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Tag: Rupali Rattan

  • KITKAT launches “Break par sirf break” campaign

    KITKAT launches “Break par sirf break” campaign

    Mumbai: KITKAT has launched its new “Break par sirf break” campaign reminding consumers to disengage completely during breaks. The campaign is based on the insight that in today’s fast-paced world, consumers’ minds are rarely at rest, even during breaks. They are constantly bombarded with notifications, tasks and distractions, making it hard to fully disconnect. The campaign features Ayushmann Khurrana and Queen’s iconic “I want to break free” song title.

    The latest campaign illustrates how KITKAT provides a truly disengaging break as one snaps into the KITKAT fingers for a delicious experience, reminding us that a break should be just that — a break!

    Commenting on this partnership, Nestlé India director of confectionery business Rupali Rattan said, “KITKAT has always championed breaks and with this new campaign, we are focusing on the importance of taking good quality breaks with KITKAT. Encouraging youth to truly disconnect on their breaks and what better endorsement than by Queen’s ‘I want to break-free’ song title”

     

  • Nestlé India unveils “Utha MUNCH, Dikha Crunch” campaign

    Nestlé India unveils “Utha MUNCH, Dikha Crunch” campaign

    Mumbai: In a world where criticism and doubt sometimes weigh down creativity and ambition, Nestlé MUNCH has unveiled its “Utha MUNCH, Dikha Crunch” campaign, encouraging individuals to embrace their unique qualities and confidently pursue their passions. Each bite of MUNCH celebrates the “crunch,” symbolizing the inner strength and resilience within each person, reminding them of the delightful rewards that come from staying true to themselves and pursuing their dreams.

    Commenting on the campaign, Nestlé India director, confectionery business Rupali Rattan said, “Through this campaign, we want MUNCH to be an ally in crunching all the noise from the doubters and not letting anyone stop you from being your authentic self. We are hopeful that the crunch of MUNCH will emerge as a formidable force, emboldening the teens of today to rise above the noise and triumph against all odds.

    VML North managing partner Jaibeer Ahmad further added, “Through relatable narratives and seamless storytelling, set in the young and vibrant Indian towns, we have showcased how Munch’s crunch is a rallying cry for teenagers to embrace their individuality and keep moving forward with an unwavering winning attitude.”

    The campaign includes a series of digital films released across North and South India.

  • KITKAT launches new premium range with three rich and indulgent variants

    KITKAT launches new premium range with three rich and indulgent variants

    Mumbai: KITKAT has expanded its portfolio with the launch of a new premium range of three rich and indulgent variants. The three variants – rich, dark and caramel-coated wafers offer delicious chocolate coating on layers of crispy cocoa wafers.

    To celebrate the launch, the brand has developed a new campaign featuring actor Anushka Sharma. Conceptualised by Wunderman Thompson, the new campaign will go live on TV and digital, along with an outdoor plan.

    Commenting on the launch of the new range, Nestlé India director, confectionery business Rupali Rattan said “This is an important foray of KITKAT into the premium segment as we constantly try to innovate and bring joy to our consumers. The new range comes in three delicious variants which will provide variety and multiple offerings to choose from. We are delighted to have Anushka Sharma as the ambassador of our new premium range. We feel her persona reflects the brand and is a perfect fit to launch our new premium offerings.”

    The new ambassador for KITKAT’s premium range, actor Anushka Sharma, said, “I am happy to be associated with an iconic brand like KITKAT. This new premium range offers a truly indulgent experience. I am confident that everyone will love the rich and delicious breaks with this new KitKat range.”

    This new range of KITKAT premium will be available pan-India, with prices ranging from Rs 70 to Rs 180 in three delectable variants of Rich, Dark & caramel-coated wafers.