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MUMBAI: India’s media landscape is turning the page, and the headline is clear: Connected TV (CTV) is booming, and one in four Indians is now digital-only....
MUMBAI: Rural India, it seems, is having a bit of a digital dance while keeping a tight grip on its wallet. GroupM and Kantar’s Rural Barometer...
Mumbai: Asian Paints has unveiled ‘Pragati Ke Rang’, an inspiring content series that captures the essence of progress in rural India, aligning with the mission of...
Mumbai: Rural India is on the periphery of an e-commerce revolution. There has been a massive increase in the number of users of e-commerce apps in...
Mumbai: Gamified video and entertainment ecosystem Mazaalo has announced its strategic partnership with Jio. Through this partnership, Mzaalo’s content catalogue and rewards ecosystem will be available...
Mumbai: There has been an internet revolution in rural India, with online being the most consumed media after television, according to a joint report released by media...
New Delhi: Even as the fast-growing network of Over the Top (OTT) platforms take the media industry by storm, television continues to hold its position as...
Mumbai: Hyundai Motor India Foundation, the philanthropic arm of Hyundai Motor India Ltd on Saturday released a film on its social outreach initiative Sparsh Sanjeevani. The film captures...
KOLKATA: With the aim of strengthening its focus on Bharat, OTT platform Zee5 has struck a strategic partnership with Sahaj Rural Development Foundation to bring financial...
MUMBAI: Kantar, the world’s leading data, insights and consulting company, released its ICUBET 2019 report on digital adoption and usage trends in India. The annual tracking...
MUMBAI: It was five years ago that kabbadi went from being a game played in playgrounds to captivating the largely cricket-crazy sports audience in India. The...
NEW DELHI: The BharatNet project, which aims to deploy high-speed optical fibre cables across rural areas of the country, has now reached 83,000 gram panchayats, according...
MUMBAI: Television remains the dominant medium as far as the news, entertainment and advertising need in rural India is concerned although 79 per cent consumers (signifying...
MUMBAI: None realised the importance of rural market until BARC India started monitoring viewing habits in the countryside. After the TV audience measurement system gave its...
MUMBAI: None realised the importance of rural market until BARC India started monitoring viewing habits in the countryside. After the TV audience measurement system gave its...
MUMBAI: The National Bank for Agricultural and Rural Development (NABARD) has been invited for the first time to participate in 14th Mumbai International Film Festival (MIFF)...
MUMBAI: The National Bank for Agricultural and Rural Development (NABARD) has been invited for the first time to participate in 14th Mumbai International Film Festival (MIFF)...
MUMBAI: India, with over 300 million internet users, is the second largest mobile market of the world, only after China. But, 300 million out of 1.2 billion...
MUMBAI: The Broadcast Audience Research Council India (BARC India) is ensuring that it accurately captures ‘what India watches’ and hence is putting in resources to cover...
MUMBAI: Rural India is now bigger than urban India, triggered by growth in the hinterland and rise in smaller towns. “Indian rural economy is a $1...
