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Tag: Rupa Innerwear

  • Rupa and Company Ltd climb Mt. Everest to celebrate 50th anniversary

    Rupa and Company Ltd climb Mt. Everest to celebrate 50th anniversary

    MUMBAI: In a first-ever brand exercise, celebrating 50th anniversary of the organisation, Rupa and Company Ltd, created history when the brand proudly held its flag right on the summit of the world’s highest peak – Mount Everest. This also coincides with another historical milestone – the 100th birth anniversary of Sir Edmund Hillary, the first man to ever climb to the summit of Mount Everest along with Tenzing Norgay.

    Over the years, Rupa with nine brands under its portfolio (Frontline, Euro, Softline, Macroman, Jon, Bumchums, Torrido, Thermocot, Frontline) covering the entire range of knitted garments from innerwear to casual wear for men, women and children of all age groups has emerged as one of the leading players in the hosiery industry in India. In an attempt to further cement its position in the industry, brand Rupa has declared to the world once again that nothing is impossible for a true winner.

    Rupa has always been a pioneer in the branding space. While it introduced celebrity endorsement for the first time in the Indian hosiery space with Govinda as the brand ambassador, the brand is currently endorsed by Ranveer Singh, Anushka Sharma and Siddharth Malhotra. It has also been endorsed by Hrithik Roshan and Ranbir Kapoor in the past.

  • Scarecrow Communications drives new campaign for Rupa

    Scarecrow Communications drives new campaign for Rupa

    MUMBAI: Kolkata based Rupa Innerwear has released a new campaign to promote its range of Hunk vests. The campaign has been created by Scarecrow Communications to endorse the range of stylishly designed colourful vests. The campaign will run on cinema and television.

    On the campaign says Scarecrow Communications founder director Raghu Bhat, “We have been seeking a habit change from wearing shirts to wearing Hunk vests. So apart from dialing up the style quotient, we have given the audience a solid reason to switch to Hunk. We also think that our message of ‘Zamane ko Dikhana hai‘ is in synergy with the flaunt-friendly Facebook generation.”

    Adding to it, the agency’s founder director Arunava (Joy) Sengupta, “One of our mandates for brand Rupa is to make this iconic brand more relevant for today‘s youth; the entire communication package of Hunk has been designed keeping this objective for the mother brand in mind. We believe with a great design line up and with this communication, Hunk can easily become an intrinsic part of today‘s youth.”

    Apart from Rupa, Scarecrow handles brands such as Vivel, Fiama Di Wills, Emami and Joy Cosmetics in Kolkata.