MUMBAI: This Diwali, Aashirvaad, one of India’s most trusted household staple brands, is celebrating the women who bring every home to life. Its festive campaign, ‘Ghar Layein Aashirvaad,’ is a heartfelt tribute to mothers: the light that truly illuminates every household.
At the heart of the campaign is a beautifully composed music video that captures how a mother’s warmth, care and quiet strength turn every moment of Diwali into something magical. From kitchens filled with the aroma of gujiyas and besan laddoos to courtyards glowing with diyas and laughter, the film shows how her touch transforms rituals into lasting memories and everyday gestures into blessings.
Speaking about the campaign, ITC Ltd BU chief executive, staples, food division Anuj Rustagi said, “Diwali is a celebration of light, togetherness and gratitude, values that truly reflect the ethos of Aashirvaad. This year’s campaign honours mothers, who create moments of connection and make every celebration complete.”
To add an interactive twist, Aashirvaad has also launched a ‘Ghar Layein Aashirvaad’ rangoli contest, inviting participants to upload pictures of their Diwali rangolis for a chance to receive personalised digital greeting cards from TV’s beloved actress Rupali Ganguly. Each day, 100 winners will win Amazon vouchers worth Rs 500, adding an extra sparkle to their festivities.
Further sweetening the celebration, the brand has introduced limited edition Diwali packs of Aashirvaad shudh chakki atta, featuring a QR code that directs consumers to the contest microsite, turning every festive purchase into a chance to celebrate and win.
Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has launched a star-studded campaign that will have you grinning from ear to ear. A series of four films brings Flipkart’s most valued traits to life, with a hilarious trip down memory lane featuring a few of India’s most beloved entertainment icons. The campaign reminds us why Flipkart is the chosen shopping destination for millions of Indians through a delivery of great dialogues by characters that most of us will remember.
Bringing the campaign to life:
1 The audience is reminded of Flipkart’s commitment to value and trendy selections from great brands by Shehnaaz Gill, as she expressed her love for Flipkart with the iconic dialogue “Twada style style, Saada style Flipkart!”
2 The promise of same-day delivery is reinforced by Boman Irani, reprising his iconic ‘Virus’ character, reassuring customers that “All is well” with Flipkart
3 Unbeatable deals and quick delivery are humorously showcased by value conscious Rupali Ganguly and Ratna Pathak Shah as ‘Monisha and Maya’ in a laughter-filled Flipkart Grocery shopping spree
4 Customer centricity remains a #1 priority for Flipkart, as demonstrated by Raghu and Rajiv representing ‘Customer is God’ officers, ensuring every customer’s needs are met without compromise
Speaking about the new campaign, Flipkart senior director – marketing and media Pratik Shetty said, “Our latest campaign reaffirms Flipkart’s commitment to customer delight by offering great value on original brands, exceptional savings on monthly grocery, same-day delivery through our ‘Dawn to Dusk store’ and our promise of being the single point of contact for a speedy resolution for all consumer concerns. This promise is reinforced with beloved characters like Virus, Maya, and Monisha, alongside celebrities such as Shehnaaz Gill, Raghu, and Rajiv, who join us as Flipkart officers for each of these promises.”
Leo Burnett India CCO Sachin Kamble said, “We thoroughly enjoyed bringing together some of the most iconic audience-favorite characters and the creative process of bringing their signature dialogues into play with real characters resulting in a series of humorous yet very reliable brand promises for Flipkart. We have woven a series of 4 films with quirky characters and each film reiterates an important attribute about Flipkart while keeping it fun and humorous.’’
Mumbai: Lifree, a pioneering adult diaper brand based in Japan, roped in the renowned television actress Rupali Ganguly as its brand ambassador. The collaboration stems from the profound impact of her character, Anupamaa, on audiences, making her an ideal representative for a brand focused on addressing sensitive health issues with empathy and understanding. Through this engagement, Lifree aims to leverage relatability and trustworthiness amongst consumers.
The brand also announced the launch of its DVC campaign, “Leakage ka no dar, jiyo khul kar”, to spread awareness on adult incontinence and the benefits of using adult diapers. In the video, the actress shares a heartfelt story about her mother and her challenges due to urinary incontinence. The video continues to talk about how the unique 12-hour absorption capacity in Lifree Adult Diapers helped her regain confidence, empowering her to navigate her life independently.
Speaking about their commitment to providing effective solutions, Lifree MD Yuji Ikeda said, “As a brand, our primary objective has always been providing an ease of life to the adults with urinary incontinence. Lifree Adult Diapers are designed to offer unparalleled protection that ensures our consumers can go about their daily activities, hence fostering a sense of empowerment. We are delighted to join hands with Rupali Ganguly and spread awareness of sensitive health-related concerns with dignity.”
Rupali Ganguly, said, “Brands like Lifree are trying to solve a problem that needs to be more widely discussed, and this made me join the initiative and spread awareness. This DVC communicates that battles of old age are not fought alone. I want my audience to know that they have partners who will support them while dealing with such medical conditions. And with Lifree, older adults can now live a life full of confidence and independence.”
The product gives older adults the confidence to live their lives to the fullest and uses advanced technology to build a powerful absorption core that can hold up to six glasses of liquid. It acts as a trusted partner for individuals, providing comfort, confidence, and renewed vitality.
Mumbai: In a significant and unique move, Aashirvaad Atta unveiled its new campaign ‘Likh ke Le Lo’ which is aimed to empower consumers with detailed insights into crucial quality parameters of atta. This is expected to help them make informed choices.
Consumers today, are more conscious than ever about the food products they consume and often seek information on ingredients, sourcing, etc to assess the quality of the same. For a food category like atta, where a significant proportion of households are still using the unbranded formats, Aashirvaad has come out with an industry-first initiative to instil confidence in the minds of the consumers and allay any fears they might be harbouring; right from concerns related to the quality of the wheat being used, how clean it is, how it is ground to whether it has any maida added.
As a responsible market leader in the branded atta segment, Aashirvaad brings personalised ‘Quality Certificate’ to foster transparency and trust. Each pack of Aashirvaad Shudh Chakki atta comes with a QR code that will allow consumers to get information pertaining their own atta pack, reinforcing the brands’ pledge to unmatched quality.
The certificate covers information highlighting journey of excellence from grain to atta –
Sourcing: Aashirvaad Atta meticulously sources wheat from the states of Uttar Pradesh, Madhya Pradesh, and Punjab which then undergoes 40+ quality control tests
Grinding: A rigorous three-step cleaning process is undertaken to ensure that the wheat has no form of impurities. It then goes through traditional stone chakki grinding which ensures high water absorption leading to softer rotis.
Purity: Aashirvaad comes with the purity promise of 100% atta and 0% maida
Cleanliness: Packed with precision and untouched by hands, Aashirvaad Atta is packed in the most hygienic process ensuring controlled moisture levels, giving a shelf life of up to three months.
Speaking on the campaign, ITC Foods COO staples & adjacencies Anuj Kumar Rustagi said, “Aashirvaad’s legacy of quality and purity takes a giant leap with the ‘Likh ke Le Lo’ campaign. This symbolizes our unwavering commitment to delivering whole wheat atta of the highest standards. This certificate not only assures consumers of our quality standards at every step, but also empowers them with information to evaluate their current choices. We believe this initiative will redefine consumer expectations, setting a new industry benchmark.”
To further amplify the campaign and convey the message to consumers effectively, Aashirvaad has roped in the popular TV star Rupali Ganguli and curated a TVC campaign. Here, she will be seen assessing the ‘Quality Certificate’ feature of Aashirvaad Atta.
Speaking on the association with Aashirvaad, Rupali Ganguly said “Like millions of households in India, Aashirvaad has been part of our home for years. I admire the brand’s commitment to provide the best quality products and encourage consumers to eat better. The ‘Likh Ke Le Lo’ campaign, is yet another innovative approach by Aashirvaad to ensure that consumers make better choices for themselves and their families. I am extremely happy to associate with Aashirvaad in their journey to educate and empower consumers”.
Steps to receive the Aashirvaad ‘Quality Certificate’
● Scan the QR code on the pack
● Consumers will be directed to dedicated a WhatsApp chatbot
● Share the pack’s unique identification code and download the ‘quality certificate’
Mumbai: Streaming major Disney+ Hotstar has announced that it will release a 11-episode prelude to Star Plus’ hit television series “Anupama.”
The forthcoming series will see actor Rupali Ganguly reprising her popular role in the digital space. Joining her will be on-screen husband played by Sudhanshu Pandey, as well as the entire cast from the series. The episodes of the prequel will be released over 11 days exclusively on the streaming service.
“Experimenting with new formats is a norm at Disney+ Hotstar, and this vision has led to the genesis of a prequel of the audience’s favorite television show,” said head content Disney+ Hotstar and HSM entertainment network Gaurav Banerjee. “Following the response of our recent titles, and the avid fan following for Anupama, we took the opportunity to further deepen their connection with the character in an all-new format. We are confident that this exciting format will resonate well with India’s series-loving fandom and make the viewers fall in love with the character once again.”
Launched in July 2020, “Anupama” has already aired over 500 episodes. A Hindi adaptation of the popular Bengali series “Sreemoyee”, the show is centered on the life of a Gujarati homemaker.
MUMBAI: The second wave of the Covid2019 pandemic has hit India hard. The country is struggling in its attempt to curb the spread of the deadly virus, and despite vaccine roll-out, cases are on the rise with every passing day. Today, India became the second nation, after the US, to report one lakh new cases in a day.
This turn of events has precipitated a crisis in the television industry, with more and more actors testing positive every day. The lead actor of Apna Time Bhi Aayega, Megha Ray, is the latest TV celeb to test positive for the novel Coronavirus.
Balaji Telefilms’ producer Ekta Kapoor recently updated fans about Yeh Hai Chahatein actor Abrar Qazi.
“Actor Abrar Qazi who is an integral part of the TV show Yeh Hai Chahatein has tested positive for Covid2019. As soon as the symptoms were detected, he received medical help and quarantined himself. Immediately thereupon the entire cast and crew were isolated and tested. The BMC is informed and the sets will be fumigated and sterilised as per the protocol. Currently, the artist is receiving medical attention and under home quarantine. We are constantly in touch with the entire team as their health is our priority. We stand by our commitment to safety and will continue to ensure that all measures prescribed by the authorities are being adhered to,” the producer shared.
Actor Narayani Shashtri, who is currently seen on Aapki Nazron Ne Samjha, is also one of the actors who has come down with the virus.
Full House Media producer Sonali Jaffar informed that the entire cast and crew were immediately isolated and tested. The BMC was notified and the sets were to be fumigated and sterilised as per the protocol.
Several TV actors who also recently tested Covid2019 positive include Aditya Narayan and Shweta Agarwal, Mishkat Verma, Yeh Rishta Kya Kehlata Hai's Kanchi Singh, Ankit Siwach, Namak Issk Ka actress Monalisa, Anupamaa actors Rupali Ganguly, Sudhanshu Pandey and Aashish Mehrotra, and Aap Ke Aa Jane Se actor Karan Jotwani. Other names include Molkki actors Toral Rasputra, Amar Upadhyay and Priyal Mahajan, Nikki Tamboli, Neil Bhatt, Manit Joura, Ariah Agarwal and Daljiet Kaur. TV producer Rajan Shahi also contracted the novel coronavirus.
This, when TV land was trying to get back on its feet after braving a challenging 2020 marked by production in limbo, viewer migration and scarce ad revenues. But in the face of these troubled times, the industry is determined to weather the situation together and survive.
MUMBAI: India’s leading video-on-demand platform, Hotstar, today announced the return of cult comedy show Sarabhai vs Sarabhai, for its viewers this May. A show that still enjoys active fandom several years after it went off air, and one that’s often been hailed as being well ahead of its time, Sarabhai vs Sarabhai will return exclusively on Hotstar as a part of the Hotstar Originals bouquet.
The show will take a seven-year leap and will return with the entire well-loved cast, featuring Satish Shah, Ratna Pathak Shah, Sumeet Raghavan, Rupali Ganguly, Deven Bhojani and Rajesh Kumar, as well as a slew of new characters. Produced by Hats Off Productions’ Jamnadas (JD) Majethia and Aatish Kapadia, the 10-part series will further expand Hotstar’s signature content bouquet, called Hotstar Originals.
“From Maya’s haughty retorts to Rosesh’s epic poetry, every component that made Sarabhai vs Sarabhai timeless, will very much remain the hallmark of this series. That said, there’s much more hilarity and some brand new characters to look forward to. The wisecracky, intelligent soul of the show, will return exactly as our fans remember it, with more laughs and new stories,” says Hats Off Productions founder JD Majethia.
“With Hotstar Originals, our intent is to bring to audiences, inspired content that goes on to define its specific genre, be it On Air with AIB, Tanhaiyaan or Cineplay”, added Hotstar CEO Ajit Mohan. “Sarabhai vs Sarabhai did exactly that some years ago, bringing Indian audiences a kind of sharp, witty and contemporary comedy that they had never seen before. The buzz and love around the show was so strong that we had to bring it back.”
Sarabhai vs Sarabhai is based on the life of a hilarious Gujarati family living in Mumbai. “Each character in the family is replete with their own distinct quirks, and trust me when I say that each of these characters is based on real people in my extended family. I play around with them in my head and then write the episodes, and if I feel like I’m having a blast, then I feel sure that the viewers will too,” shares Aatish Kapadia, the writer and creator of the show.
The show’s originality and humour have earned it a spot amongst the best of Indian television, with millions of fans eagerly anticipating its return.
