj Tak maintained its top position in Hindi news genre (U).

    English News

    Republic TV continued to dominate the English news genre with 1181 impressions (000s) sum. Times Now, CNN News 18 and India Today Television retained their second, third and fourth positions with 1049 impressions (000s) sum, 802 impressions (000s) sum and 333 impressions (000s) sum respectively. NDTV 24X7 stood at fifth position with 165 impressions (000s) sum.

    English Business News

    No changes were observed this week. CNBC TV 18 continued to rule in the English business news genre with 618 impressions (000s) sum. ET Now and BTVI maintained their second and third positions with 188 impressions (000s) sum and 123 impressions (000s) sum. CNBC TV 18 Prime HD also retained its fourth position with 23 impressions (000s) sum.

    Hindi News (U+R)      

    Aaj Tak continued to lead in Hindi news genre with 140496 impressions (000s) sum as compared to 214534 impressions (000s) sum last week. News18 climbed to second position from fifth position as compared to the previous week with 104394 impressions (000s) sum. Zee News, ABP News and India TV stood at third, fourth and fifth positions with 102154 impressions (000s) sum, 101796 impressions (000s) sum and 94394 impressions (000s) sum respectively.

    Hindi News Rural  

    Aaj Tak and ABP News also continued to dominate in Hindi news (R) with 69737 impressions sum and 51476 impressions sum. News18 and Zee News swapped their second and third positions respectively with 43940 impressions (000s) sum and 43540 impressions (000s) sum. News Nation emerged as the new player, securing fifth position with 39046 impressions (000s) sum.

    Hindi News Urban

    Aaj Tak maintained its top position in Hindi news genre (U) with 70759 impressions (000s) sum. News18, Zee News, India TV and ABP News stood at second, third, fourth and fifth positions with 60454 impressions (000s) sum, 58613 impressions (000s) sum, 56090 impressions (000s) sum and 50320 impressions (000s) sum respectively.

  • Colors retains GEC reign; Sony Pal overtakes Zee Anmol in rural

    Colors retains GEC reign; Sony Pal overtakes Zee Anmol in rural

    MUMBAI: Continuing its reign over the HSM market four weeks in a row, Colors lead Hindi GEC genre across urban and rural markets combined. It also topped the urban-only list.On the other hand, Sony Pal overtook Zee Anmol and became the number one watched Hindi GEC channel in rural India.

    Hindi GEC

    Colors maintained its leadership position with 638344 Impressions (000s) followed by Star Plus on second position with 597790 Impressions (000s). Sony Pal has climbed up to the third spot with 470891 Impressions(000s) as Zee TV slipped to fourth in the list with 435915 Impressions (000s)

    Zee Anmol retained  fifth position with 435662 Impressions (000s). Sony Entertainment Television takes over the sixth spot earlier occupied by its sister channel Sony Sab. SET has scored 409301 Impressions (000s), while Star Utsav, which follows it at 7th spot has recorded 398716 Impressions (000s).

    Rishtey retained its eighth spot with 380487 Impressions (000s). Life Ok upped one spot to ninth with 376803 Impressions (000s) while Sony Sab dropped drastically to tenth spot with 365226 Impressions (000s).

    Hindi GEC Rural

    Viewers have crowned Sony Pal as the leader in the rural market with 343280 Impressions (000s) followed by Zee Anmol with 331554 Impressions (000s). Star Utsav regained third spot with 305659 Impressions (000s) as Rishtey dropped to fourth position with 290181 Impressions (000s).

    Colors bagged fifth spot with 207719 Impressions (000s).  Star Plus stood at sixth spot in Rural HSM with 196443 Impressions (000s) followed by Zee TV at number seven with 182881 Impressions (000s). Like OK climbed one spot at eighth spot with 137922 Impressions (000s)as Big Magic dropped to ninth with 124137 Impressions (000s). Sony Entertainment stayed at tenth spot with 121574 Impressions (000s).

    Hindi GEC Urban

    Colors was yet again the number one channel in Urban Hindi GECs genre with 433668 Impressions (000’s) followed by Star Plus on second with 401346 Impressions (000’s). Sony Entertainment Television jumped to third spot  with 287727 impressions (000s) and Zee TV stood at number four with 253034 Impressions (000s).

    Sony Sab was at fifth spot with 252499 Impressions (000s). Life Ok  took over the sixth spot with 238881 Impressions (000s) as &Tv retained its number seven spot with 144128  Impressions (000s).

    Sony Pal,  Zee Anmol and STAR Utsav grabbed the last three spots with 127610 Impressions (000s),104107 Impressions (000s) and 93057 Impressions (000s) respectively.

  • Colors retains GEC reign; Sony Pal overtakes Zee Anmol in rural

    Colors retains GEC reign; Sony Pal overtakes Zee Anmol in rural

    MUMBAI: Continuing its reign over the HSM market four weeks in a row, Colors lead Hindi GEC genre across urban and rural markets combined. It also topped the urban-only list.On the other hand, Sony Pal overtook Zee Anmol and became the number one watched Hindi GEC channel in rural India.

    Hindi GEC

    Colors maintained its leadership position with 638344 Impressions (000s) followed by Star Plus on second position with 597790 Impressions (000s). Sony Pal has climbed up to the third spot with 470891 Impressions(000s) as Zee TV slipped to fourth in the list with 435915 Impressions (000s)

    Zee Anmol retained  fifth position with 435662 Impressions (000s). Sony Entertainment Television takes over the sixth spot earlier occupied by its sister channel Sony Sab. SET has scored 409301 Impressions (000s), while Star Utsav, which follows it at 7th spot has recorded 398716 Impressions (000s).

    Rishtey retained its eighth spot with 380487 Impressions (000s). Life Ok upped one spot to ninth with 376803 Impressions (000s) while Sony Sab dropped drastically to tenth spot with 365226 Impressions (000s).

    Hindi GEC Rural

    Viewers have crowned Sony Pal as the leader in the rural market with 343280 Impressions (000s) followed by Zee Anmol with 331554 Impressions (000s). Star Utsav regained third spot with 305659 Impressions (000s) as Rishtey dropped to fourth position with 290181 Impressions (000s).

    Colors bagged fifth spot with 207719 Impressions (000s).  Star Plus stood at sixth spot in Rural HSM with 196443 Impressions (000s) followed by Zee TV at number seven with 182881 Impressions (000s). Like OK climbed one spot at eighth spot with 137922 Impressions (000s)as Big Magic dropped to ninth with 124137 Impressions (000s). Sony Entertainment stayed at tenth spot with 121574 Impressions (000s).

    Hindi GEC Urban

    Colors was yet again the number one channel in Urban Hindi GECs genre with 433668 Impressions (000’s) followed by Star Plus on second with 401346 Impressions (000’s). Sony Entertainment Television jumped to third spot  with 287727 impressions (000s) and Zee TV stood at number four with 253034 Impressions (000s).

    Sony Sab was at fifth spot with 252499 Impressions (000s). Life Ok  took over the sixth spot with 238881 Impressions (000s) as &Tv retained its number seven spot with 144128  Impressions (000s).

    Sony Pal,  Zee Anmol and STAR Utsav grabbed the last three spots with 127610 Impressions (000s),104107 Impressions (000s) and 93057 Impressions (000s) respectively.

  • Digital India: Vodafone receives largest-ever FDI

    Digital India: Vodafone receives largest-ever FDI

    MUMBAI: Vodafone India has made the largest-ever equity infusion of Rs 47,700 crore in the country.

    One of India’s leading telecom service-providers today announced that it had become the service provider of choice to over 200 million customers in India. As India’s second-largest telecom service provider with 22.5% revenue market share, over half of the customers (107 million) come from rural India endorsing Vodafone as the preferred brand in urban India as well as the hinterland.

    Vodafone further announced that it had received the equity infusion from Vodafone Group in the first half of the current fiscal. This infusion via foreign direct investment (FDI) is the largest ever FDI infusion in India.

    Sunil Sood, MD & CEO, Vodafone India, said, “With our commitment to support the Digital India vision, we are building one of the most modern and scalable telecom networks to deliver connectivity and the Vodafone SuperNet™ experience to all, for both voice and data.”

    We have successfully increased our revenue market share by 0.6% in the first quarter of current fiscal. This equity infusion will enable Vodafone India to continue its investments in spectrum and expansion of networks across various technology layers.

  • Digital India: Vodafone receives largest-ever FDI

    Digital India: Vodafone receives largest-ever FDI

    MUMBAI: Vodafone India has made the largest-ever equity infusion of Rs 47,700 crore in the country.

    One of India’s leading telecom service-providers today announced that it had become the service provider of choice to over 200 million customers in India. As India’s second-largest telecom service provider with 22.5% revenue market share, over half of the customers (107 million) come from rural India endorsing Vodafone as the preferred brand in urban India as well as the hinterland.

    Vodafone further announced that it had received the equity infusion from Vodafone Group in the first half of the current fiscal. This infusion via foreign direct investment (FDI) is the largest ever FDI infusion in India.

    Sunil Sood, MD & CEO, Vodafone India, said, “With our commitment to support the Digital India vision, we are building one of the most modern and scalable telecom networks to deliver connectivity and the Vodafone SuperNet™ experience to all, for both voice and data.”

    We have successfully increased our revenue market share by 0.6% in the first quarter of current fiscal. This equity infusion will enable Vodafone India to continue its investments in spectrum and expansion of networks across various technology layers.

  • Aegis Media India launches Carat Fresh Rural

    Aegis Media India launches Carat Fresh Rural

    MUMBAI: Aegis Media India has launched Carat Fresh Rural, a professionally run, international rural communications agency. Carat Fresh Rural, the rural division of Carat Fresh Integrated, will provide comprehensive rural marketing and communication solutions to clients, which include rural planning, implementing outreach campaigns in rural areas, route planning, monitoring, van operations, haat and mandi contact programs, wall paintings, melas and any other marketing communication activities that may be required in small towns and villages.

    Interestingly, it has already bagged assignments from clients like Mahindra & Mahindra, Godrej Consumer Products, Escorts, Godrej, GPI, SONY MAX, Pidilite, Force Motors, Bayer Crop Science, and others. Carat Fresh Rural will be starting with a team of 30 rural marketers and a network of 1500 operators, across seven offices and 20 operation bases, led by the famous rural expert, Keshav Chandorkar, who will report to Carat Fresh Integrated head, Ravi Shankar.

    Before launching, they have already carried out activities in over 18000 villages across 21 states.

    “Rural Marketing Communications is the holy grail that no agency has successfully cracked in India, thus far. I believe that there is a universe at least equal to the size of the entire advertising industry available to agencies to explore in the rural marketing communications field. Carat Fresh Rural will, in many ways, pioneer that.  We are developing, for the first time in India, state-of-the-art rural management tools.  The Carat Fresh suite of Rural Tools will have the country’s only real time Rural Planning Tool, enabled by 3G connectivity and linked to a host of data sources including the rich census data, media data and 16 other sources of data. Since implementation in rural is key, every one of the Carat Fresh Rural operators will have an App on their GPS enabled trackers that will automatically monitor and relay data without human intervention. Several Tools and Apps are being developed to revolutionize rural communications in India” said, chairman India & CEO South East Asia Ashish Bhasin.

    Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across  26 states, by mid-2015. By 2015 Carat Fresh Rural expects to have covered over 100,000 villages throughout India.  In the second phase of expansion, which will span from 2016 t0 2018, it is anticipated that the network will grow to 20000 people, employees to 200+ and over 200,000 villages would have been covered.