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Tag: Rupeek

  • HiveMinds wins digital marketing mandate for Rupeek

    HiveMinds wins digital marketing mandate for Rupeek

    Mumbai: The digital specialist of Madison World, HiveMinds won the digital marketing mandate for the leading gold tech platform Rupeek. The agency won this mandate following a multi-agency pitch.

    Rupeek is an asset-backed digital lending platform founded by IIT Bombay alumnus Sumit Maniyar in 2015. Rupeek’s investors include Sequoia Capital, Accel Partners, Bertelsmann, GGV Capital, VEF, and Lightbox. They recently recorded an annual disbursement run rate (ARR) of $1 billion in December 2021 making them the first-ever asset-backed lending company to achieve this milestone in the fintech space. Currently, they serve over five lakh customers in over 55 cities across India.

    Speaking of this association, Rupeek spokesperson said, “Rupeek is the first brand that has digitized the entire process of obtaining secured credit against gold holdings, allowing users to get instant credit from the comfort of their homes. As we continue to grow and unlock gold backed credit for a billion Indians, digital marketing will play an important role in driving this momentum further via tech-led gold monetization (GoMon) in over 120 cities across the country. We are happy to partner with HiveMinds in this digital led growth.”

    Expressing her thoughts on this win, HiveMinds chief strategy officer Deepti Bhadauria commented, “Gold asset loan is a $2 trillion opportunity in India. There is a massive consumer segment looking for access to cheap capital and monetization of gold assets that can be unlocked using digital marketing effectively. I am happy that we will be partnering with Rupeek, in scaling and building India’s largest digital asset-backed fin-tech platform.”

  • CredAvenue onboards Karanpreet Bindra as CMO

    CredAvenue onboards Karanpreet Bindra as CMO

    Mumbai: Debt markets platform CredAvenue has brought on board former Rupeek executive Karanpreet Bindra as its chief marketing officer. He will be based out of Bangalore and report directly to Gaurav Kumar.

    In his current role, Bindra will oversee the entire gamut of digital, product and brand marketing at CredAvenue for both the enterprise and the B2C businesses.

    He will also be responsible to look after the company’s global brand strategy, digital marketing strategy and innovation, product marketing strategy, and incubation of a consumer business. As CMO, Bindra will define a digital-first path for all marketing efforts at CredAvenue, said the statement.

    “Bindra has a clear vision for the future of marketing and innovation and can build a strategic team to execute the vision at CredAvenue,” said Kumar. “He is an all-rounder veteran who also has an entrepreneurial bent and we do foresee that the team and the brand will flourish under his guidance.”

    Prior to joining CredAvenue, Bindra worked at Rupeek as head of marketing. He was also associated with Marico for close to seven years and was a group ex-pat based out of Dubai. He also had stints with Akzonobel, and Future Brands.

    As a growth specialist for over 15 years, Bindra has experience working with multiple seasoned brands ranging from FMCG, fintech, personal care, and paints across a wide geography in India and the Middle East.
     
    “This is an interesting juncture for the overall fintech space and CredAvenue in specific. The addressable market size, a global mandate, a profitable business model, the CEO’s vision, and the quality of talent within the leadership team is a great combination,” said Bindra on his new role.

  • Rupeek unveils new TVC featuring Manoj Bajpayee and Priyamani

    Rupeek unveils new TVC featuring Manoj Bajpayee and Priyamani

    Mumbai: Fintech platform Rupeek has launched its first integrated brand campaign featuring “The Family Man” fame actors Manoj Bajpayee and Priyamani. Conceived by The Womb, the ad spot shows how the platform aims to solve the usual credit pain points with its hassle-free doorstep gold loan offering.

    The film depicts the actors walking into an establishment to apply for a gold loan where they run into several hurdles. Then they are introduced to Rupeek where they can schedule an appointment using the app, get their gold measured and avail credit- all at the convenience of their home.

    “With the majority of India’s population having no access to formal credit, there is a huge potential for asset-backed lending such as online gold loans,” said Rupeek SVP- marketing and digital Shalabh Atray. “I am happy and excited to have both Manoj and Priyamani on board for our campaign and convey Rupeek’s vision to the Indian households. We believe that it is the right time for the narrative of gold loans in India to evolve and align with aspirations of the evolving Indian.”

    “It is wonderful to see how young entrepreneurs and companies are addressing the issues that are deeply penetrated in our society,” said Manoj Bajpayee speaking on the brand association. “Through this film, we have tried to break the stigma associated with gold loans and convey a deeper message on the potential of gold loans to make people feel empowered during challenging times.”

    “Gold is the most celebrated asset in our country, yet people continue to undermine its potential, especially in tiding through financial exigencies. COVID-19 has been an eye-opener in many ways for the common man and with a trusted brand like Rupeek, I am certain people will start acknowledging the benefits of hassle-free and safe doorstep gold loans,” added Priyamani.

    Through its trusted relationship with lending partners, Rupeek claims to offer online gold loans to its customers with minimal documentation and low-interest rates.

  • Rupeek appoints Jimit Shah as associate director, PR & communications

    Rupeek appoints Jimit Shah as associate director, PR & communications

    Mumbai: Homegrown FinTech startup Rupeek has appointed Jimit Shah as its associate director – PR and communications, with effect from 29 July. Shah was previously associated with ZEE5 as its PR and communications lead.

    At Rupeek, Shah will be leading the integrated PR and communications mandate along with a team of PR professionals working with him.

    Shah is a communication professional who comes with 12 years of experience in PR, corporate communications, reputation management, brand strategy, and crisis management. He has been part of both agencies as well as the corporate side of the business. He has had stints with agencies like Madison PR, Mullen Lowe Lintas Group, Adeventurez. Prior to ZEE5, he was part of the marketing communications team of Star Sports at Star India.